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Creative Commons creates a networked public sphere that allows the non-
commercial transmission of knowledge and serves as an alternative to
exorbitant licensing schemes dominated by multinationals.
There have been several major shifts in predominant industrial
powerhouses in economically advanced countries.
1. The diminishing importance of production of physical goods such as
garments, automobiles and the emergence of information and
communication goods such as films, freeware. Nowadays, due to the
widespread utilization of Creative Commons licences, videoclips,
soundtracks and blockbusters could be shared on Youtube, Dailymotion
and other websites so long as the utilization of these cultural tools are
non-commercial and educational.
2. Dominant communication system has shifted from a centralized, for-
profit approach such as cable television and national telecommunication
channels to a more decentralized and people-owned information sharing
mechanism such as alternative news organizations, blogosphere and
Facebook groupings.
Peer-to-peer sharing platforms like emule and torrent are becoming more
popular among the middle-class and the younger generation in the Euro-
American and East Asian societies since electronic materials are far
cheaper alternatives (such as the Creative Commons licensing schemes)
to copyrighted ones. Globalization has also made the segment of middle
class in affluent countries less financially secure and reducing the
employment prospects for them---society is progressing towards lesser
degree of wealth inequality. Troubled by financial insecurity and
employment instability, the middle class starts searching for cheaper
alternatives for their source of electronic entertainment.
(Image source: g3torrent.sourceforge.net )
The image above shows that a torrent file sharing program is running.
Torrent file sharing mandates that all materials shared must be
copyrighted at least in the form of Creative Common licensing schemes.
Dailyshow tonight, Fox and Friends, and Steven Colbert were once pay-per-
view TV channels, but now they have all been made freely available
online. News organizations in charge of these channels are now facing
assaults from alternative source of online TV channels such as Seeker
Daily, Aljazeera, Test Tube News and Sputnik, all of which are just of good
quality as those for-profit news networks.