Snug turtlenecks, sharp tailoring and hypercool attitude suggest early 60s dandies Modern Mod

Modern Mod
The Look
Britpop rocker
meets bespoke tailor
on Carnaby Street
in 1963
Inspirations
Early 60s bands like Beatles, The Kinks, Mick Jagger / Late 50s
French New Wave cinema / The reinvented mod style of DJ Rocker
Mark Ronson
Research Map
Alain Delon, Mods hanging out Bob Dylan in The Zarks, London streets,
Le Samoura, in London, early Central Park, New Zealand band, 2010
1967 60s Richard Avedon, 1965-67
1965

Clean lines and minimal detailing / Overall slim silhouette / Belted cardigans worn with tailored pants /

Key Looks Leather and cotton trench coats with traditional detailing / Oxford cloth button-down shirts paired with plaid
pants for retro-inspired sophistication / Cropped duffle coats with authentic leather toggles / Tailored
clothing cut close to the body with low button stance and slim-fitting pants
Colors + Fabrics

Modern Mod colors reflect the key fabrics

for the trend:

Oxford cloth blue

Camelhair

Chocolate or cognac leather

Khaki tan

Mohair grey

Warm gold provides a subtle retro pop

Solid color key for clean, neat ensembles

Stripes, space-dyed yarns, and

classic menswear plaids
 John Bartlett Gucci Paul Smith

Turtle Race Fine gauge turtlenecks in merino wool or ultra-mercerized cotton / Mlange or flecked yarns add interesting
texture to otherwise solid looks / Fold-down silhouette under tailored jacket for clean, modern look / Bulky,
sweaters & knits scrunched necks contrast with sharply tailored blazers / Layered under a woven shirt for true Mod styling
 Paul Smith Marc by Marc Jacobs Prada Dunhill

Pullover, Bloke Crew or V-neck pullover sweaters are key for layering or worn alone / New shrunken fit / Mohair, wool or
cashmere / High rib starts look new again / Cropped lengths for Young Men's markets / Slight scoop neck is
sweaters & knits most directional / Space-dyed yarns provide surface dimension and color interest to otherwise classic
assortments
 Ute Ploier Marc by Marc Jacobs Prada Loris Dirian

Cardigan Isle Updated cardigans are key for layering / Fuzzy mohair yarns for authentic 60s looks / Mlange or space-
dyed yarns have a retro feel / Wide ribbed collars and high funnel necks / Double-breasted silhouette as an
sweaters & knits unconstructed jacket alternative / Firm chunky knits become new outerwear option
 Patrik Ervell Marc by Marc Jacobs John Galliano

Bespoken Hermes Commonwealth Utilities Band of Outsiders

Collar Stay Solid-colored woven shirts become more than basics with interesting details and collars / Button-down collar
is a classic mid-20th century look / Small (or occasionally oversized) rounded club collars inject a dapper Brit
woven shirts look / Contrast-collar shirts worn without ties and under blazers have a dressed-up appearance / Undersized
point collars are perfect for skinny ties with four-in-hand knots
 Viktor & Rolf Carlo Pignatelli Paul Smith

Dries Van Noten Louis Vuitton 2nd Floor Dries Van Noten

Patterned woven shirts add attention-grabbing whimsy to head-to-toe looks / Floral prints bring a dandified
Proper Pattern influence / Tone-on-tone geometric motifs provide subtle dimension / Multi-stripes in masculine neutrals are
woven shirts essential to Mod-inspired styling / Pieced patterned shirts or fabric blocking offer a fashion-forward edge to a
basic classification / Layer with solid-colored sweaters or knits for balance
 Dries Van Noten Paul Smith Prada Moschino

Cheeky Chino Chinos and khaki pants look new again, becoming key alternative to denim / Straight, slim fits prevail for this
trend / Subtle bootcut leg was a fresh shape seen on runways / Slightly cropped lengths or cuffs are key /
pants Range of warm colors / Self-belt was a directional design detail / Thin-wale corduroy five-pocket styles
provide an option to plain weaves or twill
 Michael Bastian John Bartlett Prada Band of Outsiders

Savile Slacks Classic tailored pants in both solids and patterns add a dressier element to sportswear / Wool-mohair and
flannel have a subtle luster / Tobacco, chocolate and rust look right for the season / Windowpane and Prince
pants of Wales plaids have a retro appeal / Coin pockets and tab waist details for more authenticity
 Prada Junya Watanabe Moschino Band of Outsiders

Tailor Made Shrunken jackets bring a modern proportion to tailored clothing / Cropped three-button silhouette / Heavy
cut-and-sew doubleknits fare directional / Patch, flap or bellows pockets / To be worn with everything from
jackets dress trousers to knit pants and jeans / Contrast arms or pieced constructions update basic blazers / Crest
details / Camelhair and supple corduroy are essential for fall sport coats or suits
 Hermes Moschino Gucci Michael Bastian

Scooter Jacket Little zipper jackets are vital component of authentic Mod style / Lightweight nylon with fabric and color
blocking / Classic jacket cut from leather and cotton twill injects new life to the moto silhouette / Slim bodies
jackets that hit at the waist / Casual contrast with shirt and tie / Options include funnel neck and banded knit trim
neck
 Gucci Duckie Brown Canali Carlos Campos

Classic Study New interpretations of classic outerwear styles / Shrunken duffle coat with leather toggles / Classic trench
coats in bold new colors / Chesterfield overcoats with velvet or moleskin collars / Trench details on other
outerwear coat bodies for hybrid styles / Slim shapes and fingertip lengths keep it young
Michael Bastian Band of Outsiders Lanvin Mario Queiroz Hermes

Michael Bastian Gucci Dries Van Noten Comme des Garcons Canali

Clean-cut accessories made slightly edgey / Safety pins used as tie bars or lapel decoration / Patterned
Bits and Bobs pocket squares / Knit caps with brims / Soft ties / Leather or suede driving gloves perfect for scooter riding /
accessories Brogues with updated details like geometrically placed perfs, burnished leathers or laceless uppers / Suede
desert boots in both neutrals and jewel tones / Patterned socks for cuffed and cropped pants / Classic bags
with clean lines and colorful stripes
Checklist: Modern Mod
Items
Turtleneck Sweaters
Cardigans
Club-Collared Shirts
Patterned Shirts
Chinos and Tailored Pants
Scooter Jacket
Shrunken Duffle Coat

Fabrics
Ribbed knits
Mohair Knits + Suitings
Cotton Poplin Shirtings
Fine Wale Corduroy
Camelhair
Tweed

Details
Leather Toggles
Tortoise Shell Buttons
Embroidered Crests
Self-belts
90s grunge is reinvented with rich fabrics and a sophisticated palette Luxe Grunge
Luxe Grunge
The Look
Grunge rocker
meets Beat poet
on Madison Avenue
Inspirations
The layered Seattle grunge style of the late 80s and early 90s,
exemplified by Kurt Cobain and his band Nirvana
Research Map
Paris streets, 2009 Kurt Cobain and Kurt Cobain, Kurt Cobain's Philip Glass by
Nirvana, late 80s 1990s quintessential Chuck Close, 1977
grunge style, 1990s

Cozy layers offer new proportions / Slim, cropped jackets worn with loose-fitting pants for "mis-fit"

Key Looks silhouette / Elongated woven shirts or sweaters worn under short jackets / Head-to-toe looks featuring
pattern mixing in neutral hues particularly greys / Shorts layered over pants / Bulky cardigans are the
new outerwear
Colors + Fabrics

Luxe Grunge colors are based around

the grey scale:

Accented with cobalt blue and deep magenta

Greys for cashmere, flannel or jersey

Tone-on-tone plaids

High-contrast shades for patterns

Heathered, marled or space-dyed yarns

Dark charcoal for faded denim or

waxed cottons

Bits of silvery fur for luxe parkas

 LNA LNA Y3 by Yamamoto

Frankie Morello Michael Bastian Timo Weiland Miharayasuhiro

The White Stripes Stripes in black, white and grey suggest beatniks or punks (not nautical) / Narrow, wide or variegated stripes
/ Fit is either ultra-skinny or ultra-long and roomy / Striped Henley shirts, polos and cardigans in addition to
sweaters & knits basic tees / Button-shoulder detail, asymmetric pockets, over-printed text and distressed surfaces take
striped tees and sweaters beyond basic
 Juun J Daniele Alessandrini Frankie Morello Y3 by Yamamoto

Boys in the Hood Lightweight hoodies are a key layering piece / Wide range of neutrals is solids or subtle stripes / Stretched
shapes or sleeveless body lend a sophisticated active influence / Worn under or over tailored jackets /
sweaters & knits Laundered and rumpled fabrics give lived-in texture / Button front looks new / Cashmere for a luxe option
 Timo Weiland John Varvatos Giuliano Fujiwara Rag and Bone

Coastal Cardigan Cardigans worn as outerwear / Ribbed, oversized silhouette becomes a cardi-coat / Wood, horn or leather
toggles help take it from sweater to jacket / Worn under or over tailored jackets / Heathered or space-dyed
sweaters & knits yarns for added interest / Cableknits or dimensional stitches / A cardigan layered over another cardigan for
directional styling
 Kris Van Assche Simon Spurr Commonwealth Utilities

Miharayasuhiro Roberto Cavalli Richard Chai CP Company

Flannel Channel Plaid shirts are iconic for grunge looks / Mostly neutrals but occasional bold pop in reds or blues / Buffalo
checks / Oversized box plaids in shades of grey / Shadow plaids and washed-out effects for vintage-y feel /
woven shirts Pieced plaids or contrasting collars look contemporary / Ultra-soft hand conveys more luxury
Dries Van Noten Rag and Bone CP Company Miharayasuhiro

Day-jama Pajama-influenced knit or woven pants are appropriate for daytime looks / Dropped crotch and tapered leg /
Plaid pajama patterns for shorts or pants / More luxurious versions of classic sweatpants worn with tailored
pants jackets and woven shirts / Layered under shorts for an active look / Brushed fleece, French terry and
cashmere blends increase hand appeal
 Rick Owens Y3 by Yamamoto Buckler Viktor & Rolf

Drop Note Pants with a roomy, relaxed silhouette are key for multi-layered looks / Lightweight suitings or heavy jerseys
hold the shape / Dropped crotch gains acceptance / Subtle menswear patterns in casual-dressy contrast /
pants Ribbed cuffs or cropped legs emphasize a tapered fit / Pleated or plain front / For ultimate juxtaposition in
proportion, style with slim, shrunken tops
General Idea DKNY Giuliano Fujiwara Rag and Bone Richard Chai

Mis-Fit Suits, sport coats and blazers with a relaxed, "ill-fitting" appearance add a nonchalant attitude to tailored
dressing / Elongated jackets or boxy silhouettes are the most directional options / Unconstructed, sometimes
tailored clothing buttonless, jackets / Roomy, tapered pants worn with small jackets or baggy-over-baggy proportions
 Richard Chai Salvatore Ferragamo Gilded Age

Salvation Army Vintage-looking leather jackets have the look of a thrift store find / Distresssed leather for instant "old
favorite" appeal / Shearling linings and edges / Shawl collars look new / Double-breasted styles in fingertip
outerwear lengths / Range of neutrals from chocolate to coffee to olive / Crackled or burnished leathers contribute to
aged look
 Richard Chai Hermes Smalto

Walk in the Parka Parka coats and anoraks in luxe materials like waxed cotton, wool melton, suede or leather / Fur linings or
trims for hoods / Authentic utility details / Cinched drawstring waist, exposed zipper and leather piping
outerwear elevate the style / Typically hits at mid-thigh
 Miharayasuhiro Enrico Coveri Ermanno Scervino Jean Paul Gaultier Timo Weiland

Richard Chai John Galliano Yohan Serfaty Louis Vuitton Issey Miyake

Tough Treasures Accessories combine soft and comfy materials with utilitarian ruggedness / Doc Martens-influenced combat
boots in new colors / Knit beanies or soft fedoras are headwear of choice / Long fingerless gloves in
accessories luxurious knits / Nerd-chic eyeglass frames / Slouchy leather bags / Jersey scarves for a draped look / Silk
neckercheifs / Bulky layered socks styled over pants
Checklist: Luxe Grunge
Items
Striped Knits
Patterned Sweaters
Bulky Cardigans
Plaid Flannel Shirts
Knit Pants
Relaxed-Fitting Tailored
Clothing
Luxe Parka

Fabrics
Distressed Leather
Brushed Cotton
Fine or Doubleknit Jersey
Cashmere
Marled knits

Details
Ombr Effects
Washed Plaids
Pattern Mixing
Shawl Collars
Dropped Crotch
The modern wilderness demands functional workwear and sturdy leathers Eastern Front
Eastern Front
The Look
Runaway soldier
meets wilderness survivalist
at a blacksmithing class
Inspirations
Recent films about WW2, particularly Defiance, 2008; Irving Penns
newly published photographs of European and American tradesmen,
Small Trades, 2009; August Sanders portrait series, People of the
20th Century
Research Map
Siberian soldier, British fighter Thomas Burberry J. C. Leyendecker Irving Penn,
WWI pilot, WWII in original trench illustration, 1920s Small Trades,
coat ad, c 1908 early 50s

Sturdy clothes fit for the rustic outdoors / Military influences / Fur and shearling used in a rugged not
precious way / Chambray or denim work shirts provide a pop of blue against earthen neutrals / Bulky
Key Looks cardi-coats in firm knits provide an outerwear alternative / Standard-issue skivvy knits and leather bomber
jackets worn with tailored pants and boots / Laundered leather important treatment for an authentic look
Colors + Fabrics

Eastern Front colors are a range of

earthen neutrals:

Shades of mud and clay

Uniform colors like olive drab and dark khaki

Charcoal for herringbones and tweeds

Waxed or oiled surfaces imitate leather

Indigo blue provides a pop

 Z Zegna Dolce & Gabbana Dolce & Gabbana

Standard Issue Utilitarian basic knit "skivvies" with super-washed finishes and broken-in details / Neutral colors like ivory,
mud, oatmeal and charcoal work best / Engineered rips, abrasions and frayed seams for aged appearance /
knits Worn under a tailored jacket or neatly tucked-in for interesting high-low styling / Ribbed knit cuffs for
authentic vintage look
Dolce & Gabbana Louis Vuitton

Dunhill Marc by Marc Jacobs Dolce & Gabbana Lanvin

Rustic Warmth Rustic sweaters are key / Loose heavy-gauge stiches, thermals or soft double-faced knits worn over
lightweight tanks and tees / Burnout or jacquards create destroyed texture / Tucked into tailored pants is the
sweaters & knits new way to style / Washed and rumpled sweater knits with frayed details / Stretched-out crew or V-necks
 Bespoken Burberry Prorsum D&G Miharayasuhiro

Work Shirt Heirloom-worthy denim and chambray work shirts continue to be a must-have item for all mens markets /
Small collared shirts buttoned worn buttoned to the top look newest / Super-washed denim can be blended
woven shirts with Tencel for ultra-soft hand / Dressed up with tailored jackets and vests or made more casual with
cardigans / Head-to-toe denim looks in tonal colors / Stonewashed for more vintage appeal
 Etro Dolce & Gabbana Bespoken

Band of Brothers Banded collar shirts for old-fashioned, utilitarian look / White or neutrals look best / Gingham checks are an
option / Smooth cottons or distressed, laundered shirtings / Worn with dirty denim and suspenders for a
woven shirts workwear look / Slim fit looks right for Contemporary market
 Miharayasuhiro D&G Lanvin Comme des Garcons

Strong Legs Rugged pants suited for outdoor activities in country or city / Wide-wale corduroy, winter cottons, nylon or
wool flannel / Utilitarian features like cargo pockets, exposed zippers and cuff details / Worn with sturdy
pants boots / Reinforced details around the knees / Fits can range from relaxed to slim and tapered even
cropped
 Giorgio Armani Dolce & Gabbana Bespoken Gilded Age

Go Vest, Young Man Tailored vests for rugged layering / Chalk striped flannel, herringbone, tweed / Can also be suede, moleskin
or velvet / Leather piping hints at early 20th Century workwear / Vests with lapels look right / Styled with
tailored clothing standard issue knits or shawl collar cardigans / New high button front for 19th century look
 Bottega Veneta Lanvin Dries Van Noten CP Company

Sturdy Character Utility jackets with military influence / Multiple cargo pockets and throat tabs look authentic / Contrast piping
or fabric insets / Leather, velvet or suede, in addition to sturdy khakis and nylon / Belted bodies or drawstring
jackets waists give it new, cinched silhouette
 Carlo Pignatelli Burberry Prorsum MIK CIRE Dolce & Gabbana

Cold Comfort Rugged cold weather coats / Dramatic sherpa collars on trench coats have an vintage military appeal /
Fitted pea coats in washed leather or waxed canvas / Muddy surface effects for leather looks new /
outerwear Zippered pockets, epaulettes, and curly fur hoods suggest Russian soldiers coats
Ann Demeulemeester Dolce & Gabbana Marc by Marc Jacobs Burberry Prorsum D&G

Louis Vuitton Dolce & Gabbana John Varvatos Dolce & Gabbana Dunhill

Survival Gear Functional, well-made accessories with a robust yet stylish appeal / Shearling, leather or fur-lined gloves /
Bulky fur scarves or snoods / Woolen flat caps in herringbones or tweeds / Chic rucksacks in waxed leather
accessories / Super rugged work boots with mud effects / Military-inspired watches with nylon webbed straps /
Adventurer accessories include leather flask, compass and flashlight
Checklist: Eastern Front
Items
Standard Issue Knits
Rustic Sweaters
Cardi-Coats
Denim or Chambray
Work Shirts
Rugged Pants
Tailored Woven Vests
Military Outerwear

Fabrics
Underwear Jersey
Melton Wool
Weatherproof Nylon
Dense Twill
Wide-wale Corduroy
Shearling and Fur
Laundered Leather

Details
Double-Layer Collar
Fur Lining & Cuffs
Self-Belt
Stretched Crewneck
Henley Collar
Utility Pockets
A superhero attitude expressed in minimalist shapes and resiliant surfaces Soft Protection
Soft Protection
The Look
Millionaire superhero meets
street-smart biker at an
environmental protection
conference
Inspirations
Boxers and boxing equipment / Superheroes like Batman /
Sport-influenced furniture designs by Arik Ben Simhon / The work
of respected street artists like Banksy and Zevs
Research Map
Neoprene Darth Vader Hazmat suit Carbon fiber car Motorcycle glove
computer case seat

Body-morphing, sculptural outerwear made from neoprene or bonded materials / Pieced construction for

Key Looks jackets and outerwear take on a soft armored look / Leather or leather-like glazed fabrics are essential,
worn as a second-skin tee or jacket under tailored clothing / Stretchy, slim-fitting hoodies or funnel necks
creates sleek, seamless silhouette / Juxtapositions like shiny versus matte and soft versus hard are key
Colors + Fabrics

Soft Protection colors work around charred

blacks and chemical greens and blues:

Brushed wools soften inky tones

Ultra deep shades function as faux black

Heat-set techniques for dimensional knits

Matte-and-shine monochromes

Shades of black, grey and teal in

blocks or blurs
 Frankie Morello Neil Barrett Jeremy Scott DSquared2

Graphic Design Black and white graphics on tees reinforce urban protection theme / Crumpled rectangle appliqu looks new
/ Tough graphics have militant overtones / Cut-out effects add dimension / Sheer knit overlayer veils
knits graphic beneath / Slightly slouchy or small, snug fit
 Jil Sander Yigal Azrouel Versace Diesel

Leather Guard Leather combines with knits or stands on its own for tees and pullovers / Pieced turtlenecks with leather
torsos / Body-morphing engineered knits with novel texture and circuit-like motifs / Sleeveless leather vests
knits worn over tees / Trompe l'oeil patterns or textures borrow motifs from muscles or anatomy
 Emporio Armani Pringle of Scotland Tim Hamilton Burberry Prorsum

Texture Mapping Dimensional sweaters with dramatic texture create a soft kind of armor / Allover raised effects / Hooded
silhouettes / Exaggerated bubble surfaces / Texture mixes like cable knit sleeves and yarn-pile bodies are
sweaters & knits directional / Long, zip cardigans over solid knits for new minimalist dressing
Tim Hamilton Yohan Serfaty Versace Neil Barrett DSquared2

Moto Rush Pants made from leather or with leather details imitate authentic motorcycle styles / Reinforced aspects
around the thighs or knees add to genuine appearance / Exposed zipper fly / Mostly straight, slim fit /
pants Tucked into boots on runways / Industrial elements like metal snaps and leather patches
 Les Hommes Tim Hamilton Yohan Serfaty Z Zegna Louis Vuitton

Hybrid Experiment Tailored jackets and outerwear with pieced construction have a contemporary edge / Classic blazers and
outerwear have leather detailing on the placket and pockets, or for shoulders and sleeves / Flannel suit
jackets & tailored clothing jacket has cable-knit sleeves / Use of dark, neutral palette emphasizes tough yet sleek effect
 Perry Ellis Buckler Paul Smith Costume National

Second Skin Leather Slim-fitting leather jackets and vests meant to be worn as an all-day, indoor-outdoor style / Variations on
classic moto jacket / Color blocking provides a pop to dark palettes / Laundered leather vest has trapunto
jackets stitching for more structure / Leather jackets layered under tailored clothing are key
 Rick Owens Boris Bidjan Saberi Yohan Serfaty Juun J Yigal Azrouel

Variations on a Theme Moto jackets receive modern makeovers / Exotic skins pieced together / High-neck jacket with a double
zipper / Fabric blocking draws attention to details like multiple exposed zippers and innovative necklines /
jackets Quilted or padded elements soften hard-edged styles
Giorgio Armani Z Zegna Jil Sander Louis Vuitton Pringle of Scotland

Safe Landing Quilted or padded jackets and outerwear have a soft-urban effect / Materials include flannel, high-gloss
nylon and leather / Blazer styles look new / Slim, slightly shrunken silhouettes / Ribbed cuffs and snaps add
outerwear functional elements / Quilted bombers with satin sleeves make for a modern baseball jacket / Nylon layered
under or over woolens for shiny and matte surface contrast
 Emporio Armani Yohan Serfaty Pringle of Scotland Pringle of Scotland Versace

Jean Paul Gaultier Lanvin Burberry Prorsum Lanvin Dior Homme

Accessories get the urban armor look by mixing soft and hard elements / Industrial textures for knit beanies /
Tools of the Trade Warrior-themed jewelry like metal cuffs and leather straps / Gloves with pieced knit and leather combo /
accessories Funnel-neck infinity scarves or gaitors combine hard leather and soft fur / Footwear with exposed zippers,
leather straps and buckles / Quilted, padded wrestling boots / Boxy bags in tote or newly chic backpack
styles
Checklist: Soft Protection
Items
Graphic Knits
Dimensional Sweaters
Motorcycle Pants
Hybrid Jackets
Lightweight Leather Jackets
Quilted Outerwear

Fabrics
Brushed Wool
Glossy Nylon
Leather or Coated Leather
Ribbed Knit Cotton

Details
Quilting
Applique
Trapunto Stitching
Heat-Set Techniques
Pieced Construction
Activewear technology mixes with cozy retro knits for sport and leisure Ski Club
Ski Club
The Look
Nordic ski instructor
meets Olympic snowboarder
in an Adirondack cabin
in the 40s
Inspirations
Winter Olympic uniforms / Retro snow sport clothing from the 1940s /
Vintage 1980s ski looks
Research Map
Sir Edmund Collier's Ski instructor to Vintage Boys' Life Vintage Moncler
Hillary, Magazine, Donald the stars, Sun magazine, 1940s ad, early 60s
Mount Everest, 1953 McLeod, 1930s Valley, 1939

Chic looks for the slopes mix with woodsy styles for the rustic-luxe lodge / Parkas with fur trim and linings
/ Buffalo check plaids / Nordic-themed patterns for sweaters, activewear and pants / Vivid use of color on
Key Looks sporty styles / Fabrics like wool flannel or sweater-knits unexpectedly used for puffers / Nylon racing stripe
insets / Cozy, luxurious accessories like cashmere hats and down-filled scarves complete the look
Colors + Fabrics

Ski Club colors have timeless, slightly retro spirit:

Fuchsia, green and teal with winter white

Used as solids or combined in patterns

Shiny surfaces add more depth

Tobacco brown and dark grey

ground the palette

Red is main pop color, used for solids

and buffalo checks
 D&G Michael Bastian Yigal Azrouel

D&G davidelfin Generra Antonio Azzuolo

Snow Patrol Ski sweaters in playful, non-traditional patterns / Classic Fair Isle motifs in a variety of colorways / Solid
sweaters with patterned yokes have a retro appeal / Neutral combos look new / Pattern mixing is a key
sweaters & knits styling technique / Bold high contrast "mosaics" or tonal brights will pop against snowy environments
 Y3 by Yamamoto Emporio Armani Thom Browne

Winter Olympian Graphic knits with body-conscious color block placement / Color-blocked turtlenecks in sophisticated colors
are refreshing / Fine-gauge stretch jerseys or gutsy knits both work / Woven inset panels add more
knits graphic and texture play
Victor Glemaud & Staerk Yigal Azrouel Thom Browne Emporio Armani

Cabin Fever Knit pants in lively patterns become the perfect fireside wear / Winter sport motifs, neutral-colored Fair Isle
patterns and basic pajama prints all look great for indoors or out / Can be layered under ski pants / Fabric
pants innovations for warmth and moisture-wicking take it from retro to modern
 D&G Emporio Armani Miharayasuhiro Moncler Gamme Bleu

Lift Ticket Ski pants come in a variety of colors, patterns and functions / Shiny nylons give dimension to bright tones /
Photo-realistic prints like denim, herringbone and tweed increasingly seen on the slopes / French Alps plaid
pants in grey, navy and berry pink a nice alternative to traditional tartans / Convertible shapes and exposed zippers
/ Quilted, reinforced knees
 D&G Dirk Bikkembergs Moncler Gamme Bleu

Snow Plough Down ski coats in untraditional fabrics / Fair Isle sweater-knits are a surprising shell for down-filled puffers /
Solid-colored parkas in vivid hues / Plaid versions infuse aprs ski attitude into outerwear / Self-belts, fur-
outerwear trimmed hoods and matching gloves are additional design options
 D&G Dirk Bikkembergs D&G Moncler Gamme Bleu D&G

Dirk Bikkembergs D&G Enrico Coveri Trussardi Dirk Bikkembergs

Ski Club accessories balance rugged cabin looks with active sport / Duvet down scarves look new / Fair
Ski Gear Isle knit trapper hats / Neoprene bags with safety cord detailing / Ski lift charms for jewelry and outerwear
accessories embellishments / Knit-coved baseball hats have retro look / Cozy infinity scarves in ski sweater intarsias /
Quilted nylon bags / All kinds of moon boots / Classic boots with pieced buffalo check insets
Checklist: Ski Club
Items
Nordic-Patterned Sweaters
Ski Pants
Textured Knits
Patterned Lounge Pants
Puffer Blazer
Down Jacket

Fabrics
Lustrous Nylon
Brushed Wool Flannel
Fleece and Velour
Fair Isle Sweater Knits
Stretchy Techno Jerseys
Down-filled Quilting

Details
Exposed Zippers
Industrial Snaps
Utility Pockets
Tonal or Contrasting Stripes
Color Blocking
Colors Trend Palettes organized into color families for an overview of the season

Arctic Chill Alpine Forest Shearling + Suede Frozen Asphalt Midnight Ink Mulled Wine
COLOR
MANAGEMENT

A SMART way to
do business!
 A SMART way to do business!

Turning a design
inspiration into a
product reality is no
easy task especially
in todays
competitive
marketplace when
it is all about lead
times and costs.
 A SMART way to do business!

The time in
which you bring
a design creation
to life is being
squeezed
all through the
supply chain.
 A SMART way to do business!

With tighter budgets, and

design taking place as close
to the season as possible,
there is a movement to
shorten the color
development process.
 A SMART way to do business!

An effective color
management process
gives both the design
and manufacturing
community precise
color on a digital
and international
stage without
compromise.
How can an effective color management process
help me save time + money and go from studio to
store in a much shorter time frame?
What can a color management process do for
me?
An effective color management process helps
ensure that your inspiration is realized in the
final product.

Dramatically reduces cycle time and number of

lab dips required.

Increases efficiency and reduces color

management process costs by 50% or more.

Higher quality of color matching and shade

band control will lead to improved appearance
on the retail selling floor.
What can a color management process do for me?

With production taking place remote from the site

of original design and more people involved in the
color development process, a color management
process gives brands/retailers the ability to
standardize and control the color communication
and evaluation process globally.

Finally, color management means that you no

longer have to settle.
Color Management Process Components
There are 4 major components to
successful color management:

High Quality Color Standard

Spectrophotometric Screening

Software evaluation and

communication

Standardized operating procedures

for visual and instrumental
evaluation
Color Standards

A high quality color standard is the foundation of an

effective color process.
 Spectrophotometric
Screening

Spectrophotometers measure
color and are used to evaluate
lab dips from your vendors.

They are a critical component

since they will remove much of
the subjectivity from color
evaluation.

All vendor solid color lab dips

are screened and all that have
no chance of approval will be
rejected before being sent to the
brand / retailer.
Software

Software is used to evaluate the lab dips read into the

spectrophotometer and gives us a clear Pass / Fail grade.
All color information will be communicated electronically.
All color history will be archived automatically for later
reference in a lab dip status report.
 Standardized Operating Procedures

It is important to have
disciplined instrumental
and visual color
evaluation procedures for
consistent results.

There should be a
controlled environment in
which color can be
visually evaluated.
controlled light source
conditioned samples
standard viewing conditions
 Standardized Operating Procedures

It is critical that those

critiquing color are
viewing color in the same
way as the vendor that is
submitting it.

Visual evaluation by the

brand / retailer is the final
determination of approval
or rejection of screened
lab dips.
SMART Color Management Process

Retailer/Brand selects color for internal palette development.

Retailer/Brand sends the appropriate vendors lab dip requests

Vendors order physical standards

Mills send lab dips when ready for approval.

Retailer measures the lab dips into the spectrophotometer

Lab dips are screened for provisional pass / fail

Retailer receives physical lab dips from vendor, views in light box.
determines final approval or comments.

Process continues until all colors are approved.
A SMART way
to do business!