Monday Tuesday Wednesday Thursday Friday Saturday Sunday

eek 1 Campaign Social Media Contest open

launched-along with profiles set to entries
details of a up & existing through
competition with a profiles for website &
cash prize Walkers social media
updated profiles

Wweek 2 Posters for Daily Walkers Poster roll out 5 seconds TV spots
billboards-paper goodie bag complete start up; playing
and electronic Twitter frequently until ad
launched at competition 5 seconds launch on ITV four
Piccadilly Circus launches Radio spots days later; first of
on Coca-Colas launch; which is during The
billboard-within playing X-Factor Semi Final
evening rush hour frequently until
ad launch on
UTV Media &
Global Radio
networks 2
days later

Week 3 30 seconds Radio Radio ad plays Radio ads 30 seconds TVTV ads play-on TV ads play TV Ads play between
commercial between 9am-2pmplay between commercial all commercial between 11am-4pm with ad
premiered on UTV 5pm-10pm premiered and channels for 9am-9pm shown halfway within
Media and Global launched on ITV; the first time results of The X-Factor
Radio stations at 7:45pm during between Radio Ads Final
network at 5:30pm Coronation 3pm-8pm played
Street between Radio ads play
Radio Ads play 5am-5pm between 1pm-7pm;
between particularly within the
10am-2pm & Vodafone Big Top 40
9pm-1am

Week 4 Special packaging TV ads played TV ads Competition Competition TV ads play TV Ads play between
for remainder of the between played ends winner between 11am-4pm
campaign launched 10am-2pm between announced in 5am-5pm
4pm-8pm TV ads played special ad at Radio ads play
between 6:45 on ITV Radio Ads between 1pm-7pm;
Radio ads played Radio Ads 10am-3pm during Evening play from particularly within the
between 5pm-9pm played News 9am-9pm Vodafone Big Top 40
between Radio Ads
10am-3pm played between
4pm-8pm
Week 5 TV ads played TV ads played Posters TV ads played TV ad played TV ads play All posters removed
between 10am-2pm between begin to be between between between from billboards
10am-3pm removed 10am-2pm 3pm-8pm 9am-9pm
from TV Ads play between
Radio ads played Radio Ads played Billboards Radio Ads play Radio Ads 11am-4pm
between 5pm-9pmbetween 4pm-8pm Radio ads between played
TV ads played between 10am-2pm & between Radio ads play
played 5pm-9pm 9pm-1am 5am-5pm between 1pm-7pm;
between particularly within the
10am-2pm Vodafone Big Top 40

Radio ads
played
between
5pm-9pm

Week 6 TV ads played TV ads played TV ads Final daily TV ads played Ending of Material removed from
between between played Walkers goodie between special Social Media and
5pm-9pm 4pm-8pm between bag Twitter 10am-2pm & packaging website throughout the
5pm-9pm Competition 9pm-1am throughout day
Radio ads played Radio Ads played occurs Walkers brand
between 10am-2pm between Radio ads Radio Ads play Final TV Ads play
10am-3pm played TV ads played between TV ads play between 11am-4pm
between between 3pm-8pm between with a special ad at
10am-2pm 5pm-9pm 5am-5pm 7pm thanking
everybody for getting
Radio ads Radio Ads involved within the
played between play from campaign
10am-2pm 9am-9pm
Final Radio ads play
between 1pm-7pm;
particularly within the
Vodafone Big Top 40