Professional Documents
Culture Documents
COMPETITION
INTHEU.S.SUMMERPOTATOMARKET
by
ERIKALANHOWARD,B.S.
ATHESIS
IN
AGRICULTURALECONOMICS
SubmittedtotheGraduateFaculty
ofTexasTechUniversityin
partialFulfillmentof
theRequirementsfor
theDegreeof
MASTEROFSCIENCE
/V^ .
ACKNOWLEDGEMENTS
IwishtoexpressmyappreciationtoDr.BobDavis
forhis
friendshipandguidancethroughoutmygraduate
studiesandfor
directingthisresearch.IamalsoindebtedtoDr.
HongY.Lee
andDr.KaryMathisfortheirtimeandassistance.
encouragement.
CONTENTS
ACKNO\<JLEDGEMENT S 1
LISTOFTABLESv
LISTOFFIGURESvi
I.INTRODUCTION
ProblemStatem
Objectives
II.REVIEWOFLITERA
III.CONCEPTUALFRAMEW
Assumptions
TwoRegionalSpatia
Summary2
IV.METHODSANDPROCED
DataSources
Demand30
IV
LISTOFTABLES
1.Baseaveragebimonthlysuppliesbydefinedproductio
U.S.summerseasonafteradjustmentsforindustrytrend
revenueunderanoptimaldistributionofU.S.summer
potatoes
pricesunderanoptimaldistributionofU.S.summer
adjustedsupplyconditions,forbimonthlyperiods
14.Changesfrombenchmarkwholesalepricesand
quantities78
demanded,byconsumptionregion:givenanincreasein
Southwestproductionwithbasetransfercosts
15.ActualandoptimalmarketsforTexassummer
potatoes80
inorderofimportance:Basesupplyconditionsand
increasedSouthwestproduction,givenbasetransferco
LISTOFFIGURES
1.MajorsummerpotatoacreageintheTexasHighPl
counties:Bailey,Castro,DeafSmith,Gaines,Hale
2.Tworegionmodel;aggregationofsupplyanddemandf
region
3.Tworegionmodel;excesssupplyandexcessdemand
functions
1. 5.Regionaldemarcationandmajorconsumptioncenters2
2. 6.Regionaldemarcationandmajorshippingpoints29
3. 7.StatesclassifiedwithintheU.S.summerseasonalca
4. 8.ThetopsevenstatesclassifiedwithintheU.S.fall
seasonalcategorywhichshippotatoesduringthesummer
season
9.Trendsinpotatoproductionforstatesclassified
15.OptimalinterregionalshipmentsofU.S.potatoesdur
AugustSeptemberwithincreasedtransfercosts:
Percentageallocationofbaseregionalsupplies
16.OptimalinterregionalshipmentsofU.S.
potatoesduring73
JuneJulywithincreasedSouthwestproduction:Percenta
17.OptimalinterregionalshipmentsofU.S.potatoesdu
74
AugustSeptemberwithincreasedSouthwestproduction:
Percentageallocationofadjustedregionalsupplies
CHAPTERI
INTRODUCTION
Problem Statement
HighPlainsagriculture.WestTexasisamajorsupplierofs
ofrevenuetoHighPlainsproducers.Largequantitiesofresour
theformofland,labor,andcapitalinvestmentaredevoted
potato
production,withgreatercommitmentspossible.In1983HighPla
farmersharvestedonly9,300acresbutthevalueoftheharvest
$21.6 million (27). Over the past decade the Texas share
summer
potatomarketwas810percentoftotalUnitedStatesproduct
Figure1.MajorsummerpotatoacreageintheTexasHighPlains
bycounties:Bailey,Castro,DeafSmith,Gaines,
Hale,Lamb,Parmer,Swisher,Yoakum,and
Andrews
marketwiththoseproducedduringthesummer(16).Consequentl
recentyears,theroleoftheU.S.summerproductioninmee
consumer
TwoissuesofspecialinteresttotheHighPlainspotatoindus
andallsummerpotatoproducersaretheextenttowhichpres
markets
canbeexpandedandnewonesopenedandwhatchangingeffects
forces
mentionedabovewillhaveontheindustry.Theeconomicsituat
may
bringaboutthegrowthorthedeclineofthepotatoindustryon
High
Plainsandotherlocations.IftheHighPlainspotatoproduc
attempt
toexpandproductiontheywillbeabletodosoonlyifthey
competitiveadvantageoverotherproducingregions.Theymust
Objectives
Thegeneralobjectiveofthisresearchwastoanalyze
the
relativetoothermajorsummerpotatoproducingregionsand
determine
themarketpotentialavailabletoTexasHighPlainsproducer
in
to:
1. 1.Analyzethemarketconditionswhichcurrentlyexist
2. inthesummerpotatoindustry.
2. 2.Determinethedistributionpatternofpotatoesthat
wouldresultinanoptimalmarketwidedistribution
with
theleasttotaltransfercosttotheindustryasa
whole.
3.Determineifpastdistributionpatternsof
Texas
potatoeshaveresultedinthehighestpossiblenet
returns
toTexasproducersincomparisontoreturnsunder
an
optimal distribution.
costsontheoptimaldistributionpatternsofpotatoes
in
revenues of producers.
5.Estimatetheeffectsofanincreaseinproduction
in
producers.
CHAPTERII
REVIEWOFLITERATURE
InordertoanalyzethecompetitivepositionoftheHigh
Plains
potatoindustryrelativetootherproductionregionsan
understanding
informationonvegetablemarketingproblemswerereviewed.
BresslerandKing(4)providedanextensiveexplanationof
the
theoryofmarketswithspatiallydispersedproductionando
price
equilibriuminspatiallyseparatedregions,alwaysassuming
conditions.Suchsimilaritiesincludedthehomogeneityoft
products
underconsideration,theabsenceofmonopoly,andtheavailabi
of
perfectknowledgeaboutsupply,demand,andpriceconditionsi
all
alternative markets.
HammondandSorensen(7)providedinformationaboutpossible
shippingareasandthedifferentproductionareascompetingi
those
marketsatthetimeTexasproductionofpotatoeswouldbemovin
to
market.Thecentralstatesregionwasselectedasthemajor
potential
marketareaforvegetablesgrowninTexas.Thestudyindicate
that
Enke,(6)in1951,suggestedthatanoptimalsolutionto
an
equilibriumproblemcouldbesolvedmathematicallyasamaximi
problem.Hismethodwastouseastandardlinearprogrammingap
theKoopmansHitchcockminimumtransportcostmodel.Samuels
premise
wasthataspatialpriceequilibriumproblemcouldhaveano
payoff"(NSP).ThisnetsocialpayoffconsistedofNcomponent
=
socialpayoffinregion1plussocialpayoffinregion2plus
social
payoffinregionNminusthesumoftransportcostsbetween
regions.
excessdemand curve.
NSP=S.(E.)T..(E..)(1)
S(E.)=areaundertheexcessdemandcurve
E..=amountofexportsfromitojregion
computationalproblemsresulted.Theconceptofmaximizingnet
payoffwasusedandthemodelwasrestatedasaquadraticprogr
algorithm.Inthiscasethepricingandcompetitveequilibri
TramelandSeale(19)definedanewterm"reactiveprogra
as:
Ameansofobtainingtheequilibriumflowsof
a
suggestionsweremadethatproblemsininterregionalcompetiti
transportationcharges,marketingcosts,andotherbarriersto
BrownandElrod(2&3)analyzedtheinterregionalcompetitio
theGeorgiapeachindustryandtheGeorgiawatermelonindust
relationtotherestoftheU.S.Thespatialequilibriummodel
in
theirstudieshadthefollowingcharacteristics:(1)Producti
specificproducingareasandtimeperiods,(2)demandfunction
ofcommoditiesfromproducingregionstoconsumingareaswere
as
actualproductionlevels.StandardMetropolitanStatisticalAr
(SMSA)wereindentifiedasconsumingareasandwholesaletermi
domesticandforeignconsumptionareasandwasusedtoevaluat
Lamkin,Stennis,andFondren(10)formulatedamodeltoreflec
longruncompetitiveequilibriumofthecottonindustryand
determine
materialsupplyareas,andprocessingfacilitiesand(2)exis
Inthemodeldevelopedforthestudy,costminimizationwast
primarygoal.Theobjectivefunctionspecifiedtheginlocatio
and
volumes,lengthoftheginningseason,warehouselocationsa
volumes,
easternTennessee.Theprogrammingmodelhadtwoimportant
characteristicsthatpertaintothisstudy:(1)theprotectio
local
demandbytransportationcostsand,(2)lessthanperfectlye
producerandconsumersurplusesbyachievinganoptimalenterp
selection."Theprogrammingformatisconstructedforeasyte
of
Mathia,Bateman,andLaw(12)performedasimilarstudyonswe
Louisiana.
Pop^^.=ThepopulationoftheSMSAinwhich
the
ithconsumingcenterwas
located.
I..,=Thepercapitapersonalincome
in the
located.
year.
B., = The
jthbiweekly
period of
the kth
year.
JohnS.Perrin(14)researchedthemarketpotentialsoftheT
HighPlainsswineindustry.TwoofPerrin'smajorobjectivesw
to
"determinethemarketsinwhichTexasproducerscanbest
compete...."
and"todeterminethepatternandvolumeofshipmentsoflive
and
porkamongregionsoftheUnitedStatesthatwouldresultin
least
twentytwoproductionregionsbystates.Thesurplusorshortag
livehogsineachregionwasdeterminedbycomparingtheleve
inthelevelofconsumptionandslaughterineachregion.Regio
estimatesofproduction,slaughter,andconsumptionwereproje
by
extrapolatinglineartimetrends.Simultaneousleastcostshipm
interregionaltradeflowsandpricerelationshipsthatexist
purely
CONCEPTUALFRAMEWORK
DiscussionsofspatialequilibriumtheorybyBresslerand
(4),
andTomekandRobinson(18)providedvaluableinputin
developingthe
conceptualframeworkinthisstudy.Thesummerpotatomark
wasviewed
aspurelycompetitiveinnaturewithlargenumbersofbuy
and
sellers,ahomogeneousproduct,freeentry,andnobarriers
trade.
Theassumedgoalofproducerswasprofitmaximization,whi
thegoalof
consumerswasutilitymaximizationbyacquiringadesireda
ofthe
Giventhespatialnatureofthenumerousproduction(surpl
and
surplusregionstodeficitregions.Buyerswereassumedtob
indifferentastothesourceofthepotatoes.Thepricesofpro
regionswereassumedtobecloselylinkedtopricesatregion
consumptioncenters,wheretheforcesofsupplyanddemanda
brought
together.Sinceproducersshipahomogeneousproduct,thepri
each
receivesunderpurecompetitionisthemarketequilibriumpri
lessthe
costoftransferringaunitofproducttothemarket.The
interregional
pricedifferentialscannotexceedthecostsofmovingpotatoe
amongthe
variousgeographicalregionsforanextendedperiodoftime.
time
purchasecommoditiesinthelowpricedregionandshipthemto
regionsvariesfromregiontoregionandismuchlessthantha
large
metropolitanareasthatareconsumption(deficit)regions.Asi
tworegionmodelisrepresentedgraphicallyinfigure2;deman
thetworegions,theintersectionoftheregionaldemandands
Infigure2,thepriceinregiononeisP;inregiontwo
the
prevailingpriceisP.Atanypriceregiontwohasa
greaterquantity
demandedandalesserquantitysuppliedthanregionone.
comparing
thetworegions,regiononehasanexcesssupplyandregion
has
transportingtheproduct,thentraderswillengageinarbitrag
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figure2.ThemarketpricewillbeP^andquantitydemandedw
equal
quantitysuppliedatQ^.Theactualallocationofsuppliesand
flowsisstraightforwardsincetransferbetweenthetworegion
be
anddemandcurveswhichfurtherexplainwhatwouldoccurint
real
curvesforregionsoneandtwoasfigure2.Theexcesssupply
is
basedonthehorizontaldistancebetweenthesupplyanddema
curves
atpricesabovetheequilibriumpointP.inregionone(poin
minus
pointAinthelefthanddiagram).Excesssupplywillbezero
O
Q.
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bothregionalmarketswouldbeindenticalatP'.However,i
transfer
costsexist,theamountwhichwouldflowbetweenthetworegi
will
decrease.Notradewouldoccurifthecosttoshipaunitof
potatoes
isgreaterthanthepricedifferentialwhichexistsbetweenthe
regions.Ifatraderengagesinarbitragebybuyingthepotato
in
regiononeatthelowerpriceofP.andsellingtheminregio
twoata
higherpriceofP,thenhemustbewillingtopaythetransfe
costto
movethepotatoesfromoneregiontotheother.Histotalreven
will
bereducedbythecostsoftransportation;therefore,thepric
costperunitifthetraderistomakeaprofit.Iftheprice
unit
inregiontwoisnotgreaterthanthatinregiononeplusth
wouldbetradedisindicatedbythepointwhichintersectsthe
of
tradelineXY.Thehorizontallineisillustratedbytinfigu
At
atransfercostoftperunit,thetotalamounttransferredwou
Q.
units,
Amajorassumptioninthediscussionofthepreviousexamp
that
thesupplyanddemandcurvesareknownwithcertainty.Actu
there
aremanyproblemsinvolvedinestimatingaccurateregionalsupp
and
predeterminedquantitiessuppliedanddemandedbyeachregion.
whicharenotafunctionofprice,andknowndemandfunctions
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fromregiononetoregiontwo.Thetradevolumeline,XY,
illustrates
theeffectoftransfercostsontheamountshippedbyshowing
quantitiesthatwouldbetransferredateachalternativecost.
perunitinregionsoneandtwowouldbePandP,,respectivel
The
ab'^^
pricedifferencewill
be equal to the
transfer cost of t
per unit.
Summary
Achangeinthepricerelationshipsanddistributionof
potatoes may
theirlimitedresourcesindistributingpotatoes.
CHAPTERIV
METHODSANDPROCEDURES
Thefollowingmethodsofanalysiswereusedtoaccomplish
the
objectives:Graphicanalysis,leastsquaresmultliple
regression,and
Data Sources
Thefirstobjectivewasaccomplishedbycollectingandanalyz
dataforJunethroughSeptemberbystateandregionforthey
1974
through1981.UnitedStatesDepartmentofAgriculturesourc
provided
informationonstateandregionalproduction,wholesaleprice
variousStandardMetropolitanStatisticalAreas(SMSAs),fallp
Denver (DEN)
Houston (HOU)
Midwest
Chicago (CHI)
Cleveland (CLEVE)
Detroit (DET)
Cincinnati (CINN)
Minneapolis (MINN)
Wi^st
Seattle (SEA)
East
Boston (BOS)
Buffalo (BUFF)
Philadelphia
(PHIL)
Pittsburgh (PITT
Washington, D.C
(WASH)
Southeast
Atlanta (ATL)
Birmingham (BIRM
Columbia (COL)
New Orlean
(NORL)
Figure5,
Regional
demarcationand
majorconsumption
centers
Region I
Hereford,.TX (HERE)
Albuquerque, NM (ALBQ)
Walsenburg, CO (WAL)
Region II
Yakima, WA (YAK)
Region III
DesMoines,IA(DMOI)
KansasCity,KS(KANC)
Springfield,IL(SPRI)
Columbus, OH (COL)
Region IV
Minneapolis, MN (MINN)
Fargo, ND (FARG)
Lansing, MI (LANS)
Region V
Camden, NJ (CAM)
Buffalo, NY
(BUFF)
Harrisburgh,PA
(HAR)
PersqueIsle,ME
(PSI)
Baltimore,MD
(BALT)
Region VI
Knoxville, TN
(KNOX)
Roanoak,VA(ROA)
Raleigh, NC
(RALE)
Birmingham, A
(BIRM)
Region VII
Bakersfield, C
(BAK)
Phoenix, AZ (PHE)
Figure6.Regiona
demarcationand
majorshipping
points
Beforetheremainingobjectivescouldbeachievedusing
consumption area.
3.Estimatesoffixedsuppliesforeachstate
andproductionregion,includingfall
producingstates.
Demand
Thecomputeralgorithmused
inthisstudyrequiredthat
demand
equationsbespecifiedasa
hundredweight of fresh market US 1# potatoes
in
consumptioncenteri,inthejthmonth,thek
th
ReactiveProgramming
Oncethepreliminaryestimatesofdemand,supplyandtransfe
costswerecom.pleteaspatialequilibriummodelwasusedto
determinethedistributionpatternwhichwouldresultinan
optimal
leasttransfercostsolutionfortheindustry.Differentmod
conditionsweresimulatedbychangingoneofthesethreeinp
In
readilydeterminedbygraphicalanalysis.Theproblembecamem
questionofwhichsupplyregionshouldsupplywhichconsumpt
regionwasdifficulttoanswer.Someregionshaveasurpluswh
analysisofspatialmarketsandinterregionalcompetition;ye
all
haveusedsimilartechniquesandmadesimilarassumptions.
Reactive
programming,aniterativeapproachwhichgrewoutofthebas
mathematicalformsofsupplyanddemandfunctionsusedinthi
study.Reactiveprogrammingallocatedthesuppliesofthefir
netprice(wholesalepricelesstransfercost)tothatorigin
if
continueduntilthesupplyofthefirstproductionoriginwas
up.Thesecondoriginallocateditssuppliesinthesamemann
optimalsolutioninformationwasreportedforproductflows,
shadow
pricesforeachpossibleallocation,finalwholesaleandsuppl
levelprices,quantitiessuppliedanddemanded,andtotal
consumer
Theinitialresultsobtainedunderthebasesupplyconditions,
basetransfercosts,andtheestimateddemandequationsserved
a
pointofreference,i.e.,abenchmark,inallsubsequentmode
Demand Estimates
Ademandfunctionwasestimatedforthetwobimonthlyperi
JuneJulyandAugustSeptemberfor23consumptioncenters.
first
stepwastoformulatealinearmodelwhichwouldinclude
appropriate
effectforeachofthe23centersforwhichtherewas
adequateprice
andquantityinformation.Thiswasaccomplishedbyadding
twentytwo
dummyvariablestothehypothesizedequation.Thedummy
variablesacted
asinterceptshifters;thuseachconsumptioncenterhadth
sameslope
butadifferentinterceptvalue.Theresultwas23differe
demand
where:
zero otherwise;
zero otherwise;
zero otherwise;
D,=1iftheconsumptioncenterisNew
York,
zero otherwise;
D|^1iftheconsumptioncenteris
Buffalo,
zero otherwise;
zero otherwise;
zero otherwise;
^Ij=1iftheconsumptioncenterisHouston,
zero otherwise;
zero otherwise;
zero otherwise;
zero otherwise;
oftheerrortermsandheteroscedasticity.ADurbinWatson
indicatedthattheerrortermswerepositivelyserially
correlated
overtime.Themodelwhenadjustedtoaccountfortheset
problems
resultedinnoautocorrelation;however,theresultantsi
forthe
estimatedcoefficientswerenotasexpected.Thedemand
functionas
23separatefunctionsintheP=a+bQform.The198
populationand
percapitapersonalincomefiguresforeachconsumption
centerwere
Transportation Costs
Oncedemandandtransportationcostestimateswerecomplete
thenecessaryinputrequirementsforthespatialequilibriumm
Summerpotatoeswereproducedcommerciallyin17states
7).
inthatorder(Appendixtable1).For1974through1981these
statesproduced90percentofthetotalUnitedStatessummerp
crop.Eightfallproducingstatesaremajorcompetitorsdurin
thefallandwinterseasonsinordertotakeadvantageofhi
average
springandsummerprices.ThethreeNorthwesternstates,Ida
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Therewasatremendousvariabilityinshipmentsoffallpotat
foreverystate,exceptMaineandNorthDakota.Fivestates
Wisconsin,NewYork,Washington,Oregon,andNewJerseyallsh
tremendousincreaseinshipmentsoverthe1974through1981p
(figure10).Thiscorrespondstoadecreaseinfallpotatos
held
inIdahoasofMay1thefollowingyear.Asfigure11indica
the
totalfallpotatostocksheldonMay1ofthefollowingyear
growersandlocaldealershavebeenhighlyunstableoverthe
1981
period.
Theestimatesusedinthebasemodel(table1)werederivedfr
eitherproductionorshipmentdataforeachstateorregion.
later
analyseschangesintheseamountsweremadetosimulatepossi
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Table1.Baseaveragebimonthlysuppliesbydefinedproduc
region
duringU.S.summerseason,1974
1981.
(Hundredweigh
t)
states
.
summerseasonafteradjustmentsforindustry
trends.
Southwest
Production
Production50%
Increase100%
Increase
Origin
(Hundredweight
RegionI 3,149,005 3,059,107 3,741,640
matedindustrytrendsandsuppliesfromRegion
I were
arbitrarilyincreasedby50and100percent.
Productionorigin: Percentagedecrease:
NewYork 25
Wisconsin 40
Oregon 20
NewJersey 25
Washington 20
Ohio 20
Virginia 27
Minneasota 27
ThetotaldecreasefortheAugustSeptemberperiodwasabou
2.5
millioncwt,,whichwas12percentofthetotalbenchmark
supplies
forthatperiod.TheadjustedsuppliesfortheJuneJuly
periodwere
increasedby1.6millioncwt.ora9.7percenttotal
increasefrom
thebasesuppliesduringJuneJuly,Thisincreasewastheresu
of
theexpansionofshipmentsfromIdahoduringtheearlysumme
ThechangesmadeinTexas,NewMexico,andColoradosuppli
of
50percent,duringJuneJulytranslateintoa6,1percent
increasein
thetotalbasesupplies.The100percentsupplyincreasefr
these
statesduringthesameperiodamountstoa10,2increase
total
supplies,A50percentincreaseinTexas,Colorado,andN
Mexico
total supplies.
odel Solutions
Theestimateddemandfunctions,transfercostsandsuppliesw
sedasinputsinareactiveprogrammingmodelwhichwassolve
give
ptimalshippingpatternsfromeachsupplysourcetoeach
consumption
enterforthreeseparatescenarios.Firstabenchmarkwas
established
romthebasemodelalone,thenincreasedtransportationcosts
xaminedandfinallytheeffectsofobservedtrendsinproduct
and
hipmentsforallregionsalongwithincreasedsuppliesfromReg
I
Texas,Colorado,andNewMexico)wereanalyzed.Theanalysisw
incethereactiveprogrammingmodeltendstolimitthenumber
revenueunderanoptimaldistributionofU,S.sum
potatoes
Actual Estimated
State revenue1/ revenue2/ Differen
(fdollars).
Thesestatesrepresentedthreeofthetopfourproducingstates
thesummer(AppendixTable1).Arizona,Tennessee,NorthCaro
and
Iowahadtheleastdifferencesbetweenactualandbenchmarkrev
Withanoptimaldistributionsolutiontherewouldbea109pe
Thebasemodelalsoindicatedthatearliermarketingofpotat
wouldbemoreprofitableforeachoftheseventeenproducingst
sincethebenchmarkfarmlevelnetpriceswerehigherduring
July
thanduringAugustSeptemberforeverystate.Thissituation,
was
alsotrueforhistoricalprices(6),wasexpectedsincethet
United
StatessupplyduringJuneJulywaslessthanduringAugust
September.As
Table 4. Farm level prices by state: Historical prices an
estimatedpricesunderanoptimaldistributionof
U.S.summerpotatoes,byindicatedmonths
3/
St
at
e
19
81
"
^
19
74
19
81
^
Be
nc
hm
ar
k
pr
ic
e"
(dollarsperhundredweight)
California,andPheonix,Arizona,whicharetheproductionorig
RegionVII,exportpotatoestoNewOrleans,Denver,Houston,
Dallas
locatedintheSouthwestandSoutheastconsumptionareasaswel
ProductionoriginsinCaliforniaaresimultaneouslyshippingp
to
theshipmentstotheSouthwestandSoutheastareshownsince
TheWesternconsumptionareaalsoreceivespotatoesfromRegion
Underthebasemodelconditions,productionRegionsIand
not
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overlapspartsofthreeconsumptionareas.Theexactcitiesrec
potatoesfromshippingpointsinthisregionwereKansasCity
Thesecondmodelscenariowasanincreaseinthelevel
of
resultsobtainedundera75percentincreaseintransfercost
not
presentedbecausetherewaslittledifferencebetweenthosere
and
theresultswitha50percentincrease.Thechangesinthe
distribution
patterns,asindicatedbythemodel,undertwolevelsofincre
changes.Theresultswerecomparedtotheoptimalbenchmarkres
in
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consumption area increased slighty while shipments to the
decreased;(2)RegionIIIexperiencedasmalldecreaseinexpor
RegionVIIexportedlesstotheSoutheastandSouthwestconsu
areas;and(4)withhighertransportationcosts,RegionIImade
Southwest.
substantial.Allproductionregionsexportpotatoesasinth
fromthebenchmarksolutionwere:(1)ProductionRegionIIr
Southeast;thusreplacingsomeshipmentsfromRegionsIIIand
theSouthwesttotheEast;(3)RegionIVincreaseditsexpor
65
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ProductionIncreaseintransfercostsBenchmark
origin50.0%100.0%RevenueJL/
(percent)(dolla
RegionI4.408.7135,664,898
RegionII8.8917.6568,586,171
RegionIII2.173.649,407,457
RegionIV2.364.1117,457,099
RegionV1.072.42.44,994,325
RegionVI2.114.5181,189,313
RegionVII5.9411.7038,078,665
Total Percent
Reduction3.91%8.63%$295,377,943
\/Benchmarkrevenueisthenetrevenuetoallproduc
inadefinedproductionregionforJunethrough
September.Theseestimateswereobtainedfromthe
reactiveprogramunderbasesupplyand
VIIbecauseofthelongdistancestomarketsfromthesetwo
production
regions.ProductionRegionsIII,IV,andVIshowedapproximatel
samelevelofchangeinrevenue.Thedecreaseinproducerreve
for
eachoftheseregionswasaround2percentgivena50perce
increase
intransfercosts,andaround4percentwhentransfercosts
was4.8percentand9.58percentrespectively,whentran
costswere
increasedby50and100percent(table8).Alargerperce
decrease
inproducerrevenueswouldbeexpectedforthisperiodsin
total
supplyforAugustSeptemberislargerthanforJuneJuly(
2).As
before,thepercentagereductioninrevenuewasthelarges
Table 8. Reduction in producer revenue with an increase
changefrombenchmarkrevenuebyregion
(percent) (dollar
RegionVI _a / 7,967,7
changefrombasepricewithanincreaseintransfer
costs,June
September
50percentincreasein
transfercosts
AugustSeptemberJuneJuly
Consumptionprice
percentagechlangeprice
percentagechange
regionbase1/frombasepricebasefrom
baseprice
(dollars)(dollars)
Southwest17.05ay 18,.87
U
s
^
Asthetransfercostswereincreasedthefollowingchangesi
wholesalepriceswereobserved(table9):(1)TheWesthadt
largest
percentagereductioninpricesfollowedbytheMidwest,while
pricesintheSouthwestdidnotchange;(2)pricesintheEast
Southeastcanbeexpectedtoriseinbothtimeperiodssince
regionwouldreceiveasmallerquantity;(3)thepercentagep
increasefortheSoutheastisnotasgreatforJuneJulyasi
for
duringthattime;and,(4)consumersintheEastcanbeexpec
to
sincethisconsumptionareaisfarfromthemajorproduction
regions.
Totalconsumeroutlaysdecreasedbecauseeachregion
will
experienceeitherchangesinpricesandquantitiesfrom
Table10.Totalproducerrevenue,totalconsumeroutlay
andtotaltransfercosts
TransferProducerConsummer
Transfer
(dollars)
Base
$618,581,348
$674,023,757
$55,442,018
50 Percent
100 Percent
Increase574,694,000668,056,321105,982,652
percentoverbasesuppliesduringJuneJulyandby50percent
AugustSeptember.Thesuppliesforotherproductionregionswer
shipmentsoffallpotatoesduringthesummerseason.Whenthea
supplieswereincorporatedintothebasemodeltheshippingpa
SincethecitiesintheSouthwestandMidwestaretheclosestm
toproductionRegionI,thesecitiesobtainmuchoftheincr
supplies.RegionIbeganexportingtotheMidwestduringJune
and
totheSoutheastduringAugustSeptember.Adjustmentsforot
regions
wereasfollows:(1)ThepercentageshippedfromRegionIIto
west
coastdecreasedandexportstotheMidwestandSouthwestincre
(2)
RegionVIIincreaseditsexportstoSouthwestcitiesduringJ
July,
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Table14.Changesfrombenchmarkwholesalepricesandquan
inSouthwestproductionwithbasetransfercosts
i/
Consumption Areas
BimonthlySupply jjWestSouthwestEastSouthMidwest
period increase
"(percent)
Quantity demanded
Jun/Jul
Level1
4.09
9.50
8.54
9.15
12.36
Level27.4814.7010.5612.5017.50
Aug/SeptLevel17.555.808.257.135.20
1/ForbasepricesseeTable11and
footnotes
2/Level1=a50%increaseinSouthwestsuppliesfo
period
Level2=a100%increaseinSouthwestsuppliesfo
period
facedwithlowerpricesduringJuneJulyandhigherpricesdu
AugustSeptember(table14).TheMidwesthadthelargestincre
in
quantityandthelargestdecreaseinpriceduringJuneJuly,b
experiencedtheleastincreaseinpriceandthelargestdecrea
SincethemarketpotentialsforTexaswereofspecialinterest
thisstudy,acomparisonofhistoricalmarketsforTexasto
optimal
marketsobtainedfromthespatialmodelrevealssomemajo
differences.
inorderofimportance:Basesupplyconditions
and
increasedSouthwestproduction,givenbase
transfer
costs
II
Actual Optimal markets
markets
Aug.Sept. JuneJuly
Aug.Sept. June
1. 1.DallasDallasDallasDallasDallas
2. 2.HoustonSanAntonioOklaCitySanAntonioOklaCity
1. 3.DenverOklaCityHouston
2. OklaCitySanAntonio
3. 4.OklaCityAtlantaSanAntonioAtlanta
Texas;yetChicagowasnotanoptimalmarketforTexasinany
the
modelsimulations,andDenverwasinthetoptwelveonlyonce
Atlanta,
Birmingham,andNewOrleans,rankedlowintermsofactualunlo
but
wererankedhighinallmodelsimulations.St.Louis,Cincinna
and
ClevelandwerethetoprankedMidwesternmarketsforTexasin
model
simulations.CitiesintheWesternandEasternconsumptionregi
do
notappeartobepotentialmarketsforTexasproducerssincet
did
notappearinanyoptimalsolutionandrankedlowaccordingt
their
shadow prices.
CHAPTERVI
SUMMARYANDCONCLUSIONS
Transportationrepresentsamajorcostofmarketingpotatoes
Totalindustrytransportationcostsandthetransportationc
outlay
marketedduringthesummerhasincreased.Theeffectofthisch
on
Texasproducersisnotknownforcertain,butthemarketpotent
for
Texasmaybegreaterifproductionfromtheregionwereincreas
consumptionregions.Twentyfiveconsumptioncentersandtwen
five
productionoriginswereidentifiedforthestudy.Thedemand
each
regionwasestimatedfrompublisheddataordevelopedasdiscus
earlier.Abasesupplyquantitywasestimatedforeachregiono
basisofhistoricalstateproductionand/orpotatoshipments
during
projectedbyextrapolatinglineartimetrends.In1983Texaspr
2.2millioncwt.ofpotatoesduringthesummerseason.Thiswas
percentofthetotalsummerproduction,onlyCaliforniaprodu
more.
Texas,NewMexico,andColoradotogetherproduced5.1millionc
whichwas30percentoftotalsummerproduction.Productionw
levelsandbasetransfercosts.
Inthefirstmodelsimulationthetotalsupplyofpotatoeswas
16.7millioncwt.duringJuneJulyand20.5millioncwt.durin
consumptioncentersoutsidetheirrespectiveproductionregio
during
AugustSeptember.DuringJuneJuly,RegionsII,IV,VI,andV
were
netexporters.Thetotalcostofallinterregionalshipmentsf
both
bimonthlyperiodswas$55.4millionandtotalproducerrevenue
allproductionregionswasincreasedby109percentduetol
sourcesweremuchhigherunderanoptimaldistributionthanw
ProductionRegionIshippedpotatoestoSouthwestcitiesonl
underallincreasedtransfercostlevels.Theimportingconsump
regionswereunchangedfromthebasesolutionforeitherti
period.
RegionIIexperiencedthelargestdecreaseinproducerrevenu
when
totaltransfercostswere$81.3millionfora50percentincrea
in
transfercosts.Totalrevenuewas$574.6millionandtotal
transfer
costswere$105.9millionfora100percentincreaseintransf
costs.
Thereallocationofavailablesuppliesresultedinadecrease
wholesalepricesinsomeconsumptionareasandincreasesinpri
for
RegionVI'sexportstotheMidwest;(2)RegionIVbeganexporti
theEastduringJuneJulyinresponsetoincreasedimportsfrom
NorthwestandtheSouthwest;(3)RegionIIbeganexportingto
Southeast,and;(4)RegionIIIstoppedexportstotheSouthwest
the East.
Allconsumptionareasreceivedaboutthesamepercentageoft
availablesuppliesastheyreceivedbeforethebasesupplies
areassincetheyreceiveddifferentquantitiesthanunderbas
supply
conditions.TheMidwest,Southeast,andWestreceivedamuch
larger
quantityofsupplies,duringJuneJuly,thanwhattheyreceive
under
thebasesupplyconditions;consequentlywholesaleprices
decreased
themostinthoseregions.Wholesalepricesdecreasedinall
markets
duringJuneJulybutincreasedduringAugustSeptemberwith
inTexaswithanoptimalindustrywidedistribution.Themodel
indicatedthatincreasedtransportationcostswillnothavea
large
affectonSouthwestshippingpatternsnoronwholesaleprices
the
region,althoughproducerrevenuewilldecreaseasitdidfora
Thecostoftransportingpotatoeshasincreasedabout10perce
annuallysince1979(29).Ifcostscontinuetoincreaseata
percentcompoundannualrateitwilltakelessthan8yearsf
transportationcoststodouble.Anoilembargoorsomeunforse
CeterisParibus,andthereforesomesmallormarginalproduce
productionintheSouthwestwasincreased.Themodelalsoindic
thatwholesalepricesintheSouthwestwillnotshowlarge
increases
whensupplyfromRegionIisincreased,giventhecurrentindu
directtheirattentiontoincreasedmarketingduringJuneand
firsthalfofJulywheneverpossible,sincethefarmlevelpr
were
higherduringthattime.UndersimulatedmarketconditionsTe
and
NewMexico'smajorfuturecompetitorsinSouthwestmarketswil
Theresultsprojecthowthesummerpotatomarketwillreactt
changingconditionsinsupplyandtransportationcosts.The
scenarios
inthisstudyarethreeillustrationsofthekindsofproblem
that
onthefeasibilityoflocatingapotatoprocessingplantont
High
Plainsisneeded.
Limitations
costinputsandthereliabilityoftheresultsdependsupon
affect the actual market which were not taken into accou
The
Potatoesarenotentirelyhomogeneous.Gradingisanevid
of the
qualityvariationwithinthecommodityandbuyersareawa
of this
thesameastherelativedistributionofthetotalvolum
receivedby
eachconsumptionarea.
LITERATURECITED
(1)Boles,PatrickP.CurrentCostsofOperatingRefriger
(December 1979).
1967).
(4)Bressler,RaymondandRichardA.King.MarketPrices
InterregionalTrade.NormanWeathersPrintingCo.,Ralei
(12)Mathia,GeneA.,LannyBateman,andJerryLaw.AnEc
Georgia,andLouisiana.SouthernCooperativeSeriesBulleti
233.
(July 1978).
(1983).
(14)Perrin,J.S.,"SwineMarketingPotentialsoftheT
High
Plains."MasterofScienceThesis,DepartmentofAgricul
Economics,
(15)Samuelson,PaulA."SpatialPriceEquilibriumandLi
Programming.",AmericanEconomicReview.Vol.42:(1952):2
(16)Takayama,T.,andG.G.Judge."AnInterregionalActi
AnalysisModelfortheAgriculturalSector."AmericanJou
(25)U.S.DepartmentofAgriculture.CropReporting
Board,
StatisticalReportingService.EstimatedPotato
Stocks.WashingtonD.C,
selected issues.
(27)U.S.DepartmentofCommerce.BureauofCensus.
County and City
(28)U.S.DepartmentofCommerce.SurveyofCurrent
Business.
WashingtonD.C,selectedissues(1979,1980,1981).
(29)Zepp,GlennA.CostsofProducingPotatoesfor
1980 and 1981.
EconomicResearchService,U.S.D.A.,WashingtonD.C.,
No. 491.
(October 1982).
APPENDI
X
94
Anonlinearrelationshipbetweentransportationcosts
anddistancewouldbeexpected.Transportationcosts
per
unitwouldordinarilyincreaseatadecreasingrate
as
distanceincreases.Twononlinearregressionmodels
were
estimatedusingthesurveydata;however,thelinear
model
fittedthedatabetterthanthenonlinearmodels.
Thetwo
1. (1)Exponentialmodel.Y=a(x)b
2. (2)Squarerootmodel.Y=a+b(x)+c(x^)
Estimationresults
differentfromzeroatthe.01significance
level,
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