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  • InsightXplorer Biweekly Report - 20170515

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    創市際市場研究顧問
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    投資理財篇與財經資訊類別網站使用概況

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    InsightXplorer Biweekly Report_20170515

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    投資理財篇與財經資訊類別網站使用概況

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    689 views16 pages

    InsightXplorer Biweekly Report - 20170515

    Uploaded by

    創市際市場研究顧問
    投資理財篇與財經資訊類別網站使用概況

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    of 16

    20170515

    2017 05 15

    2017 4 21 22 20-64
    1,454 Media Metrix Multi-Platform 18

    Media Metrix 6

    2017 05 15



    1200

    321
    433
    YoY Change
    800 Mobile-Only
    + 112
    279
    234 PC-Only
    - 45
    400
    Cross-Device - 74
    533 459

    0
    Mar-2016 Apr-2016 May-2016 Jun-2016 Jul-2016 Aug-2016 Sep-2016 Oct-2016 Nov-2016 Dec-2016 Jan-2017 Feb-2017 Mar-2017

    comScore MMX Multi-Platform 18 (Business/Finance)


    (Cross-
    Device) 74

    18
    2017 05 15 comScore Media Metrix Multi-PlatformARO2017 03

    62.2%

    55.7%

    53.7%

    25.3%
    37.2%
    62.8% 24.1%

    10.8%

    1.9%

    0% 10% 20% 30% 40% 50% 60% 70%


    Base N=1454 Base N=913
    Apr. 2017 Apr. 2017

    (62.8%) 40
    5 (62.2%)
    (55.7%) (53.7%)

    2017 05 15

    3.8 32.4

    1 5.3% 2
    14.9%
    1-2 25.9% 12
    30.6% 1-3 31~60

    4-6 11~30
    91.7%
    82.8% 25.8% 49.3% 10()

    26.5%
    () 3.8 16.5% () 32.4

    Base N=913 Base N=913


    Apr. 2017 Apr. 2017

    (82.8%)
    26.5% 3.8
    1 (91.7%) 32.4

    2017 05 15

    59.2%
    9.2% /
    45.4%
    57.4%
    (59.2%) (57.4%)
    22.4%
    46.7% 40
    15.0%
    45.0%

    34.7% (45.4%) (22.4%)
    11.1%

    25.7% (19.5%)
    18.1%
    25.5% (18.0%)
    12.6%
    24.9%
    19.5%
    18.8%
    12.3%
    13.0%
    10.2%
    12.6%
    7.0%
    5.1%
    4.9%
    0% 10% 20% 30% 40% 50% 60% 70%

    Apr. 2017

    2017 05 15



    Top 5

    Top 4

    2017 05 15




    CMoney
    Yahoo Yahoo
    Top5

    ()

    514.0 7.0% 9.4% 83.5%


    15.2% 52.7% 32.1% 0.69


    219.3


    189.3 13.6% 47.2% 39.1%
    5.21
    185.7 10.1% 34.5% 55.4%

    7.59
    150.6 4.5% 14.5% 81.0%

    CrossDevice PC-Only Mobile-Only 18


    2017 05 15 comScore Media Metrix Multi-PlatformARO2017 03

    Top4

    ()


    431.4 9.1% 15.3% 75.6%
    1.38

    351.6 10.2% 20.6% 69.2%


    2.35
    165.8 4.7% 14.5% 80.9%


    121.5 5.5% 19.7% 74.9%
    1.7
    CrossDevice PC-Only Mobile-Only

    18 Mobile App
    2017 05 15 comScore Media Metrix Multi-PlatformARO2017 03

    40
    PC UV Top 6

    () ()

    Media Metrix
    2017 3



    49.2
    PC
    40



    6
    comScore
    2017 05 15 comScore Media Metrix ARO 2017 03


    62.8 %

    3.8 32.4

    /

    2017 05 15


    comScore MMX Multi-Platform




    TA

    2017 05 15


    724 49.8%

    (IX Survey) 729 50.2%
    20-24 147 10.1%
    25-29 147 10.1%
    CyberPanel 30-34 164 11.3%
    20-64 35-39 186 12.8%
    40-44 168 11.6%

    45-49 167 11.5%
    2017/04/212017/04/22
    50-54 172 11.8%
    55-59 161 11.1%
    N=1,454
    60-64 143 9.8%
    95%,2.57%
    20174 667 45.8%
    379 26.1%

    408 28.1%

    2017 05 15

    Methodology
    comScoreUnified Digital MeasurementTM(UDM)
    6IAB
    International Spiders and Bots List

    Global Global
    Media Metrix Multi-Platform PERSON Measurement MACHINE Measurement


    Media Metrix Multi-Platform Media Metrix Panel Census
    Video Metrix Mobile Metrix


    comScore App
    comScore SDK
    Unified Digital MeasurementTM (UDM)
    * comScore(UDM)
    unified(U)(u)

    2017 05 15

    m marcom@insightxplorer.com

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