What are Ethics?

Ethics are norms or standards of behavior that guide moral choices about our beh
avior and our relationship with others. As in other aspects of business, all par
ties in research should exhibit ethical behavior. The goal of ethics in research
is to ensure that no one is harmed or suffered adverse consequences from resear
ch activities.
This objective is usually achieved. However, unethical activities are pervasive
and include violating non disclosure agreement, breaking respondent confidential
ity, misrepresenting results, deceiving people, invoicing irregularities, avoidi
ng legal liability, and more.
As research is designed, several ethical issues must be balanced.
Ethics are norms or standards of behavior that guide moral choices about our beh
avior and our relationships with others. Ethics differ from legal constraints, i
n which generally accepted standards have defined penalties that are universally
enforced. The goal of ethics in research is to ensure that no one is harmed or
suffers adverse consequences from research activities.
As research is designed, several ethical considerations must be balanced:
Protect the rights of the participant or subject.
Ensure the sponsor receives ethically conducted and reported research
Follow ethical standards when designing research
Protect the safety of the researcher and team
Ensure the research team follows the design
In general, research must be designed so a respondent does not suffer physical h
arm, discomfort, pain, embarrassment, or loss of privacy. Begin data collection
by explaining to respondent the benefits expected from the research. Explain tha
t their rights and well being will be adequately protected and say how that will
be done. Be certain that interviewers obtain in the inform consent of the respo
ndent. The use of deception is questionable; when it is used, debrief any respon
dent who has been deceived.
Many sponsor wishes to under take research without revealing themselves.
Sponsors have the right to demand and receive confidentiality between themselves
and the researchers. Ethical researcher provides sponsors with the research des
igned needed to solve the managerial question.

The ethical researcher shows the data objectively, despite the sponsors preferre
d outcomes.

The research team s safety is the responsibility of the researcher. Researcher sho
uld require ethical compliance from team members in following the research desig
n, just as sponsors expect ethical behavior from the researcher.

Many companies and research firms have adopted a code of ethics. Several profess
ional associations have detailed research provisions. Of interest are the Americ
an Association for Public Opinion Research, the American Marketing Association,
the American Political Science Association, the American Psychological Associati
on, and the American Sociological Association. Federal, state, and local governm
ents have laws, policies, and procedures in place to regulate research on human
beings.
Examples:
There is no single approach to ethics. Advocating strict adherence to set of law
s is difficult because of the unforeseen constraint put on researchers. Because
of Germany s war history, for example, the government forbids many types of medica
l research. Consequently, the German people do not benefit from many advances in
biotechnology and may have restricted access to genetically altered drugs in th
e future. Alternatively, relying on each individual s personal sense of morality i
s equally problematic. Consider the clash between those who believe death is del
iverance from a life of suffering and those who value life to the point of prese
rving it indefinitely through mechanical means. Each value system claims superio
r knowledge of moral correctness.
In Bangladesh, a soap company is advertising that their soap is made with 100% v
egetable fat soap no animal fat or chemical but after some days they prove this
statement wrong and they lose their market share for using their unethical title
that they produce 100% pure soap in reality they cant prove their soap is pure.
This is unethical government must regulate it.
Star Ship Condense Milk also advertise that their condense milk is produced by 1
00% Milk fat but they prove this wrong actually they using vegetable fat for man
ufacturing Milk. So this is very illegal business and it harm the health of peop
le who are drink their milk. Government should restrict this thing.