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Internet and Higher Education 12 (2009) 8892

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Internet and Higher Education

Podcasting in higher education: What are the implications for teaching and learning?
Steven Lonn a,, Stephanie D. Teasley b
a
School of Education and USE Lab, Digital Media Commons, University of Michigan, 3350 Duderstadt Center, 2281 Bonisteel Blvd., Ann Arbor, MI 48109-2094, USA
b
School of Information and USE Lab, Digital Media Commons, University of Michigan, 2252 SI North, 1075 Beal Ave., Ann Arbor, MI 48109-2112, USA

a r t i c l e i n f o a b s t r a c t

Keywords: A podcast is any digital media le, or series of les, distributed over the Internet for playback on portable
Podcasting media players and personal computers. This study explored the attitudes, perceptions, and use of podcasting
Media in education as reported by instructors and students at a large American Midwestern university. The results of two online
Multimedia/hypermedia systems
surveys were examined, focusing specically on items related to teaching and learning. Findings suggest that
User perceptions
students use podcast materials largely for reviewing concepts and issues raised in lectures that they have
Teaching/learning strategies
previously attended. While instructors and students agree that podcasts help students learn, students are less
sure about whether podcasts improve instructors' teaching. The authors argue that podcasts can help
instructors change face-to-face instruction from traditional didactic lectures to more constructivist learning
practices.
2009 Elsevier Inc. All rights reserved.

1. Introduction 1.1. Podcasting in higher education contexts

Take a stroll across the campus of any major college or university A podcast is a method for distributing any digital media le, or
today and you will inevitably see students with white earbud series of les, over the Internet for playback on portable media
headphones nestled in their ears. Recent studies indicate that more players, such as iPods, and personal computers (Lazzari, 2009). These
than 80% of American college students own at least one portable audio les can either be downloaded individually or via a subscription feed
device like an iPod that can download and play audio and, sometimes, and aggregator that nds the most recent materials automatically.
video recordings (Lum, 2006). As institutions of higher education Thus, instructors who record and distribute their lectures via
begin integrating podcasting into courses, questions arise about the podcasting provide their students with audio/video materials that
implications of this technology for teaching and learning. Is podcast- can be easily downloaded on an automatic and regular basis. Audio
ing a technological tool that can expand the space where learning and video podcasts can provide students with the ability to learn on-
occurs (e.g., Zukowski, 2007), or will students inevitably stop coming demand based on their own learning styles and can also provide a
to lecture sessions that can simply be downloaded and professors mechanism that motivates students to actively engage in the course
relegated to recording their thoughts into a microphone (e.g., content (Fisher & Baird, 2006, pp. 8, 22).
Schneider, 2006)? These questions are paramount as podcasting The majority of today's students co-construct a social reality and
moves from audio and video entertainment to potential learning tools. establish norms for participation through multiple online information
This study explored the attitudes, perceptions, and reported use of sources. They demonstrate digital uency by simultaneously operat-
podcasting by instructors and students from a large university where ing and managing numerous devices and multiple media types
podcasting and a learning management system (LMS) supplement including cell phones, the Internet, and television (Hsi, 2007). With
traditional face-to-face classroom instruction. Results were examined the proliferation of iPods and easily shared video through websites
from two online surveys, one specically about podcasting and one a such as YouTube, learners are also gaining digital uency in audio and
more general IT/LMS survey, focusing specically on items related to video media formats which are slowly beginning to creep into higher
teaching and learning. education through technologies such as podcasting. Using iPods and
podcasting for higher education gained national notoriety when Duke
University passed out free iPods to its entire freshman class in the fall
of 2004. While some skeptics derided the giveaway as a gimmick,
Duke found that 75% of freshman surveyed reported that they used
the devices in at least one course and that the iPods allowed students
Corresponding author. Tel.: +1 734 615 4333; fax: +1 734 615 2818. to replay important passages from lectures on their own time (Read,
E-mail addresses: slonn@umich.edu (S. Lonn), steasley@umich.edu (S.D. Teasley). 2005). Many other higher education institutions such as Yale, MIT,

1096-7516/$ see front matter 2009 Elsevier Inc. All rights reserved.
doi:10.1016/j.iheduc.2009.06.002
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S. Lonn, S.D. Teasley / Internet and Higher Education 12 (2009) 8892 89

Purdue, Stanford and UC Berkeley have begun making audio and video The LMS in use at this university is based on the Sakai community-
lectures available to their students via a password-protected service as source architecture (http://www.sakaiproject.org). This LMS is
well as publicly using iTunes U, a clone of Apple's iTunes Store (Brown comparable to other popular systems such as Blackboard (http://
& Green, 2007). www.blackboard.com) and Moodle (http://www.moodle.org).
As the literature on the use of podcasts has grown, there is a Approximately 85% of instructors and 99% of students use the LMS
disagreement about whether this technology is benecial for student for at least one course per school year (Lonn & Teasley, 2009). This
learning. Several studies have shown that podcasting has a similar system has been in full production as the sole LMS for this campus
effect on student learning as other review materials (e.g., Copley, since 2004.
2007). Both Deal (2007) and Lazzari (2009) found that podcasting
does not have a positive effect on students' grades. A study by 2.2. Data sources, participants, and procedure
McKinney, Dyck and Luber (2009) found that students only beneted
from podcasts if they took notes, listened to the podcast several times, This study used data from two data sources. An online survey
and generally behaved similarly to the way they already do during about podcasting was administered to all instructors and students
lecture sessions. who used iTunes U in a single school year (fall and winter semesters).
By contrast, several research studies have shown that podcasting Participants were invited via email. The survey instrument consisted
can be an effective learning tool. For example, students in business of 18 quantitative items and 3 qualitative short answer items that
(Evans, 2008) and dentistry (Brittain, Glowacki, Van Ittersum, & asked participants about podcast media, reasons for podcasting, and
Johnson, 2006) reported that using podcasts helped them revise their general opinions about podcasting technology and the iTunes U
notes more effectively than using the textbook. Stoten (2007) argues interface. A total of 22 instructors (29% response rate) and 879 stu-
that the prevalence of podcasting keeps increasing because it gives dents (14% response rate) participated in the survey.
instructors in nursing education the option to take the learning to the Selected data from a general online survey about IT and the campus
learners when they have time to learn (p. 57). A history professor, LMS (the general IT/LMS survey) conducted about two months before
writing about his own instruction, reported that podcasts freed up the podcasting survey were also used to compare the results of the
time for in-class discussion and higher order learning activities (Vess, podcasting survey with a larger campus population. All instructional
2006). Used for distance education in a wide variety of subject areas, faculty and a random sample of 25% of university students (stratied
podcasting has been shown to be effective in reducing isolation- by school/college) were invited to participate in this survey via email.
induced anxiety and promoting a sense of belonging to a community This survey consisted of 27 items that asked participants their general
of learners (Lee & Chan, 2007). Furthermore, podcasting amplies the opinion about using IT for their courses and participants' perceptions
sense of contact between students and instructors and thus is able to and opinions about the local LMS. Four of the general IT items were
increase students' motivation while respecting the different ways in used in this study based on their specic relationship to selected items
which students learn (Fernandez, Simo, & Sallan, 2009). in the podcasting survey. A total of 1481 instructors (20% response
This study looked at podcasting use at a large university in order to rate) and 2281 students (26% response rate) participated in the
reveal what kinds of materials are podcast, when those materials are general IT/LMS survey.
sent and accessed, and how and why those materials are used. In
addition, this study investigated whether students and faculty perceived 3. Results
podcasting to have a positive effect on teaching, learning, and student
achievement. To gauge whether podcasting users were different from The analysis for this study began by using two general technology
users of more general information technology (IT) and a learning questions to help describe podcasting and iTunes U users. An
management system (LMS), the study compared the results of two on- exploration about what types of materials were used for podcasting
line surveys: 1) an online survey focusing specically instructor and and how often they were uploaded/downloaded followed. Then, the
student uses of podcasting and their attitudes and perceptions about analysis focused on how students listened/watched podcast materials
how this technology impacts teaching and learning, and 2) a general IT/ and investigated why students downloaded these resources. Finally,
LMS survey administered annually on campus that also includes items the analysis explored instructor and student perceptions of how
about the impact of technology on teaching and learning. podcasting improved teaching, learning, and achievement.

2. Method 3.1. Respondent characteristics

2.1. Setting To describe the users of podcasting and iTunes U, respondents


were asked two general technology questions replicated from the
The participants in this study were instructors and students at the general IT/LMS survey and then compared these results to the general
main campus of a large American Midwestern university. According to survey responses. The rst item asked respondents to rate their
the Carnegie Classication of Institutions of Higher Education (http:// expertise with computers (1 = Novice, 2 = Intermediate, 3 =
www.carnegiefoundation.org/classications/), this institution is a Advanced). Podcasting instructors rated their computer expertise
large, public, four-year research university with very high research signicantly higher than students rated their own expertise with a
activity and a majority undergraduate enrollment. The university small effect size, (t (890) = 3.103, p = .002; Cohen's d = .21) (see
enrolls approximately 26000 undergraduate and 15000 graduate and Table 1). On the general IT/LMS survey, instructors and student
professional students. Approximately 5700 faculty members are respondents were not signicantly different on their self-reported
employed by the university.
This study focused on the use of podcasting delivered via iTunes U,
Table 1
accessible at the university using the local LMS. Instructors who used
Instructor and student computer expertise.
iTunes U needed to make a request to the LMS support staff to have a
link placed on their LMS course page. In order to produce the media Podcasting survey General IT and LMS survey
for podcasts, instructors relied on a variety of software tools such as Instructors Students Mean Instructors Students Mean
Apple QuickTime and ProfCast (http://www.profcast.com). There (n = 21) (n = 871) difference (n = 1479) (n = 2280) difference

was no formal institutional support for instructors' production of 2.52 2.18 .34 2.27 2.24 .03

podcast media. p = .002.


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90 S. Lonn, S.D. Teasley / Internet and Higher Education 12 (2009) 8892

Table 2 Table 4
Instructor use of and student preference for information technology in courses. How often instructors uploaded/students downloaded materials.

Podcasting survey General IT and LMS survey n Few times a Few times a Once a Few times Daily
Instructors Students Mean Instructors Students Mean semester (%) month (%) week (%) a week (%) (%)
(n = 22) (n = 867) difference (n = 1479) (n = 2280) difference Instructors 21 14 9 24 48 5
3.55 3.31 .24 2.92 3.32 .40 Students 871 67 16 8 8 1

p = .001.

most often listened/watched content on their laptop computers,


level of computer expertise. Instructors using podcasting rated them- whereas only 9% responded that they used their iPod or other portable
selves higher for computer expertise than the instructors who re- audio device.
sponded to the general IT/LMS survey, and podcasting instructors The podcasting survey also asked instructors and students what
rated themselves higher than their students as well. they believed was the most common reason students downloaded
The second item on the podcasting survey asked respondents to podcast materials (see Table 5). Nearly two-thirds of both instructors
rate their overall use (instructors) or preference for use (students) of and students responded that the most popular reason for students to
IT in their courses (1 = none, 2 = limited, 3 = moderate, 4 = download materials was to review lecture material for a class they had
extensive, 5 = exclusive). Both instructors and students responded already attended. There were no signicant differences between
that most used/preferred an extensive level of IT in their courses (see instructors and students for this survey item.
Table 2). In the general IT/LMS survey, there was a signicant
difference between instructors and students with a medium effect 3.4. Does podcasting improve teaching, learning, and achievement?
size: instructors reported using a moderate level of IT in their courses
while students preferred an extensive level, (t (3755) = 15.107, In order gauge respondents' perceptions of whether the use of
p b .001; Cohen's d = .49). Comparing the podcasting survey results podcasting and iTunes U improved teaching, learning, and course grades,
with the general survey showed that the podcasting instructors rated instructors and students were asked to respond to three statements using
their use of IT higher than the instructor respondents of the general a 5-point Likert scale from 1 = Strongly disagree to 5 = Strongly agree
IT/LMS survey, although the podcasting students preference for IT use (see Table 6). These results were compared with those from the general
was nearly identical to the students responding to the general survey. IT/LMS survey items that asked similar questions about the effects of
global IT use. Podcasting instructors and students responded positively for
3.2. Podcast contents and when they were uploaded/downloaded all three statements and there were no signicant differences between
these instructors and students. Instructors agreed more than students that
Focusing on podcasting use, the study examined what types of podcasting improved instruction, and students agreed more than
materials were uploaded to iTunes U (respondents could select instructors that podcasting improved learning. These teaching and
multiple material types), how often instructors uploaded those learning items followed a similar pattern as items from the general IT/
materials, and how often students accessed them. Sixty-four percent LMS survey (see Table 7). In the general survey, instructors agreed
of instructors responded that they uploaded audio-only lecture signicantly more than students that IT improved instructors' teaching
recordings, the most popular type of uploaded material. Likewise, with a small effect size, (t (3673)=7.530, pb .001; Cohen's d=.25) and
52% of students reported that they downloaded audio-only lecture students agreed more than instructors that IT improved students' learning.
recordings. Video recordings of lecture and slide shows with narration The podcasting survey provided an open-ended question for
(enhanced podcasts) were also popular types of materials (see instructors and students to express how they felt podcasting and
Table 3). iTunes U contributed to learning. A qualitative analysis of the
When asked how often they uploaded materials to iTunes U, 76% of instructor comments (n = 24) showed that several instructors (38%)
instructors responded that they uploaded materials once a week or recognized that podcasting provided a mechanism for lectures to be
more frequently (see Table 4). Students, however, downloaded available for students to review for exams. For example, one instructor
materials far less frequently with 67% of students responding that responded:
they downloaded materials only a few times a semester. Overall, there (Podcasting) makes lecture material available to students to
was a signicant difference in how instructors and students answered clarify questions and reinforce important messages.
this question (X2(4, N = 892) = 51.692, p b .001).
There was not, however, much evidence that instructors believed
3.3. How and why students use podcasts
that podcasting affected their own methods of instruction. Only one
instructor stated that their instruction changed as a result of using this
In order to better understand the context in which students were
technology:
engaging with podcast content, the podcasting survey asked students
how they most often listened to/watched materials downloaded from (Podcasting) has made me focus more on articulate delivery of
iTunes U. Over three-quarters (76%) of students responded that they material, the combination of visual and audio information and
interactivity. It has also helped me cut down on repetition in
lectures and so cover more material.
Table 3
Types of podcast materials used by instructors and students.

N Audio-only Video Slide shows Audio Other Table 5


lecture lecture with summaries of (%) Most common reason students downloaded podcast materials.
recordings recordings narration key lecture
(%) (%) (%) points (%) n Review lecture Substitute Interest in Other
Instructors 22 64 27 23 0 27 material after for class supplemental (%)
(uploads) attending class (%) attendance (%) material (%)
Students 879 52 44 33 3 6 Instructors 22 64 18 0 18
(downloads) Students 853 63 22 7 8
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S. Lonn, S.D. Teasley / Internet and Higher Education 12 (2009) 8892 91

Table 6 reference resource, will more instructors be motivated to change their


Podcasting effect on teaching, learning, and students' grades. in-class practice and begin to use face-to-face sessions for more
Item Instructors Students Mean innovative and interactive activities? Roschelle (2003) states that:
difference
n Mean n Mean Every new generation of learning technology brings with it a new
Podcasting improved instructors' teaching 22 3.82 823 3.45 .37
deep conceptual issue that learning technologists must untangle
Podcasting improved students' learning 22 3.73 831 3.90 .17 in order to unlock the learning value of raw technological
Podcasting had a positive effect on students' 21 3.67 818 3.70 .03 potential (p. 260261).
grades

As the quote above suggests, before any real value for learning can
be demonstrated with this technology, the research on educational
use of podcasting needs to address the conceptual issue of whether
For student responses (n = 675), many conrmed that podcasts this technology is simply a mechanism for student review or a valu-
helped them review lectures they attended (61%), catch up if they able method for students to construct knowledge.
missed a lecture (19%), or review points that were confusing (4%). For As educational leaders grapple with issues of what content to
example, one student explained how they used lecture combined with podcast and how or if to have students create their own podcasts in
podcast materials: higher education, institutions must also address how to support the
When I have had a question about specic material presented in average instructor as podcasting becomes more mainstream and
lecture, and have been afraid to ask the professor to clarify the expected by students. As the survey results demonstrate, the in-
information, I rst listen to my iTunes recording to make see if I structors who currently use podcasting see themselves as more
can better understand the material myself. I would say that technically advanced and report a higher level of use of information
podcasting has contributed to my learning by giving me the technologies than do their colleagues, although the effect sizes for
chance to re-clarify and better understand points discussed. these differences were relatively small (Cohen, 1988). While instruc-
tional multimedia supplements like podcasts are intuitively attractive
and can be received with great enthusiasm by students, their use must
be weighed against the cost of production (Ellis & Cohen, 2001).
4. Discussion
Producing a podcast, particularly video media, remains an endeavor
perhaps difcult for most average higher education instructors
The analyses conducted in this study indicate that students use
(Brown & Green, 2007). If widespread use of podcasting for student
podcast material largely for reviewing concepts and issues presented
learning is to become a reality, practical concerns about production
in lectures that they have previously attended, replicating ndings
must be adequately addressed, such as providing a level of institu-
from several other studies investigating the use of podcasting in
tional support consistent with the support for general LMS use.
higher education (e.g., Brittain et al., 2006; Evans, 2008; McKinney
Further research should also investigate fundamental issues about
et al., 2009). These ndings are contrary to earlier studies that have
content and authorship in order to spur more innovative uses of
reported instructors' concerns that students will stop attending
podcasting technology.
lecture en masse when recordings are readily available online
(Campbell, 2005; Fernandez, 2007). While instructors appear to be
5. Conclusion
diligent about putting up lecture materials weekly, students download
these materials only a few times during the semester, typically just
Podcasting in higher education is still a relatively new enterprise,
before quizzes and exams.
although its use is increasing across higher education. As the pod-
Students report listening to podcasting materials far more
casting survey in this study shows, this technology is being used
frequently on their desktop or laptop computers than on mobile
primarily by technologically advanced faculty who capture their
audio/video devices. The near-ubiquitous use of iPods does not
lectures via audio or video and post them on a near-weekly basis.
appear to include students' use for formal education; students may
Contrary to the instructors' commonly held expectation, students do
not listen/view to academic podcasts in the same way that they
not report that they skip class as a result of the available lecture
consume other audio/video media using portable technologies
recordings. Instead, students treat these podcasts as review materials
(Brown & Green, 2007). These data are consistent with ndings in a
as they prepare for quizzes and exams. A fundamental question
recent study showing that students' tendency to listen to podcasts on
remains, however, as to whether podcasting is simply another
their computer and not their mobile device is an artifact of pre-
mechanism for the review of course material, or if this technology
established habits in the way that students use and access web-based
can help transform what happens in the classroom where instructors
information (Lee, Miller, & Newnham, 2009). Over time, the location
and students meet face-to-face. If the instructors use class time simply
for students' consumption of podcast educational materials may
to be a talking head, then a podcast is just another tool that in-
change as mobile digital devices become a more popular method for
structors can employ to help their students learn at their own pace,
accessing the Internet.
like reviewing PowerPoint slides. However, the authors of this study
In this study, instructors and students agreed that podcasts help
believe that today's higher education courses are comprised of a
students learn, but students were less sure that podcasting improved
combination of materials, resources, and the interaction between
their instructors' teaching. One possible explanation for this nding is
that instructors are simply capturing their typical lecture content and
not modifying in-class instruction. Contrary to assertions from other
researchers in education (e.g., Campbell, 2005; Cebeci & Tekdal, Table 7
General IT/LMS survey items about information technology's effect on teaching and
2006), these data suggest that to date most instructors are not nding
learning.
ways for podcasting to change their teaching style. Only one instructor
in this study indicated that their instruction has changed as a result of Item Instructors Students Mean
difference
using podcasts in their courses (see quote above). By contrast, several n Mean n Mean
instructors commented that students would soon expect this type of IT improves instructors' teaching 1425 3.94 2250 3.71 .23
service just as they expect copies of PowerPoint slides to be available IT improves students' learning 1415 3.96 2254 4.02 .06

online. If students currently view a lecture podcast as only another p = .001.


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