Air University

Spring 2017
Faculty of Administrative Sciences
Department of Business Administration

Course Information

Course Title: Advance Research Techniques

Class: MBA 1.5 2nd & MBA 3.5 6th Lab (Required)
Credit Hours: Three Hours
Pre-requisite for this Course: Business Research Methods
This Course is Pre-requisite for:
Instructor: Moin Ahmad Moon
Contact: Moin@aumc.edu.pk
Reference Books: BRM by Uma Sekaram, Zikmund, Donald R.Cooper. Marketing Research By
Naresh Malhotra

Assignment Format:
Font Times new roman
Font size 12 (For text)
Font size 12 (Bold For heading)

Course Outline:

Week-1 What is Research? Search?

Journals
Data Bases
Publishers
Paper
Case Studies
Variables
1. Independent
2. Dependent
3. Mediators
a. Full Mediation
b. Partial Mediation
c. No Mediation
4. Moderators
Abstract
Concept
Construct
Questionnaire
Measurement Scale
Items
Observed Variables
Latent Variables
Reference
Significance

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 Citation
Probability
Week-2 AMJ Article-Topic Choice
Types of Research
(1) Qualitative Research
(2) Quantitative Research
Differences between Qualitative and Quantitative
Week-3 Purpose of Research
Research Design
i)
ii) Non-Conducive Design
i. Exploratory
iii) Conclusive Design
(1) Causal
(a) Conditions of causality
(i) Concomitant variation
(ii) Time occurrence
(iii) Presence of other causes
(b) Degrees of causality
(i) Absolute casualty
(ii) Conditional causality
(iii) Contributory causality
(2) Descriptive
a) Longitudinal
b) Cross sectional
a. Single cross sectional
b. Multiple cross sectional
Measurement
1) Adopted
2) Adapted
Common Method Biasness
How to overcome common method biasness
TYPE I and TYPE-II Error
AMJ Article-Research Design
Week-4 AMJ Article-Setting the Hook
Week-5 AMJ Article- Grounding Hypothesis
Theory
a) Formal
b) Logical
c) Testable
Inductive Reasoning
Deductive Reasoning
Hypothesis
a) Null Hypothesis
b) Alternative Hypothesis
Directional & Non-Directional Hypothesis
Variable
o Definitions
o Dimensions

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 o Operational Definition
o Historical Perspective
o Relationship with our study variables
o Develop Hypothesis
Week-6 Methodology
a) Population
b) Sampling
c) Unit of analysis
d) Data collection procedure
e) Tools & techniques of data analysis
What is Population?
What is Element?
What is Population frame?
Population parameter
Sample
Sampling
Sample Statics
Sample Size selection criteria
1) Observed Variable Ratio
2) Analytical Software assumptions
3) Previous research
4) Statistical formula
Sampling Techniques
1) Probability Sampling
2) Non-Probability Sampling
Consideration of choosing Sampling techniques
Types of Probability Sampling
1) Sample Random Sampling
2) Systematic Sampling
3) Cluster Sampling
4) Striated Sampling
a. Proportionate
b. Disproportionate
Non-probability sampling
1) Convenient sampling
2) Purposive sampling
Data Collection Methods
1) Interviews
2) Observations
3) Focus Group
4) Panel
5) Questionnaire
Framework Development (From Hypothesis)
Hypothesis Development (From Framework)
Week-7
Week-8
Week-9

Week-10

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Week-11
Week-12
Week-13
Week-14
Week-15
Week-16

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