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Job Search Strategy # 3

Design Your Personal Marketing Materials

Using an approach that utilizes a marketing concept works well


when developing information that is sent to prospective employers,
or in sharing information about yourself. In developing your
materials, present those key skills and accomplishments that best
represent the value you bring to a company. Use strong words such
as “directed”, “implemented”, “created”, and “developed” when
identifying these strengths. Statements should be made in the third
person, such as: “Directed the development of a corporate strategic
plan during a crucial acquisition …” When developing a resume, use
relevant buzz words to describe yourself, particularly when
responding to an ad. Identify key words used in the posting and
incorporate those words as related to your experience. Resumes
should include your key strengths, quantifiable accomplishments,
and a chronological history including key job responsibilities. Include
education and certifications as they apply to the job and company.

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This article is taken from the Job Search Strategy Guide
Copyright © 2009 Career Development Consultants, Inc.
Used by permission. jobsearchstrategyguide.com

Note to Job Seekers: Current economic conditions have lead to a proliferation of job
scams. Venturion encourages those in career transition to read the following:

Six signs it's a job scam - CNN.com can be found at


www.cnn.com/2009/living/worklife/07/15/cb.avoid.job.scams/

Avoiding Online Job Scams | Privacy Rights Clearinghouse, found at


www.privacyrights.org/fs/fs25a-JobSeekerPriv2.htm

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