TECHNOLOGY ENTREPRENEURSHIP

(ENT 600)

UNIT 1:

INTRODUCTION TO
TECHNOLOGY ENTREPRENEURSHIP

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 1

 DEFINITION OF ENTREPRENEURSHIP

Entrepreneurship is a dynamic process that involves

change and creation
Entrepreneurship can be defined as the identification,
evaluation and exploitation of previously unexploited
opportunities.
The focus is on creation of a new enterprise or
business as well as the wealth associated with it.
Essential dimensions or ingredients include willingness
to take calculated risk, the skill to apply creative
solutions and new ideas and finally, being pro-active
to act on opportunities while others are still confused
or unaware of the potential at hand.
Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 2
 Understanding Entrepreneurship

Entrepreneurship encompasses several

dimensions or ingredients that help explain what
makes it a unique concept.

The key dimensions of entrepreneurship include:

Risk
Creativity & Innovation
Opportunity exploitation
Pro-activeness

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 Dimensions of Entrepreneurship:
1. Risk

Risk indicates elements of uncertain outcomes or

events that is inherent in the process of exploiting
an opportunity and starting a business
Entrepreneurs take risks in order to obtain the
higher rewards that come from higher risk but are
careful to evaluate the risk first.
Success comes from taking a calculated,
carefully-thought out approach to risk where
everything possible is done to identify and
minimize potential problems.

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 4

 Dimensions of Entrepreneurship:
2. Creativity & Innovation

Entrepreneurship is characterized by newness or

the specific effort of bringing something new and
something different to the market.
Being creative and innovative are essential
dimensions of newness.
Creativity focuses on thinking of new things while
Innovation focuses on doing new things.

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 5

 Dimensions of Entrepreneurship:
3. Opportunity Exploitation

Entrepreneurship is focused on taking

advantage or exploiting of previously
unexploited opportunities.

The exploitation of opportunities often result in

the creation of a new enterprise or business as
well as the wealth associated with it.

The new enterprise should be beneficial to the

society and make a positive change.

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 6

 Dimensions of Entrepreneurship:
4. Pro-activeness

Pro-activeness refers to the propensity to act on

information, ideas and opportunities in a timely
and speedy manner.

Acting at the right time and in the right manner

on the superiority of an idea or opportunity can
differentiate between better success or less
success or even between success and failure.

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 7

 DEFINITION OF TECHNOLOGY
ENTREPRENEURSHIP
Technology Entrepreneurship can be defined as a form of
entrepreneurship and business leadership focused on
identifying high-potential, technology-intensive business
opportunity for possible exploitation into new products,
processes or services.
Technology entrepreneurship can be based on revolutionary
breakthrough in technology (inventions or radical
innovations) or a technological advancement (incremental
innovations).
Can target existing market or create an entirely new one.
The process is relevant for both independent startups or
within established corporations.
Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 8
(Adapted from Dorf & Byers, 2005)
 THE ENTREPRENEURIAL PROCESS

The entrepreneurial process in general

encompasses all the cognitive (thinking)
and behavioral (action) steps from the
initial emergence of a rough business idea
until the creation of a new business venture
or the process is terminated.

(Adapted from Davidsson (2005)

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 9

 Cont
The Entrepreneurial Process

The entrepreneurial process is generally

composed of three key phases:
i. The idea generation or idea discovery
phase
ii. The idea evaluation and development phase
iii. The idea exploitation phase

Figure 1 shows the entrepreneurial process with

examples of activities at each stage
Entrepreneurship Dept, FBM
ENT600/UNIT 1 : INTRO 10
(2009)
 Fig 1: The Entrepreneurial Process

Idea Search & Idea Evaluation & Idea Exploitation

Generation Phase Development Phase Phase

Idea Discovery Research & Development Business Start-up

(Invention/Innovation)
Idea Screening Technology
Concept Testing Commercialization
Prototyping Monitoring &
Test Marketing Evaluation

Technology Blueprint

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 11

 ENTREPRENEURIAL PROCESS:
i. Idea Search and Generation Phase

This phase is also known as the opportunity formation or

opportunity discovery phase
Both the terms idea and opportunity indicate the
possibility of bringing something new to the market
Individuals or groups of individuals enter this phase by
either:
Actively searching for business possibilities that they
can offer in a better, more creative or efficient form or
Discovering a solution for their own problem
experienced at work, play or in the marketplace that
has the potential of being shared with others who are
willing to pay for the solution
Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 12
 ContEntrepreneurial Process:
Idea Search and Generation Phase

In technology entrepreneurship, this idea

formation or discovery phase may be
recognizable by the fact that the business idea
or problem solution involves creating a new
technology or adapting an existing technology.

Technology refers to devices, processes, tools,

methods and materials applied to industrial and
commercial purposes.

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 13

 ENTREPRENEURIAL PROCESS:
ii. Idea Evaluation & Development Phase
This phase is characterized by efforts to better understand
what it will take to bring the idea or opportunity into a full-
fledge economic activity or business
In technology entrepreneurship, some key activities at this
stage include:
doing the research and development work to invent or
innovate a new technology-based product, process or
service
preparing the initial technology blueprint
concept testing
prototyping
market testing
Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 14
 ENTREPRENEURIAL PROCESS:
iii. Idea Exploitation Phase
This phase is generally characterized by the decision to
pursue the business opportunity or not

The decision at this phase can take three basic forms

(Fig 2):
proceed to exploit the opportunity
abandon the current idea and go back to search for
other ideas
terminate the process totally and not pursue any other
business ideas

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 15

 Fig 2: Idea Exploitation Decision Options

Proceed & Exploit YES

Opportunity Idea Exploitation
Decision

NO

Abandon Terminate
or Process
Current Idea

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 16

 ContEntrepreneurial Process:
Idea Exploitation Phase

If the decision is to exploit the opportunity, among

the key activities include the registering of the
business entity (in the case of an own new
business), hiring workers and starting business
operations

In a technology based business, a unique activity

at this phase is the commercialization of the
technology-based product, process or service that
may or may not require the creation of a new
business venture.
Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 17
 ENTREPRENEURSHIP & THE ECONOMY:
THE ROLE OF ENTREPRENEURSHIP

Economic growth and vitality can be generated by

encouraging entrepreneurial activity in the society.
Entrepreneurial activity is centered around entrepreneurs
who act as agents of progress
In order to contribute to economic growth, entrepreneurs
must
Mobilize natural, financial and intellectual capital as
capital inputs in the economy and
Utilize the capital inputs to create products, processes
and services as economic outputs

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 18

 Figure 3:
A Model of Role of Entrepreneurship
in the Economy

Natural Capital Beneficial Outputs

ECONOMY
Financial Capital Entrepreneurs
as agents of
Undesired Waste
Intellectual Capital progress Outputs
Human Capital
Organizational Capital
Social Capital

Adapted from Dorf & Byers (2005)

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 19

 Entrepreneurship & the Economy:
The Economic Inputs

Natural Capital
Consist basically of natural resources such as
minerals, fuels and energy
Can also include natures biological capacity
to produce (e.g. oxygen) or absorb (e.g.
pollution)
As such this natural capital can be irreversibly
depleted through neglect or irresponsible
usage

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 20

 ContEntrepreneurship & the Economy:
The Economic Inputs

Financial Capital
Refers to financial assets such as money and shares
Can include exclusive use of technological designs
and products that have financial value
Intellectual Capital
Refers to knowledge that is accessible within a
business because it has been recorded (e.g. in
documents and reports), explained (e.g. through
knowledge sharing processes ) and disseminated
(e.g. through inter-team or inter-department project or
research work)

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 21

 ContEntrepreneurship & the Economy:
The Economic Inputs

There are three key sources of Intellectual Capital:

Human Capital
This is the combined knowledge, skills and abilities
of the entrepreneurial team and the business
employees
Organizational Capital
This is the management structure and peripherals
(including hardware, software, databases patents
and systems) that support the human capital
Social Capital
The relationships and the quality of the
relationships that the business maintains with its
suppliers, partners and customers

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 22

 ContEntrepreneurship & the Economy:
The Economic Inputs

Economic progress and growth (outputs) is essentially in

two forms of:
The Beneficial Outputs
(e.g. increase in new business ventures that create
new jobs)
The Undesired Inefficiencies and Waste Outputs
(e.g. pollution from growing numbers of industries)
The benefits should be maximized while waste and
inefficiencies need to be minimized for
entrepreneurship to have the desired impact on the
economy

Entrepreneurship Dept, FBM (2009) ENT600/UNIT 1 : INTRO 23

 References

Dorf, Richard C., & Byers, Thomas H. (2005).

Technology Ventures: From Ideas to Enterprise.
New York,USA: McGraw Hill

Davidsson, Per. (2005). Proceedings, Academy

of Management Conference, Hawaii
(http://eprints.qut.au/active/00002064 retrieved
25 June 2008)

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