Professional Documents
Culture Documents
ECOSYSTEMS
7-8 June| Marriott, Surfers Paradise
PLATFORM STRATEGIES
& DIGITAL ECOSYSTEMS
7-8 June, Marriott, Surfers Paradise
www.adapt.com.au/DigitalEdge
Media Partners
P L AT F O R M
T HE P L AT F O R M S T R AT E G I E S & D I G I T A L
WHAT IS DRIVING THE METEORIC E C OareSborn
Platforms YS TEMS
in digitisationspecifically, the digitisation of key
ASCENT OF COMPANIES LIKE
FACEBOOK, UBER, AND AIRBNB?
7-8 June| Marriott,
interactions Surferswhich
in the marketplace, Paradise
created new efficiencies.
Companies are opening their data and their technology to third-party
development and interactions. This triple-threat approach was allowing
platform-based companies to either create entirely new markets or take
WHY ARE THEY SO SUCCESSFUL over existing ones.
SO QUICKLY?
In a world where technological change is a matter of daily life, platforms
can respond, scale, and pivot faster than anything that has come
WERE THESE CHARACTERISTICS before.
UNIQUE TO A HANDFUL OF START-UPS?
The platform model trumps the product model for another reason: the
bottom line. A product generates a single point of revenue, but a
OR WAS THERE A LARGER SHIFT IN platform monetises ongoing interactions, not only between the
BUSINESS SYSTEMS ACROSS company and the customer but also among customers and between
THE ECONOMY? customers and third parties.
WHAT IS DIGITAL BUSINESS TRANSFORMATION? Reference: MIT CISR 2015 Digital Disruption Survey n=413 in
collaboration with ADAPT
purchasing products
Traditional Transformed
Operational Excellence
Improving cost to income ratio
1 2 3
EFFICIENCY EVOLUTION EXTERNALITIES
Digitising key interactions in Adopting new, platform- Inviting third parties to engage
the marketplace enabled business models with and innovate on the
enabled by digitisation platform
Media Partners
7-8 June, Marriott, Surfers Paradise
P L AT F O R M S T R AT E G I E S & D I G I T A L
THE PURPOSE OF DIGITAL EDGE 2017
ONLINE AGENDA
TOP RESEARCH & KNOWLEDGE PARTNERS
Digital Edge is structured to allow the perfect balance of learning, networking and opportunities to meet and build relationships
whether in our PODs and Roundtables, or informal sessions.
We will work with Sangeet Paul Choudary as the key thought leader and advisor for this Digital Edge program. Choudary
believes that every business, no matter how long its been around or what it sells, not only can platformise but should, because
in the digital age, no other model can match the platform in agility, scale and perform in the new battleground for
marketing-led growth.
CHRIS VEIN | Partner for Global Government Digital Transformation, PwC Australia
Chris Vein is globally experienced having served as CIO for San Francisco, Deputy CTO for the White
House, and Chief Innovation Officer for ICT development for the Word Bank. Described by FedInsider as
"innovating innovation itself" he advises public, private and non-profit organisations on how to use
innovation and technology to achieve sustainable change and growth. His focus is on helping organisations
and their leaders inspire a common vision for change, build teams that cares deeply about their work,
create new business models, products, or services and change the world.
Other events have not been as worthwhile. Usually one or two small gems in a sea of sameness. Your events
have truckloads of innovative ideas / trends / case studies. CTO, Melbourne Health
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P L AT F O R M S T R AT E G I E S & D I G I T A L
ECOSYSTEMS
7-8 June| Marriott, Surfers Paradise
AGENDA | DAY 1
ONLINE AGENDA
DAY 1 7th June 2017
Reinvent customer journeys using digital technologies. Customers accustomed to the personalisation and ease of dealing
with digital natives now expect the same kind of service from established players. Research shows that 25 percent of
customers will defect after just one bad experience.
Customer-experience leaders can become even better by digitizing the processes behind the most important customer
journeys. In these quick efforts, multidisciplinary teams jointly design, test, and iterate high-impact processes and journeys in
the field, continually refining and rereleasing them after input from customers. Such methods help high-performing
incumbents to release and scale major, customer-vetted process improvements in less than 20 weeks. To achieve those
results, established businesses must embrace new ways of working.
Ross manages the products, development teams, concept development, partner relationships and the future of all Locomote
projects and endeavours. Locomote produces powerful, scalable and creative travel technology with ultimate focus on the
user experience with a stance to always push the boundaries of an ever-changing landscape. We manage our projects
using the agile management methodology, ensuring projects are developed in a highly flexible and with constant interaction
with the end users. Locomote always empowers and bestows leadership within the team. This creates a very efficient and
effective team that is focused on setting and achieving goals, maximising quality and delivering best results. Nothing matters
more than always focusing on the user experience and solving real problems in corporate travel. I'm very passionate about
the work we do at Locomote. We strive to shake things up and push the boundaries with the concepts and our applications.
We make complex tasks seem simple and if "a user is having a problem then it's our problem" (- Steve Jobs). It's all about
the team! In order to deliver the best of breed results I believe I must empower others to achieve.
11:10 12:00 5 x POD Sessions (Practical Open Discussion) in private rooms for groups of 15-25. Choose the most aligned:
CXO POD # 1
How to Build your Brand in a Digital World: With Richard Curtis, CEO, FutureBrand APAC & Tony Lee, Strategy
Director, FutureBrand
Digital transformation is not only changing how customers expect to connect with brands but also how organisations need to
deploy them. For many organisations, this internal deployment challenge is paramount, but this challenge is often
exacerbated rather than eased by marketing teams relying on outdated branding tools and techniques.
From our experience of working with the likes of BCG Digital Ventures, Carsales and Commonwealth Bank, there is an all-
too-common disconnect between the digital transformation and the brand's expression, thereby creating a costly gap in the
ultimate value delivered.
CXO POD # 2
How do we use real-time data analytics to excite the traveller?
A POD designed for all Transport & Infrastructure attendees.
CXO POD # 3
Healthcares digital future: Lead by Michael Draheim, CIO - Metro South Health
CXO POD # 4
The Next Gen-IT Operating model: Western Sydney University, Sarah Chaloner - Deputy CIO & CDO
CXO POD # 5 IoT in action: the front-end tech behind smart campuses, safety management, robotic agriculture and
more
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P L AT F O R M S T R AT E G I E S & D I G I T A L
ECOSYSTEMS
7-8 June| Marriott, Surfers Paradise
Platforms have existed for years. Malls link consumers and merchants; newspapers connect subscribers and advertisers.
Whats changed in this century is that information technology has profoundly reduced the need to own physical
infrastructure and assets. IT makes building and scaling up platforms vastly simpler and cheaper, allows nearly frictionless
participation that strengthens network effects, and enhances the ability to capture, analyze, and exchange huge amounts of
data that increase the platforms value to all. You dont need to look far to see examples of platform businesses, from Uber
to Alibaba to Airbnb, whose spectacular growth abruptly upended their industries.
Though they come in many varieties, platforms all have an ecosystem with the same basic structure, comprising four types
of players. The owners of platforms control their intellectual property and governance. Providers serve as the platforms
interface with users. Producers create their offerings, and consumers use those offerings.
Sangeet is the co-chair of the MIT Platform Strategy Summit at the MIT
Media Labs, an Entrepreneur-in-residence at INSEAD Business School, and
an executive educator with Harvard Business School Publishing. He is also
the youngest person to be ranked by Thinkers50 India among the top 50
thinkers globally of Indian origin. He is a member of the Global Future
Council on Platforms and Systems at the World Economic Forum and an
expert on the advisory council for the World Economic Forums initiative on
the Digital Transformation of Industries.
Sangeets work has been featured as the Spotlight article on Harvard Business Review (April 2016 edition) and the themed
Business Report of the MIT Technology Review (September 2015). He is frequently quoted and published in leading
journals and media including the MIT Sloan Management Review. The Economist, The Wall Street Journal, WIRED
Magazine, Forbes, Fortune, and others. He is a frequent keynote speaker and has been invited to speak at leading global
forums including the World Economic Forums Annual Meeting of the New Champions (Summer Davos), the WEF ASEAN
Summit, and the G20 Summit 2014 events.
When new technologies emerge with the potential to radically transform industriesthere are two choices on how to react.
You can try to slow the inevitable for as long as possible, or you can view the inevitable as an opportunity, lean in to
accelerate the change and create the future ahead of competitors. Join IBM Fellow and IBM Master Inventor Mickey Iqbal
to understand how leveraging an IT as a Service platform infused with cognitive and automation can help you outperform
the competition.
Mickey leads the worldwide Enterprise IT Transformation Advisors team for IBM Global Technology Services. He is an IBM
Fellow and Chief Architect responsible for designing word class IT infrastructure management systems for IBM's largest
clients, which represent the foundation of our global economy across several industry sectors. Mickey also sits in the North
America CIO Advisory Board, an IBM entity that meets bi-annually with the CIOs from the top 15 US companies. The
majority of IBM GTS Enterprise clients are running IT Optimization solutions designed by Mickey. He has filed 30 patents
and was appointed IBM Master Inventor for contributions to development of ground breaking services technology and
intellectual capital.
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P L AT F O R M S T R AT E G I E S & D I G I T A L
ECOSYSTEMS
7-8 June| Marriott, Surfers Paradise
The value in attending for me was opening my mind to new possibilities; being a sponge for
case studies, new technologies and approaches. A thought-starter. GM, Frasers Property
Executive Workshop: Exponential Technologies and Exponential Organizations - With Dr. Clarence Tan, Principal,
14:45 - 15:45
Dr CT Pty Ltd & Ambassador APAC, Singularity University
The talk will focus on the exponential technologies that are happening now and how they can be used to impact society
and industries. Exponential technologies are technologies that are accelerating at an exponential rate and are also known as
disruptive technologies e.g. 3D Printing, synthesis biology, artificial intelligence, internet of things, etc. The talk will also
discuss the characterises of exponential organizations, organizations that are growing at more than 10x as well as the
future of jobs and how best to prepare for these disruptive changes which also provide unprecedented opportunities for
entrepreneurs and innovators that are able to identify and take advantage of these opportunities. Case studies will be
presented to show how innovative ideas are being used to positively impact over a billion people.
Dr Clarence N.W. Tan is the CEO of Austanco Pty Ltd, a private equity fund which
had funded the highly successful game project, The Forest. He was the inaugural
Asia Pacific Regional Ambassador for Singularity University, a think tank based in
NASA Research Park in Silicon Valley. He is also the founder of Bond Wireless, an
Australian-based award-winning wireless software applications and services
company. He was and selected as a Queensland Innovation Champion for his
outstanding achievement in leadership in the Queensland ICT sector and inducted
into the Queensland Government Innovation Hall of Fame in 2014.
Dr Tan obtained his Ph.D. from Bond University and his Bachelor of Science in
Electrical Engineering (Computers) from the University of Southern California,
where he went on to simultaneously complete a Master of Business Administration
(Finance), and a Master of Science in Industrial and Systems Engineering. Prior to
his academic career Dr Tan has worked for a number of MNCs including Citibank in
New York and Hong Kong, Xerox EPC in the USA and Genreal Instruments in
Malaysia. Dr. Tan is a Fellow of the Australian Computer Society (FACS) and a
Fellow of the Financial Services Institute of Australasia (F Fin).
Great team, overall very well run. Loved the App which made connecting really easy. A few meetings were not able to
meet, and the team had been fantastic in rescheduling new ones! Country Manager, Australia & New Zealand, Delphix
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P L AT F O R M S T R AT E G I E S & D I G I T A L
ECOSYSTEMS
7-8 June| Marriott, Surfers Paradise
15:55 - 16:55 PRIVATE VIP ROUNDTABLES
We are used to our workplaces being continuously redefined by the latest technology, and now a new disruptive force will
also revolutionise the way we work. Cognitive platforms will dramatically enhance human capability and, in turn, the products
and services our organisations can offer. This will power safer, greener and more productive workplaces, and help us better
predict and prevent failures. In the world of cognitive computing, intelligence augmentation and extended expertise will
mean the individual becomes the enterprise. For you to thrive in this cognitive world, workplaces must leverage highly elastic
IT infrastructure to quickly translate their data into strategic action. Tomorrow is almost today is your organisation you
ready? Gain practical real world insights from IBM, and learn how your business can succeed in the cognitive era.
The modern CIO is expected to contribute to the business in a multiple of ways, including driving innovation and digitization.
We look at the challenge of transforming traditional IT teams from being caretakers of technology to being true digital
innovators who contribute real value back to the business. Explore modern tools, methodologies and architectures, such as
Industry Cloud, DevOps, Converged and Virtualised infrastructure and the importance of failing fast. Join our open
discussion with industry peers and experts and hear how Huawei is contributing back to industry with open solutions in
these areas.
17:00 - 18:00 "The Shark Tank" - with 4 Digital leaders judging Australian Tech Start-ups - run by Venturetec
AGENDA | DAY 2
DAY 2 8th June 2017 ONLINE AGENDA
08:30 - 09:15 How Customer Experience Management and Social Media will drive your Digital Transformation- Sprinklr
Key Takeaways:
1. Find out how to survive and thrive in a natively digitally disrupted world, with urgent essential actions for your business
2. Learn why Customer Experience Management (CXM) is essential for digital transformation in any customer intensive
industry
3. See ways to reach, engage, & listen to customers seamlessly across all touch-points to deliver CXM
4. Identify what is stopping you providing great customer experiences in a Social Digital World
5. Combat the 5 Digital Devils: data is disjointed, teams are siloed, processes are disparate, tools are point solutions, and
technology is unintelligent.
About Sprinklr
Sprinklris the market leader in social media management for the enterprise. Working with the worlds largest brands like
Nike, Starwood, McDonalds, VISA, Citi, P&G, Microsoft and Dell, Sprinklr helps these companies do marketing, advertising,
customer care, sales, research, and commerce on Facebook, Twitter, LinkedIn, and 21 other social channels globally at
scale. With the rise of social media, customers are connected and empowered like never before. For big businesses, thats a
big change. Many are struggling to deliver more human and intuitive experiences, at every touchpoint, for every customer
but realize this is the single most strategic investment for the modern enterprise. Anthony Elvey, SVP Sprinklr APAC will
share real experiences of Sprinklr customers to help you understand how to answer these challenges.
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P L AT F O R M S T R AT E G I E S & D I G I T A L
ECOSYSTEMS
7-8 June| Marriott, Surfers Paradise
One of the best conferences I've been to and will definitely be earmarking the time to attend next year
Group Head of Digital Engagement, Deluxgroup
Legitimacy: How to architect your platform participants? by Chris Vein, Partner for Global Government Digital
09:15 - 09:55
Transformation, PwC Australia
To achieve lasting transformation, we must move our business models away from siloes to an integrated platform play, and
create architectures of internal and external participation, not based around technology, but architected around capabilities.
User centred design needs to move to user experience. And user experience must be based upon trust and your legitimacy.
A way to define Legitimacy is Trust, plus Environment, plus Capability. In some sectors, such as Government, there is little
trust and many problems where technology is perhaps speeding the end of democracy?
Next generation operating models - how do they impact corporate culture, and what is their corporate culture? By
10:00 - 11:00
Christopher Koch, Deputy Chief Financial Officer, Freelancer.com
Freelancing, crowdsourcing, on-demand labour and remote working are extremely high growth segments of current and
near term global business operating models - across practically every industry and sector. This phenomenon has had a
hugely disruptive impact on the accessibility, efficiency, pricing and utilisation of labour inputs into supply chains.
Alongside this, software based marketplaces are taking an increasingly important place in accessing the benefits of this
large, liquid and often geographically dispersed pool of resources.
Two key areas of management focus and corporate cultural impact arise from this. Firstly the business impact of
harnessing and leveraging this large cloud of labour, on management, clients and executives both current and future.
Secondly, the management and corporate culture of software marketplace businesses themselves.
At a unique intersection of old world labour practices and the decentralised cloud, these often high growth businesses face
almost unique challenges in growth, management and product development.
11:10 - 11:55
The Board Will See You Now Domo
The revolution isnt comingits already under way. In the science of management, the revolution in big data analytics is
starting to transform how companies organize, operate, manage talent, and create value. Changes of this magnitude require
leadership from the top, and CXOs who embrace this opportunity will increase their companies odds of long-term success.
Those who ignore or underestimate the eventual impact of this radical shiftand fail to prepare their organizations for the
transitiondo so at their peril.
That is the first time I have been to an event like that and I have to say I was very impressed. I thought your people
were a credit to your organisation. Really good, very impressed. Managing Director, INTERACT Technology
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P L AT F O R M S T R AT E G I E S & D I G I T A L
ECOSYSTEMS
7-8 June| Marriott, Surfers Paradise
Private VIP Roundtable # 4: The Insight Driven Enterprise Art of the possible. with Domo, moderated by CTO
AtlasPlato
Has the promise of big data and analytics been fully realised within your enterprise? Has your organisation been
transformed through data driven insights or are you seeing your competition advance in an already competitive market? In
this roundtable we will explore the art of the possible in a world of advanced data analytics. We will discuss the latest
technologies enabling digital transformation and explore new ways of achieving rapid time to value cutting months and
years down to days and weeks.
14:00 - 14:30 Executive Workshop: How Decision Making is Vital to Optimise Investment in Technology
Learn how to make better decisions when it comes to technology investment in your organisation. In the fast-paced digital
environment, where ongoing advancements in technology have a major impact on every level of business, decisiveness and
agility are key to success. However, understanding the core business issue and appropriate planning are equally important.
This presentation explores how decision makers can seek an improved context to a problem and how to apply models,
methods and frameworks to guide better decisions. Tools for analysis are explored, the importance of monitoring and
leveraging technology is addressed and a best practice approach is identified.
Jason Allison has over 20 years experience as a senior executive in the insurance industry. Responsible for a diverse
portfolio of products across all Australian states and territories, Jason led the development of performance improvements
and compliance programs to secure market share and presence. He has been tasked with leading significant operational
reform and national IT transformation projects, including scope and sequencing, team-building, systems architecture and
process mapping. As part of MBA studies, Jason explored the past, present and horizontal perspective of IT development,
the functionality and how it was adopted by organisations to change the way they attend to business; including internal and
external factors that may have an impact on leader decision making in the IT environment.
14:30 - 15:35 Final EDGE Panel Session: Transformational Performance Lead by QUT Professor, Michael Rosemann
"How to build innovation systems with processes facilitating the quick identification, assessment and implementation of new
digital affordances?"
15:50 - 16:50 The Inaugural Australian IoT Awards & Farewell Drinks
We finish on a high, as IoTHub.com.au present 5 category awards from the 15 most effective IoT projects in Australia - with
3 nominees for each award, the best IoT projects in Australia which are already delivering results will be profiled during the
day, and award winners announced at this drinks reception. Following that we crown the Project of the Year award winner.
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P L AT F O R M S T R AT E G I E S & D I G I T A L
ECOSYSTEMS
7-8 June| Marriott, Surfers Paradise
ON-SITE
Full access to Edge sessions & panels
Access to Pre-selected VIP Private Roundtable Limited
Access to Pre-selected VIP POD Session Limited
Access to Wi-Fi in conference space
Complimentary Barista + Refreshments
Access to Private Edge App + Collaborative networking features. Limited
EDGE-XTRAS
Analyst Benchmark Keynote & Entertainment
Personalised agenda aligned to your ROI needs*
Inclusion in Benchmarking Survey, Analyst Keynote & Post-Event Analyst Report
Option to pre-select 1-1 meetings with Strategic Partners onsite*
*conditional on Survey completion
Adapthave incredibly good delegates, the content is fantastic and the interaction, the way people actually want to talk to each other
and partner and share ideas is really kind of the topper for us because it doesn't feel like an industry function, it feels like it's actually
a collaborative event.- Managing Director, Marketo
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P L AT F O R M S T R AT E G I E S & D I G I T A L
ECOSYSTEMS
7-8 June| Marriott, Surfers Paradise
Auckland District Health Board Dept. of Health and Human Services ISS Facility Services Australia Qantas The Good Guys
Aurecon Department of Health NT Jardine Cycle & Carriage Limited Qantas Superannuation Limited The Treasury
Australia and New Zealand Banking Dept. of Immigration and Border
Jetstar QBE Insurance The University of Melbourne
Group Protection
Australia Post Dept. of Justice and Regulation JLL QSuper Thomson Reuters Asia Pte Ltd
Department of Prime Minister and
Australian National University John Holland Group Queensland Police Service TNT
Cabinet
Australian Pharmaceutical Industries Department of Science, Information
Jones Lang LaSalle (Singapore) Queensland Rail TOLL Global Logistics
Limited Technology and Innovation
Australian Securities Exchange Department of Social Services Just Group Queensland Treasury Corporation Toll Holdings Limited
Australian Taxation Office Deutsche Bank Asia Pacific Keppel Telecommunications Queensland University of Technology Total Oil Asia-pacific Pte. Ltd.
Baker McKenzie ASIA DHL Global Forwarding, Singapore Kimberly-Clark Singapore Pte Ltd Quick Service Restaurants Holdings TransGrid
Bank of Queensland Dnata Singapore KPMG Ramsay Healthcare Transport for NSW
Bank of Singapore (part of OCBC) Downer EDI La Trobe University Raytheon Australia Transurban Group
Bayer South East Asia Duluxgroup Laing O'Rourke Renesas Electronics Treasury Corporation, Victoria
True Corporation Public Company
Bendigo and Adelaide Bank EB Games Land Transport Authority Resorts World Sentosa
Limited
Berkley Insurance Company Ebos Group Las Vegas Sands Rio Tinto UBS AG
BGC Contracting Energy Queensland Latitude Financial Services Santos Ltd United Overseas Bank
Boral Limited EY Australia LendLease Senoko Energy Pte. Ltd. UnitingCare Queensland
BP Australia Fire and Rescue NSW Linfox Shell University of Adelaide
BP Singapore Pte. Limited First State Super Fund Macquarie Group Shell Singapore University of Auckland
Brambles Fletcher Building Mater Health Services Sidley Austin Llp University of Canberra
Brisbane City Council Fonterra Australia McConnell Dowell Siemens University of Sydney
Broadspectrum Limited Ford Australia McDonalds Australia Singapore Airlines Limited University of Technology Sydney
Caltex Australia Ltd Foxtel Melbourne Health Singapore Health Services University of Wollongong
Cardno Fugro Melbourne Water Singapore Pools Veolia Environmental Services
Singapore Technologies Telemedia
Carlton & United Breweries Fujitsu Asia Mercedes-Benz Australia/Pacific Ltd VicRoads
(ST Telemedia)
Victorian Comprehensive Cancer
CBH Group Fujitsu Australia Metcash Singtel
Centre
Metro South Hospital and Health
CEVA Logistics Singapore GE Holdings Singtel Optus Village Roadshow
Service
Changi Airport Group George Weston Foods Microsoft Asia SMRT Corporation Virgin Australia
Chief Minister, Treasury and
GHD Ministry Of Home Affairs (MHA) Sonic Healthcare Visy Industries
Economic Development Directorate
China Aviation Oil Global Foundries Mission Australia South32 Limited Viva Energy
Citi Go Daddy.com Mitsubishi Motors Australia Spark New Zealand Vodafone Hutchison Australia
Gold Coast Hospital and Health
Citigroup Pty Ltd Monash University Specialty Fashion Group Vopak Asia Division Headquarters
Service
CitiGroup Singapore Goodstart Early Learning Mondelez Specsavers WestConnex Delivery Authority
Citipower and Powercor Google Asia Pacific Pte. Ltd. Monetary Authority of Singapore St Vincent's Health Australia Westpac Banking Corporation
City of Melbourne Great Eastern Life Assurance MSS Security Standard Chartered Bank Singapore Wilmar International Limited
Coca-Cola Amatil Hanson Australia National Australia Bank Star Entertainment Group Wilmar Sugar Australia Limited
Coca-Cola Singapore Harvey Norman NBN StarHub Woodside Petroleum
Cochlear HCF News Corp Australia STATSChipPAC Woolworths
Stmicroelectronics Asia Pacific Pte
COFCO Agri (Asia) Healthscope Limited NOL (Neptune Orient Lines) Zurich Financial Services Australia
Ltd
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