CHAPTER 1

INTRODUCTION

1
 BAJAJ ALLIANZ LIFE INSURANCE CO. LTD
( COMPANY PROFILE)

BAJAJ GROUP

The Bajaj Group is amongst the top 10 business in India. Its footprints stretches over a
wide range of industries, spanning automobiles (two-wheelers and there-wheelers), home
appliances, lighting, iron and steel, insurance, travel and finance.

The groups flagship company, Bajaj Auto, is ranked as the worlds fourth largest two-and
three-wheeler manufacturer and the Bajaj brand is well-known in over a dozen countries in
Europe, Latin America, the US and Asia.

His Son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. he too was
close to Gandhiji and it was only after Independence in 1947, that he was able to give his full
attention to the business. Kamalnayan Bajaj not only consolidated the group, but also
diversified into various manufacturing activities.

The present Chairman and Managing Director of the group, Rahul Bajaj, took Auto the
flagship company has gone up from Rs. 72 million to Rs. 46.16 billion (USD 936 million), its
product portfolio has expanded from one to and the brand has found a global market.It is a
joint venture between Bajaj Finserv Limited (recently demerged from Bajaj Auto Limited)
and Allianz SE. Both enjoy a reputation of expertise, stability and strength.

Bajaj Allianz received the Insurance Regulatory and Development Authority (IRDA)
certificate of Registration on 2nd May, 2001 to conduct various businesses (including Health
Insurance business) in India. The Company has an authorized and paid up capital of Rs 110
crores. Bajaj Finserv Limited holds 74% and the remaining 26% is held by Allianz, SE.

As on 31st March 2015 Bajaj Allianz maintained its premier position in the industry by
achieving growth as well as profitability. Bajaj Allianz has made a profit before tax of Rs.
777 crores and has become the only private insurer to cross the Rs.100 croremark in profit

2
before tax in the last two years. The profit after tax was Rs.562 crores, 39% higher than the
previous year.

PRODUCTS
PRODUCTS OF BAJAJ ALLIANZ

ALLIANZ BAJAJ UL MAHILAGAIN

ALLIANZ BAJAJ CHILD GAIN

ALLIANZ BAJAJ UNITGAIN PLUS SP

ALLIANZ BAJAJ UNITGAIN PLUS

ALLIANZ BAJAJ CAPITAL UNITGAIN

3
 BAJAJ ALLIANZ PRODUCTS AND POLICIES

Bajaj Allianz Life Insurance Co. Ltd. is a joint venture between Allianz SE, one of the world's
largest insurance companies, and Bajaj Finserv. Allianz SE is a leading insurance corporation
globally and one of the largest asset managers in the world, that manage assets worth over a
Trillion. With over 115 years of financial experience, Allianz SE is present in over 70
countries around the world. Bajaj Allianz is into both life insurance and general insurance.
Today, Bajaj Allianz is one of India's leading and fastest growing insurance companies.
Currently, it has presence in more than 550 locations with over 60,000 Insurance Consultants.

In June 2008, Bajaj Allianz entered into partnership with Thomas Cook India to provide
travel finance. Bajaj Allianz Life Insurance ensures excellent insurance and investment
solutions by offering customized products, supported by the best technology. A
comprehensive list of policies and products offered by Bajaj Allianz Life Insurance Co. Ltd.
is as follows:

Unit Linked Plans

Regular Premium

New UnitGain Super

UnitGain Plus Gold

New UnitGain Plus

New UnitGain

YoungCare

YoungCare Plus

New FamilyGain-R

4
 Single Premium

New UnitGain Premier SP

New UnitGain Plus SP

Pension Plans

Annuity

Pension Guarantee

Retirement

Future Income Generator

SwarnaVishranti

New UnitGain Easy Pension Plus RP

New UnitGain Easy Pension Plus SP

Future Secure

Traditional Plans

Endowment

InvestGain

SaveCare Economy SP

Life Time Care

Super Saver

Money Back

CashGain

Term Plans

5
 Protector

Term Care

New Risk Care

Women Insurance Plans

House Wives

Working Women

Health Plans

Care First

Health Care

Family CareFirst

Children Plans

ChildGain

Group Plans

Non Employer Employee

Credit Shield

Group Term Life(Non Employer Employee)

Group Suraksha

Swayam Shakti Suraksha

Group Loan Protector

Group Income Protection

6
 Employer Employee

Group Term Life(Employer Employee)

New Group Gratuity Care

New Group Superannuation Care

Group Save Plus

Group Term Life in lieu of EDLI

Group Leave Encashment Scheme

Group Annuity

Group Superannuation Gold

Group Gratuity Gold

Micro Insurance

Alp NiveshYojana

Jana VikasYojana

SaralSurakshaYojana

Other Plans

Family Assure

Fortune Plus

Capital Shield

7
 Century Plus II

Bajaj Allianz Life Insurance crosses 10 lac policies in this FY:

Mumbai 03, September 2007: India's leading private life insurer, Bajaj Allianz Life Insurance
company crossed another major milestone this FY and issued 10 lac individual policies YTD
with over Rs 1500 cr new business premium. Have issued over 45 lac individual policies
since inception in October 2001. During this period the company received premium income
of over Rs 10,000 cr.

Commenting on this achievement, Mr. Sam Ghosh, Chief Executive Officer, Bajaj Allianz
Life Insurance Company and Country Manager, Allianz said, "Service at arms reach of desire
from our 870 offices in over 800 towns supported by over 200,000 agents, bancassurance
partners and corporate agents has built a strong bond of trust for Bajaj Allianz Life insurance.
Our products and services are well liked by the customers across the country and have helped
us build a strong brand name and customer franchise in such a short span of time."

UNIT LINKED

Regular Premium

New UnitGain Super

UnitGain Plus Gold

New UnitGain Plus

New UnitGain

YoungCare

YoungCare Plus

New FamilyGain-R

Single Premium

8
 New UnitGain Premier SP

New UnitGain Plus SP

PENSION

Annuity

Pension Guarantee

Retirement

Future Income Generator

SwarnaVishranti

New UnitGain Easy Pension Plus RP

New UnitGain Easy Pension Plus SP

Future Secure

TRADITIONAL

Endowment

Invest Gain

Save Care Economy SP

Life Time Care

Super Saver

Money Back

Cash Gain

TERM PLANS

Protector

Term Care

New Risk Care

9
WOMEN INSURANCE

Miss Confident Plans

HEALTH

Care First

Health Care

Family CareFirst

CHILDREN PLAN

Child Gain

JUST LAUNCHED

Family Assure

Fortune Plus

CenturyPlus II

UnitGain Protection Plus

Invest Plus

GROUP

Non Employer Employee

Credit Shield

Group Term Life(Non Employer Employee)

Group Suraksha

Swayam Shakti Suraksha

Group Loan Protector

10
 Group Income Protection

Employer Employee

Group Term Life(Employer Employee)

New Group Gratuity Care

New Group Superannuation Care

Group Save Plus

Group Term Life in lieu of EDLI

Group Leave Encashment Scheme

Group Annuity

Group Superannuation Gold

Group Gratuity Gold

MICRO INSURANCE

Alp NiveshYojana

Jana VikasYojana

SaralSurakshaYojana

Employer Employee

Group Term Life(Employer Employee)

New Group Gratuity Care

New Group Superannuation Care

Group Save Plus

Group Term Life in lieu of EDLI

Group Leave Encashment Scheme

Group Annuity

11
 Group Superannuation Gold

KOTAK LIFE INSURANCE (COMPANY PROFILE)

12
Kotak Mahindra Old Mutual Life Insurance is a 76:24 joint venture between Kotak Mahindra
Bank Ltd. and Old Mutual plc. Kotak Mahindra Old Mutual Life Insurance is one of the
fastest growing insurance companies in India and has shown remarkable growth since its
inception in 2001. Their aim to help customers take important financial decisions at every
stage in life by offering them a wide range of innovative life insurance products, to make
them financially independent.

Established in 1984, the Kotak Mahindra Group has long been one of Indias most reputed
organizations in the financial service domain. Kotak Mahindra group is committed for
providing high quality financial products, services and support to its customers; and is
structured in different business like Banking, Life Insurance, Mutual Funds, Car Finance,
Securities, Institutional Equities and Investment Banking. Kotak Mahindra Finance Ltd. the
flagship company of Kotak Mahindra Group was converted into Kotak Mahindra Bank Ltd.
in March 2003, making it the first NBFC to offered a banking license. As on 31 st December
2006, the group stands at a net worth of around Rs. 3100 crore, employing around 9600
people in its various businesses and has a distribution network of branches, franchisees,
representatives, offices across 300 cities and towns in India and offices in New York, London,
Dubai and Mauritius. The group services around 2.2 million customers accounts.

Old Mutual Plc. Is the 37th largest company in the FTSC 100 with a market cap of
approximately 10 billion and is listed on the London, Johannesburg, and Stockholm
stock exchanges. Origination in South Africa in 185, the group has a balanced portfolio of
businesses offering asset management, life assurance, banking and general insurance services
in over 40 countries, wit a focus on South Africa, Europe and the United States. Old Mutual
had 239 billion ($468 billon) of funds under management as on 31st December 2006.

\OLD MUTUAL Plc.

Old Mutual, a company with 160 years experience in life insurance, is an international
financial services group listed on the London Stock Exchange and included in the FTSE 100
list of companies, with assets under management worth $ 400 Billion as on 30th June, 2006.

13
For customers, this joint venture translates into a company that combines international
expertise with the understanding of the local market.

The group has a substantial presence in the UK, US and South African markets. The company
is also working in the field of asset management, banking and general insurance services in
over 40countries. As on 31 December 2005, Old Mutual had more than 7 million life
insurance policies, 3.6 million banking customers and over 5, 50,000 general insurance
policies.

KOTAK SAFE INVESTMENT PLAN:

It is a unit linked plan that combins the benefit of insurance and capital market return
into one .This plan from the stable of kotak life insurance is a true reflection of the companies
essence innovation that will benefit t he investor. What make investing in KSIP unique is that
you enjoy G.M.V with varying degrees of equity exposure depending on your risk apptite so
if the market value of your unit is higher you reap the benefit with the peace of mind that
whilst in a bear market your investment is under pinned the G.M.V and there is more the
returns are totally tax free.

Why should You Invest InKsip:

If you have never invested in the equity markets for the fear of loss of capital with
ksip you need not worry about losing your capital as you have the downside risk
protected by way of g.m.v.

If you have been an investor in debt market you could switch a portion of your funds
to equity market via ksip .The plan offer you the potential to earn higher return with
the safety net of g.m.v.

If you are aggressive investor in equity you could protect the downside risk in bear
market by investing a portion of your funds in the ksip .

14
 Advantages(ksip):

Enjoy unlimited upside from capital market with a downside protection guarantee on
your maturity value.

Flexibility in premium payment limited premium payment and full term payment
option.

Tax free
Easy exit option
Top-up premium facility

Fund options:

Guaranteed Maturity Value:

Most investors who stay away from equity do so not because they do not want to
earn higher equity linked returns but because they do not want to earn higer equity linked
returns but because they fear loss of capital .to protect their money from losses they invest
inlow return debt instruments. We, at Kotak life insurance having understood this concern of
our investor and have developed a unique proposition of a g.m.v, underpinning your
investment in equity.

This unique position arises from the fact that the plan offers an option to invest up to 80% in
equity via the Guaranteed Growth Fund . On reaching maturity, the company would pay out
the guaranteed maturity value or fund value in the main account, whichever is higher plus the
fund value in the Top Up accounts, which means that when the market are in a bull phase
you will enjoy the market linked returns delivered on your portfolio . However , in a bear
market, you investment is still safe as you are sure o getting the Guaranteed Maturity value.
In a nutshell, Bulls you win and bears you win. The G.M.V applies where all premiums

15
have been paid up-to-date at maturity and will fail away, where partial withdrawals have
been made from the main account.

On maturity , you can withdraw the entire maturity proceeds and the policy would terminate.
If the need is not immediate, you can just let the amount multiply. You can also elect to
receive a percentage of the maturity proceeds in cash and the balance by way of pre-specified
installments, for up to five years after maturity.

Death Benefit:

Life is uncertain and you would not want to take a chance when it comes to your
loved ones. Depending on your existing life cover and the need you have, this plans allows
you to choose your Life cover-the sum assured on death.
High cover-Policy Term*Annul Premium
Low cover-Greater of (5*Annul Premium, 0.5*Policy Term*Annul Premium)

In the event of unfortunate death your beneficiary would get the sum assured (less any
partial withdrawals made from the main account during the 2 years immediately
preceding death. If death occurs after attainment of age 60, all the partial withdrawals
made from age 58 onwards will be set off against the sum assured) or fund value in the
main account whichever is higher plus , if you invested any top-up premium ,then you
would get back the fund value in the top-up accounts.

If death occurs within the first five years of the policy and life insured is a minor, the
benefit payable on death will be all premiums paid or fund value in main account
,whichever is higher plus fund value in top-up accounts , if any;

Top-Up Premium:

16
 Besides regular premium ,whichever you have excess money , you can invest it by way
of top-up premium, without any commitment to bring them again in the coming year
(subject to a maximum of 25% of the cumulative premium paid till that date).
In this you can surplus money across a combination of our Dynamic Fund
and units bought from this amount will be held in separate top-up accounts for each top-
up . in the event of maturity or death , you would receive the value of these top-up units.

Surrender/Partial Withdrawals:

Kotak Safe Investment Plan allows you early options through partial withdrawal of funds
or complete surrender of the policy. With the plan you can access the investment after
completion of the 3rd year with no surrender pr partial withdrawal charges from year 7
onwards .

You may access your moneys in the Top-Up account for funds without any charges .The
Top-Up premium should complete a lock in period of 3 year from the date of investing
the Top-Up account before you can Premium paid during the last 3 Years of the policy
.Top- Ups can be made only while the premiums are being paid . Parital Withdraw must
be made from the qualifying Top-Up accounts before accessing the main account.

Partial Withdrawls will be allowed only after the life insured attains the age of 18. The
g.m.v will cease to apply , where partial withdrawals have been made the main account.

Limited Premium Payment:

If you wish to pay off all premium over a short period of time , instead of the full term ,
we have the limited premium payment option for you .This option allows you to pay off
your premiums over tenure shorter than your 3,5,6,7,10 to 15 years.

Others Features:

17
 In case you miss your premium payment, Automatic cover Maintenance
facility will ensure that your insurance cover is in force. This facility is
available after 3 completed policy Year.
You may pay your premiums annually,half yearly , quarterly pr monthly
(through direct debt only)
The facility to switch between funds has been provided to help you
maximize returns from the market. Whats more , proceeds from switching
between funds are tax-free.

Tax Benefit:

Section 80c,10(10d) of the Income tax act, 1961 would apply premiums paid for
critical illness benefit may quality for a deduction under Section 80D of the income tax
act,1961.

18
 CHAPTER 2

OBJECTIVE OF

THE STUDY

19
 OBJECTIVE OF THE STUDY

To know about the financial position of both companies

1.

To know the Current market position of the both Companies

2.

To know the impact of Advertisement are Bajaj Allianz vsKotak Mahindra.

3.

To Know the Products and policies of both the Insurance companies.

4.

To know the preference of the customers.

5.

To invite suggestions from the customers.

6.

7. To compare the both companies insurance policies

8. To know about the customers awareness regarding the company.

20
 CHAPTER 3

TRAINING
SUMMARY

21
 INTRODUCTION TO THE STUDY

Life insurance is a guarantee that your family will receive financial support, even in your
absence. Put simply, life insurance provides your family with a sum of money should
something happen to you. It thus permanently protects your family from financial crises.

In addition to serving as a protective cover, life insurance acts as a flexible money-saving

scheme, which empowers you to accumulate wealth-to buy a new car, get your children
married and even retire comfortably.

Insurance is a contract between two parties whereby one party called insurer undertakes in
exchange for a fixed sum called premiums, to pay the other party called insured a fixed
amount of money on the happening of a certain event.

It provides financial protection to help your family to manage after your death. Insurance
companies collect premiums to provide for this protection. A loss is paid out of the premiums
collected from the insuring public and the insurance companies act as trustees to the amount
collected

Life insurance:
Life insurance is a contact between you and a life insurance company, which provides your
beneficiary with a pre-determined amount in case of your death during the contract term.

Buying insurance is extremely useful if you are the principal earning member in the family
.In case of your unfortunate premature demise, your family can remain finically secure
because of the life insurance policy that you have purchased.

The primary purpose of life insurance is therefore protection of the family in the event of
death . Today insurance is also seen as a tool to plan effectively for your future years .Your
retirement and for Your childrens future needs. Today the market offer insurance plans that
not just cover your life and buy and the same time grow your wealth too.

22
Why we Need Life Insurance in Today Life:

1) Family's protection - so that your loved ones are secure should an unfortunate event
happen to you. Life insurance can guarantee that your family receives a lumpsum that
safely tides them over any financial crises that might occur in your absence.

2) Child's education: As parent, your primary responsibility is to guarantee your

children's future. Our Education Insurance plans ensure your child receives money at
key stages of his or her education even in your absence.

3) Savings: Savings plans allow you to steadily save towards a pre-decided goal in a
secure manner. These plans provide you with a host of benefits. You can choose the
premium, the underlying fund in which you want to invest your money, the ratio
between protection and investment as per your requirements.

4) Retirement: Retirement plans help you secure guaranteed income for your retired
life. During the Accumulation phase, you systematically save while you are working.
When you retire, the Payout stage of the plan begins. You then purchase an annuity,
which will serve as a steady stream of income, for the rest of your life.

5) Health: An integral part for financial planning is protecting oneself against any medical
emergencies as well. Hence, a very prudent decision would be to choose a combination of
plans that look after your finances and offer you a protective health cover to ensure your
financial planning is in track despite any major illnesses.

23
BRIEF HISTORY OF INSURANCE SECTOR IN INDIA

The insurance sector in India has come a full circle from being an open competitive market to
nationalization and back to a liberalized market again.

Tracing the developments in the Indian insurance sector reveals the 360-degree turn
witnessed over a period of almost 190 years.

The business of life insurance in India in its existing form started in India in the year 1818
with the establishment of the Oriental Life Insurance Company in Calcutta.

Some of the important milestones in the life insurance business in India are:

1912 - The Indian Life Assurance Companies Act enacted as the first statute to regulate the
life insurance business.

1928 - The Indian Insurance Companies Act enacted to enable the government to collect
statistical information about both life and non-life insurance businesses.

1938 - Earlier legislation consolidated and amended to by the Insurance Act with the
objective of protecting the interests of the insuring public.

1956 - 245 Indian and foreign insurers and provident societies taken over by the central
government and nationalized. LIC formed by an Act of Parliament, viz. LIC Act, 1956, with a
capital contribution of Rs. 5 crore from the Government of India.

The General insurance business in India, on the other hand, can trace its roots to the Triton
Insurance Company Ltd., the first general insurance company established in the year 1850 in
Calcutta by the British.
Some of the important milestones in the general insurance business in India are:

1907 - The Indian Mercantile Insurance Ltd. set up, the first company to transact all classes
of general insurance business.

24
1957 - General Insurance Council, a wing of the Insurance Association of India, frames a
code of conduct for ensuring fair conduct and sound business practices.

1968 - The Insurance Act amended to regulate investments and set minimum solvency
margins and the Tariff Advisory Committee set up.

1972 - The General Insurance Business (Nationalization) Act, 1972 nationalized the general
insurance business in India with effect from 1st January 1973.

107 insurers amalgamated and grouped into four companies viz. the National Insurance
Company Ltd., the New India Assurance Company Ltd., the Oriental Insurance Company
Ltd. and the United India Insurance Company Ltd. GIC incorporated as a company.

PRIVATIZATION :

Privatization is the transfer of property or responsibility from the public sector (government)
to the private sector (business). The term can refer to partial or complete transfer of any
property or responsibility held by government.

PRIVATISATION OF INSURANCE SECTOR

Insurance has always been a politically sensitive subject in India. Within less than 10 years of
independence, the Indian government nationalized private insurance companies in 1956 to
bring this vital sector under government control to raise much needed development funds.

The bigger private players claim that opening up insurance will give policy holders better
products and service; the opponents of privatization argue that in a poor country like India
insurance needs to have social objectives and newcomers will not have that commitment.

Foreign Direct Investment (FDI) Policy in Insurance Sector

As per the current (Mar 06) FDI norms, foreign participation in an Indian insurance company
is restricted to 26.0% of its equity / ordinary share capital. The Union Budget for fiscal 2005
had recommended that the ceiling on foreign holding be increased to 49.0%. However, the
matter is still under discussions.

25
All life insurance companies have to comply with the strict regulations laid out by IRDA.
Therefore there is risk in going in for private insurance players.

LIFE INSURANCE COUNCIL

The Life Insurance Council is funded by the Life Insurers in India.

STRUCTURE

The Life Insurance Council will have an Executive Committee of 16 members of which 2
will be from the IRDA and the rest from licensed life insurers

THE PURPOSE

The Life Insurance Council seeks to play a significant and complementary role in
transforming Indias life insurance industry into a vibrant, trustworthy and profitable service,
helping the people of India on their journey to prosperity.

ITS MISSION

To function as an active forum to aid, advise and assist insurers in maintaining

high standards of conduct and service to policyholders
Advise the supervisory authority in the matter of controlling expenses
Interact with the Government and other bodies on policy matters
Actively participate in spreading insurance awareness in India
Take steps to develop education and research insurance
Help bring to India the benefit of the best practices in the world

26
Legislations & Control

1. Address common issues in legislation and practice. Interface with the various other
regulatory bodies on behalf of the insurance industry.
2. Identify regularly the important issues to be taken up with Government and/or IRDA
& PFRDA and make presentations on behalf of the industry
3. Prepare benchmarks for the industry in all areas of operation and help maintain high
standards of conduct, ethics and governance
4. Take measures to prevent practices that are detrimental to the interests of the
policyholders

Education & Awareness

1. Establish a consumer relations cell

2. Co-ordinate with educational institutions in India and overseas to encourage research,
professional development courses etc.
3. Facilitate knowledge-exchange programs (both in India and with councils abroad) to
develop and upgrade the skills of local insurance professionals
4. Organize / participate in major conferences, seminars, workshops and lectures by
Indian/visiting experts on insurance and related areas
5. Launch an interactive website/life insurance journals/newsletters
6. Provide structured regular information to the public about the industry
7. Launch regular insurance awareness programs.

27
 CHAPTER 4

RESEARCH

METHODOLOGY

28
 RESEARCH METHODOLOGY

Research Methodology has many dimensions, it include not only research methods but also
considers the logic behind the methods used in the context of the study and explains why only
a particular method of technique had been used so that research lend themselves to proper
evaluations. Thus in a way it is a written game plan for concluding research therefore in order
to solve research problem it is necessary to design a research methodology for the problem as
the same differ from problem to problem.

A) Research Design:

Scope of Study : Research design in the conceptual structure within which the research is
conducted. Their function is to provide for the collection of relevant evidence with
minimum expenditure of effort, time and money. But, how this can be achieved depends
on the research purpose.

The scope has been limited to smoke size of 100 respondents due to time & cost
constraints. However, the area of study with respect to geographical city of Ambala.

Data Collection

After the research problem has been defied and the research design has been chalked out,
the task of date collection begins. Data can be collected from other primary or secondary
sources.

For the collection of primary data the respondents were contacted personally and the tool
for gathering the data was the questionnaire and tally calling.

For the collection of secondary data the internet, out look magazine (15 May 2006) & the
newspaper are used.

29
Sampling Plan

The following factors have to be decided within the scope of sampling plan.

(1) Sampling unit : It defines the target population that will be sampled i.e. it answers who
is to be surveyed.

(2) Sampling size: It indicates the no of people to be surveyed through large sample given
more reliable results than small samples but due to constraints of time and money the
sample size was restricted to 100 which are related to AmbalaCantt.

(3) Sample technique: This refers to the procedure by which the respondent should be
chosen.

In this study simple random sampling has been used a sample of 100 respondents.

30
 CHAPTER 5

ANALYSIS
AND
INTERPRETATION

31
 MARKET SHARE OF DIFFERENT INSURANCE COMPANIES

NAME OF THE PLAYER MARKET SHARE (%)

BAJAJ ALLIANZ 34
KOTAK MAHINDRA 22
BIRLA SUN LIFE 13
HDFC STANDARD 7
TATA AIG 9
Others 15

Market Share

Bajaj Allianz

15%
Kotak Mahindra
34%
9%
HDFC
Birla Sun
13%
7% Tata AIG
22%
Others

32
 BRAND AWARENESS OF BOTH CO.

Q1. Do you know about the bajajallianz life insurance co. Ltd?

Interpretation

The graph shows that the 74% of persons are known about the Bajaj Allianz .

33
Q2. Which company Policies you are having?

Kotak
Mahindra , 8%
Bajaj
Allianz ,
22%
Other , 70%

Interpretation

This graph shows that the 20% of people have Bajaj allianz, 8% have Kotak Mahindra policy
and other have 70% insurance company policy.

34
Q3. Which insurance companys advertisement you see?

No, 1% Kotak
Both , 3% Mahindra , 7%

Bajaj
Allianz ,
89%

Interpretation

This graph shows that the 89% of people seen add of Bajaj allianz policy, 7% have seen add
of Kotak Mahindra

35
Q.4. Which Insurance Company you prefer ?

Bajaj Allianz
, 12%
Kotak
Mahindra,
22%
Other , 66%

Interpretation

This graph shows that the 22% of people prefer Bajaj allianz policy, 12% prefer Kotak
Mahindra and other prefer 66%.

36
Q.5 Which type of people exists in the corporate world who prefer the life insurance
policy ?

Respondent category %age of person

SERVICEMAN 25
BUSINESSMAN 30
SHOP-KEEPER 25
HOUSE-WIFE 15
OTHER 5
TOTAL 100

Interpretation

The graph shows that the maximum number of persons are serviceman, shopkeeper,
businessman, housewifes and other respectively.

37
 Life Insurance Companies Premium
upto April 2015(Fig In Rs. Cr.)

Company Premium Market Share (%)

LIC 996.93 63.95

BAJAJ 138.77 8.90
ICICI 120.66 7.74
HDFC 51.34 3.29
MAX NEW YORK 41.40 2.66
ING VYSYA 37.91 2.43
RELIANCE LIFE 35.50 2.28
TATA-AIG 33.33 2.14
AVIVA 26.14 1.68
SBI 25.41 1.63
BIRLA 22.71 1.46
KOTAK Life 15.38 0.99
METLIFE 06.71 0.43
SHRIRAM LIFE 0.75 0.05
SAHARA 0.61 0.04

38
 LIC
Market Share (%)
BAJAJ
ICICI
HDFC
MAX
ING VYSYA
RELIANCE LIFE
TATA-AIG
AVIVA
SBI
BIRLA
KOTAK LIFE
MET LIFE
SHRIRAM LIFE
SHARA

39
Q. PEOPLE PREFRENCE FOR SAVING TOOL

Saving instrument %age of person

Bank 45%
Post office 25%
P.P.F. 8%
Insurance 14%
Others 8%
TOTAL 100

Interpretation

This table shows that people mainly prefer banking for investment, then post office,
then insurance, and lastly p.p.f and other option.

AGE COMPOSITION:

40
In this market survey most of the people are between the age group of 26-55yrs which
indicates that this report has most of the emphasis (84%) on those people who are well
established in their related field i.e. business, profession, job, etc..

AGE COMPOSITION NO. OF PEOPLE

LESS THAN 25YRS 6
26YRS TO 35YRS 25
36YRS TO 45YRS 40
46YRS TO 55YRS 19
MORE THAN 55YRS 10
TOTAL 100

MOST IMPORTANT CRITERIA WHILE INVESTMENT: Nowadays people are equally

concerned for tax benefits, insurance, security, liquidity and high returns. Hence life
insurance is the only source of investment which cover all these criteria so now people are

41
getting aware of life insurance sector and gradually it will be the top most priority for the
general public to invest

MOST IMPORTANT CRITERIA WHILE

INVESTMENT PERCENTAGE
High returns 14
Liquidity 20
Security 20
Insurance cover 22
Tax benefits 26
TOTAL 100

42
BRAND RELIABILITY : This survey has shown that ICICI prudential with 40% of
preference votes still and will remain No.1 private life insurance company in year to comes as
it offer the widest range of products or plans with more and more features of flexibility,
liquidity , safety, higher returns, transparency and tax benefits. It also indicates that this repot
have proved that now people are aware of private life insurance companies as they are
satisfying their needs.

BRAND RELIABILITY PERCENTAGE

Bajaj Allianz 40
ICICI prudential 24
HDFC Standard Life 15
Max New York Life 12
TATA AIG 9
TOTAL 100

BRAND RELIABILITY

45 40
40
35
PERCENTAGE
30
24
25
20 15
15 12
9
10
5
0
Bajaj Allianz IICICI Prudential HDFC Max New York TATA AIG
Standard
Life

43
 CHAPTER-6
FINDINGS

44
BAJAJ ALLIANZ LIFE INSURANCE CO. LTD

Bajaj Allianz are in the 2nd Position amongst Private Insurance co.

In unit linked plan Bajaj Allianz leads with the highest return of 51.16% and 43.71%.

Growth rate of Bajaj Allianz is more than Kotak Mahindra

Less emphasis on the advertisement is given by the company.
Survey shows that the Customers are not aware about the company.

KOTAK MAHINDRA LIFE INSURANCE CO. LTD.

Kotak Mahindra still lead the Private Insurance Company

Financial Position of Kotak Mahindra are good because since 2006, it has made cases
of Rs. 658 crore but the Bajaj Allianz earned profit after 1827 crore in 2006.

More people known about the KotakMahindra Life Insurance Co. than others major
players .

More people prefer KotakMahindra Life Insurance Co. after preference of Bajaj
Allianz .

45
 CHAPTER 7
SUGGESTIONS

46
 SUGGESTIONS

After looking the findings of the study I want to recommend to the managers of Bajaj Allianz
Life Insurance have to close look towards the management of funds to improve the returns. In
fund management, asset allocation is very important because returns and risk factor is
depending on it. So, I recommend that :

1. Timely review of asset allocation.

2. Make changes according to the movement of markets.

3. Try to reduce the Premium Allocation charges. That will lead to more investment
in the market and more returns.

4. Diversify the funds to reduce risk factor.

5. Provide services to the customers to the best.

6. Company should emphasis on insurance plan advertisement, because at present

company main focus on conventional product advertisement.
7. Company also segment for small income people. Because company mainly plan
for middle and high income people group. If company enters in this segment then
company can capture a large part of rural market.
8. Company should also change the commission structure of Financial companies.,
because in initial year commission is very high as compare to remaining year. So
Financial companies does not focus on remaining year and many policies lapsed.
9. More and more advisor need to made so that the market can be covered at large.
10. During my survey I contact to people like doctors lawyers ,bank manager, and
high profile people. but according to my observation these people are not suitable
because they are not interested in such kind of work. Therefore people doing
clerical jobs, graduates unemployed people, who are in low income group should
be taken into consideration.

47
 CHAPTER 8

LIMITATIONS OF
THE STUDY

48
 LIMITATIONS OF THE STUDY

The limitation of the study includes the weak points that are not covered during the study. A
person cant analyze all aspects of the study. Sometimes he forgot some factors or sometimes
he is not able to study the impact of these factors because of time constraints or limited
recourses.

So, the main limitations of my study are as follows:

1. Time period of six weeks is not sufficient to conduct that study.

2. Various possible cases are ignored such as switching, surrender, death case etc.

3. proper information is not given by employees

4. less co-ordination with trainer

5. insufficient data

6. we have not cover all aspects of insurance

49
 CHAPTER 9

CONCLUSIONS

50
 CONCLUSION

Bajaj Allianz Life Insurance Co. leads the Private Insurance Co. 74% people know
about the co. but since 2006, it has made the total cases of Rs. 658 crore because of the high
expenditure in Advertisement.

On the other hand KotakMahindra Life Insurance Co. Ltd. is good in quality services but the
knowledge of people about co. is less only 36% know about the Kotak Mahindra life
Insurance Co. Ltd. The reason behind it is not regular add and not the more relationship with
the people but now it is one of the fastest.

51
 BIBLIOGRAPHY

52
 BIBLIOGRAPHY

WEBSITES

http://www.blackwell-synergy.com/links/doi/10.1111/0022-1082.00304

http://www.lifeinscouncil.org/member.htm

http://business.mapsofindia.com/insurance/

http://www.allbankingsolutions.com/insuremain.htm

http://www.kotak.com/Kotak_GroupSite/groupcos/lic.htm

http://www.kotaklifeinsurance.com/omkm3/index.htm

http://www.allianzbajaj.com

53