Professional Documents
Culture Documents
Style Guide
Contents
Introduction 1
Corporate colours 2
Corporate fonts 3
Corporate logos 4
Lifeline 4
Lifeline 13 11 14 4
Lifeline Australia 4
Lifeline tagline 4
Lifeline Centres 5
Lifeline sub-brands 6
Logo colours 7
Logo usage on a photographic background 7
Flyer 21
E-signature 22
Building signage 23
Charity bins 24
Appendix A – File format terminology 25
Colours swatches are a guide only, please refer to a Pantone® Colour Guide for an accurate reference.
Primary colour
Complementary colours
Paint equivalent of the The colours below may be incorporated when developing different products,
Primary colour is Dulux however there must always be an obvious link to the corporate colour palette.
Passionate Blue P41/H9.
Colours swatches are a guide only, please refer to a Pantone® Colour Guide for an accurate reference.
For all web and electronic communication, the below fonts are to be used.
Lifeline
Lifeline 13 11 14
Lifeline Australia
Lifeline tagline
The Lifeline tagline logo incorporates the tagline ‘connect with someone
who cares’. Two versions are available, the preferred option is the single
line version, however the most appropriate version for the space available
should be used.
connect with someone who cares
connect with
someone who cares
connect with
someone who cares
The F rule
The L rule
The N rule
Service Finder
PMS 654 + PMS 7524
Blue C100 M67 Y0 K37
Earth C0 M55 Y60 K27
Information Service
PMS 654 + PMS 383
Blue C100 M67 Y0 K37
Green C0 M55 Y60 K27
Telephone Counselling 13 11 14
PMS 654 + PMS 659
Blue C100 M67 Y0 K37
Light blue C0 M55 Y60 K27
Mono
100% black
Spot
PMS 654
CMYK
Blue (C100 M67 Y0 K37)
Reversed
(example colour only)
X
X
X
X
Minimum size
The desirable minimum usage size for the Lifeline suite of logos on all printed
materials is 30mm wide. In some the instances the logo may need to be reduced
to below this size, for example on some merchandising items. Therefore if the
logo should need to be reproduced smaller, it needs to be at a size that ensures
it is readable, clear and distinguishable.
30mm
Never distort the design. Never use the design in any other
colours other than black, white
or PMS 654.
Lifeline Australia
5mm Logo width 33mm 5mm
5mm
Lifeline Centres
The Lifeline Australia logo is to be replaced with individual centre logos.
The logo should always be positioned as demonstrated below.
5mm
All inserted text should sit within the specified margins, left margin is 25mm
from edge of page, top margin is 65mm from top edge of page.
31.5mm
Top margin
65mm
Left margin
25mm
5mm
12.4mm
31.5mm
Top margin
65mm
Left margin
25mm
5mm
12.4mm
11.5mm
24mm
5mm
11mm
11.5mm
24mm
5mm
11mm
This electronic version of the letterhead can be used as a simple word document.
It should not be used for printing but rather as an option for sending letters via email
or other electronic media.
The only elements that should be edited are the Lifeline logo, updated to the required
Centre logo, and the address details. Style sheets have been set up within Microsoft
Word for all address details.
All inserted text should sit within the specified margins, left margin is 25mm from edge
of page, top margin is 65mm from top-edge of page.
31.5mm
Top margin
65mm
Left margin
25mm
Title slide
Internal slide
Heading Level 1
Luptatin eum venit at atem zzrit nulla alisit ipsum vel il eliquam dolutatvero
odolum volore do con utpatisim qui tat niat. Sandipisi ea feummy nullumsan
utpat aliquissi et lobor sum illa feugait irilit praese doluptat. Duis nonsequat.
Background graphic
Heading Level 2
(including the blue border,
Luptatin eum venit at atem zzrit nulla alisit ipsum vel il eliquam dolutatum
circle graphics and logo) is
vero odolum volore do con utpatisim qui tat niat. Sandipisi ea feummy
nullumsan utpat aliquissi et lobor sum illa feugait irilit praese doluptat. locked and should not be
Duis nocte min ea ad estie vel ea facilla alis at veliquatequis:
altered, thse should appear
on all internal slides.
• Dolorero eumsan utatt alit nibh ex et
• Luptatin eum venit at atem zzrit nulla alisit Heading Level 1
• Ipsum vel il eliquam dolutatum vero odolu Font Arial bold 22/24pt
• Luptatin eum venit at atem zzrit nulla alisit Colour PMS 654
Heading Level 2
Font Arial regular 18/20pt
Colour PMS 654
Body text
Font Arial regular 15/18pt
Colour black
Table of Contents
1. Heading One
1. Heading One ...................................................................................................... 3
1.1 Heading Two............................................................................................... 3 Body Text
1.1.1 Heading Three .................................................................................... 3
1.1 Heading Two
1.1.1.1 Heading Four .................................................................................. 3
Body Text
Date
© The copyright in this document is the property of Lifeline Australia. Lifeline Australia supplies
this document on the express terms that it shall be treated as confidential and that it may not be
copied, used or disclosed to others for any purpose except as authorised in writing by this
organisation.
© Lifeline Australia Document Title Page 2 of 3 © Lifeline Australia Document Title Page 3 of 3
The following are examples of brochures that utilise the style elements of the Lifeline
brand. Lifeline Australia materials will be produced to these specification, however
there is some room for Lifeline Centres to add their own creative elements as long
as the style guide is followed with regards to logo, colour and font use.
A general DL brochure template has been provided. Please see below for specific
design requirements and specifications. However please note that round corners are
used as a design feature. They should always use a 5mm radius and only ever appear
on one corner of a box, never on all corners. Any white borders should always be
5mm. The circle graphic should be used subtly throughout the brochure, however the
circles must not encroach onto the front colour bar. The coloured blocks throughout
the brochure can be rotated to any of the corporate colours, no other colours should
be used. Examples of previously produced brochures are displayed on page 20.
or as a smaller element at the Heading level one et eugiat. Ut alismol oboreet ad dolobore
base of the page, teamed with wisci blandrerilis dolorti onsenisi bla adipisc iliqui
blaore dip et, veliquis dolenit alit numsandignim
nonumsan henisisl ulla augait eummy nulla
a full page (no white border) inibh exero elit augait lutpat. Atum erilla augue
mod magna consequisl utat lut digna conullan
enim nullutpat, veriusto dolore magnim ea
solid colour panel, please see enim ilit adionsed del dolessi.
examples on the next page. Colour panel size must not vary.
et eugiat. Ut alismol oboreet ad dolobore
consed ming ero consed tem velisl ullum If you would like more information,
zzrit prat, volutpat. Ut irit ad dolortie delis
please visit www.lifeline.org.au
Colour of panel can feature any
nonumsan henisisl ulla augait eummy nulla
conum numsandre conum zzrillam, consequis or call 1800 880 681.
NOTE THIS IS THE ONLY
nos aliquisim acidui et lut er sum quisisl in
INSIDE SPREAD
Image bar has one rounded Pull quotes use a larger text
corner as a design feature. size and can be treated as
Im ip eum do euis
The height of the bar may vary del iurem iustrud del feature text (see examples).
and can either house an image ilit at wisci bland Important words can also be
INSERT PHOTO dfhdfrerilis dolor.
or be used as a colour block. highlighted using a heavier
weight of the font.
All headings are in PMS 654. Heading level one
Im ip eum do euis del iurem iustrud del ilit at
Heading level one
Im ip eum do euis del iurem iustrud del ilit at
Heading level one
Im ip eum do euis del iurem iustrud del ilit at
of colour usage).
volutpat. Ut irit ad dolortie delis nonumsan conum numsandre conum zzrillam, consequis
zzrit prat, volutpat. Ut irit ad dolortie delis
henisisl ulla augai. nos aliquisim acidui et lut er sum quisisl in
services are available in your area. Bathurst Gordon Mt Gambier Tighes Hill
• Some of the issues people call Lifeline
Bendigo Grafton Murdoch Toowoomba
about include: Brisbane Hervey Bay Narellan Warnambool
– Family and relationship issues Broadbeach Hobart Nowra Whyalla
• Recognition of Prior Learning (RPL) for giving help? from pre-tax employee salaries, which means
5 Lifeline Australia provides the workplace
giving organisations with a tax receipt at the
other nationally recognised qualifications that individual taxable income is reduced.
Lifeline Australia relies on community support end of each financial year.
• Membership of professional organisations to continue providing access to a range of Lifeline Australia has Deductible Gift Recipient
6 Lifeline provides interested employees with
• Pathways to selected university qualifications. programs and resources at both a national (DGR) status, which means that workplace
access to a bi-monthly e-newsletter which
and local level. Lifeline’s focus is on providing giving contributions qualify for an immediate
demonstrates programs and initiatives that
support and creating awareness in the areas tax deduction.
Lifeline is involved with.
If you would like more information, of mental health, suicide prevention and
The training please visit www.lifeline.org.au help-seeking. Receipting 7 Workplace Giving Partners are acknowledged on
the corporate support page of the Lifeline website.
has taught me or call 1800 880 681. Your contribution helps Lifeline… Lifeline Australia provides Workplace Giving
partners with a tax receipt at the end of each
things that are • Answer calls on the 24-Hour Telephone financial year. Individual employees do not Boost your workplace
really useful, both Counselling service —13 11 14 receive a receipt as they have already received
contribution
on the phones • Provide training in Suicide Prevention
and Awareness
the benefit of reduced tax by donating from pre-
tax salary. This eliminates the need for ongoing Some Workplace Giving Partners choose to further
at Lifeline and also • Develop Suicide Bereavement correspondence after each donation, saving boost the contribution provided by employees
in my personal life. Support programs Lifeline administration costs. This method is
timely and cost effective for both the employer
by matching the amount dollar-for-dollar at
a corporate level. This provides further tax
I’ve become much more • Recruit and train volunteers
and Lifeline Australia. deductions for the employer and means that
aware of how to listen
Z00 28872
• Provide access to self-help resources more funds are raised for Lifeline. This is of
experience.
• A non-judgmental attitude.
I have grown
so much…
The following are examples of brochures that utilise the style elements of the Lifeline
brand. Lifeline Australia materials will be produced to these specification, however
there is some room for Lifeline Centres to add their own creative elements as long
as the style guide is followed with regards to logo, colour and font use.
Things to consider
When making or altering your Will you may like to consider
supporting Lifeline Australia. The following are issues you
will need to consider:
• When preparing a Will, it is recommended that
you seek qualified legal advice from a solicitor.
• To make a valid Will you must be at least 18 years
of age and of sound mind.
• Be sure to plan your Will carefully. A Will is a private and
personal legal document that needs your consideration.
• Ensure your Will is current. Consider any changes
to your Will and set aside time to make them.
• Make sure your Will is in a safe place and that someone,
such as the executor named or your solicitor, knows
about it. You may consider housing your Will at a bank
or legal office.
will help everyday Australians The receipt of the treasurer, secretary or public officer for the
time being of the beneficiary organisation is an absolute discharge
receive care into the future to my executor(s).
Lifeline relies on community support to continue providing Contact us for more information
vital services to the Australian community, such as mental about bequests
health awareness and information services, 24 hour telephone To find out more about Lifeline Bequests visit
counselling, and life saving suicide prevention programs. www.lifeline.org.au, call our donation line on
Your bequest will make a difference. 1800 800 768 or email us at fundraising@lifeline.org.au
Z00 29409
Enita Hampton
National Manager Marketing
& Communications
Lifeline Australia
Ph: 02 6215 9406
Fax: 02 6215 9401
Other signage
Blue or reverse (white) logos can be used on plaques, trophies and other signage
on surfaces such as wood, plastic, metal and glass, as long as there is sufficient
contrast and corporate guidelines regarding logo size and exclusion zone
are adhered to.