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SOCIAL LEARNING THEORY AND
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Albert Bandura
AGGRESSION
LEARNING BY IMITATION OF A ROLE MODEL
Learning Objectives- You will be able to:
Apply the social learning theory to learning aggressive behaviour with reference
to research
Evaluate the theory and methodology
Discuss issues and debates with reference to the social learning theory.
Social learning theory (SLT) evolved from operant conditioning. It considers the effect
of observing other people being rewarded how this shapes our own behaviour.
According to this theory, aggressive behaviour can be learned by observing and imitating
the aggressive behaviour of other people.
SLT was proposed by Albert Bandura, who used the term modelling to explain how
humans can very quickly learn specific acts of aggression and incorporate them into their
behaviour. Modelling is sometimes referred to as vicarious learning. The term vicarious
means indirect; we can learn aggression without being directly reinforced for aggressive
behaviour of our own. This works when we observe aggression in other somehow being
rewarded. An example would be if a child observed two of his/peers arguing over a toy. If
one child gains control of the toy through force (e.g. by hitting the other child) they have
been rewarded for behaving aggressively. The aggressive behaviour has been vicariously
reinforced for the observer and this may lead to imitation of the aggressive behaviour.
4 basic processes of social learning
Attention on the model (someone similar in age or sex or in a position of power
such as a parent, teacher or celebrity) showing the behaviour
Retention remembering the behaviour of the model
Motivation having a good reason for copying the behaviour
Reproduction copying the behaviour (if the observer has the confidence that
they can imitate the behaviour referred to by Bandura as self-efficacy).
Self-efficacy is an important aspect of social learning. If a person believes that
they are capable of carrying out the behaviour which they have observed and
that they are likely to achieve the desired result, then the aggressive act is more
likely to be imitated. This helps to explain individual differences in behaviour. It
also explains why an individual will behaviour aggressively in one situation where
they feel confident of success and not in another where the chances of success
are less likely. For example, a child who is challenged for a toy will not
necessarily retaliate if the aggressor is much bigger than they are, but may
choose to use aggression against a smaller child.
The person being observed (the model) is also an important factor in social
learning. An individual is more likely to be influenced by a person with status and
power. The likelihood that particular model will be imitated is also increased if
the model is deemed to be similar to the individual in some way for example
gender. Similarity helps to increase the sense of self-efficacy. Parents are
powerful role models (not in what they say so much as in how they behave).
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UNIT ONE: SOCIAL PSYCHOLOGICAL THEORIES OF AGGRESSION
Social learning theory; Deindividuation; Cue Arousal; Relative Deprivation.
Explanations of institutional aggression
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often use violence themselves in later life (Baron and Richardson, 1994).
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Powerful models may also be presented through the media and much concern
has been expressed about the depiction of aggressive models on television in
films and video games. Models may have a particularly powerful influence if they
are seen to have gained high status or wealth through their aggression.
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UNIT ONE: SOCIAL PSYCHOLOGICAL THEORIES OF AGGRESSION
Social learning theory; Deindividuation; Cue Arousal; Relative Deprivation.
Explanations of institutional aggression
minutes in this room before they The children who witnessed the
3 Page
were told that these nice toys were aggressive role models behaviour
for other children. The child was then were far more likely to show
taken to another room with other aggressive behaviour themselves,
toys. In this last room there was a and the gender of the role model had
Bobo doll and some aggressive toys a significant influence on whether
(e.g. a mallet and a dart gun) and the behaviour was imitated. Boys
some non-aggressive toys (e.g. showed more aggressive behaviour
paper and crayons, toy lorries and when the role model was male. For
cars, dolls and a tea set). Sitting girls, while the same trend was seen,
behind a two-way mirror, Bandura it was less significant. This might be
and his colleagues were able to partly explained by the
observe the childrens behaviour. generalisation that boys on the
whole are more aggressive than girls.
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SOCIAL LEARNING THEORY AND AGGRESSION
In variations to his original study, Bandura showed that rewarding the behaviour
of the model encouraged the imitation of it. This process is known as vicarious
reinforcement.
DEINDIVIDUATION
THE LOSS OF ONES SENSE OF
INDIVIDUALITY
Learning Objectives- You will be able to:
Explain how deindividuation contributes to
aggressive behaviour with reference to
research.
When people are in a large group or crowd, they tend to lose a sense of their individual
identity and take on the identity of the group. This can make them commit acts of
aggression and violence that they wouldn't normally commit. They do not take
responsibility for these acts. A good example is that of
football hooliganism. There are two factors involved with
this:
DEINDIVIDUATION
Similarly, Silke (2003) analysed 500 violent attacks occurring in Northern
Ireland. Of those 500 a total of 206 were carried out by people who wore some
form of disguise so that their identity was unknown. Silke further noted that the
severity of the violent incidents sustained was linked to whether the perpetrator
was masked or not. It seems from evidence such as this that aggressive acts can
be explained by the deindividuation theory.
One of the fundamental problems of this theory is the fact that it cannot provide
an explanation for the simple fact that not all crowds or groups perform
aggressive actions. This was seen in the work of Gergen et al (1973), in which
deindividuation did not result in aggressive actions. In Gergen et als study, 12
subjects (6 men and 6 women) were taken into a dark room. There was no light at all in
this room. Another group of 12 subjects were taken into a lit room. This was the control
group. The groups were given no specific requests or instructions from the experimenter
and could use the time as they wished.
In the first 15 minutes there was polite small talk. By 60 minutes normal barriers to
intimate contact had been overcome and most participants got physical. At least half
cuddled and about 80% felt sexually aroused.
CUE AROUSAL
Learning Objectives- You will be able to:
Explain how cue arousal contributes to aggressive behaviour with reference to
research.
Frustration leads to anger (Dollards frustration/aggression hypothesis (1939), but Berkowitz
and LePage (1967) argue that if cues such as a knife or a gun are present in the situation, they will
influence the individuals behaviour and anger may be expressed as aggression.
RESEARCH EVIDENCE Berkowitz and LePage (1967)
Method Experiment
Design Independent groups
Sample 100 undergraduate psychology students from the University of Wisconsin.
Procedure Each of the participants was paired with a stooge.
They were told they were taking part in a study of the physiological reactions to stress during
problem-solving tasks. Ethical issue deception and lack of informed consent
Part one of the experiment
Participant in one room with stooge in adjoining room.
Mild electric shocks were given by the stooge using a shock key which could be held down or not so
that shocks were either quick or more prolonged.
The participants received the shocks from the stooge and were told that the number of shocks they
received was indicative of their performance on a problem-solving task. The poorer the
performance the more shocks they received.
Condition one Participants received multiple shocks
Condition two Participants received only one shock.
The participants that received the most shocks were in the angry group.
The participants who received only one shock were in the non-angry group.
Part two of the experiment
The subject and stooge changed rooms. The participants now had to judge their partners
performance on the task and issue the shocks.
Condition one a 12-guage shotgun and a .38 calibre revolver were in view in
the room.
Condition two a badminton racket and shuttlecocks were in view in view in the
room.
Berkowitz measured the amount of shocks given to the partner as measurement of anger.
Findings
The angry group gave more shocks and held the shock key down for longer when the shotgun and
revolver were in view compared to the participants who could see the badminton racket and
shuttlecocks.
The research was conducted in an artificial environment and was not an everyday situation as the
present of firearms is unusual. Therefore it is possible that the participants fulfilled the
experimenters expectations because that was what they thought they should do. Their behaviour
may have been the result of demand characteristics rather than a reflection of what they would do
in a genuine situation.
It is possible that the results of the study were affected by the participants knowledge that they
were taking part in an experiment and that there would be no consequences to pay for their
actions. Kleck and McElrath (1991) looked at 21 weapons effect studies and stated that the
effect only worked on those individuals who had no prior experience of guns. Furthermore, the
more closely the experimental situation reflected real life, the less likely there was to be an effect.
Kleck and McElrath argued that it should not be too surprising since the consequences of the
actions were neither serious nor permanent. When the result of the reaction is lethal, this is quite a
different matter.
Kellerman (2001) notes that the strongest proof of validity of any study is the independent
replication by others. The greatest problem with the study is that no consistent trends have been
found in subsequent replications of this study. Findings have been unreliable.
The theory extends the frustration-aggression hypothesis, but ignores important individual
differences that exist between people. Furthermore, other studies have not supported the findings
of Berkowitz and LePage. Ellis et al (1971) carried out a very similar experiment and got
opposite results. It is more likely that aggressive behaviour is caused by other factors. It is a
weakness of the cue arousal theory that important cognitive and biological causes of behaviour are
not mentioned in the explanation. Multidimensional explanations could be more accurate.
RELATIVE DEPRIVATION
Learning objectives: You will be able to:
Explain how relative deprivation can contribute to aggressive behaviour with reference to
research.
The theory was created by Stouffer in 1950, but based on the work of Hovland and Sears in 1940 who
noticed that during the 1930s recession in the US, there was an increase in anti-black violence and lynching.
A conscious comparison generates feelings of difference which is the basis for antisocial behaviour. Inequalities
between groups seem to bring about hostility between them and there have been many riots between such
groups, for example:
*The race riots in Chicago 1919 *Notting Hill, London, 1958 *Los Angeles 1992
*Brixton, London 1981 *Handsworth, Birmingham, 1981 *Bradford and Oldham, 2001 *The riots in
London 2011
One group sees what other groups have and feel that they should be able to have access to those things too
e.g. wages, housing, job opportunities, security etc.
Runcimann (1966) identified two types of relative deprivation:
fraternalistic relative deprivation as it involves group-to group comparison.
Egoistic relative deprivation involves comparison between individuals.
Wright and Klee (1999) suggest that social mobility (transition up and down a class system) would reduce
the effects of relative deprivation.
A potential problem with the theory is that it says very little about how we decide what group to compare
ourselves with. There are cognitive processes at work in terms of self-perception and comparison.
The following article can be found at
www.malcolmread.co.uk/JockYoung/relative.htm
Relative deprivation was a term first coined by Sam Stouffer and his associates in their wartime study The
American Soldier (1949), relative deprivation was rigorously formulated by W G Runciman in 1966. Its use in
criminology was not until the 1980s by theorists such as S Stack, John Braithwaite and particularly the left
realists for whom it is a key concept. Its attraction as an explanatory variable in the post-war period is because
of the rise of crime in the majority of industrial societies despite the increase in living standards. That is, where
material deprivation in an absolute sense declined and the old equation of the more poverty the more crime
was clearly falsified.
Relative Deprivation occurs where individuals or groups subjectively perceive themselves as unfairly
disadvantaged over others perceived as having similar attributes and deserving similar rewards (theirerence
groups). It is in contrast with absolute deprivation, where biological health is impaired or where relative levels
of wealth are compared based on objective differences - although it is often confused with the latter. Subjective
experiences of deprivation are essential and, indeed, relative deprivation is more likely when the differences
between two groups narrows so that comparisons can be easily made than where there are caste-like
differences. The discontent arising from relative deprivation has been used to explain radical politics (whether
of the left or the right), messianic religions, the rise of social movements, industrial disputes and the whole
plethora of crime and deviance.
The usual distinction made is that religious fervour or demand for political change are a collective response to
relative deprivation whereas crime is an individualistic response. But this is certainly not true of many crimes -
for example, smuggling, poaching or terrorism - which have a collective nature and a communal base and does
not even allow for gang delinquency which is clearly a collective response. The connection is, therefore, largely
under-theorised - a reflection of the separate development of the concept within the seemingly discrete
disciplines of sociology of religion, political sociology and criminology.
The use of relative deprivation in criminology is often conflated with Merton's anomie theory of crime and
deviance and its development by Cloward and Ohlin, and there are discernible, although largely unexplored,
parallels. Anomie theory involves a disparity between culturally induced aspirations (eg success in terms of the
American Dream) and the opportunities to realise them. The parallel is clear: this is a subjective process
wherein discontent is transmuted into crime. Furthermore, Merton in his classic 1938 article, 'Social Structure
and Anomie' (where norms have broken down), clearly understands the relative nature of discontent explicitly
criticising theories which link absolute deprivation to crime by pointing to poor countries with low crime rates in
contrast to the wealthy United States with a comparatively high rate. But there are clear differences, in
particular Mertonian anomie involves an inability to realise culturally induced notions of success. It does not
involve comparisons between groups but individuals measuring themselves against a general goal. The fact
that Merton, the major theorist of reference groups, did not fuse this with his theory of anomie is, as Runciman
notes, very strange but probably reflects the particular American concern with 'winners' and 'losers' and the
individualism of that culture. The empirical implications of this difference in emphasis are, however, significant:
anomie theory would naturally predict the vast majority of crime to occur at the bottom of society amongst the
'losers' but relative deprivation theory does not necessarily have this overwhelming class focus. For discontent
can be felt anywhere in the class structure where people perceive their rewards as unfair compared to those
with similar attributes. Thus crime would be more widespread although it would be conceded that discontent
would be greatest amongst the socially excluded.
The future integration of anomie and relative deprivation theory offers great promise in that relative deprivation
offers a much more widespread notion of discontent and its emphasis on subjectivity insures against the
tendency within anomie theory of merely measuring objective differences in equality (so called 'strain' theory)
whereas anomie theory, on its part, offers a wider structural perspective in terms of the crucial role of
differential opportunity structures and firmly locates the dynamic of deprivation within capitalist society as a
whole. JOCK YOUNG
2. INSTITUTIONAL AGGRESSION
Learning objectives: You will be able to:
Understand what is meant by institutional aggression
Explain potential causes of institutional aggression
Evaluate theoretically the explanations for institutional aggression
Each participant was subjected to physical and psychological testing before the study to
ensure that they would be suitable participants. All of them were considered normal
with no participant being assessed as any more aggressive than the others. The testing
allowed a basis for comparison. Participants were then
randomly allocated to the role of prison guard or prisoner.
Dave Eshleman was one of the participants who was
assigned to the role of prison guard. Eshleman became
known as John Wayne and seemed to revel in the role. He
was creative in his cruelty devising new ways to torment
and punish the prisoners in the study. He was the most
degrading of all guards.
Was it then, just the situation Eshleman was in that corrupted his normal way of thinking
so that he subjected the prisoners to a relentless series of little experiments (as he
described it)?
INSTITUTIONAL AGGRESSION
Abu Ghraib
In a real life prison situation in Abu Ghraib, Iraqi prisoners were subjected to
dehumanising and degrading treatment. This time, Zimbardo was called
upon to be an expert witness in the defence of one of the prison guards who
had been involved in the cruel treatment of the prisoners. He argued that
the behaviour of the guard was the product of the situational forces of being
a guard in that particular prison environment, and not due to dispositional
characteristics. Zimbardos thoughts about Abu Ghraib automatically focused on the
circumstances in the prison cell block that could have led good soldiers to do bad
things. Zimbardo argues that it is bad systems that are the problem rather than bad
individuals. Rather than one bad apple turning other apples bad, Zimbardo insists that
bad barrels are the problem, i.e. bad institutions.
Human behaviour has more than one simple influence, and the behaviours witnessed at
Abu Ghraib were the result of interplay between several key factors:
Status and power: those involved were the bottom of the barrel. They were army
reservists on a night shift and were not supervised by a superior officer. With little of their
own power, these soldiers were trying to demonstrate some control over anything that was
inferior to them (i.e. the prisoners).
Revenge and retaliation: the prisoners had killed fellow US soldiers and some of them had
been guilty of abusing children. The guards therefore felt justified in humiliating them in
order to teach them a lesson. They considered the prisoners to be less than human and
having dehumanised them the guards felt able to unleash their anger on them.
Deindividuation and helplessness: Zimbardo felt that the guards responded to violent and
selfish impulses without any planned conspiracy or inhibition partly because they could in
the absence of the superior authority. They were unseen and, in a sense, at the mercy of
their own feelings towards the prisoners who were the enemy. It was a fellow guard who
was brave enough to follow his convictions and report the behaviour of the guards. It was
their own photos taken with their own cameras which provided the evidence against them.
It is interesting to note that the instigator of the atrocities was..........a woman!
INSTITUTIONAL AGGRESSION
Educational settings fraternities (males) and sororities (females)
In stark contrast to prison institutions are the fraternities and sororities established as
support networks for undergraduate students within the United States college system.
Despite the contrast surprising similarities exist between these two forms of
institution. Fraternities in particular have been criticised for
the use of force in their initiations and in condoning the
sexual assault of women. The tradition known as hazing is
the ritualistic harassment of abuse of an individual or a
group. Acts can include burning and branding, kidnapping,
drugging and sexual abuse. Probationary members may
experience mental and physical stress over periods of
weeks or months as a way of proving that they are worthy of membership to a particular
fraternity or sorority.
According to research by Nuwer (1990) hazing has contributed to more than 50 deaths in
college fraternities and many physical injuries including paralysis. In most states across
America, hazing is now illegal and campaigns are under way to try to curb these brutal
practices. The extreme behaviour that occurs in these groups can be explained using the
theory of identification. Young men and women are prepared to to take part in potentially
life-threatening activities in order to belong to a group. Many of the groups have high
status, and acceptance can have implications that reach far beyond the students life at
university. Fraternities and sororities are often shrouded in secrecy: this makes them
difficult to control, but also makes their victims more vulnerable, as members are
unwilling to speak out for fear of breaking the code.
Terrorism
Black (2004) says pure terrorism is unilateral self-help by organised civilians who
covertly inflict mass violence on other civilians. Black believes that the root cause of
current terrorism is a culture clash.
Deflem (2004) extends this view by suggesting that the division between situational
and dispositional causes may not be so clear as we think. He talks of predatory
characteristics of terrorism which help us to see the terrorist action, but these should be
seen within a wider understanding of anti-modernist impulses, e.g. an opposition to
free markets, liberal democracy and associated Western norms. Deflem says that
contemporary terrorism represents contrasting institutional balance of power dominated
by family, ethnicity and religion. This is a situational explanation whereas Barak (2004)
suggests more of dispositional nature to this aggressive motive in his study of suicide
terrorism. According to Barak, a key motivational component of violent behaviour is
issues of shame, esteem and repressed anger.
On a lesser scale, this could be compared to the situation of disaffected young males who
participate in street violence in gang or gun culture in the UK or the USA. Often these
individuals experience both economic and political marginalisation. However, the main
thread of Baraks argument is somewhat lost when we examine the background of many
of the 9/11 terrorists and 7/7 bombers as many of these Islamic terrorists were university
educated and came from very supportive and often materially affluent families.
Methodological flaws in research into terrorist action
Terrorist action is often unique and so it is difficult to draw
up a profile of a terrorist or of a terrorist group.
Terrorist groups are increasingly fluid and mobile (using the
internet to communicate) and so there is not really a typical
terrorist.
There is a real lack of empirical data for each terrorist
event, so it is difficult to draw conclusions.
Aggressive behaviour is more dynamic than simply having
social or institutional motives. Observation of aggression in individuals suggests
the need to examine possible biological explanations.