Norman Katz

Tel: (416) 720-5231 Email:normankatz007@gmail.com

Vision, Passion, Leadership, Communications, Integrity, Collaboration + Humor

Professional Profile

Accomplished business developed leader offering over fifteen plus years driving revenue
through building and maintain client relationships.
Proven expertise in consistently presenting new markets to ensure sustainable revenue
growth.
Experienced in procurement of profitable business, senor level account penetration and
client retention.

Professional Experience
April 2016 Present
TAG Build
Retail Specialist (Director of TAGs Retail Division) Mississauga, Ontario
Tag Build is a custom & rental exhibits, experiential marketing events company that also
manufactures architectural millwork, semi/permanent structures, and custom retail fixtures.

Engaged with potential clients throughout the sales cycle to earn business with new
customer brands.
Developed a clear project scope and timeline and monitored projects throughout the stages
and managed customers expectations.
Responsible for acquiring new business via cold calls, referrals, cross-selling, networking
and trade shows.
Achievements
Consistently exceed quarterly revenue and profitability targets by 5% on all projects.
2nd quarter exceeded target plan by 8%.
Developed and a robust pipeline of new opportunities by 15%.

Director of New Business Development Feb. 2013 March 2016

Canadas Best Store Fixtures Inc. Woodbridge, Ontario
Canadas Best Store Fixtures Inc. distributes retail shelving; and accessory of custom retail displays
which also manufactures custom millwork in wood, metal, and acrylic fixtures for retail markets.

Developed and executed strategies to create new strategic relationships with key customers
in various industries.
Identified and created strategic partnerships with retailers through social media platforms.
Re-branded solutions with new marketing strategies and materials, highlighting competitive
advantages and value propositions for partners and customers.
Initiate project management on new client implementation and direct new sales initiatives.

Achievements
Successfully met self and company sales targets by 100% in 2013, 2014 increased sales
target to 400%, 2015 surpassed sales target by 1,000%.
Secured 15% of new business deals each quarter by developing and negotiating contracts
Implemented processes to enhance sales productivity through pipelines, CRM tools and
which increased sales to 10 % in 2nd year.

1
 Identified emerging markets as potential growth, which resulted to an increase of 8%
revenue.

National Sales & Marketing Executive June 2011 Jan 2013

Comas Manufacturing Brampton, Ontario
Comas is a custom manufacture of store fixtures and interiors that services retail markets

Served a growing manufacturer of hunting targeted accounts through strategic planning

management product and brand recognition.
Sustained rapport with key accounts by making periodic visits, exploring specific needs;
anticipating new opportunities.
Identified marketing opportunities by identifying consumer requirements; defining market,
competitor's share, and competitor's strengths and weaknesses; forecasting projected
business; establishing targeted market share.

Achievements
Determined annual and gross-profit plans by 18% forecasting and developing annual sales
quotas.
Designed and implemented strategic businesses plan, resulting in expanding the companys
customer base by 18%.
Improved customer service satisfaction 7% annually through supply chain management
initiatives, inventory control and flexible manufacturing practices.

Sales & Marketing Executive March 2010 May2011

WAM Industries Ltd. Toronto, Ontario
WAM Industries is a division of Royal Laser Corp. full service retail manufacturing facility which also
supports the hospitality and commercial markets.

Utilized an established network of key retail clients to generate additional new business
opportunities.
Facilitated a highly effective advertising campaign for the retail, commercial and hospitality
market.
Drove performance of direct reports for advertising sourcing projects resulting in cost
savings and productivity gains through management team and third party creative resources.
Reviewed tender documents and blue prints specifications to develop bid strategies.
Maintained active communication with owners, architects and engineers.

Achievements
Facilitated a highly effective advertising campaign for the retail, commercial and hospitality
market by 12%.
Development of new territories and markets, which increased quarterly growth of 8%.

2
Canadian National Account Executive Oct. 2007 Feb 2010
Mountain High Knitwear New York, New York
Mountain High Knitwear is the exclusive licensee for: Tommy Hilfiger, Sean John, Esprit, AND1, Bill Blass.

Presented MHK brands to major Canadian retailers and to potential licensing partners.
Implemented strategic business sales plan projections to retain existing account base and to
acquire new accounts.
Consistently achieved a high level of customer satisfaction by building trust and ensuring
customers expectations where met.
Developed and implemented brand strategies / marketing programs to meet business growth
and profit objectives.
Achievements
Acquired new major account partners for private label programs that resulted in a 8% to
11% increase each quarter.
Achieved national recognition for marketing excellence by launching and securing new
markets segments in Canada that resulted in yearly increases of 15%.

Oct 2004 Sept 2007

Canadian National Sales and Marketing Executive
Strellson / Div. of Strellmax Toronto, Ontario
Strellmax Ltd. Is the Canadian sales agency for Strellson Menswear, that distributes to distinguished
Menswear stores across Canada and the United States.

Contributed towards the buying and selecting inventory where it would be most effective
towards achieving target and optimizing goals each season.
Analyzed sales budgets to recommend new development prospects.
Organized and participated in major account vendor events throughout North America
Spearheaded the hiring of three internal support sales staff to assist with showroom sales
manager and trade show events.
Identified strategic growth opportunities to market Strellson through the Canadian and United
States markets.

Achievements
Retained the companys top key customers in the wake of strict competition, by devising and
presenting them with discount options of 3%.
Improved product movement between warehouse and retail customers stores, which
decreased weekly inventory movements time from 10hrs down to 6hrs.
Executed and researched developments for E-commence in stock CRS program lead to a
17% increase of sales / per season.

3
 Dec.2000 Sept. 2004
Canadian National Sales Executive
Fashion Blue / Giorgio Armani Jeans Toronto, Ontario
Fashion Blue is the Exclusive Canadian sales agency, which distributed Giorgio Armani Jeans for
both mens and ladies.

Developed and implemented a sales forecast system, that dynamically calculated future sales
and constraints.
Executed diverse business strategies that correspond with the changing markets and
customer needs.
Performed products knowledge seminars to retail accounts nation wide, training
management and sales staff on trends and positioning product more effectively to increase
sales.
Established direct communication with Armani Corp export office to ensure customer
deliveries and maintain stats on daily production schedules where met for in stock
merchandise.

Achievements
Increased profits by 6% by devising and re-developing exclusive customer promotions and
incentives.
Spearheaded and developed online digital stock inventory program that reduced inventory
and logistics costs by -14%.

Education

Seneca College, Toronto

Acquired Bachelors Diploma - Arts & Science

Additional Education

Psychology of Successes, Brian Tracey

Crestcom Sales Academy
Win, Win Negotiating, James Henning

Recent Publication Articles

Retail Insider http://www.retail-insider.com/retail-insider/2015/7/strellson-mink-mile

Professional Organizations

Fashion North Trade Show

Executive Advisory Board Member

North York General Hospital

Heart of Fashion Active Committee Executive Member