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Tuesday 09 May 2017


Retail
Dispensary

Todays issue of PD
Pharmacy Daily today has
Codeine advertising alert Next Winter Spotlight
THERE are still limited spaces
PHARMACISTS are being warned professionals is still to be allowed available for the next Pharmacy
two pages of news plus a full
to remove any public advertising provided it is directed exclusively Daily Winter Spotlight supplement
page from HMR Healthcare.
for medicines containing codeine to healthcare professionals, but which will appear on Tue 16 May.
in preparation for 01 Feb 2018, any advertisements that are also Its an ideal opportunity to
Fever-Bugz discount including product packaging, shelf, available to the public, including highlight products suitable for the
HMR Healthcare is highlighting a stand and floor advertising, dummy those directed to pharmacy upcoming winter season, with spots
40% discount offer on its Fever- display products, website and social assistants, may be considered for a product image, description
Bugz stick-on fever indicators, as media material. illegal advertising of prescription and call to action.
well as an ongoing 30% off deal on The Therapeutic Goods medicines if they contain codeine. Contact Mel on 1300 799 220 or
the companys full range. Administration (TGA) is reminding Advertisers are also being warned advertising@pharmacydaily.com.au.
See page three for details. pharmacies that with the legislation that the TGA advertising code
around codeine-containing prohibits the use of language Dont Rush to Crush
NZ Pharmac proposal products becoming prescription that could cause fear and distress
MEDICINES information digital
only, they will no longer be able to for consumers, such that any
NEW Zealands Pharmac offering AusDI has announced the
be advertised to the public. advertising that refers to the
medicines organisation has full integration of Dont Rush to
Pharmacies may continue impending change in arrangements
opened a consultation on new Crush 2nd Edition into its platform
to include codeine-containing for scheduling of codeine could
funding proposals including an providing Australian pharmacists
medicines in prescription price lists influence the public to stockpile
anti-infectives suite, oncology with easy access to important drug
for consumers however, provided out of fear - as has already been
drugs and two new cardiovascular management information and
that the price lists comply with the highlighted in Vic (PD 04 May).
medications. advice in a single location.
Price Information Code of Practice, Visit tga.gov.au for full details.
Pharmacs budget for 2017/18 will The tool was made available in
the TGA said.
reach a record NZ$870 million. hard copy in 2015 (PD 23 Nov 15).
Advertisers, sponsors and
manufacturers, broadcasters and New PBS drugs noted This final stage is part of an
publishers are all on early warning UNIVERSITY of Sydney Faculty agreement between AusDI and the
notice to be certain they adhere to of Pharmacy Dr Nial Wheate has Society of Hospital Pharmacists of
the legislation. published an interesting summary Australia (SHPA) which is seeking
Advertising of codeine- of seven most notable new to highlight the importance of the
containing products to healthcare additions to the Pharmaceutical delivery mechanism of drugs in
Benefits Scheme. their efficacy.
Wheate highlights the SHPA is excited about the
Prescribing e-cig sites penalised recipients and cost-benefits for benefits that pharmacists will
Confidence with THREE online e-cigarette retailers each of the products he has experience as part of the evolution
chosen: chloramphenicol eye of this collaboration. Having the
BioCeuticals The Joystick Company, Social-
drops (Chlorsig), cystic fibrosis Dont Rush to Crush information
Lites and Elusion Australia, which
& IMgateway is currently in liquidation, have treatment ivacaftor (Kalydeco), easily identifiable alongside drug
immunotherapy blinatumomab information contained in AusDI, will
Quickly and easily access been ordered to pay penalties for provide pharmacists with a central
drug and herb interaction breaching the Australian Consumer (Blincyto), antiemetic fosaprepitant
information via your (Emend IV), HIV therapy repository of quality medicines
Law in a Federal Court ruling. information, said SHPA chief
BioCeuticals website The Australian Competition and emtricitabine, multiple sclerosis
login for free treatment daclizumab (Zinbryta) executive Kristin Michaels.
Consumer Commission (ACCC) AusDI subscribers wanting to add
Easy to understand took action against Joystick and its and idiopathic pulmonary fibrosis
therapy nintedanib (Ofev). Dont Rush to Crush to their current
traffic-light system to director after the company failed to
instantly view warnings Visit sydney.edu.au for more info. subscription can call 1300 118 120.
pay infringement notices issued by
and cautions
the ACCC in
Comprehensive, respect of its
independently verified conduct.
herb and nutrient drug The
interaction information
retailers had
at your fingertips
claimed their
products
contained no Specialists in:
harmful carcinogens and toxins, Pharmacy Insurance Professional Indemnity Insurance
when this was not the case, the
ACCC said. Tony Carollo & Susan Carollo - VIC/NSW/TAS/SA
Among the known harmful
Natasha Lawrance - WA
Click for more information elements identified were
or call 1300 650 455 formaldehyde, acetaldehyde,
FOR AN OBLIGATION FREE QUOTE CLICK HERE
www.bioceuticals.com.au acrolein and acetone.
Visit accc.gov.au for details. OR PHONE 1300-CAROLLO / 1300 227 655

Pharmacy Daily Tuesday 9th May 2017 t 1300 799 220 w www.pharmacydaily.com.au page 1
Tuesday 09 May 2017

Dispensary Drug name confusion study Guild


Corner A SIGNIFICANT association
between drug name confusion
hydralazine, Paxil and Taxol,
fomepizole and omeprazole, and Update
PLACENTA tablets - a key error rates observed in the real Foradil and Toradol.
opportunity for compounders? world and those seen in laboratory- The research showed a strong
28-year old Anjelique Jones based tests of memory and and significant association between At last progress
from Hamilton in New Zealand perception has been observed drug name confusion error rates
has attracted media attention in a US study involving two large observed in the real world and on electronic
pharmacy chains. those observed in laboratory-based
after having her afterbirth
encapsulated into pills...that look Real world error rates from the tests, the authors concluded. health records
more like rabbit pellets. retailers were compared with errors By using a standard battery of THE success of the My Health
Although shes a vegetarian, found in exercises designed to test memory and perception tests, it Record trials has confirmed
Jones believes eating the placenta drug name recognition and recall should be possible for regulators the overwhelming benefits of
is fine because it is a by-product under time and noise stress. to reduce the number of confusing
the opt out model involving
of her own body, unlike exploiting Four tests were imposed on 80 look-alike and sound-alike drug
automatic creation of patient
animals for food. participants randomly assigned name pairs in the market, which
records.
Placenta encapsulators firstly to two groups each containing would help protect patients from
pierce the placentas veins in eight doctors, eight nurses, eight potentially harmful error, they said. The formal evaluation of the
order to squeeze out the blood. pharmacists, eight pharmacy Visit qualitysafety.bmj.com for the trials, published last week, has
Its then steamed with ginger technicians and eight lay people. BMJ published paper. recommended that the Federal
and myrrh to mask its aftertaste Brand-brand, generic-generic, Government proceed to a
brand-generic and generic-brand
and odour before dehydration,
mistakes were evaluated across 123
Guild Vic nominations national opt-out approach a
grinding and pressing into up to recommendation which is fully
name pairs to assess which brand THE Pharmacy Guild of Australia
300 capsules (pictured). supported by the Guild.
and generic names caused the most Victorian Branch has announced
The practice has been fuelled by The opt-out trials were
difficulties, with pharmacists and that nominations for election to the
celebrities in the last year.
pharmacy technicians separated branch committee are now open. conducted in the Northern
out in the analysis to more closely Any registered pharmacist who is Queensland PHN, and in the
reflect real world significance. a financial member of the Guild is Nepean Blue Mountains PHN,
Common errors emerged eligible to be nominated. with community pharmacists
with pairs such as diazepam Nominations close at 5:00pm among the healthcare
and diltiazem, hydroxyzine and Friday 19 May - guild.org.au. providers who took part.
The Guild has long supported
an opt-out model for My Health
WE OFTEN think people who talk Record as the clearest path to
This week Pharmacy Daily and Designer Brands are giving away a meaningful use of a national
to themselves may be mentally
set each day of their Luminous Longwear Foundation and Rise digital health record system.
unwell but a study has turned this
& Prime Luminescent Primer.
stereotype on its head. An opt-out model will provide a
Bangor University in North The Rise & Prime Illuminating Primer enhances the skins greater opportunity to further
Wales recently conducted an natural radiance by providing a luminous and hydrating
realise community pharmacies
experiment giving 28 participants base thats perfect for any foundation. Its light diffusing
digital health potential within
a set of written instructions and properties brighten fatigued or dull skin. The Longwear
the patient-centric care model.
told to read silently or aloud. Luminous Foundations hydrating and dewy formula leaves
Talking aloud proved more skin looking brighter and more radiant. Its enriched with The Pharmacy Guild has been
effective as it helped to organise Green Tea, Aloe Vera and Vitamins A, C & E to hydrate and working with the Australian
thoughts, consolidate memory keep skin looking fresh. CLICK HERE to see more. Digital Health Agency to
and modulate emotions. To win, be the first from QLD to send the answer to the question to comp@ explore ways to maximise
Its when mind wandering gets pharmacydaily.com.au the utilisation of community
out of control that people can pharmacy as a vital component
What level of coverage does the Luminous Hydrating Foundation provide?
display incoherent talk and there in the My Health Record
may be underlying problems, the Congratulations to yesterdays winner, Juliana Kobryn from Blooms the Chemist system.
researchers concluded. Springwood.

Pharmacy Daily is Australias favourite pharmacy industry publication. Publisher/Editor in chief: Bruce Piper Editorial: info@pharmacydaily.com.au
Sign up free at www.pharmacydaily.com.au. Managing Editor: Jon Murrie
Postal address: PO Box 1010, Epping, NSW 1710 Australia Reporter: Mal Smith
Street address: Level 2, Suite 1 64 Talavera Rd, Macquarie Park NSW 2113 Australia Contributors: Matt Bell, Rebecca Le Bas, Jasmine ODonoghue
Advertising and Marketing: Sean Harrigan and Melanie Tchakmadjian advertising@pharmacydaily.com.au
P: 1300 799 220 (+61 2 8007 6760) F: 1300 799 221 (+61 2 8007 6769)
Business Manager: Jenny Piper accounts@pharmacydaily.com.au
Part of the Business Publishing Group.
business events news
Pharmacy Daily is a publication of Pharmacy Daily Pty Ltd ABN 97 124 094 604. All content fully protected by copyright. Please obtain written permission to reproduce any material. While every care has been taken in the preparation of
the newsletter no liability can be accepted for errors or omissions. Information is published in good faith to stimulate independent investigation of the matters canvassed. Responsibility for editorial comment is taken by Bruce Piper.

Pharmacy Daily Tuesday 9th May 2017 t 1300 799 220 w www.pharmacydaily.com.au page 2
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