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MGT 513: Human Resource Management (HRM)

Credit hours: 3 hours

Course Objectives

The main objective of this course to familiarize students with the concepts and practices of
human resource management. This course provides an overview of the HRM on an
organization. The course will focus primarily on six major areas: Introduction to HRM, Job
Design and Analysis, Human Resource Planning, Recruitment, Selection and Socialization,
Human resource Development, Performance Evaluation and Compensation Management.

Course Contents

Unit 1: Introduction to HRM LH 7


Concept, Developments in HRM Concepts, The Rising Interest in HRM, HRM
Environment, HR challenges, Characteristics of HRM, Personnel Management vs. HRM,
Strategic HRM, HRM and corporate performance, globalization and HR policy, Human
resource Management in Nepal.

Unit 2: Job Design and Analysis LH 7


Concept of Job Design, Approaches, Impact of Job Design, Autonomous work group,
Concept of Job Analysis, Purposes of Job Analysis, Methods for collecting Job Analysis
Information, Job Analysis Techniques, Writing Job Descriptions and Specification.

Unit 3: Human Resource Planning (HRP) LH 6


Concept, HRP Process, Human Resource Information System, Relationship between HRP
and Strategic Planning, Techniques of Forecasting HR Demand and Supply, Managing
Human Resource Surplus, HRP practices in Nepalese Organizations, Talent management.

Unit 4: Recruitment, Selection and Socialization LH 6


Concept, Methods and Sources of Recruitment, Recruitment Process, Concept of
Employee Selection, Process of Selection, The Selection Interview, Selection Tests,
Limitations of Interview Concept and Process of Socialization, Recruitment and selection
process in Nepal.

Unit 5: Human Resource Development- and Training and Development LH 6


Concept of Human Resource Development (HRD), Need for HRD, Training and
Development-Concept, Determining Training Needs, On-the-Job and Off-the-Job
Training and Development Techniques, Evaluation of Training, Practices of Training in
Nepalese Organizations.
Unit 6: Career Planning LH 4
Concept. Objectives of career planning. Stages of career development Need of career
planning. Individual career counseling and mentoring. Process of career planning and
development, Career planning in Nepalese organizations.

Unit 7: Performance Evaluation and Compensation Management LH 6


Concept, performance management, issues in performance management, Selection of
performance evaluation criteria, performance evaluation methods, problems of
performance evaluation. Compensation, Types of Compensation, Consideration for
Determining Compensation, Job Evaluation Process and Methods, Employee Benefits,
Types of Benefits, The Legal Environment and Pay System Governance in Nepal.

Unit 8: Labour Relations and Collective Bargaining LH 6


Concept, Actors and process of labour relations, Unionism, Reasons for joining unions,
Effects unions, issues in collective bargaining, Labour disputes and grievances
procedures, Contemporary issues in labour relations in Nepal.

Reference Books:
Armstrong, M., A Handbook of Human Resource Management, NewDelhi: Aditya Books.
Armstrong, M., A Handbook of Human Resource Management, Aditya Books.
Adhikari, D.R., Human Resource Management, Buddha Publication.
Bernardin J.H. , Human Resource Management : An Experiential Approach, McGraw-Hill.
Cascio, W., Managing Human Resources, McGraw-Hill.
Decenzo, D.A., Fundamentals of HRM, Wiley.
Dessler, G. and Varkkey, B, Human Resource Management, Pearson.
MGT 519: Managerial Communication

Credit hours: 3 hours

Course Objectives
This course, while familiarizing students of advanced Business Studies with the foundational
theory of business communication, offers an intensive practice of effective business
communication-written, oral, verbal, and non-verbal so that Business Graduates can apply the
skills learned in their career and beyond. Besides orienting students to basic theories of
effective communication, the course also includes a practicum component in that students
towards the end of the semester will have submit a completed writing portfolio that includes a
range of writing assignments such as business correspondences, business report, and a dossier
for job application. The course follows the seminar model of classroom teaching, in which
students participate in in-class discussions and presentations.

Course Contents
Unit 1: Understanding the Foundations of Business Communication LH 6
Achieving success thorough effective business communication
Communicating in teams and mastering listening and non-verbal communication
Communicating inter-culturally

Applying the three-step writing process


Planning business messages
Writing business messages
Completing business messages

Unit 2: Writing Letters, memos, e-mails, and instant messages LH 6


Writing routine and positive messages
Writing negative messages
Writing persuasive messages

Unit 3: Writing Reports and Proposals LH 8


Planning reports and proposals
Writing reports and proposals
Completing reports and proposals
Unit 4: Oral and non-verbal communications LH 6
Non-verbal communication
Public speaking
Conducting and participating in meetings
Interviewing and getting interviewed

Unit 5: Preparing a dossier for employment LH 6


Constructing resume
Writing job letters
Applying and interviewing for employments

Practicum: LH 16
At least one 10 to 15 minute oral presentation
At least three business correspondences (topic will be given)
At least one mid-length report
Mock meetings and interview sessions
Dossier for job application

Required Texts
Courtland L. Bovee and John V. Thill, Business Communication Today
Occasional handouts.

Reference Books
R.V. Lesikar and J.B. Pettit, Business Communication (Prescribed)
R.V. Lesikar and M.E. Flatley, Basic Business Communication (Prescribed)
Robert G. Insley, Communicating in Business in the 21st Century (highly recommended)
Baden Funson, C21: Communicating in the 21st Century (highly recommended)
ECO 512: Managerial Economics

Credit hours: 3 hours

Course Objectives
The course aims to develop students knowledge and skills in the tools and techniques of
economics applicable to business decision making.

Course Description
This course deals with introduction to business economics, techniques of demand forecasting,
production theory, pricing theory and techniques and the role of government in the economy.

Course Contents
Unit 1: Introduction to Business Economics LH 6
Concept and scope of business economics, role of business economics in business
decision-making.
Concept and functions of profit.
Theories of firm: profit maximisation, value maximisation, sales maximisation,
Williamson's model of managerial discretion and Cyert and March's behavioural
theory.

Unit 2: Demand Forecasting LH 14


Concept and uses of price, income, cross and advertising elasticity of demand and
their uses in business decision-making.
Techniques of demand forecasting: qualitative methods: survey methods, market
experiment, quantitative methods: time series analysis, moving average method,
regression analysis and barometric technique.
Limitations of forecasting.

Unit 3: Production Theory LH 7


Concept of production function.
Production with one variable input optimal use of an input.
Production with two variable inputs optimal combination of inputs.
Economies of scale, economies of scope and learning curve.

Unit 4: Pricing Theory and Techniques LH 13


Pricing under oligopoly: cartel arrangement, price leadership and kinked demand
curve model.
Strategic behaviour and game theory: concept and importance, payoff matrix, Nash
equilibrium, prisoner's dilemma.
Pricing techniques: cost-plus pricing, incremental cost pricing, multiple product
pricing, transfer pricing, peak-load pricing and two-part tariff.

Unit 5: Role of Government in the Economy LH 8


Market failure: concept and sources of market failure: market power, incomplete
information, externalities and public goods.
Government response to market failure: rationale for regulation, monopoly
regulation, problems of regulation and effects of regulation on efficiency, antirust
policy, patent system, operating controls, subsidy and tax policies, regulation of
environmental pollution.
Regulation of international competition.

Note: Numerical illustrations will have to be used wherever applicable.

Reference Books
Salvatore, D. (2012). Managerial Economics. New York: McGraw Hill.
Mansfield, E. (1996). Managerial Economics. New York: W.W. Norton and Co.
Petersen, H.C. and Lewis, W.C. (2008). Managerial Economics. New Delhi: Pearson Education
Ltd.
Pappas, J.L. and Hirschey, . (1989). Fundamentals of Managerial Economics. New York: The
Dryden Press.
Economics, Lipsey Richard G., Chrystal K. Alec.
Joshi, Shyam. (2012). Managerial Economics. Kathmandu: Talegu Prakashan.
MKT - 511 : Marketing Management

Credit hours: 3 hours

Course Objectives
The objective of the course is to equip students with knowledge and skills in order to take
decisions in the area of marketing management.

Course Description
This course deals on the management aspects of marketing. It includes a study of the
marketing system and organization, environment and segment analysis, information
systems, demand analysis, buyer analysis and competitor analysis, strategic marketing
planning, implementation of marketing program and marketing control.

Course Contents
Unit 1: Introduction LH 6
Concept of Marketing and Marketing Management;
Customer Value and Satisfaction in Marketing;
Management Orientation Concept in Marketing;
Implementation of Marketing Management Orientation Concepts;
Process of Marketing Management Situation Analysis, Formulation of Marketing Plan
and Program, Program Implementation, and Marketing Control;

Unit 2: Situation Analysis LH 7


Concept and Scope of Situational Analysis: Organizational / Internal and External Analysis;
Process of Internal Analysis;
Environment Analysis;
SWOT Analysis;
Techniques of Identifying Marketing Opportunities SBU Model, BCG Model, GE Model;

Unit 3: Market Segmentation and Target Market Planning LH 7


Market Research for Identifying Customers;
Process of Market Segmentation;
Identifying Market Segments and Selecting Target Market Consumer Market Vs.
Business Market;
Developing and Communicating the Positioning Strategies;
Developing Marketing Plan and Program: Managerial framework, Marketing objectives
and Market performance;

Unit 4: Marketing Information System and Demand Forecasting LH 5


Marketing Information System;
Marketing Research System;
Role of Marketing Information in Marketing Decision Making;
Demand Forecasting Current and Future Market Demand;
Trends in Marketing Information Technology in Nepal and Global Markets;

Unit 5: Competitive Analysis LH 5


Concept and Types of Competition;
Key Competitor Analysis;
Analyzing and Creating Competitive Advantage (Michael Porter's Approach);
Strategic Response to Competition;

Unit 6: Implementation of Marketing Program LH 9


Concept and Components of Marketing Program;
Product Development and Brand Positioning;
Repositioning the Product in the Market through Product Life-Cycle Analysis;
Selecting the Pricing Objective and Pricing Methods;
Adoption of Appropriate Pricing Strategies;
Managing the Price Changes Market Sustainability;
Channel and Logistics Management Decision;
Selecting the Distribution Strategies;
Promotion and Integrated Market Communication;
Developing and Selecting the Promotional Strategies;

Unit 7: Marketing Evaluation and Control LH 6


Concept of Marketing Evaluation and Control;
Evaluation and Feedback System in Marketing Decision Making;
Requirements for Effective Evaluation of Marketing Program;
Methods of Marketing Control Annual Plan Control, Profitability Control, Efficiency
Control, and Strategic Control.
Unit 8: Marketing Practices in Nepal LH 3
Formulation and Implementation of Product Strategies;
Formulation and Implementation of Pricing Strategies;
Formulation and Implementation of Distribution Strategies;
Formulation and Implementation of Promotion Strategies;
Focus on Customer Value and Satisfaction;

Note: At least one case study should be conducted after the completion of each chapter.

Reference Books:
Aaker, David, Strategic Market Management, John Wiley & Sons, Singapore.
Cravens and Piercy, Strategic Marketing, TATA McGraw-Hill, New Delhi.
Kotler, Keller, Koshy and Jha, Marketing Management: A South Asian Perspective, Pearson /
Prentice Hall of India.
Stanton, Etzel and Walker, Fundamentals of Marketing, McGraw-Hill International Editions.
MSC - 514: Statistical Methods

Credit hours: 3 hours [48 hours]

Course Objective
The course aims to impart knowledge and skills of statistical techniques and their applications in
solving business problems

Course Content
Unit 1: Probability LH 6
Concept and importance of probability, approaches to probability, additive and multiplicative
probability, conditional probability, Baye's Theorem and decision tree.

Unit 2: Probability distribution LH 6


Concept of probability distribution, Binomial, poisson, and normal distributions and their
properties.

Unit 3: Sampling and estimation LH 6


Sampling techniques, sampling and non-sampling errors, sampling distribution, standard
error, Application of standard error in testing of hypothesis.

Estimation theory, criteria of good estimator, point and interval estimate, relationship among
errors risk and sample size, estimation of sample size

Unit 4: Testing of Hypothesis LH 18


Meaning of hypothesis, types of errors in testing of hypothesis, critical region, one tailed and
two tailed test, parametric and non parametric tests, large sample test of mean and
proportions, small sample test of mean and correlation, paired t-test.

Variance ratio test, one way and two way classification

Non-parametric test: Chi-square test for goodness of fit and independence, chi-square test for
population variance.

Unit 5: Correlation and regression analysis LH 12


Multiple and partial correlation, coefficient of determination, Multiple regression equation,
Anova test, standard error of estimate for multiple regression, Auto correlation and
multicollinearity.

Reference Books
Richard I. Levin and David S. Rubin, Statistics for Management, Prentice Hall of India
S.C Gupta, Fundamentals of Statistics, Himalayan Publishing House
Sunity Shrestha and Dhruba Silwal, Statistical Methods, Taleju Prakashan
Pushkar K. Sharma and Arun K. Chaudhary, Statistical Methods, Khanal Publication, Pvt. Ltd.