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PG DIPLOMA
IN DATA ANALYTICS
Program Curriculum
Note: This curriculum is subject to change
based on inputs from IIITB and Industry

COURSE MODULE NAME SESSION SESSION NAME

UNDERSTANDING THE EXCEL INTERFACE

DATA ANALYSIS IN EXCEL I
SLICING & DICING DATA
BASIC FORMATTING
CONDITIONAL FORMATTING
ADVANCED FORMATTING
PRINTING & PAGE LAYOUT

EXCEL WITH S. ANAND PASSWORD & NAMING FILES

DELIMITED FILES
DISCOVERING SHORTCUTS
INTRODUCTION TO FORMULAE
DATA ANALYSIS IN EXCEL II
COMPLEX FUNCTIONS
CELL REFERENCING & TEXT FUNCTIONS
LOGICAL FORMULAE
ANAND'S ANECDOTES

INSTALLING R
BASIC OPERATIONS IN R
VECTORS, FACTORS, MATRICES, LISTS
R INTRO TO R
LOOPS & CONDITIONAL STATEMENTS
FUNCTIONS
TOOLS & LANGUAGES

DATA FRAMES

INSTALLATION
BASICS
LISTS
DATA STRUCTURES IN PYTHON
TUPLES
DICTIONARIES
SETS
IMPORTING PACKAGES
IF-ELIF-ELSE
PYTHON*
LOOPS & CONDITIONAL STATEMENTS
CONTROL STRUCTURES & FUNCTIONS COMPREHENSIONS
FUNCTIONS
MAP, FILTER & REDUCE
INTRODUCING NUMPY
DATA ANALYSIS USING PANDAS INTRODUCING PANDAS
MERGING, QUERYING & AGGREGATION

BASICS OF SQL
SQL INTRO TO SQL MYSQL FUNCTIONS
SQL WITH R

TABLEAU INTERFACE
TABLEAU CONNECTING TO DATA & BASIC VISUALISATIONS
VISUALISATION WITH TABLEAU
INSIGHTS FROM VISUALISATIONS

DASHBOARD & STORIES

*Optional
 &

PG DIPLOMA
IN DATA ANALYTICS
Program Curriculum

COURSE MODULE NAME SESSION SESSION NAME

INTRO TO DATA ANALYTICS

DATA MINING
JARGON BUSTING MACHINE LEARNING
TYPES OF DATA ANALYTICS
BIG DATA
INTRO TO DATA ANALYTICS BUSINESS UNDERSTANDING
DATA UNDERSTANDING
DATA PREPARATION
ANALYTICAL PROBLEM SOLVING FRAMEWORK
MODEL BUILDING
MODEL EVALUATION
MODEL DEPLOYMENT

STRUCTURED, SEMI-STRUCTURED & UNSTRUCTURED DATA

BUSINESS OBJECTIVES & DATA TYPES
NOMINAL, ORDINAL, INTERVAL & RATIO ATTRIBUTES
INTRO TO DATA MANAGEMENT

DATA DICTIONARY
DATA DICTIONARY & GRANULARITY
DATA GRANULARITY
INCONSISTENT DATA
MISSING DATA
HOMONYMS
BUSINESS & DATA UNDERSTANDING DATA QUALITY ISSUES & CLEANING SYNONYMS
INACCURATE DATA
GENERAL PURPOSE ATTRIBUTES
UNSTRUCTURED DATA
TYPES OF MERGES
MERGING IN R
DATA PREPARATION & MERGES
DATA DEDUPLICATION
BUSINESS RULES

DEFINING DATA WAREHOUSE

INTRO TO DATA WAREHOUSING
DIMENSION MODELLING
STRUCTURE OF DATA WAREHOUSE
DESIGNING A DATA WAREHOUSE
DATA CUBES
ACQUIRING RELEVANT DATA
DATA STORAGE OPERATIONS ON DATA CUBE
SOME MORE TERMINOLOGIES
VISUALISATIONS - THE WORLD OF IMAGERY
INTRO TO DATA VISUALISATION
UNDERSTANDING THE BASIC CHART TYPES
USING BASE PACKAGE
VISUALISATIONS IN R
USING GGPLOT2 PACKAGE
 &
PG DIPLOMA
IN DATA ANALYTICS
Program Curriculum
COURSE MODULE NAME SESSION
MEASURES OF CENTRAL TENDENCY
DESCRIPTIVE STATISTICS
SPREAD OF THE DATA
ASSOCIATION BETWEEN VARIABLES
BASICS OF PROBABILITY
INFERENTIAL STATISTICS PROBABILITY DISTRIBUTION
SAMPLING & SAMPLING DISTRIBUTION
STATISTICS & EDA
CONCEPTS IN HYPOTHESIS TESTING
HYPOTHESIS TESTING
SETTING UP HYPOTHESIS TEST
WHEN NOT TO USE Z-TEST
INTRODUCTION TO EDA
UNIVARIATE ANALYSIS
EXPLORATORY DATA ANALYSIS
MULTIVARIATE ANALYSIS
SESSION NAME
MEAN
MEDIAN
MODE
TRUNCATED MEAN
GEOMETRIC MEAN
RANGE
VARIANCE
STANDARD DEVIATION
SKEWNESS
KURTOSIS
COEFFICIENT OF VARIATION
COVARIANCE
CORRELATION
CORRELATION IS NOT CAUSATION
UNDERSTANDING PROBABILITY
MARGINAL PROBABILITY
JOINT PROBABILITY
CONDITIONAL PROBABILITY
BAYES THEOREM FOR CONDITIONAL PROBABILITY
BASICS OF DISTRIBUTION - PDF & CDF
DISCRETE PROBABILITY DISTRIBUTIONS
NORMAL DISTRIBUTION
SAMPLING BIASES & SAMPLING TECHNIQUES
SAMPLING DISTRIBUTION
CENTRAL LIMIT THEOREM
CONFIDENCE INTERVAL
MARGIN OF ERROR
BASICS
NULL & ALTERNATE HYPOTHESIS
STANDARDISED SCORE APPROACH
UNSTANDARDISED TEST SCORE
P-VALUE APPROACH
TYPES OF TESTS
TYPES OF ERRORS
1-POPULATION MEAN TEST
2-POPULATION MEAN TEST
1-POPULATION PROPORTION TEST
2-POPULATION PROPORTION TEST
UNDERSTANDING T-DISTRIBUTION
SETTING UP T-TEST
NON-PARAMETRIC TEST
SETTING UP CHI-SQUARE TEST
UNDERSTANDING EDA
SUMMARISING ONE VARIABLE
MEASURING THE SPREAD
OUTLIER DETECTION
Q-Q PLOT
ANALYSING QUANTITATIVE VARIABLES
EDA USING GGALLY
ANALYSING CATEGORICAL VARIABLE
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PG DIPLOMA
IN DATA ANALYTICS
Program Curriculum
COURSE MODULE NAME
LINEAR REGRESSION
SUPERVISED CLASSIFICATION I*
PREDICTIVE ANALYTICS I
SUPERVISED CLASSIFICATION II
SUPERVISED CLASSIFICATION III*
UNSUPERVISED LEARNING:
CLUSTERING
*Optional
SESSION
SIMPLE LINEAR REGRESSION
MULTIPLE LINEAR REGRESSION
K-NN
NAIVE BAYES
INTRO TO LOGISTIC REGRESSION
MULTIVARIATE LOGISTIC REGRESSION
MODEL EVALUATION
HYPERPLANES & SVM
INTRO TO CLUSTERING
K MEANS ALGORITHM
K MEANS IN R
HIERARCHICAL CLUSTERING
HIERARCHICAL CLUSTERING IN R
SESSION NAME
INTRO TO SIMPLE LINEAR REGRESSION
LINEAR REGRESSION IN R
INTRO TO MULTIPLE LINEAR REGRESSION
MLR IN R
CONTINUOUS DATA
CATEGORICAL DATA
K-NN IN R
NAIVE BAYES WITH 1 FEATURE
CONDITIONAL INDEPENDENCE
DECIPHERING NAIVE BAYES
NAIVE BAYES WITH CONTINUOUS DATA
NAIVE BAYES IN R
SIGMOID FUNCTION
ESTIMATING & INTERPRETING THE COEFFICIENTS
FEATURE SELECTION THROUGH STEPWISE
FEATURE SELECTION - VIF
C-STATISTIC
KS STATISTIC & ROC CURVE
THRESHOLD SELECTION
WHY USE SVM
CONCEPTS OF HYPERPLANES
MAXIMUM MARGIN CLASSIFIER
SUPPORT VECTOR CLASSIFIER
SVM IN R
UNSUPERVISED LEARNING
CUSTOMER SEGMENTATION
STEPS OF THE ALGORITHM
VISUALISING THE K MEANS ALGORITHM
PRACTICAL CONSIDERATIONS IN K MEANS
DATA PREPARATION
MAKING THE CLUSTERS
DECIDING THE OPTIMAL K
INTERPRETING THE RESULTS
STEPS OF THE ALGORITHM
INTERPRETING THE DENDROGRAM
TYPES OF LINKAGES
CONSTRUCTING THE DENDROGRAM
CUTTING THE DENDROGRAM
INTERPRETING THE DENDROGRAM
 &
PG DIPLOMA
IN DATA ANALYTICS
Program Curriculum
COURSE MODULE NAME SESSION
PRINCIPLES OF MODEL SELECTION
MODEL SELECTION*
MODEL EVALUATION
GENERALISED LINEAR REGRESSION
ADVANCED REGRESSION
REGULARISATION REGRESSION
INTRO TO TIME SERIES
WORKING WITH STATIONARY TIME SERIES
TIME SERIES
END-TO-END ANALYSIS
INTRO TO DECISION TREES
DECISION TREES
ALGORITHMS FOR
PREDICTIVE ANALYTICS II
DECISION TREE CONSTRUCTION
TRUNCATION & PRUNING
STRUCTURE OF NEURAL NETWORKS
INFORMATION FLOW IN NEURAL NETWORKS
NEURAL NETWORKS*
TRAINING A NEURAL NETWORK
TRAINING IN BATCHES
REPRESENTATION LEARNING
RECURRENT NEURAL NETWORKS
NEURAL NETWORKS IN R
ENSEMBLES BAGGING & BOOSTING
UNDERSTANDING ITEMSETS
ASSOCIATION RULE MINING*
UNDERSTANDING ASSOCIATION RULES
*Optional
SESSION NAME
INTRO TO MODEL SELECTION
MODEL & LEARNING ALGORITHM
SIMPLICITY, COMPLEXITY & OVERFITTING
BIAS-VARIANCE TRADEOFF
REGULARISATION & HYPERPARAMETERS
MODEL EVALUATION & CROSS VALIDATION
UNDERSTANDING THE BASIC FRAMEWORK
GENERALISED LINEAR REGRESSION IN R
RIDGE & LASSO REGRESSION
RIDGE & LASSO IN R
TIME SERIES VS REGRESSION
COMPONENTS OF TIME SERIES
UNDERSTANDING STATIONARITY
UNDERSTANDING WHITE NOISE
ACF & PACF PLOTS
AR & MA MODELLING
ARMA MODELLING
MODEL EVALUATION
TIME SERIES DIFFERENCING
DIFFERENCING VS CLASSICAL DECOMPOSITION
ADDITIVE VS MULTIPLICATIVE MODEL
TIME SERIES SMOOTHING
MAKING TIME SERIES FORECAST
CONCEPT OF DECISION TREES
INTERPRETING A DECISION TREE
ADVANTAGES & DISADVANTAGES
DECISION TREE IN R
REGRESSION WITH DECISION TREE
CONCEPT OF HOMOGENEITY
GINI INDEX
ENTROPY & INFORMATION GAIN
MULTISTAGE PROPERTY & GAIN RATIO
SPLITTING BY VARIANCE
TREE TRUNCATION
TREE PRUNING
COST CONSIDERATION & MISSING DATA
INSPIRATION FROM HUMAN BRAIN
WORKING OF A NEURON
HYPER PARAMETERS OF NEURAL NETWORKS
SIMPLIFYING NEURAL NETWORKS
SPECIFYING THE HYPERPARAMETERS
ACTIVATION FUNCTION
BUILDING A SAMPLE NETWORK ON MNIST DATA
LAYERS IN NEURAL NETWORKS
INFORMATION FLOW IN NEURAL NETWORKS
INFORMATION FLOW - IMAGE RECOGNITION
WHAT DOES TRAINING A NETWORK MEAN?
COMPLEXITY OF THE COST FUNCTION
UPDATING THE WEIGHT & BIASES
UPDATING THE WEIGHTS & BIASES
STOCHASTIC GRADIENT DESCENT
EXPLORATION & EXPLOITATION
PROBLEMS WITH BACKPROPAGATION
REPRESENTATION LEARNING
CONVOLUTION OF NEURAL NETWORKS
DEALING WITH SEQUENTIAL DATA
REGULARISATION IN NEURAL NETWORKS
DATA UNDERSTANDING & PREPARATION
WHY ENSEMBLES WORK
CREATING AN ENSEMBLE - BAGGING
CREATING AN ENSEMBLE - BOOSTING
ENSEMBLE IN R
MARKET BASKET ANALYSIS
SUPPORT & CONFIDENCE
APRIORI PRINCIPLE
GENERATING FREQUENT ITEMSETS
DATA STRUCTURE FOR FREQUENT ITEMSETS
GENERATING RULES FROM FREQUENT ITEMSETS
MAXIMAL & CLOSED FREQUENT ITEMSETS
MEASURE OF LIFT
ASSOCIATION RULE MINING IN R
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PG DIPLOMA
IN DATA ANALYTICS
Program Curriculum

COURSE MODULE NAME SESSION SESSION NAME

WHAT IS BIG DATA?

IS IT THE NEW TERM?
HOW IS IT GENERATED?

INTRODUCTION TO BIG DATA WHO GENERATE IT? THE CONCEPT OF INTERNET

DATA EXPLOSION
INTRO TO BIG DATA WHO USES IT? OR THE APPLICATIONS
WHY IS IT USEFUL IN BUSINESS?

HOW IS IT BEING USED BY BUSINESSES OR INDUSTRIES?

INDUSTRY APPLICATIONS & UTILITY HOW TO PROCESS IT? OR THE PROCESSING PLATFORMS
WHAT ARE THE JOB ROLES FOR BIG DATA ANALYSTS?

HISTORY AND BACKGROUND OF HADOOP

INTRODUCTION TO HADOOP V1 - BASIC COMPONENTS,

WORKING
INTRO TO HADOOP
INTRODUCTION TO HADOOP V2 - BASIC COMPONENTS,
WORKING
HADOOP DIFFERENCE BETWEEN HADOOP V1 AND V2
INTRODUCTION TO HDFS - COMPONENTS, STORAGE

HDFS COMMANDS DEMONSTRATION

WORKING WITH HDFS
BIG DATA

FAULT TOLERANCE, HIGH AVAILABILITY IN HDFS

CASE STUDY FOR HDFS

INTRODUCTION TO DATA INGESTION AND WHY IS IT NEEDED?

INTRODUCTION TO SQOOP
DATA INGESTION WITH SQOOP
SQOOP IMPORT AND EXPORT
SQOOP COMMANDS DEMO
MANAGING DATA
INTRODUCTION TO HIVE
UNDERSTANDING HIVE COMPONENTS
HADOOP DATABASE - HIVE
USING HIVE COMMANDS ON SAMPLE DATASETS TO
DEMONSTRATE MANAGED AND EXTERNAL TABLES

INTRODUCTION TO SPARK - BASICS, ARCHITECTURE,

GENERAL WORKING
INTRO TO SPARK
DIFFERENCE BETWEEN HADOOP V2 AND SPARK

WHY SPARK IS NEEDED?

INTRODUCTION TO SPARKR
SPARK DATA ANALYSIS USING SPARKR
USING SPARKR

INTRODUCTION TO SPARKSQL
DATA ANALYSIS USING SQL
USING SPARKSQL

INTRODUCTION TO SPARK MLLIB

MACHINE LEARNING USING SPARK
USING MLLIB FOR DATA MINING

HOW BANKS MAKE MONEY

INTRODUCTION TO BFS INTRODUCTION TO BFS
CUSTOMER LIFECYCLE

ACQUISITION STRATEGIES
ACQUISITION ANALYTICS ACQUISITION ANALYTICS
LAB - BANK MARKETING
BFS

CROSS SELLING AND UPSELLING

ENGAGEMENT ANALYTICS ENGAGEMENT ANALYTICS
RETENTION MANAGEMENT

TYPES OF RISK IN BFS

RISK ANALYTICS RISK ANALYTICS
RISK MITIGATION STRATEGIES
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PG DIPLOMA
IN DATA ANALYTICS
Program Curriculum

COURSE MODULE NAME SESSION SESSION NAME

UNDERSTANDING THE BUSINESS OF E-COMMERCE

USE OF ANALYTICS IN INVENTORY MANAGEMENT

USE OF ANALYTICS IN MARKETING

INTRO TO E-COMMERCE INTRO TO E-COMMERCE USE OF ANALYTICS IN SITE OPTIMISATION

USE OF ANALYTICS IN FRAUD DETECTION

USE OF ANALYTICS IN OPTIMISING DELIVERY

USE OF ANALYTICS IN CUSTOMER FEEDBACK ANALYSIS

CONTENT BASED FILTERING

RECOMMENDER SYSTEM
E-COMMERCE

RECOMMENDER SYSTEM COLLABORATIVE FILTERING

RECOMMENDER SYSTEM IN R RECOMMENDER SYSTEM IN R

MARKUP & MARKDOWNS IN PRICEBASED FILTERING

PRICE OPTIMISATION PRICE OPTIMISATION
4 FORCE MODEL FOR PRICE OPTIMISATION

UNDERSTANDING THE CONCEPT OF MARKET MIX MODELLING

VARIOUS MARKETING LEVERS

MARKET MIX MODELING MARKET MIX MODELING
VARIOUS STATISTICAL MODELS

VISUALISATION & CONCLUSION

A/B TESTING
A/B TESTING A/B TESTING
EXECUTING A/B TEST IN OPTIMISELY

OVERVIEW OF GLOBAL HEALTHCARE MARKET

US HEALTHCARE
OVERVIEW OF HEALTHCARE INDUSTRY
SCOPE OF ANALYTICS

JOB PERSPECTIVES

OVERVIEW OF THE HEALTHCARE COMPONENTS

INTRODUCTION TO
PATIENT CYCLE
HEALTHCARE SPACE COMPONENTS OF HEALTHCARE
PBMS

BROAD ANALYTICAL OBJECTIVES

ROLE OF REGULATORY BODIES

REGULATORY BODIES IN HEALTHCARE STRUCTURE OF REGULATORY BODIES IN US

REFORMS IN HEALTHCARE POLICIES

HEALTHCARE ANALYTICS

COST MANAGEMENT

CARE AND HEALTH MANAGEMENT

NETWORK DESIGN

MEDICAL COST AND CARE MANAGEMENT EVIDENCE-BASED CARE

DATA UNDERSTANDING DISEASE MANAGEMENT
AND ANALYSIS
UNDERSTANDING PBM DATASETS

PATIENT ADHERENCE

UNDERSTANDING PUBLIC DATASETS

PUBLIC DATASETS IN HEALTHCARE
ANALYSIS OF CMS DATASET

OVERVIEW OF DRUG LIFECYCLE

CLINICAL TRIALS

CLINICAL TRIALS & PHARMA MARKET ACCESS MARKET ACCESS

STAKEHOLDERS' PERSPECTIVE IN MARKET ACCESS

DRUG LIFECYCLE ANALYTICS SCENARIOS IN MARKET ACCESS

BUSINESS PROBLEM

FRAMEWORK TO SOLVE THE BUSINESS PROBLEM

PHARMA MARKET ACCESS DEMONSTRATION
ATTRIBUTES & DATA PULLING

INSIGHT GENERATION