Social architecture is the conscious design of an environment that encourages a desired range of

social behaviors leading towards some goal or set of goals. The environment social architecture
influences may be social systems, or digital spaces such as media tools and UX strategy. In
building design it can refer to the architecture of social spaces such as bars and restaurant.

In social systems, "social architects" seek to modify human behaviors (behavior change) through
carefully designed programs or workshops that seek to involve the members of a population to
improve, for example, the livability and safety or environmental impact of their own
communities.

In digital spaces, "social architecture" is sometimes confused with "information architecture" or

"interaction design".

The theory of social architecture can be applied to solve talent attraction and retention issues,
while simultaneously combating a community's social issues. The Milwaukee-based firm,
NEWaukee is the first social architecture firm in the United States.