The Mumbai retail experience has gone beyond the traditional brickand-mortar store and

includes numerous touch points such as online stores, social networks, call centers, etc.
Changing economic dynamics, diverse choices in products and services, numerous shopping
formats and unparalleled access to information has empowered customers to expect more from
their retail experience. Organized sector refers to the sectors undertaken by licensed retailers,
that is, those who are registered for sales tax, income tax, etc. These include the corporate
retail formats of the exclusive brand outlets, hypermarkets, supermarkets, departmental stores
and shopping malls like Pantaloons, Big Bazaar, Shoppers Stop etc. RSS Enterprise is market
research company and its head office is located in Delhi.