Customer Needs And Wants

Workhorse Mercedes
Portability 83 76
Easy to tie into local area network 122 120
Can use on the road 85 96
Monitor is easy on eyes 122 118
Computer has small footprint/size 101 103
Courteous service personnel 111 105
Want high performance over price 108 132
Can see, work on multiple programs 101 129
Easy to set up and use new PC 120 103
Can handle large scale tech. tasks 100 129
Fast processing and output 114 130
Computers are lowest price 118 95
Able to work on tiny graph. detail 94 124
Easy to use 118 101
Financial stability of manufacturer 104 114
Service available everywhere 118 120
Ultra fast, can handle large tasks 97 131
The more storage space the better 107 127
Competent sales personnel 111 108
Quick response to commands 106 129
Want more productive operators 110 114
Local technical service 110 124
Established brand name 119 115
Fast network/internet 116 123
Minimum complexity for operators 111 98
Vendor is technical leader 95 108
Multi-purpose workstation 125 92
Fast service/support response time 114 129
Little training needed before use 120 72
Savings in operator cost (training) 125 96
Can connect to office when on road 91 87
Service personnel trained often 110 112
Recommended by others 114 120
Computer has distinct style/look 106 111
Protected against loss of data 118 122
Secure from viruses and attacks 110 114

Web Customer Needs And Wants

Workhorse Mercedes
Easy to navigate on web site 125 117
Security of my credit card/identity 132 126
Like to buy on the web 118 119
Wants human sales reps/support 131 121
Able to track my purchase 117 121
Easy to make purchase on web 125 114
Traveler
129
106
123
112
126
105
109
96
116
90
116
112
85
107
105
117
83
108
104
109
108
113
111
113
105
100
90
104
104
107
117
110
118
111
102
108

Traveler
122
125
116
121
115
120