Business Plan Outline

Title Page

Executive Summary

Table of Contents

1.0 Introduction.

1.1 Background of the Study.

1.2 Statement of the Topic.
1.3 The Business Concept.
1.4 Methodology Used.
1.4.1 Principles, Concepts, and Models Used.
1.4.2 Scope, Limitations, and Assumptions.
1.4.3 Data Collection and Analysis Methodology.

2.0 Analysis of the Business Environment.

2.1 Market Segmentation.

2.2 Environmental Analysis.
2.2.1 Environmental Forces Analysis.
2.2.2 Porter Five-Forces Analysis.
2.3 SWOT Analysis.

3.0 Proposed Business Strategy.

3.1 The Overall Business Strategy.

3.2 Vision and Mission.
3.3 Short-Term and Medium-Term Business Objectives.

4.0 Market Research.

4.1 The Market Research Problem.

4.2 The Market Research Objectives.
4.3 The Respondent Group.
4.4 The Market Research Plan.
4.4.1 Data Source.
4.4.2 Research Approach.
4.4.3 Research Instrument.
4.4.4 Contact Method.
4.5 Results and Conclusions of the Market Research.

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5.0 The Marketing Plan.

5.1 The Target Market.

5.2 The Unique Selling Proposition.
5.3 The Product/Service Offering.
5.4 The Customer Service Plan.
5.5 The Pricing Plan.
5.6 The Integrated Marketing Communications Plan.
5.7 The Distribution Plan.
5.8 Sales Forecast.
5.9 Competition,

6.0 The Operations Plan.

6.1 Production or Service Delivery Process.

6.2 Legal Requirements, Laws, and Regulations Pertinent to the
Business Operations.
6.3 Quality Control System.
6.4 Schedule of Daily Operations.
6.5 Location of the Business.
6.5.1 Address.
6.5.2 Physical Layout.
6.6 Equipment, Furniture, and Fixture Requirements.
6.7 Utility Requirements.
6.8 Suppliers, and Their Prices, Terms and Conditions.
6.9 Lease Agreement and Other Required Contracts.
6.10 Required Investments in Land, Buildings, and Other Fixed Assets.
6.11 Operating Costs.

7.0 The Management and Human Resources Plan.

7.1 The Organizational Structure.

7.2 The Management Staff.
7.3 The Rank and File.
7.4 Staff Compensation Plan.

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8.0 The Financial Plan.

8.1 Business Setup Costs.

8.1.1 Business Registration Fees.
8.1.2 Licenses and Other Legal Fees.
8.1.3 Deposits or Down Payments.
8.1.4 Hiring Costs.
8.2 Value of Required Beginning Inventories.
8.3 Value of Required Fixed Assets.
8.4 Source of Business Financing.
8.5 Pro Forma Income Statements.
8.6 Pro Forma Cash Flow Statements.
8.7 Pro Forma Balance Sheets.
8.8 Financial Analysis.
8.8.1 Breakeven Analysis.
8.8.2 Ratio Analysis.

9.0 Plan Implementation.

9.1 Required Activities for Implementing the Business Plan.

9.2 Business Plan Implementation Timetable.

10.0 References.

11.0 Appendices.

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