Variable descriptions:

Income
Gender
Age
State
geoTribe
OwnsTablet
UsedforPayment
PostPaid
MonthlyBill
MonthlyCap
PercentForWork
Calls
SMS
MMS
Data
OnLinePurchase
SocialNetworking
MonthlySocialNet
EntertainmentContent
SatisfactionWithProvider
SatisfactionWithPlan
Annual Income of the smart phone user in dollars ($)
Gender of the smart phone user
Age of the smart phone user in Years
State where the smart phone user resides
The geoTribe the smart phone user belongs
The smart phone user also owns a Tablet device
Used the smart phone as an eftpos, a credit card
The smart phone is on a post paid contract
The amount spent last month on the smart phone in dollars ($)
The monthly smart phone cap in dollars ($)
The percentage use of smart phone for work in percentage
The number of calls made last month
The number of text messages sent last month
The number of multi-media messages sent last month
The monthly data allowance on the smart phone in GB
Used the smart phone to purchase an item online
Used the smart phone to visit a social networking site
The number of visits to social networking site using the smart phone last month
Most frequent downloaded entertainment content
The level of satisfaction with the smart phone service provider
The level of satisfaction with the smart phone plan
 https://geotribesonline.com/geoTribes/Content/popupTribes.aspx?id=1

phone last month

Respondent Income Gender Age State geoTribe OwnsTablet
65 $100,361 Male 26 WA Achievers Yes
118 $95,818 Female 41 QLD Twixters No
5 $99,671 Male 36 QLD Achievers No
84 $98,660 Female 39 QLD Independents No
99 $101,095 Male 39 NSW Achievers Yes
100 $97,277 Female 35 VIC Crusaders Yes
110 $97,351 Female 38 TAS Achievers No
124 $55,000 Male 24 NSW Struggleville No
136 $96,691 Female 40 QLD Twixters Yes
76 $63,450 Female 19 VIC Struggleville Yes
16 $93,853 Male 41 NSW Twixters Yes
104 $59,000 Female 20 QLD Struggleville No
21 $96,210 Female 55 QLD True Blue Yes
80 $99,064 Female 41 NSW Achievers No
89 $35,350 Female 53 QLD Slender Meanz No
127 $94,600 Male 33 QLD Crusaders No
128 $100,846 Female 37 NSW Preppies Yes
141 $98,673 Female 53 SA Suburban Splendour Yes
145 $98,853 Male 46 QLD Suburban Splendour No
119 $75,000 Female 39 NSW Crusaders Yes
129 $58,000 Male 19 VIC Independents Yes
19 $45,000 Male 34 SA Slender Meanz No
149 $95,570 Female 52 WA Boomers Yes
66 $101,928 Male 42 NSW Suburban Splendour Yes
105 $93,250 Male 58 NT Boomers No
106 $95,314 Female 37 NSW Crusaders No
108 $96,997 Male 36 QLD Achievers Yes
121 $94,675 Female 45 SA Suburban Splendour No
120 $97,176 Male 44 SA Suburban Splendour Yes
96 $69,000 Male 36 NSW Independents Yes
97 $38,000 Female 42 TAS Independents Yes
109 $145,000 Male 61 NSW Grey Power No
78 $102,420 Male 55 ACT Suburban Splendour Yes
125 $96,073 Female 34 VIC Independents Yes
63 $125,000 Male 55 SA Fortunats No
130 $54,000 Female 42 QLD Struggleville No
55 $100,146 Male 39 QLD Crusaders No
87 $96,053 Male 44 VIC Achievers No
11 $90,025 Male 32 VIC Independents Yes
31 $97,200 Male 35 SA Achievers Yes
35 $97,338 Male 35 VIC Independents Yes
52 $98,772 Male 35 ACT Independents No
58 $97,485 Male 34 VIC Achievers No
75 $225,000 Male 40 WA Preppies Yes
 77 $42,000 Male 32 VIC Debtstars Yes
81 $95,110 Female 28 NSW Crusaders Yes
82 $97,146 Female 52 NSW Boomers Yes
40 $52,000 Male 18 SA Debtstars No
18 $99,398 Female 35 NSW Achievers Yes
48 $97,568 Female 36 VIC Achievers Yes
8 $101,800 Female 41 NSW Crusaders Yes
25 $40,000 Female 44 NSW Suburban Splendour Yes
26 $99,063 Male 37 VIC Crusaders Yes
32 $250,250 Male 55 NT Rokafella Yes
42 $99,524 Male 40 WA Achievers Yes
54 $51,000 Male 19 QLD Twixters No
148 $165,000 Female 39 WA Preppies Yes
47 $156,750 Female 36 QLD Preppies Yes
107 $189,000 Male 20 SA Crusaders Yes
53 $99,991 Male 44 SA Suburban Splendour Yes
91 $90,164 Female 46 NSW Suburban Splendour No
134 $97,000 Male 32 VIC Achievers Yes
113 $155,000 Male 44 TAS Preppies Yes
131 $95,297 Female 49 NSW Suburban Splendour No
132 $88,887 Female 42 VIC Achievers No
2 $62,500 Female 33 VIC Crusaders Yes
44 $70,000 Male 52 SA True Blue Yes
98 $95,957 Female 54 QLD Boomers No
14 $48,652 Female 39 SA Struggleville No
22 $58,500 Male 38 NSW Independents Yes
116 $93,448 Female 60 QLD True Blue Yes
140 $180,000 Male 51 SA Rokafella Yes
57 $96,757 Male 37 VIC Preppies Yes
103 $96,290 Male 39 NSW Achievers Yes
38 $98,364 Female 59 WA Grey Power Yes
45 $96,907 Male 45 NSW Independents Yes
146 $97,756 Female 42 SA Crusaders Yes
27 $100,378 Male 37 WA Independents Yes
70 $250,000 Male 35 QLD Suburban Splendour Yes
1 $98,191 Male 33 NSW Independents Yes
92 $150,600 Male 56 NSW Fortunats No
90 $96,656 Male 37 ACT Preppies Yes
94 $95,017 Female 38 NSW Preppies Yes
17 $98,678 Female 26 QLD Preppies Yes
24 $69,000 Female 23 VIC Independents Yes
51 $100,583 Male 49 QLD Suburban Splendour Yes
72 $160,000 Female 56 SA Grey Power No
139 $100,345 Male 40 NSW Crusaders No
142 $95,000 Male 28 VIC Crusaders Yes
 49 $95,877 Female 43 VIC Crusaders No
62 $156,225 Male 44 QLD Suburban Splendour Yes
137 $100,267 Female 49 NSW Suburban Splendour No
29 $82,000 Female 23 NSW Achievers No
56 $95,641 Female 36 SA Independents Yes
67 $68,900 Male 18 NSW Crusaders Yes
4 $55,000 Female 19 QLD Struggleville No
13 $102,384 Female 45 VIC Suburban Splendour Yes
36 $99,993 Male 33 SA Independents No
74 $98,864 Female 27 QLD Twixters Yes
83 $85,000 Female 24 NSW Achievers No
30 $96,531 Female 38 SA Independents Yes
33 $100,818 Female 34 SA Independents Yes
50 $54,000 Female 35 NSW Struggleville Yes
138 $102,770 Male 33 NSW Achievers Yes
28 $101,912 Female 38 WA Suburban Splendour Yes
43 $102,800 Female 54 TAS Suburban Splendour Yes
61 $103,265 Female 53 NSW Suburban Splendour Yes
69 $101,722 Female 35 NSW Crusaders Yes
95 $99,371 Male 37 NSW Independents No
41 $96,445 Male 36 QLD Suburban Splendour No
73 $97,832 Male 40 VIC Achievers No
64 $45,000 Female 38 VIC Debtstars Yes
68 $100,200 Male 35 VIC Suburban Splendour Yes
23 $99,082 Male 34 NT Independents Yes
59 $97,864 Male 52 WA Suburban Splendour Yes
71 $86,000 Female 28 NSW Independents Yes
12 $101,782 Female 56 ACT Achievers Yes
39 $151,500 Male 56 QLD Boomers Yes
9 $101,534 Female 58 WA Rokafella Yes
20 $96,286 Female 34 NSW Independents Yes
79 $100,150 Female 39 SA Crusaders Yes
143 $162,000 Male 35 VIC Suburban Splendour Yes
7 $98,955 Male 52 NSW Suburban Splendour Yes
34 $99,650 Female 37 SA Achievers Yes
3 $99,742 Female 32 VIC Crusaders Yes
10 $97,930 Female 42 VIC Independents No
102 $98,645 Female 36 WA Crusaders Yes
15 $101,262 Female 25 VIC Achievers Yes
60 $101,595 Male 45 TAS Achievers No
144 $100,601 Female 31 NSW Suburban Splendour Yes
46 $99,336 Male 33 QLD Crusaders Yes
126 $96,509 Female 52 WA True Blue Yes
112 $80,000 Male 32 VIC Independents Yes
122 $101,413 Male 45 QLD Suburban Splendour Yes
 6 $103,200 Female 31 VIC Achievers Yes
115 $97,321 Female 29 NT Achievers Yes
111 $79,000 Male 20 VIC Crusaders Yes
114 $102,983 Male 37 QLD Crusaders No
135 $58,000 Female 34 VIC Debtstars Yes
37 $99,374 Female 39 SA Independents Yes
88 $95,931 Male 29 WA Achievers Yes
150 $95,838 Female 35 ACT Suburban Splendour Yes
123 $72,000 Female 36 VIC Crusaders Yes
147 $70,000 Female 43 NSW True Blue Yes
117 $98,305 Female 53 WA Boomers No
93 $94,562 Female 34 VIC Independents No
86 $100,969 Female 50 NSW Suburban Splendour Yes
101 $96,511 Male 33 NSW Achievers Yes
85 $150,500 Female 51 WA Rokafella Yes
133 $230,000 Male 40 SA Achievers Yes
UsedForPayment PostPaid MonthlyBill ($) MonthlyCap PercentForWork% Calls SMS
Yes Yes 11 0 10 5 2
No Yes 16 0 5 9 2
Yes No 20 0 5 30 3
No No 20 0 5 24 10
Yes No 20 0 35 2 2
Yes No 20 0 20 8 8
No No 20 0 5 23 19
Yes No 20 0 0 9 11
Yes No 20 0 5 21 11
Yes Yes 25 0 0 1 14
Yes Yes 26 20 15 14 1
No Yes 28 0 0 9 22
Yes No 30 0 5 20 12
Yes No 30 0 15 27 5
No No 30 0 0 19 12
No No 30 0 5 16 10
Yes No 30 0 35 28 10
Yes No 30 0 5 29 2
Yes No 30 0 5 26 7
No Yes 31 0 0 8 16
Yes Yes 32 0 0 6 13
No Yes 37 0 0 14 14
No Yes 38 20 50 13 0
Yes No 40 0 35 22 14
No No 40 0 5 36 15
No No 40 0 15 13 3
No No 40 0 5 7 14
No No 40 0 5 22 6
Yes Yes 41 35 5 3 9
Yes Yes 42 0 0 11 23
Yes Yes 44 0 0 2 15
Yes Yes 44 35 60 5 6
Yes Yes 45 35 15 14 4
Yes Yes 45 45 20 1 8
Yes Yes 46 45 5 6 16
No Yes 47 45 0 6 19
Yes Yes 49 35 15 10 6
No Yes 49 35 60 53 17
Yes No 50 0 20 28 19
Yes No 50 0 25 45 16
Yes No 50 0 20 26 21
Yes No 50 0 5 51 3
Yes No 50 0 50 20 5
No No 50 0 15 24 5
Yes No 50 0 0 42 23
Yes No 50 0 5 22 17
Yes No 50 0 15 54 6
No Yes 51 35 0 17 10
Yes Yes 54 45 15 11 8
No Yes 54 45 20 5 17
Yes Yes 55 45 35 22 4
Yes Yes 55 45 0 23 12
Yes Yes 55 45 20 67 8
Yes Yes 55 45 10 13 12
Yes Yes 55 45 5 2 12
No Yes 55 35 0 22 5
Yes Yes 55 55 15 3 16
Yes Yes 57 55 15 15 12
Yes Yes 57 55 10 10 0
Yes Yes 58 35 5 17 1
No Yes 58 45 15 13 17
Yes Yes 58 55 20 30 8
No Yes 59 55 15 45 11
Yes Yes 59 35 50 17 14
Yes Yes 59 55 20 28 18
Yes Yes 60 45 10 21 16
Yes Yes 60 35 0 37 10
Yes Yes 60 55 40 22 17
Yes Yes 61 45 0 42 18
Yes Yes 61 55 0 22 0
Yes Yes 61 55 50 28 7
Yes Yes 61 55 50 19 6
Yes Yes 62 45 40 49 9
Yes Yes 62 35 15 44 2
Yes Yes 64 55 35 24 18
Yes Yes 64 55 15 23 22
Yes Yes 64 55 5 30 18
Yes Yes 65 45 15 13 7
Yes Yes 65 45 40 14 5
Yes Yes 66 45 15 23 16
No Yes 66 45 35 32 14
Yes Yes 68 55 5 28 3
Yes Yes 68 55 45 4 13
Yes No 70 0 0 41 5
Yes Yes 70 70 0 7 12
Yes Yes 70 70 50 16 5
Yes Yes 70 70 35 4 25
Yes No 70 0 35 41 14
Yes Yes 70 70 20 14 25
No Yes 71 55 20 43 15
Yes Yes 71 70 15 12 16
No Yes 71 55 35 17 14
No Yes 72 70 5 37 9
Yes Yes 72 70 5 17 10
Yes Yes 72 70 0 19 18
No Yes 73 70 0 22 21
Yes Yes 74 55 35 33 8
Yes Yes 74 55 5 35 16
No Yes 74 70 0 23 4
No Yes 74 55 5 48 20
Yes Yes 75 45 5 25 2
Yes Yes 75 70 15 12 21
No Yes 77 70 0 10 22
No Yes 77 70 35 16 16
Yes Yes 78 70 10 32 16
Yes Yes 78 70 50 45 18
Yes Yes 78 55 35 39 18
Yes Yes 79 55 35 53 15
No Yes 79 55 50 72 20
No Yes 81 55 5 66 13
Yes Yes 82 70 50 48 9
Yes Yes 83 70 0 59 19
Yes Yes 85 70 35 18 16
Yes Yes 86 55 5 28 16
Yes Yes 86 70 10 57 11
Yes Yes 87 70 15 14 22
Yes Yes 88 70 15 34 20
Yes Yes 90 70 10 4 17
Yes Yes 95 95 10 10 14
Yes Yes 95 95 15 2 12
Yes Yes 95 95 50 29 9
Yes Yes 95 95 35 19 12
Yes Yes 96 95 40 7 5
Yes Yes 96 95 5 24 2
Yes Yes 98 95 10 12 22
Yes Yes 98 45 20 46 13
Yes Yes 98 95 5 45 22
Yes Yes 99 95 20 44 15
Yes Yes 100 95 15 23 24
Yes Yes 100 95 35 10 31
Yes Yes 101 95 5 39 10
Yes Yes 101 95 5 13 20
Yes Yes 102 95 20 26 15
Yes Yes 104 95 15 6 24
Yes Yes 105 95 35 54 11
Yes Yes 106 95 0 44 12
No Yes 110 95 0 46 15
Yes Yes 111 95 15 50 10
Yes Yes 113 95 10 45 21
Yes Yes 117 95 5 68 13
Yes Yes 121 120 0 8 22
Yes Yes 121 120 5 48 11
No Yes 123 120 10 33 28
Yes Yes 124 120 0 9 9
No Yes 126 120 50 32 26
Yes Yes 128 120 20 64 12
No Yes 131 120 35 59 15
Yes Yes 131 120 15 63 10
Yes Yes 166 120 15 48 17
Yes Yes 216 0 45 47 13

67.6466666667
MMS Data OnLinePurchase SocialNetworking MonthlySocialNet
0 0 Yes No 0
0 0 Yes Yes 2
0 0.1 Yes Yes 10
0 0.1 No Yes 9
1 0.1 Yes Yes 6
0 0.1 Yes No 0
0 0 No No 0
0 0.1 No Yes 8
0 0.1 No Yes 8
0 0.1 No Yes 5
0 0.2 No Yes 9
0 0 No No 0
0 1 Yes Yes 0
0 1 No Yes 13
0 0.2 No Yes 0
1 0.2 Yes Yes 4
0 1 Yes Yes 20
1 0.2 No Yes 5
2 1 No Yes 6
0 0 Yes No 0
0 0 Yes No 0
0 0 No No 0
1 0.2 No Yes 0
1 0.5 Yes Yes 9
1 0.5 No Yes 6
1 2 No Yes 6
0 2 No No 0
1 2 No Yes 0
3 1 Yes Yes 5
0 0 No No 0
0 0 No No 0
2 1 No Yes 0
0 0.5 Yes No 0
1 1 Yes Yes 3
1 1 No Yes 4
2 1 No Yes 5
1 0.5 No Yes 9
0 1.5 No No 0
0 0.5 Yes Yes 6
0 1 No Yes 6
0 2.5 Yes Yes 1
0 0.5 Yes Yes 6
2 0.5 No Yes 3
0 0.5 Yes No 0
0 0.5 No Yes 0
2 2.5 Yes Yes 15
1 1 No Yes 6
1 0.5 Yes Yes 8
0 1 Yes Yes 3
1 1 No Yes 38
0 1.5 Yes Yes 1
3 1.5 No Yes 15
0 1.5 Yes Yes 6
1 1.5 Yes Yes 15
1 1.5 No Yes 0
1 0.5 Yes Yes 15
3 2.5 Yes Yes 4
0 1.5 No No 0
0 2.5 Yes No 0
3 1 Yes Yes 0
4 1 Yes Yes 5
0 1.5 Yes No 0
0 2.5 Yes Yes 25
1 1 Yes Yes 0
2 2.5 Yes Yes 5
3 1 Yes Yes 13
1 0.5 No Yes 0
3 2.5 No Yes 0
0 1 No Yes 4
0 1.5 No Yes 1
0 2.5 No No 0
0 1.5 Yes Yes 0
0 1 No No 0
0 1 No Yes 6
1 1.5 No Yes 0
3 1.5 Yes Yes 0
1 1 Yes Yes 0
0 1.5 No Yes 1
0 1.5 Yes No 0
1 1 Yes Yes 15
0 1 No No 0
1 1.5 No Yes 3
1 1.5 Yes Yes 3
0 1 Yes Yes 11
1 2.5 No Yes 5
0 2 No No 0
2 1.5 No Yes 0
1 0.5 Yes Yes 0
0 2 Yes Yes 20
1 1.5 Yes Yes 0
0 2.5 Yes No 0
0 2.5 No Yes 25
0 2.5 No Yes 9
3 2.5 Yes Yes 6
2 2 No Yes 25
0 2.5 No Yes 8
2 1 No Yes 3
1 1.5 No Yes 0
0 2.5 No Yes 19
5 1 No Yes 19
1 1.5 Yes Yes 1
0 2 Yes Yes 1
2 2 No Yes 6
0 2 Yes Yes 38
0 2 No Yes 19
4 2.5 No Yes 0
3 1.5 No No 0
1 1.5 Yes Yes 4
0 1.5 Yes No 0
4 1 Yes Yes 4
0 2.5 No Yes 0
3 2.5 No Yes 0
0 2.5 Yes No 0
0 1 Yes No 0
2 2.5 No Yes 0
1 1.5 No Yes 31
4 2 No Yes 4
0 2 No Yes 10
3 3 No Yes 9
0 2.5 No Yes 3
0 2.5 Yes Yes 0
0 3 Yes Yes 1
3 3.5 Yes Yes 3
1 3 No Yes 6
1 3.5 Yes Yes 9
0 1 Yes Yes 40
0 3 Yes Yes 0
2 3 Yes Yes 20
3 3 No Yes 3
1 2.5 No Yes 6
2 2.5 Yes Yes 4
0 2.5 No Yes 0
0 2.5 No No 0
0 2.5 No No 0
0 3 No Yes 15
3 2.5 Yes No 0
1 2.5 Yes Yes 6
3 2.5 Yes Yes 6
0 2.5 No No 0
3 3 No Yes 4
3 3.5 No Yes 25
4 3.5 No No 0
0 3.5 No Yes 0
2 3.5 No Yes 6
0 3.5 No Yes 31
0 3.5 Yes No 0
0 3.5 Yes Yes 0
0 4 Yes No 0
5 4 Yes No 0
1 0 No No 0
EntertainmentContent SatisfactionWithProvider SatisfactionWithPlan
News and Weather Apps Moderately Satisfied Very Satisfied
eBooks Moderately Satisfied Moderately Satisfied
IM and Social Network Apps Very Satisfied Very Satisfied
IM and Social Network Apps Very Dissatisfied Little Dissatisfied
Other Very Satisfied Moderately Satisfied
eBooks Very Satisfied Very Satisfied
News and Weather Apps Moderately Satisfied Moderately Satisfied
News and Weather Apps Very Satisfied Moderately Satisfied
IM and Social Network Apps Moderately Satisfied Very Satisfied
IM and Social Network Apps Moderately Satisfied Very Satisfied
Games Very Satisfied Very Satisfied
Maps and Navigation Apps Very Satisfied Little Dissatisfied
IM and Social Network Apps Little Dissatisfied Moderately Satisfied
IM and Social Network Apps Moderately Satisfied Little Dissatisfied
Games Moderately Satisfied Little Dissatisfied
IM and Social Network Apps Very Satisfied Moderately Satisfied
IM and Social Network Apps Moderately Satisfied Moderately Satisfied
eBooks Very Satisfied Moderately Satisfied
Other Moderately Satisfied Moderately Satisfied
Maps and Navigation Apps Very Dissatisfied Very Dissatisfied
News and Weather Apps Very Satisfied Moderately Satisfied
eBooks Very Satisfied Little Dissatisfied
eBooks Moderately Satisfied Moderately Satisfied
eBooks Very Satisfied Very Dissatisfied
Games Moderately Satisfied Very Satisfied
Games Little Dissatisfied Little Dissatisfied
Maps and Navigation Apps Little Dissatisfied Very Dissatisfied
eBooks Very Satisfied Very Satisfied
IM and Social Network Apps Very Satisfied Very Satisfied
Games Very Satisfied Moderately Satisfied
Music, Video and Movies Moderately Satisfied Little Dissatisfied
Games Moderately Satisfied Moderately Satisfied
eBooks Moderately Satisfied Very Satisfied
Games Very Satisfied Moderately Satisfied
Music, Video and Movies Very Dissatisfied Very Satisfied
IM and Social Network Apps Moderately Satisfied Moderately Satisfied
News and Weather Apps Very Satisfied Very Dissatisfied
Music, Video and Movies Very Satisfied Moderately Satisfied
Games Little Dissatisfied Very Satisfied
IM and Social Network Apps Moderately Satisfied Very Satisfied
Music, Video and Movies Very Satisfied Very Satisfied
IM and Social Network Apps Very Dissatisfied Moderately Satisfied
Other Moderately Satisfied Moderately Satisfied
eBooks Very Satisfied Very Satisfied
Music, Video and Movies Moderately Satisfied Very Satisfied
IM and Social Network Apps Very Satisfied Moderately Satisfied
Music, Video and Movies Very Satisfied Very Satisfied
Games Moderately Satisfied Very Dissatisfied
Music, Video and Movies Very Dissatisfied Very Dissatisfied
News and Weather Apps Very Satisfied Moderately Satisfied
Games Very Satisfied Very Satisfied
Music, Video and Movies Very Satisfied Moderately Satisfied
Music, Video and Movies Very Satisfied Moderately Satisfied
Music, Video and Movies Moderately Satisfied Moderately Satisfied
Games Moderately Satisfied Very Satisfied
Music, Video and Movies Very Dissatisfied Little Dissatisfied
IM and Social Network Apps Very Satisfied Very Satisfied
Games Very Satisfied Very Satisfied
News and Weather Apps Moderately Satisfied Very Satisfied
News and Weather Apps Very Satisfied Little Dissatisfied
Games Very Satisfied Moderately Satisfied
Music, Video and Movies Very Satisfied Very Satisfied
IM and Social Network Apps Very Satisfied Very Dissatisfied
eBooks Moderately Satisfied Moderately Satisfied
eBooks Moderately Satisfied Moderately Satisfied
Music, Video and Movies Moderately Satisfied Moderately Satisfied
Games Moderately Satisfied Very Dissatisfied
Other Very Satisfied Moderately Satisfied
Music, Video and Movies Little Dissatisfied Little Dissatisfied
Maps and Navigation Apps Little Dissatisfied Very Satisfied
Games Moderately Satisfied Moderately Satisfied
IM and Social Network Apps Moderately Satisfied Very Satisfied
News and Weather Apps Very Satisfied Little Dissatisfied
Games Very Satisfied Moderately Satisfied
Games Little Dissatisfied Moderately Satisfied
IM and Social Network Apps Moderately Satisfied Little Dissatisfied
Maps and Navigation Apps Moderately Satisfied Moderately Satisfied
Music, Video and Movies Moderately Satisfied Very Satisfied
IM and Social Network Apps Very Satisfied Moderately Satisfied
Music, Video and Movies Very Satisfied Little Dissatisfied
Games Moderately Satisfied Moderately Satisfied
Games Very Satisfied Moderately Satisfied
eBooks Very Satisfied Little Dissatisfied
Games Moderately Satisfied Very Satisfied
Games Very Satisfied Very Satisfied
Games Moderately Satisfied Very Satisfied
Other Moderately Satisfied Moderately Satisfied
eBooks Moderately Satisfied Very Satisfied
Music, Video and Movies Very Satisfied Very Satisfied
Music, Video and Movies Very Satisfied Moderately Satisfied
Music, Video and Movies Very Satisfied Very Satisfied
IM and Social Network Apps Very Satisfied Moderately Satisfied
Music, Video and Movies Very Satisfied Very Satisfied
Music, Video and Movies Moderately Satisfied Very Satisfied
Music, Video and Movies Very Satisfied Very Satisfied
News and Weather Apps Very Satisfied Very Satisfied
Music, Video and Movies Little Dissatisfied Moderately Satisfied
Games Little Dissatisfied Little Dissatisfied
Music, Video and Movies Very Satisfied Very Satisfied
Music, Video and Movies Moderately Satisfied Moderately Satisfied
IM and Social Network Apps Moderately Satisfied Moderately Satisfied
Music, Video and Movies Very Satisfied Moderately Satisfied
Music, Video and Movies Moderately Satisfied Moderately Satisfied
IM and Social Network Apps Moderately Satisfied Very Satisfied
Music, Video and Movies Very Satisfied Very Satisfied
IM and Social Network Apps Very Satisfied Very Dissatisfied
News and Weather Apps Very Satisfied Moderately Satisfied
Music, Video and Movies Moderately Satisfied Moderately Satisfied
Games Moderately Satisfied Little Dissatisfied
Music, Video and Movies Very Satisfied Moderately Satisfied
Music, Video and Movies Moderately Satisfied Very Dissatisfied
Music, Video and Movies Little Dissatisfied Moderately Satisfied
eBooks Very Satisfied Moderately Satisfied
Games Very Satisfied Little Dissatisfied
Music, Video and Movies Moderately Satisfied Moderately Satisfied
IM and Social Network Apps Moderately Satisfied Very Satisfied
Games Moderately Satisfied Little Dissatisfied
Other Very Satisfied Very Dissatisfied
eBooks Moderately Satisfied Little Dissatisfied
Music, Video and Movies Very Satisfied Little Dissatisfied
IM and Social Network Apps Very Satisfied Moderately Satisfied
Maps and Navigation Apps Moderately Satisfied Moderately Satisfied
IM and Social Network Apps Moderately Satisfied Very Satisfied
Games Moderately Satisfied Very Satisfied
News and Weather Apps Very Satisfied Moderately Satisfied
Games Very Dissatisfied Very Dissatisfied
eBooks Moderately Satisfied Little Dissatisfied
Games Very Satisfied Very Dissatisfied
Music, Video and Movies Moderately Satisfied Very Satisfied
eBooks Very Dissatisfied Very Satisfied
Music, Video and Movies Moderately Satisfied Very Dissatisfied
Games Very Satisfied Very Dissatisfied
News and Weather Apps Very Satisfied Moderately Satisfied
Music, Video and Movies Very Dissatisfied Little Dissatisfied
Music, Video and Movies Moderately Satisfied Very Satisfied
eBooks Moderately Satisfied Very Satisfied
Music, Video and Movies Moderately Satisfied Moderately Satisfied
eBooks Moderately Satisfied Little Dissatisfied
News and Weather Apps Very Satisfied Moderately Satisfied
Games Very Satisfied Very Dissatisfied
Music, Video and Movies Little Dissatisfied Very Satisfied
Games Moderately Satisfied Moderately Satisfied
Games Very Dissatisfied Very Dissatisfied
Music, Video and Movies Moderately Satisfied Little Dissatisfied
IM and Social Network Apps Moderately Satisfied Little Dissatisfied
Games Moderately Satisfied Moderately Satisfied
Music, Video and Movies Little Dissatisfied Little Dissatisfied
Music, Video and Movies Moderately Satisfied Little Dissatisfied
Music, Video and Movies Very Dissatisfied Very Dissatisfied
eBooks Very Dissatisfied Very Dissatisfied
BillCat
low
low
low
low
low
low
low
low
low
low
low
low
low
low
low
low
low
low
low
low
low
low
low
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
low-med
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
med-high
high
high
high
high
high
high
high
high
high
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high
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high
high
high
high
high
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high
high
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high
high
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high
high
high
 MonthlyBill ($)

Mean 67.64667
Standard Error 2.546184
Median 64
Mode 50
Standard Deviation 31.18426
Sample Variance 972.4582
Kurtosis 2.820304
Skewness 1.052804
Range 205
Minimum 11
Maximum 216
Sum 10147
Count 150

Q1 49.25
Q3 84.5
IQR 35.25

Lower Fence -3.625

Upper Fence 137.375
Monthly Bill
Outliers Respondent 85 $166 20
Respondent 133 $216 40
60
80
100
120
140
160
180
200
220
 Monthly Bill
50
40
30
Frequency 20
10
0
20 40 60 80 100 120 140 160 180 200 220
$

Monthly Bill Frequency %Frequency

20 9 6%
40 19 13%
60 40 27%
80 41 27%
100 21 14%
120 10 7%
140 8 5%
160 0 0%
180 1 1%
200 0 0%
220 1 1%
150 100.00%
180 200 220
 Achievers Independents Sub. Splendour

Mean 71.3928571429 69.88 71.8518518519

Standard Error 8.0381595339 5.1782622568 4.9962104453
Median 60.5 70 71
Mode 20 50 78
Standard Deviation 42.5339422507 25.8913112839 25.9610710098
Sample Variance 1809.1362433863 670.36 673.977207977
Kurtosis 3.6965205943 0.0095182579 -0.1492365377
Skewness 1.4110622154 0.3261030243 0.3364358768
Range 205 108 101
Minimum 11 20 30
Maximum 216 128 131
Sum 1999 1747 1940
Count 28 25 27

Q1 49.75 50 56.5
Q3 96.75 86 85.5

IQR 47 36 29

LF -20.75 -4 13
UF 167.25 140 129

Outliers 1 0 1

Sum - geoTribe BillCat

geoTribe low low-med med-high
Achievers
Independents
Suburban Splendour
Total Result

Sum - geoTribe BillCat

geoTribe low low-med med-high
Achievers
Independents
Suburban Splendour
Total Result
high Total Result

high Total Result

Please note, Suburban Splendour can also show an outlier based on

the upper fence calculation above. The quartiles used in this box plot
are slightly different to those above. We will accept either here.
 Tablet No Tablet

Mean 72.01904762 57.444444444

Standard Error 3.10883124 4.0617152613
Median 68 55
Mode 50 20
Standard Deviation 31.85604065 27.246814289
Sample Variance 1014.807326 742.38888889
Kurtosis 3.30128428 0.409831611
Skewness 1.132498334 0.7207979872
Range 205 112
Minimum 11 16
Maximum 216 128
Sum 7562 2585
Count 105 45

Q1 54 40
Q3 95 72

IQR 41 32

LF -7.5 -8
UF 156.5 120

Outliers 2 2

Sum - OwnsTablet BillCat

OwnsTablet low low-med med-high high
No
Yes
Total Result

Sum - OwnsTablet BillCat

OwnsTablet low low-med med-high high
No
Yes
Total Result
Total Result

Total Result
EntertainmentContent Sum - EntertainmentContent
eBooks
Games
IM and Social Network Apps
Maps and Navigation Apps
Music, Video and Movies
News and Weather Apps
Other
Total Result

EntertainmentContent Sum - EntertainmentContent

eBooks
Games
IM and Social Network Apps
Maps and Navigation Apps
Music, Video and Movies
News and Weather Apps
Other
Total Result
 Most Downloaded Entertainment Content
1200%
1000%
800%
600%
400%
200%
0%
ent
SatisfactionWithPlan Sum - SatisfactionWithPlan
Very Dissatisfied
Little Dissatisfied
Moderately Satisfied
Very Satisfied
Total Result

SatisfactionWithPlan Sum - SatisfactionWithPlan

Very Dissatisfied
Little Dissatisfied
Moderately Satisfied
Very Satisfied
Total Result

Sum - Gender SatisfactionWithPlan

Gender Very Dissatisfied Little Dissatisfied
Female
Male
Total Result

Sum - Gender SatisfactionWithPlan

Gender Very Dissatisfied Little Dissatisfied
Female
Male
Total Result
 Customer Satisfaction
1200%

1000%

800%

600%

400%

200%

0%
Very Dissatisfied Little Dissatisfied Moderately Satisfied Very Satisfied

Moderately Satisfied Very Satisfied Total Result

Customer
1200%

1000%

800%
Moderately Satisfied Very Satisfied Total Result
600%

400%

200%

0%
Female
ion

Very Satisfied Total Result

Customer Satisfaction vs Gender

00%

00%
SatisfactionWithPlan Very
Dissatisfied
00%
Little Dissatisfied
00% Moderately Satisfied
Very Satisfied
00%

00%

0%
Female Male Total Result
 MonthlyBill vs Calls
250

200

150
Monthly Bill ($) 100
R = 0.1735776313
50

0
0 10 20 30 40 50 60 70 80

Calls
70 80