Business Name: ______

Summary of the planned business:

The restaurant is a new restaurant concept which will focus on a combination of Middle Eastern,

Customers are people that dine in by themselves and Families such as a group of people, either friends
or a group of nuclear relatives dining together.

The restaurant will be established in Jeddah in Alsalmania Street close to King Abdulaziz University,
and managed by the business investors. The business will generate revenues through the sale of
meals, drinks and special order

The business projects to become profitable in its first year with good profit from strong sales in the first
year. Sales will triple by the third year of operation. Net profit of sales will be respectable due to the
high margin on the products sold.

Targets and performance measures of proposal:

Staff responsible for a statewide transportation plan or program many identify performance measures
and targets to be retired with the statewide transportation plan or programs adoption. PMG must
review proposals to retire performance.

What customers are you aiming for?

Help and Educate

Built a Community
Demonstrate your expertise
Keep in touch with your customers

Where will your first customers come from?

The guests of the hotel, they will be the first customers.

What competition are you likely to face?

Serve customers effectively and skillfully without mistakes and deliver their requests as soon as
possible.

What should be included in your marketing strategy?

Marketing research Target market products competition mission statement

What is your marketing mix?

Product: Restaurant is primarily known for its lunch meal. Customers can purchase other popular
products like chicken and fish, desserts, and breakfast meals. This element of restaurant marketing
mix indicates that the firm innovates new products to attract more customers

Place: Its located in Alsalmania Street beside King Abdul-Aziz University. A vital business location full
of business offices, buildings and there are three schools.

the restaurant will be distributed through a takeout delivery model where customers can call in their
order and come to the restaurant to pick it up, come into the restaurant, place the take out order and
wait for it to be completed, or come in and dine at the restaurant.

Price: The price is suitable for all different social classes.

The restaurant pricing strategy involves price bundling combined with psychological pricing. In price
bundling, the restaurant offers meals and other product bundles for a discount. In psychological
pricing, the restaurant uses prices that appear to be significantly more affordable, such as $__.99

1
instead of rounding it off to the nearest R.S. This element of the restaurant marketing mix highlights
the importance of price bundling to encourage customers to buy more products.

Promote: We will post posters in the main streets. We also make brochures and business cards.

The restaurant promotes its products to attract more customers. This element of the marketing
mix defines the approaches used to communicate with the customers. The restaurant uses the
following tactics in its promotional mix:

Advertising, Sales promotions, Public relations and Direct selling.

Restaurant advertisements are the most notable among its promotion tactics. The Restaurant uses
TV, radio, print media and online media for its advertisements. Also, uses sales promotions to draw
more customers to its restaurants. Restaurant public relations activities help promote the business
to the target market. The restaurant uses direct selling, such as for corporate clientele, local
government or community events, and parties. In this element of its marketing mix, the restaurant
emphasizes advertising as its main approach to promote its products.

What makes you think your proposal will be successful? What will be your unique selling
point?

To let my proposal successful I will do:

Bring a chef in the preparation of tasty food.

Train workers with great skill so that they take customers' requests without mistakes and meet
their requirements as soon as possible.
The advertising posts should be attractive colors good phrases that make the customer visit
the restaurant more than once.
Make many special offers such as free salad when you buy the main meal.

To let my restaurant unique selling point I will do:

Create phrases about my unique product or service that are short, clear, and concise.
Answering my customer's questions and take a compline and fix the problems.
Identify aspects of my product or service that the competitors cannot imitate.

Smart Target:

I want to achieve the restaurant profit 20% by the end of 2018 by new posts advertising on
social media and street billboard that the restaurant have loyalty customers who need high-
quality place to eat and enjoy.

I want to attract at least 200 students within first term by using an effective marketing
activities and got profit by the end of this year.

How you will be meager this target performance:

I have to count the number of the students are really register for the new course the students they
stay for the end of this year and how are they satisfied or not.

Legal and regulatory requirements (including tax, insurance, staffing, business operations)

o Legal and regulatory requirements in KSA are:

Islamic Law:

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Terms in contracts involving payment or receipt of interest are not generally enforceable, late payment penalties,
shipping terms, insurance terms, and damages, where concepts of interest are typically ingrained into terms and
clauses.

Government Laws

Establish additional criteria before companies are entitled to contract with the government itself. For foreign
companies looking to contract directly with the KSA government, the most important laws include:

o Government Tenders and Procurement Law

o Foreign Investment Law
o Employment Law
o Zakat and Income Tax Law

Language

Note that all official company records, including human resources, accounting, corporate documents, and other
materials must be in Arabic.

Youll need for government:

o Keep records of your businesss sales and expenses

o Send a Self-Assessment tax return every year
o Pay Income zakat on your profits and Class 2 and Class 4 National Insurance.
o Youll need to apply for a National Insurance number.
o Naming your business you can trade under your own name, or you can choose another name for your
business.
o Select what kind of business you will trade on.

Legal Compliance:
Legal contracts and agreements in areas such as:

Licensing
Franchising
Employment
Subcontracting
Partnership, incorporation or shareholders
Leasing
Purchasing or obtaining a mortgage.

o Legal and regulatory requirements in KSA for restaurant are:

Location:

The shop must be in a healthy location away from sources of pollution

Available electricity, potable water and sewage system in a comfortable way
Approval of the Civil Defense to provide safety conditions.

Design:

Estimate of shop space, and provide a number of workers and the number of tools they need
to work in a proper and environmentally safe movement space, and easy.
Floors should not cause slipping and be slide toward the sink.
The shop must provide a ventilation system to prevent the temperature increase, the
intensification of steam, and prevents dust and allows the disposal of contaminated air.

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 Providing suitable metal tools rustproofing for washing food Tools.
Providing electric heaters for hot water safely and practical.
You must provide an appropriately sized refrigerator for food preservation and a freezer to
protect the meats.
Make sure that the degree of the stored heat is not more than 25 degrees Celsius.

Waste Materials:

Liquid waste: dispose of liquid waste through the drainage tube pipes must provide the fat trap
to catch the fat.
You must provide different dustbin of plastics, rotten food , empty cans with a cover to
prevent insects.

Food and Drinks:

The meat must be sealed with a halal word from the FDA.
The Muslim should be certain that the fish has come out of the water alive or that it died while it was already
in the fishing net.
All fruits and vegetables should be fresh and healthy for human consumption.
It is forbidden for Muslims to drink beer or alcohol. They should not be present in restaurants, and they
should not be presented in any way.
Follow health and safety rules while preparing food.

Quality Certificates that the restaurant have:

ISO 9001 certificate.

HACCP Certificate.

The restaurant have met the requirements of ISO 9001 and HACCP standard that provide quality management
systems and manage the business effectively.

OHS Requirements for your Business:

o Provide the right workplace facilities and equipment

o Provide adequate facilities:

toilets

drinking water

hand-washing facilities

eating facilities

first aid facilities

facilities to prevent or remove airborne contaminants

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 Other facilities as needed, showers or changing areas.

Ensure that the workplace itself layout, space, floors and surfaces, lighting, ventilation and

temperature are without risk to health and safety.\

o Train workers to:

Stand to the side when opening hot ovens and steamers.
Provide workers with information about how to carefully and slowly put food into hot oil to minimize
the chance of oil splashing onto their skin.
Require workers to wear shoes that cover the tops of their feet to protect them from splashes and
spills.
Store containers with hot contents on flat, stable surfaces.
Check that pots and pans are in good condition and that handles are secure.
Workers should not be exposed to ensure that duplication of work for long periods or
work that requires a great deal of high strength.
Provide appropriate mechanical aids and equipment and ensure they are used properly and
maintained in accordance with manufacturer specifications.

Legal Marketing Strategies:

Do not show the features of people
Put the Islamic hijab for women
Wearing clothes that cover the body, long and loose.
Show Islamist ideas and follow the rules of Sharia.
Dot to use music and singing in commercials.

Taxes:
In KSA there is no taxes but Zakat system is a system of law that imposes on the companies to pay part of
the money because in Muslim region there are no taxes but Zakat.

Intellectual property:
Copyright: The entire contents of this document are copyright 2017 by the restaurant.
The restaurant No part of this document may be reproduced or transmitted in any form, by
any means without the expressed, written permission of the restaurant.
Trademark: the restaurant is a registered trademarks of the restaurant All other product
names are trademarks or registered trademarks of their respective owners.

Set Quality standards for Business:

Prepare a survey to take the customers opinion about the performance of the caf.
Workers observation.
Matching international standards in food safety
Follow the universal laws in customer service

Insurance agreements:

The section of the policy contract that specifies the hazards the insured is covered against, the people
covered, and the length of the contract.
Provide various protections for restaurant including general liability insurance, property insurance, and
loss of income coverage.
General liability insurance: provide protection against lawsuits and other financial liabilities that result
from things like slips, building damage, lawsuits, and other business related risks.

5
 Workers' compensation insurance help covers the medical costs and a portion of lost wages for an
employee who becomes ill or injured during work.

Staffing:

Business Operation:

The CEO is Shahad; she is will be responsible of the whole business. She will be controlling the whole
direction of the lounge, decide the budget for the lounge and how much is going to be paid in
everything, see the employment and ensures there are enough staff. So in short she is Responsible for
day-to-day decisions.

Then comes under Abrar, Yusra and Rawan, each one is responsible of two things and certain staff.
Abrar is the Customer Service Manager shell be maintaining the customers satisfactions and provide
solutions for any problems. She will be making sure everything goes the right way and all the
customers are served as they want. Sara, Razan and Samar are waiters. The waiter and their manager
will also be handling cash from customers mainly Abrar will be responsible of the cashier as she will
make sure the waiters are making the correct bill for each customers table. Abrar is also a purchasing
manager; she will be responsible of forecasting levels of demand for services, products and keep a
constant check on stock levels. Also she will conduct research to ascertain the best products and
suppliers in terms of best value, delivery schedules and quality. Abrar will make sure the suppliers will
deliver the goods in a certain day and hours will no lateness in the schedule. Under Abrar is Reem the
purchaser, shell be helping Abrar and get the requirements by verifying, preparing, and forwarding
purchase orders. Also verifies receipt of items and authorizes payment.

Yusra is the Accounting manager, she will Establishes financial status by developing and implementing
systems for collecting, analyzing, verifying, and reporting financial information and managing staff,
and Nouf will be working under Yusra as she will Provides financial information to management by
researching and analyzing accounting data and preparing reports. Yusra is also the head of chef, she
will plan menus, making sure food is of the right quality and price, informing purchasing manager of
food from supplies and organizing the staff duty rote. Amal will be working as a chef under Yusra, she
well determine how food should be presented, and create decorative food displays, instruct cooks and
other workers in the preparation and cooking, garnishing, and presentation of food, make food and
prepare the hookah and the waiter will help preparing it.

Rawan is an HR manager, she will analyzes wage, salary reports and data, develops and maintains a
human resources system that meets top management information needs, Identifies legal requirements
and government reporting regulations affecting human resources functions and ensures policies,
procedures, and reporting are in compliance. Studies legislation, arbitration decisions, and collective
bargaining contracts to assess industry trends, Provides management direction and counseling.
Supervises clerical assistant and temporary staffing as needed. Sara will work with Rawan in the HR
department, she will assist with day to day operations of the HR functions and duties. Compile and
update employee records (hard and soft copies), process documentation and prepare reports relating
to personnel activities (staffing, recruitment, training, grievances, performance evaluations etc.), deal
with employee requests regarding human resources issues, rules, and regulations. Rawan is also a
Maintenance Manager, so she will be developing maintenance procedures and ensure implementation,
carry out inspections of the facilities to identify and resolve issues, check electrical and hydraulic
systems of buildings to ensure functionality, keep maintenance logs and report on daily activities and
Ensure health and safety policies are complied with. Maha and Alaa are working under Rawan as
cleaners, they will clean and supply designated facility areas (dusting, sweeping, vacuuming, mopping,
cleaning ceiling vents, restroom cleaning etc.), perform and document routine inspection and
maintenance activities, carry out heavy cleansing tasks and special projects, notify management of
occurring deficiencies or needs for repairs, make adjustments and minor repairs, stock and maintain
supply rooms, cooperate with the rest of the staff and follow all health and safety regulations.

What staffing is required? Produce an organization chart as an appendix.

Should any services be outsourced?

Business structure.

6
 What financial system will be in place?

Financial system: Financial systems can help improve profitability and proven operational systems promote
consistently by using X-zero, Freshlooks and QuickBooks software to record financial query at the restaurant:

It will record sales, revenue and Expenses in a quick way and keep it organize and easy to access and
get record an information and control the inventory.

Risk register

Probab Impact
Risk Risk ility (1-3) Risk Control measure Contingency
Category Name (1- Score
3)
Employees The lake of 2 2 3 We will train our staff after Take decisive measures to
qualification hiring them. prevent the lake of an
efficiency of the staff.
Environment earthquake 3 1 3 By record waves from a major Provide the building with
earthquake on a seismic device earthquake proof materials.
in the earthquake in the work.

External Theft 1 1 3 Confirm the legitimacy of the Have strong security policies
source before giving out and procedures.
confidential information.

Internal Hardwar & 1 2 3 Providing the company with a Providing the company with a
software protection system. monthly protection and
failure maintenance system for the
equipment.
External Completive 1 1 3 Provide the customer with Revise the marketing plan
risk monthly offers.

Vision: To serve happiness to our customers through delicious, quality meals and extraordinary
restaurant experience while working toward the greater good for our employees, community and
environment.

Mission: To achieve and maintain such distinction in food and Drinks, service, restaurant atmosphere
and setting that the restaurant gains a first class reputation for gastronomy, gracious and informed
hospitality, comfort and beauty which draws new and repeat customers year after year.

To achieve the above whilst upholding staff policies and practices which promote a fair and positive
working environment.

To be aware of and act on our responsibilities as a good corporate citizen to: provide a safe, clean and
attractive place for guests to enjoy and for employees to work in.

Ensure ecologically sound management practices at the restaurant and in our surrounding

Objective: 1.Maintain positive, steady, growth each month. 2.Generate at least $40,000 in sales
per month.

3. Experience an increase in new customers who are turned into long-term customers. 4. Realize a
growth strategy of one store per year.

Short Term Goals:

Customer participation

Encourage larger groups to dine

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Extend online presence & authority

Location recognition

Same quarter sales

Word of mouth

Long Term Goals:

Diner loyalty

Gaining competitive advantage in the region

Higher traffic for a broader range (booked and/or closed parties, large groups, birthdays, etc.)

Increased cooperation from suppliers & related business (liquor, food, kitchen supply stores)

Online authority translating to local market leadership

Year on year sales

Business details:

Our restaurant in location we have a beautiful view and good internal environment and
comfortable inside, outside Tables and a special area for kids to play and having fun. We offer different
delicious dish and many flavors and you can make your special order we offer the following beverage
and fizzy or fresh drinks that its price from 15 to 20 RS its depending on the size. We also offer 10
kinds of dessert such us Cheesecake, Cookies, Tarts, Custards, Ice cream, Apple pie, Apple crisp,
Cinnamon, Doughnuts and Sweet pies, its price between 20 to 40 RS. Our capital is 600,000 SR. We are
four partners so each one of us invested 150,000 SR, which sum to 600,000SR.we will take the
money from our families. Well hire 8 employees which are chef, three waiters, two cleaners, one
accountant, and a staff for purchase.

Business location:

The restaurant is located in Alsalmania Street close to King Abdul-Aziz University. We are targeting
Customers are people that dine in by themselves and Families such as a group of people, either friends
or a group of relatives dining together. It is the largest gathering for hall family. The three schools and
the employee offices and that many building are the best audiences for our restaurant and there isnt
any high-quality restaurant in that area.

As for the general size of the restaurant are from 20 x 60 SFT. It has two floors, wide area to handle as
much as customers in a beautiful dcor between light colors and wooden furniture, the second floor
will be for storage the materials and a small office for us to manage the business. We will open the
restaurant in January 2017, because we want to make sure that everything will be finished on time.
And we are still making the dcor and wait to receive the furniture and equipment at the end of
December, and we have to finish our legal business papers and license to run the business. If the
business succeeds and reaches our expectations, we are planning to open another branch after three
years to expand the business, in al Tahliyah Street in front of al Tahliyah center, it will be a great
location for my next restaurant branch.

Barriers:

There are special blends of Spices and new types of sauce which are famous our restaurant,
favored by customers but we cant find it in this country, we have a contract with another
country that supplies it to us.

A special coffee machine called the elegant Elektra belle poque coffee machine its features
6 programmable doses for coffee along with a manual override for discerning baristas.

8
Resource:

Physical Technical Human Financial Price

Recourses Recourses Recourses Recourses Recourses

Tables. Special CEO. Our capital is Physica

Chairs. software to Customer 600,000 SR. Each l
Couch. record service. partnership Recours
Table-sets. customers HR invested 150,000 es: It
Fresh fruit informatio Maintenanc SR. cost
& n. e Manager. about
vegetables. All Accounts 420,000
Stoves. Microsoft Manager SR.
Dairy Office and Head Technic
Flour programs. of Chef. al
Kitchen- 3 Waiters. Recours
Towels. Purchaser. es: It
Soap. Accountant cost
Tissues. . about
Napkin. Chef. 35,000
Table HR SR.
covers. Departmen Human
TV screens. t. resourc
Radio and 2 cleaners. es: The
speakers. employe
es
wages
cost
50,000.

SWAT analysis:

Strength: Weaknesses:
Unique marketing plan One branch only.
High-quality restaurant for Difficulty getting some products
families and a separate hall for from the local market.
guys.
Established market, but new
approach
Serve delicious dishes and new
flavors
The price is suitable
Nice and comfortable place to
meet your friends or family
gathering.
special hall for a job meeting or
celebrating

Opportunities: Threats:
Strong partnership with established 4 competitors at the local level
charity A lot of small cheap dinner
Easily adaptable business model
Loyal brand customers

9
Financial objective:

This table and chart shows the net profit will grow each year which means that the restaurant is
successful and achieves the required gains, this was a great planning and good financial management.

ye Profit
ar

20 200,00
16 0

20 400,00
17 0

20 600,00
18 0

20 800,00
19 0

20 1,000,0
20 00

Company Name
Receipt NO.
Payee Name: Payee Name:
Address: Address:
City, ST ZIP Code: City, ST ZIP Code:
Date Description Amount

Subtotal
Tax
Total

B O O K I N G : Use the booking application to make online reservation in the restaurant.

Company name
ABC Hotel
LOGO
(Address)

(Email)

(Contact information)

Date Time
Room No.
Location
Reported by

Assigned To
Date Complete Time
Spent

10
Completed by

SHIFT IN- CHARGE SIGN

Job description: General Manager of Restaurant

Workplace: Texas Restaurant
Responsible to: set operating goals and objectives
assess staffing requirements and recruit staff
when needed
prepare and implement standard operating
procedures
manage staff performance in accordance with
established standards and procedures
ensure staff know and adhere to established
codes of practice
monitor adherence to health, safety and hygiene
standards in kitchen and restaurant
keep records of health and safety practices
ensure compliance with restaurant security
procedures
Responsible for: Chef
Job purpose including scope:
Proven working experience as a head chef
Excellent record of kitchen management
Ability to spot and resolve problems efficiently
Capable of delegating multiple tasks
Communication and leadership skills
Keep up with cooking trends and best practices
Working knowledge of various computer software
BS degree in Culinary science or related certificate
Duties Responsibilities:
Plan and direct food preparation and culinary activities
Modify menus or create new ones that meet quality
standards
Estimate food requirements and food/labor costs
Supervise kitchen staffs activities
Arrange for equipment purchases and repairs.

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