XYZ SINGH Email: xyz@gmail.

com
29 months experience in Innovations & Marketing| Represented Company in International Forum-TED|
International Education Exposure| PPI by PHILIPS|Merit Ranker in class XII|Won national level competitions.

FINAL PROJECT - COCA COLA INDIA [APRIL 2012-MAY 2012]

Designed a sustainable horizontal expansion strategy for a Bottler of Coca-Cola India in West Bengal.
Worked with advertising agency (ESP FILMS) -as a SPOC-conceptualized, scripted and filmed a video covering
the stories of successful retailers of Coke in West Bengal- now used as a sales tool to prospect new retailers.
PROFESSIONAL EXPERIENCE (33 months)
GODREJ & BOYCE Assistant Manager, Disruptive Innovation [JAN 2009-JUNE 2011]
Innovation Institutionalized Disruptive Innovation principles to ideate, prototype & model new
products for new and rural markets. A key member in designing and executing innovative
business model for Godrej Chotukool A low cost cooling solution.
New Channel Prospected, negotiated terms, established and managed low cost unconventional
Development & distribution channel of India Post for Godrej & Boyce to enter into new markets.
Marketing Led team of district coordinators for Maharashtra region & drove effective results.
Planned and executed Rural Marketing activities and worked with Micro Finance
Institutes to devise EMI options for the products sold in new markets.
Designed training module and conducted training sessions for postal staff, NGOs, Self
Help Groups and Common Service centers to promote products in rural markets.
Effected 30% Cost Reduction in Logistics Cost for product delivery across Maharashtra.
Achievements Achieved HIGHEST RATING (included in top 5 % of employees in company) for 2009-10.
Represented Godrej at TED INDIA an international forum to showcase innovations.
Represented Godrej & Boyce in Ignite Boot Camp - a programme run by Cambridge
University to nurture innovative ideas in India, carried in collaboration with CII.
FRACTAL ANALYTICS Analyst, Intellectual Property Development [AUG 2008 DEC 2008]
Planned, managed and executed project report deliveries to a national bank (client) in EAVESDROP Project.
Skilled in analysis of Consumer Generated Content, using SPSS and other analytical tools for project management.
ACADEMIC PERFORMANCE
Year Degree Institute/School, City CGPA/Percentage
2013 PGCBM XLRI Jamshedpur 5.65/8
2008 B.TechMechanical Engineering VJTI Mumbai 8.1/10
2004 Class XII (State Board) GN Khalsa College, Mumbai 93.83% (MERIT LIST)
2002 Class X (State Board) Little Angels School, Mumbai 86.13%
ACADEMIC ACHIEVEMENTS
Among four students chosen by Deans Office for Exchange Programme in EmLyon Business School, France.
Achieved J.R.D TATA Scholarship for three consecutive years during engineering for academic excellence.
Received CERTIFICATE OF HONOUR for MERIT LIST (class XII) by Mr.R.R. PATIL (Home minister-MAH)
Secured State Rank 18 in Maharashtra Engineering Common Entrance Test in 2004.
POSITIONS OF RESPONSIBILITIES
MARKETING Conceptualized, Designed and coded First National Level Online 2012-
ASSOCIATION AT XLRI Simulation Competition Clairvoyant in Ensemble 2012 2013
Played key role in the sponsorship for MAXI FAIR 2013
Organized Ambushed and Evolvere which saw healthy participation.
ANNUAL ROBOTICS Manager (Led team of 12) in Mumbai Master Plan Exhibition 2008
FESTIVAL AT VJTI Executive Member in Publicity team of Technovanza. 2005
(TECHNOVANZA TEAM) Organized ROBOTICS competition (Amphibiotic) & Amazing Race 2005
LITTLE ANGELS SCHOOL Elected as the House Captain of School in Class X by students. 2001
EXTRA CURRICULAR ACTIVITIES
XLRI NATIONAL WINNER of Philips Blueprint 2011 (1st among 250 entries-Awarded PPI) 2012
TATA BUSINESS LEADERSHIP AWARDS 2011- 2nd in XLRI (Shortlisted for TAS) 2012
National Finalist in Melange 2011- Organized by KJ Somaiya Institute. 2012
ITC Interrobang 2011 Finalist of Campus Round (included in top five teams) 2012
VJTI 1st in SKY-BUS Event at Technovanza (National Level Robotics Fest) held at VJTI 2000
1st in Arm Wrestling Competition in the sports festival of VJTI. 2005
1st in Shot-put Competition in the sports festival of VJTI. 2008
SCHOOL 1st in team events like Kho-Kho, Cricket & Individual Shot-put event at school.
Won a prize at National Science Day Quest in an event by Science and Technology Cell 2001
Participated in the Mumbai finals of Limca Book of Records Quiz (District Level) 2001