Professional Documents
Culture Documents
How do we publish and manage content and data quality (How are content & data updated so
that they are up-to-date, accurate, etc)
How do we manage employee access to the Internet (Staff can potentially waste time using the
Internet or can act illegally)
How do we secure data? (Content and Data can be deleted in error or maliciously)
Environmental scanning and analysis are necessary in order that a company can respond to
environmental changes and act on legal and ethical constraints on its activities.
Cost of access
Value proposition
Ease of use
Security
(b)
Environmental scanning and analysis are necessary in order that a company can
respond to environmental changes and act on legal and ethical constraints on its
activities.
The manager has to constantly scan the environment and assess which changes are
relevant to their sphere of influence.
Organizations that either do not monitor these environmental factors, or those that do
not respond to them adequately will not remain competitive and may fail.
Legal and ethical factors : determine the method by which products can be
promoted and sold online, with regard to an individuals rights to privacy
(d)
Missed opportunities for additional sales on the sell-side and more efficient purchasing
on the buy-side
Poor customer experience from poorly integrated channels.[ 1Marks each..3 Marks ]
(e)
While there is much natural concern amongst consumers about their online privacy,
information about these customers are very useful to marketers.
( f) Benefits of e_marketing:
Convenience
Internet marketing enables you to be open for business around the clock without worrying about
store opening hours or overtime payments for staff. Offering your products on the Internet is
also convenient for customers.
Reach
By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any
part of the country without setting up local outlets, widening your target market. You can also
build an export business without opening a network of distributors in different countries.
Cost
Marketing products on the Internet costs less than marketing them through a physical retail
outlet. You do not have the recurring costs of property rental and maintenance. You do not have
to purchase stock for display in a store. You can order stock in line with demand, keeping your
inventory costs low.
Personalization
Internet marketing enables you to personalize offers to customers by building a profile of their
purchasing history and preferences. By tracking the web pages and product information that
prospects visit, you can make targeted offers that reflect their interests.
Relationships
The Internet provides an important platform for building relationships with customers and
increasing customer retention levels. When a customer has purchased a product from your
online store, you can begin the relationship by sending a follow-up email to confirm the
transaction and thank the customer. Emailing customers regularly with special, personalized
offers helps to maintain the relationship. You can also invite customers to submit product
reviews on your website, helping to build a sense of community.
Social
Internet marketing enables you to take advantage of the growing importance of social media.
You can take advantage of this type of influence by incorporating social networking tools in your
Internet marketing campaigns.[ 1Marks each..6Marks ]
( g)
Authentication
Authenticity of business
Confidentiality
Information privacy
Data Integrity
(h)
Focused on customer needs and starts with the analysis of their requirements
through market research and close cooperation with customers and suppliers in new
product development.
Constructed to deliver value to the customer by reducing costs and increasing
service quality.
There has been a change from a push-oriented supply chain that emphasizes
distribution of a product to passive customers to a pull-oriented supply chain that
utilizes the supply chain to deliver value to customers who are actively involved in
product and service specification. [2 Marks]
Answer 2:
(a)
Enhanced budgetary control (achieved through rules to limit spending and improved
reporting facilities)
Improving the payment process (this does not often occur currently since payment is not
always integrated into e-procurement systems).[any 5 ..1*5 Mark]..[ 5 Marks ]
Paper catalogue/s
Physical marketplace
Use of Value Adding Networks and traditional Electronic Data Interchange (EDI)
Physical auctions
Broker-based transactions
Paper-based bidding
Paper-based tendering
Digital Organisations
Marketspace (electronic)
Electronic infomediaries,
Electronic billing
Viral marketing
( c) Advantages of E-Business
Worldwide Presence: This is the biggest advantage of conducting business online.
Cost Effective Marketing and Promotions: Using the web to market products guarantees
worldwide reach at a nominal price.
Better Customer Service: E-Business has resulted in improved customer service. Many a times,
on visiting a website, the customer is greeted by a pop-up chat window.
by using the Internet to broaden your customer base at a relatively low cost
Real-time data increase the profit (value) for every partner involved
Responsiveness
[ any 5 5 Marks]
(d)
Weak Infrastructure , security, older people cannot use computers, Plastic money is not
available to every one.[ 2 Marks]
(e)
A consumer performs financial transactions directly with other consumers, usually mediated
through a business website.[1*3Mark]..[ 3 Marks]
Answer 3:
Storefront Model
Auction Model
Portal Model
(b) (b) An Intranet is a private network within a single company using Internet standards to
enable employees to share information using email and web publishing (information limited
inside the organisation). [ 1 Mark]
( c)
Information on an extranet can be updated, edited and changed instantly. All authorised
users therefore have immediate access to the most up-to-date information.
Extranets can improve relationships with key customers, providing them with accurate
and updated information.[[1*4].4 Marks]
E-commerce is a subset of business, where products and services are advertised, bought and
sold electronically or over the Internet.
In e-business, on the other hand, ICT is used to enhance ones business. It includes any
process that a business organisation (either a for-profit, governmental or non-profit entity)
conducts over a computer-mediated.[ 2*2 Marks]..[4 Marks]
( e) The Seller should have the following components:
Banking institutions that offer transaction clearing services (e.g., processing credit
card payments and electronic fund transfers);
National and international freight companies to enable the movement of physical
goods within, around and out of the country. For business-to-consumer
transactions, the system must offer a means for cost-efficient transport of small
packages (such that purchasing books over the Internet, for example, is not
prohibitively more expensive than buying from a local store); and
Authentication authority that serves as a trusted third party to ensure the integrity
and security of transactions.
Consumers (in a business-to-consumer transaction) who:
Form a critical mass of the population with access to the Internet and disposable
income enabling widespread use of credit cards; and
Possess a mindset for purchasing goods over the Internet rather than by physically
inspecting items.
Firms/Businesses (in a business-to-business transaction) that together form a
critical mass of companies (especially within supply chains) with Internet access
and the capability to place and take orders over the Internet.
Government, to establish:
A legal framework governing e-commerce transactions (including electronic documents,
signatures, and the like); and
Legal institutions that would enforce the legal framework (i.e., laws and regulations)
and protect consumers and businesses from fraud, among others.
And finally, the Internet, the successful use of which depends on the following:
A robust and reliable Internet infrastructure; and
A pricing structure that doesnt penalize consumers for spending time on and
buying goods over the Internet (e.g., a flat monthly charge for both ISP access
and local phone calls).[ 5 Marks.including each details][ 5Marks]
Answer 4
(a)
In EDI, electronic documents (purchase orders, bills, etc.) are given standardized
electronic formats and numbers, so everyone involved can correctly interpret the
information being transferred.
Translation software is used by each Trading Partner to translate the business data. EDI
links trading partners electronically. The people using EDI are called Trading Partners.
( b) Benefits
Improve overall business quality through better record-keeping, fewer errors in data,
reduced processing time, less reliance on human interpretation of data, and minimized
unproductive time.
Reduce order time since EDI allows businesses to process orders much faster.
Improve customer relationships with higher customer satisfaction due to faster response
to orders and less paper to handle.
Reduce billing and closeout time, since orders are filled and delivered more quickly.
Provide better management decision-making information with accurate documentation
and audit trails of transactions identifying areas of greatest potential for cost reduction or
efficiency improvement.
Limitation
Some companies are only doing business with others who use EDI. If a company
wants to do business with these organizations, they have to implement an EDI
program. This expense may be very costly for small companies.
Some large companies tend to stop doing business with companies who don't
comply with EDI. For example Wal Mart is only doing business with other
companies that use EDI. The result of this is a limited group of people you can do
business with.
1. Authorization
Electronic checks
Purchasing cards
Smart Cards
P2P payments
(paypal, c2it).
means defining the types of customers that a company will market to. It means
identifying different groups of customers for which to develop offerings and to
target during acquisition, retention and extension. Different ways of segmenting
customers by value and by their detailed life cycle with the customer are
reviewed.
Customer acquisition
Customer retention
Customer extension