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180BloorStreetWest|Suite1400|TorontoON|M5S2V6

DOWNSHIFT
LONDONONTARIOBRTSURVEY

MAY3,2017
METHODOLOGY

ArandomsamplingofpublicopinionwastakenbyForumResearchInc.,commissionedbyDownShift,
amongstLondonVotersregardingtheimplementationplanoftheBusRapidTransitplan(BRT)also
knownasShiftinLondon.

712LondonerswerecontactedviaInteractiveVoiceResponseonMay2nd.Respondentswerescreened
toensuretheyvotedinthepreviousLondonmunicipalelectionandthattheyliveinLondonfulltime,all
yearround.

Theresultsofthisstudyhaveamarginoferrorof3.67%19timesoutof20.Subsampleresultswillbe
lessaccurate.Marginsoferrorforsubsample(suchasage,gender,location)resultsareavailableat
www.forumresearch.com/samplestim.asp.

Whereappropriate,datahasbeenstatisticallyweightedbyageandgender,andregardlessofwhether
respondentswerereachedbylandlineorcellphone,ensuresthattheoverallsamplereflectstheactual
populationofLondon,Ontario,accordingtothelatestCensusdata.
Thisresearchisnotnecessarilypredictiveoffutureoutcomes,butrather,capturesopinionatonepoint
intime.
Duetorounding,someresultsmaynotaddupto100.

SamplingRegion London,Ontario

FieldworkDates May2nd
180 BLOOR STREET WEST | SUITE 1400 | TORONTO ON M5S2V6 | T. 416.960.9600 F. 416.960.9602 | FORUMRESEARCH.COM

DataCollectionMethod TelephoneIVR

SampleSize 712

MoE +/3.67%


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FINDINGS
COUNCILCOMMUNICATION
LondoncitycouncilhasproposedaBusRapidTransitsystem,alsoknownastheBRTorShift,thatwould
seehighfrequencybusserviceintroducedtothemunicipality.DoyoufeelthattheCityhasdoneagood
jobofexplainingthisPlantoyou?[Allrespondents]

Overall

% Total
Sample 712
Yes 22
No 72
Don'tknow 7


Age/Gender

% Total 1834 3544 4554 5564 65+ Male Female


Sample 712 104 98 129 179 202 369 337
Yes 22 27 24 17 19 17 24 20
No 72 67 69 76 76 73 71 72
Don'tknow 7 6 7 7 5 10 6 8

Region

% Total NorthLondon EastLondon SouthLondon WestLondon Notsure


Sample 712 189 149 155 195 24
Yes 22 21 31 20 18 16
No 72 73
180 BLOOR STREET 65 1400 | TORONTO
WEST | SUITE 74 ON M5S2V6 | 72
T. 416.960.960081
F. 416.960.9602 | FORUMRESEARCH.COM
Don'tknow 7 6 4 6 10 3

ModeofTransit

% Total Privatevehicle Publictransit Bicycle Walking Someotherway Don'ttraveltoworkorschool


Sample 712 477 92 15 17 13 98
Yes 22 22 25 20 13 26 19
No 72 72 64 76 87 74 72
Don'tknow 7 6 12 3 0 0 9


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SUPPORT/OPPOSITIONFORTHEBRT
PriortoansweringQuestion2,respondentswereprovidedthefollowinginformation:

Londoncitycouncilhasapprovedabusrapidtransitsystemthatisprojectedtocostmorethan$700
milliondollars.Ifimplemented,itwillcreatededicatedbusonlylaneswithhighfrequencyservice,
restrictcarstoonelaneeachwayalongmajorstreets,eliminatemoststreetparkingdowntown,
reduceregularbusservice,andputabusonlytunnelunderRichmondSt.

DoyousupportoropposethisBRTproject?[Allrespondents]

Overall

% Total
Sample 712
Support 21
Oppose 67
Undecided 12

Age/Gender

% Total 1834 3544 4554 5564 65+ Male Female


Sample 712 104 98 129 179 202 369 337
Support 21 27 28 21 10 14 25 17
Oppose 67 60 58 68 79 78 69 66
Undecided 12 13 14 12 10 9 6 17

Region
180 BLOOR STREET WEST | SUITE 1400 | TORONTO ON M5S2V6 | T. 416.960.9600 F. 416.960.9602 | FORUMRESEARCH.COM

% Total NorthLondon EastLondon SouthLondon WestLondon Notsure


Sample 712 189 149 155 195 24
Support 21 19 23 22 21 16
Oppose 67 67 67 65 70 61
Undecided 12 14 10 12 10 23

ModeofTransit

% Total Privatevehicle Publictransit Bicycle Walking Someotherway Don'ttraveltoworkorschool


Sample 712 477 92 15 17 13 98
Support 21 17 42 29 9 31 11
Oppose 67 71 48 36 78 69 79
Undecided 12 11 10 35 13 0 10


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ADEQUATECONSULTATION
Inyouropinion,hascityhalladequatelyconsultedwithLondonresidentsontheBRTplan?[All
respondents]

Overall

% Total
Sample 712
Yes 14
No 74
Don'tknow 12

Age/Gender

% Total 1834 3544 4554 5564 65+ Male Female


Sample 712 104 98 129 179 202 369 337
Yes 14 14 23 13 10 10 19 9
No 74 69 65 77 84 77 69 79
Don'tknow 12 17 12 10 5 13 12 12

Region

% Total NorthLondon EastLondon SouthLondon WestLondon Notsure


Sample 712 189 149 155 195 24
Yes 14 14 18 14 11 19
No 74 73 69 75 78 55
Don'tknow 12 12 13 11 11 25
180 BLOOR STREET WEST | SUITE 1400 | TORONTO ON M5S2V6 | T. 416.960.9600 F. 416.960.9602 | FORUMRESEARCH.COM

ModeofTransit

% Total Privatevehicle Publictransit Bicycle Walking Someotherway Don'ttraveltoworkorschool


Sample 712 477 92 15 17 13 98
Yes 14 13 22 25 8 16 8
No 74 75 62 66 87 71 82
Don'tknow 12 12 17 9 5 13 10


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TRAFFICCONGESTION
Whateffect,ifany,willreducingmajorstreetstoonelaneeachwayhaveontrafficcongestion
inthecity?[Allrespondents]

Overall

% Total
Sample 712
Increasetrafficcongestion 76
Decreasetrafficcongestion 12
Don'tknow 13

Age/Gender

% Total 1834 3544 4554 5564 65+ Male Female


Sample 712 104 98 129 179 202 369 337
Increasetrafficcongestion 76 74 75 76 83 73 75 77
Decreasetrafficcongestion 12 16 13 12 6 7 14 9
Don'tknow 13 10 13 12 11 19 11 15

Region

% Total NorthLondon EastLondon SouthLondon WestLondon Notsure


Sample 712 189 149 155 195 24
Increasetrafficcongestion 76 71 76 77 83 53
Decreasetrafficcongestion 12 14 12 10 9 21
Don'tknow 13 15 12 13 9 26
180 BLOOR STREET WEST | SUITE 1400 | TORONTO ON M5S2V6 | T. 416.960.9600 F. 416.960.9602 | FORUMRESEARCH.COM

ModeofTransit

Private Public Someother Don'ttraveltoworkor


% Total
vehicle transit
Bicycle Walking
way school
Sample 712 477 92 15 17 13 98
Increasetrafficcongestion 76 82 64 39 29 69 71
Decreasetraffic
12 9 22 35 23 18 6
congestion
Don'tknow 13 9 14 26 48 13 23


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PUBLICTRANSIT
HowwilltheeliminationofsomebusroutesonmajorroadseffectLondonersabilitytouse
publictransitinthecity?[Allrespondents]

Overall

% Total
Sample 712
Itwillmakeitmoredifficult 44
Itwillmakeiteasier 21
Don'tknow 35

Age/Gender

% Total 1834 3544 4554 5564 65+ Male Female


Sample 712 104 98 129 179 202 369 337
Itwillmakeitmoredifficult 44 44 40 38 45 52 42 45
Itwillmakeiteasier 21 29 28 22 9 11 26 17
Don'tknow 35 26 33 40 46 37 32 37

Region

% Total NorthLondon EastLondon SouthLondon WestLondon Notsure


Sample 712 189 149 155 195 24
Itwillmakeitmoredifficult 44 46 44 44 43 21
Itwillmakeiteasier 21 17 27 27 17 22
Don'tknow 35 36 29 29 40 57
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ModeofTransit

Private Public Someother Don'ttraveltoworkor


% Total
vehicle transit
Bicycle Walking
way school
Sample 712 477 92 15 17 13 98
Itwillmakeitmore
44 42 43 65 38 47 49
difficult
Itwillmakeiteasier 21 20 34 17 40 42 8
Don'tknow 35 38 22 18 22 11 43


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TUNNEL
AsapartoftheBRTplan,akilometerlongtunnelmustbeexcavatedunderRichmondStreet
fromVictoriaParktoSt.JosephsHospital.Onlybusesandemergencyvehicleswillbeallowedto
usethetunnel.Areyouinfavourofdiggingthetunnel?[Allrespondents]

Overall

% Total
Sample 712
Infavour 23
Notinfavour 68
Don'tknow 8

Age/Gender

% Total 1834 3544 4554 5564 65+ Male Female


Sample 712 104 98 129 179 202 369 337
Infavour 23 29 35 21 16 13 27 19
Notinfavour 68 62 58 69 78 80 68 70
Don'tknow 8 9 7 10 6 7 5 11

Region

% Total NorthLondon EastLondon SouthLondon WestLondon Notsure


Sample 712 189 149 155 195 24
Infavour 23 18 33 23 22 38
Notinfavour 68 72 60 68 72 55
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Don'tknow 8 10 7 9 6 8

ModeofTransit

% Total Privatevehicle Publictransit Bicycle Walking Someotherway Don'ttraveltoworkorschool


Sample 712 477 92 15 17 13 98
Infavour 23 22 37 22 13 24 12
Notinfavour 68 71 52 43 87 69 80
Don'tknow 8 6 11 35 0 7 8


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IMPACTONDOWNTOWNBUSINESSES
Mostoftheavailableonstreetparkingdowntownwillbeeliminatedtomakewayforthenew
BRTlanes.Willthisreductioninstreetparkingmakeitmorelikelyorlesslikelyyoullcome
downtownforshopping,dining,andentertainmentinthefuture?[Allrespondents]

Overall

% Total
Sample 712
Lesslikelytocomedowntown 73
Morelikelytocomedowntown 14
Don'tknow 13

Age/Gender

% Total 1834 3544 4554 5564 65+ Male Female


Sample 712 104 98 129 179 202 369 337
Lesslikelytocomedowntown 73 74 70 63 84 79 69 78
Morelikelytocomedowntown 14 16 14 19 4 13 17 10
Don'tknow 13 11 16 18 12 8 14 12

Region

% Total NorthLondon EastLondon SouthLondon WestLondon Notsure

Sample 712 189 149 155 195 24

Lesslikelytocomedowntown 73 78 73 68 74 63
180 BLOOR STREET WEST | SUITE 1400 | TORONTO ON M5S2V6 | T. 416.960.9600 F. 416.960.9602 | FORUMRESEARCH.COM

Morelikelytocomedowntown 14 11 14 20 11 18

Don'tknow 13 11 13 12 15 19

ModeofTransit

Private Public Someother Don'ttraveltoworkor


% Total
vehicle transit
Bicycle Walking
way school
Sample 712 477 92 15 17 13 98
Lesslikelytocome
73 77 57 69 57 58 78
downtown
Morelikelytocome
14 11 25 20 23 24 8
downtown
Don'tknow 13 11 18 11 20 18 14


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MONEYBETTERSPENT
Doyoufeelthe$700millioncouldbebetterspentonrailroadunderpasses,sewers,water
treatment,andotherinfrastructureneedsofLondon?[Allrespondents]

Overall

% Total
Sample 712
Yes 78
No 12
Don'tknow 10

Age/Gender

% Total 1834 3544 4554 5564 65+ Male Female


Sample 712 104 98 129 179 202 369 337
Yes 78 77 73 79 85 80 78 80
No 12 10 20 12 9 11 15 8
Don'tknow 10 13 7 9 7 9 7 12

Region

% Total NorthLondon EastLondon SouthLondon WestLondon Notsure


Sample 712 189 149 155 195 24
Yes 78 78 76 72 87 70
No 12 9 17 16 7 16
Don'tknow 10 12 7 12 6 14
180 BLOOR STREET WEST | SUITE 1400 | TORONTO ON M5S2V6 | T. 416.960.9600 F. 416.960.9602 | FORUMRESEARCH.COM

Modeoftransit

% Total Privatevehicle Publictransit Bicycle Walking Someotherway Don'ttraveltoworkorschool


Sample 712 477 92 15 17 13 98
Yes 78 83 70 43 73 56 79
No 12 10 17 21 17 31 8
Don'tknow 10 7 13 37 10 13 13


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VOTINGINTHENEXTELECTION
IfthecitycouncillorinyourwardvotesinfavouroftheBRTplan,wouldthatmakeyoumore
likelyorlesslikelytovoteforthatcouncillorinthenextmunicipalelection?[Allrespondents]

Overall

% Total
Sample 712
Morelikely 12
Lesslikely 69
Don'tknow 19

Age/Gender

% Total 1834 3544 4554 5564 65+ Male Female


Sample 712 104 98 129 179 202 369 337
Morelikely 12 11 19 12 9 8 16 7
Lesslikely 69 68 61 71 75 72 67 72
Don'tknow 19 21 20 17 16 20 17 21

Region

% Total NorthLondon EastLondon SouthLondon WestLondon Notsure


Sample 712 189 149 155 195 24
Morelikely 12 11 17 14 6 14
Lesslikely 69 73 63 65 73 65
Don'tknow 19 16 19 21 21 21
180 BLOOR STREET WEST | SUITE 1400 | TORONTO ON M5S2V6 | T. 416.960.9600 F. 416.960.9602 | FORUMRESEARCH.COM

ModeofTransit

% Total Privatevehicle Publictransit Bicycle Walking Someotherway Don'ttraveltoworkorschool


Sample 712 477 92 15 17 13 98
Morelikely 12 10 19 21 13 24 6
Lesslikely 69 72 59 58 79 61 66
Don'tknow 19 17 22 21 8 15 28


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ADVICETOCOUNCIL
WhichofthefollowingoptionsmostcloselymatchesyouropinionontheBRTproject:[All
respondents]

Overall

% Total
Sample 712
TheBRTshouldbecompletelyscrapped 44
Thecityshouldspendalotmoretime
consultingwiththecommunitybeforeit 41
approvesanyplan
BRTshouldmoveforwardasis 9
Undecided 6

Age/Gender

% Total 1834 3544 4554 5564 65+ Male Female


Sample 712 104 98 129 179 202 369 337
TheBRTshouldbecompletelyscrapped 44 41 42 47 48 47 47 43
Thecityshouldspendalotmoretime
consultingwiththecommunitybeforeit 41 47 32 37 39 44 34 47
approvesanyplan
BRTshouldmoveforwardasis 9 8 19 9 6 3 13 4
Undecided 6 5 7 7 7 6 6 6

Region
180 BLOOR STREET WEST | SUITE 1400 | TORONTO ON M5S2V6 | T. 416.960.9600 F. 416.960.9602 | FORUMRESEARCH.COM
North East South West Not
% Total
London London London London sure
Sample 712 189 149 155 195 24
TheBRTshouldbecompletelyscrapped 44 45 46 47 40 37
Thecityshouldspendalotmoretime
consultingwiththecommunitybeforeit 41 40 34 34 53 38
approvesanyplan
BRTshouldmoveforwardasis 9 10 12 11 4 10
Undecided 6 5 8 9 3 15


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ModeofTransit

Some
Private Public Don'ttravelto
% Total
vehicle transit
Bicycle Walking other
workorschool
way
Sample 712 477 92 15 17 13 98
TheBRTshouldbecompletelyscrapped 44 48 35 10 35 49 50
Thecityshouldspendalotmoretime
consultingwiththecommunitybeforeit 41 38 44 68 51 35 42
approvesanyplan
BRTshouldmoveforwardasis 9 8 15 14 10 16 2
Undecided 6 6 6 8 4 0 5

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