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Recall Figure 1.4, p. 15 what would you do with 50 dollars? In this example, Jesse decided to spend $50.00
on jeans. His opportunity cost was the next best choice soccer ball or cassette player that he gave up.
Directions: Fill in four current possibilities you are considering for after graduation (i.e. 4 different colleges,
military, bum in parents basement, etc). Decide on the weight or importance of each criterion to you
individually and fill in the appropriate row. Rate the criterion for each choice from 1 (poor) 4 (exemplar)
based on how well it meets that criterion. Lastly, multiply each number by the weight of that criterion and
add the total scores for each option.
Example:
Overall Appeal
Extra-
Criteria Affordability Location and Long-term Total Score
Curriculars
Benefits
Weight x 5 x 2 x 3 x4
The Ohio State Rating x Weight =
University 2 x 5 = 20 2x2=4 3x3=9 3 x 4 = 12 45
Overall
Appeal
Extra- Total
Criteria Affordability Location & Long-
Curriculars Score
term
Benefits
Weight x_1_ x_3_ x_2_ X_4_ RATINGS
4: exemplary
University 4x1=4 4x3=12 4x2=8 4x4=16 40
3: good
2: satisfactory
of 1: poor
Wisconsin-
Whitewater
WEIGHT
Bradley 3x1=3 2x3=6 3x2=6 3x4=12 27 x4: Greatest
University x3: Good
x2: Fair
1x1=1 4x3=12 3x2=6 3x4=12 31 x1: Poor
Illinois
Wesleyan
2x1=2 3x3=9 4x2=8 2x4=8 27
University
of Illinois
1. In the end, which option satisfied more of the criteria than any other alternative?
University of Wisconsin-Whitewater satisfied all of my criteria than the other schools I looked at.
3. What was the highest score? 40 (Whitewater) Lowest score? 27 (Bradley and U of I)