Professional Documents
Culture Documents
ON
ONILINE HEALTH SERVICES AT HAMRODOCTOR
By:
Rohan Byanjankar
Nisha Thapa Magar
Submitted to:
Sushil Upreti
Department of IT
Sainik Awasiya Mahavidyalaya
I
ACKNOWLEDGEMENT
We would like to express our sincere gratitude to Sainik Awashiya Mahavidyalaya,
Sallaghari, Bhaktapur, for providing the golden opportunity to prepare a project work on
A report on the Online Health Services at HamroDoctor. Our horizon of knowledge has
expanded and has made us aware about the contemporary situation of online health services
in Nepal that has been contributing to raise awareness on public health.
We are extremely thankful to Mr. Sushil Upreti, for his immeasurable contribution in
choosing the appropriate area for conducting our research. Moreover, we express our
sincere thanks to Mr. Ram Singh Budal, the BBA program co-ordinator for supporting us
with the recommendation letter for the visit without which we would not have been able to
prepare this project work being in bound of complete formality. In addition, we would
express our sincere gratitude to Mr. Ashok Raj Pandey and Mr. Uddhav Raj Bhetuwal for
their valuable time and enriched information. Like-wise, we would like to thank for the
recommendations of our friends in preparation of Google form which was also very
helpful.
As learning isnt just acquiring knowledge from books only but implementing it real life
situation. We, therefore, feel that this is the platform where we get the opportunity to
exhibit our skills, creativity etc. Such work will certainly lay the foundation stone for us to
enhance the degree of our potentiality.
We would highly acknowledge any suggestions and comments from the readers that will
assist in further improvement of this project work.
18 August 2016
II
DECLARATION
We, the project team (Rohan Byanjankar and Nisha Thapa Magar) declare that the work
presented in the form of report entitled ONLINE HEALTH SERVICES AT
HAMRODOCTOR submitted to department of IT, Sainik Awashiya Mahavidyalaya, is
our original work done in the form of partial fulfillment of the requirement of BBA
program E-commerce course of Sixth semester under the supervision of Sushil Upreti,
Sainik Awashiya Mahavidyalaya.
Date:
Project team
III
RECOMMENDATION
This is to certify that the report submitted by Rohan Byanjankar and Nisha Thapa Magar
entitled ONLINE HEALTH SERVICES AT HAMRODOCTOR has been prepared and
submitted in the prescribed format of department of IT, Sainik Awashiya Mahavidyalaya.
This report is forwarded for evaluation.
(Sushil Upreti)
Department of IT
IV
EVALUATION SHEET
We have concluded the viva-voce examination of the report prepared and presented by
Rohan Byanjankar and Nisha Thapa Magar entitled ONLINE HEALTH SERVICES AT
HAMRODOCTOR and found the report to be the original work and according to the
prescribed format. We recommend the report to be accepted as partial fulfilment of the
requirements for E-commerce subject of BBA program.
(Sushil Upreti) ( )
V
ABSTRACT
The project work provides the short information regarding online health services at
HamroDoctor. The project work in an introductory phase encompasses background of
study, introduction of group members, concept of online health facilities, methodology of
study, and limitation of study. The project work discusses the short description of
HamroDoctor, which includes background information, establishment, founders,
objectives and realm of HamroDoctor. The major portion of the report is concentrated on
online health services at HamroDoctor, which encompasses e-commerce, e-commerce
business model, marketing, customer trust and ethical issues at HamroDoctor. The
objectives of study has also been presented in five points. One of the backbones of this
research lies on facts and figures. The facts and figures presented on this report is based on
online survey via Google Form and specific company related facts and figures have been
based on interview with one of the founding members of HamroDoctor. The working
mechanism of HamroDoctor, Porters five forces model describing HamroDoctor, and
SWOT analysis have been depicted on finding section. The conclusion and
recommendation have been presented by focusing on the objectives of study and objectives
of HamroDoctor.
VI
LIST OF TABLES
Table 1: Team Members of HamroDoctor ......................................................................... 6
Table 2: Growing Visitors and their trust at HamroDoctor ............................................. 25
Table 3: Online Survey: How often do you use internet (daily)? .................................... 26
Table 4: Online Survey: How do you access to internet? ................................................ 27
Table 5: Online Survey: How often do you take medical services online? ..................... 28
Table 6: Online Survey: Do you find health related information in the internet useful? 29
Table 7: Online Survey: Are you interested in health related news? ............................... 30
Table 8: Online Survey: Do you believe in information by health websites? ................. 31
Table 9: Online Survey: How often do you view Facebook pages related to health? ..... 32
Table 10: Online Survey: Have you subscribed any health portals or health websites? . 32
Table 11: Online Survey: What technique do you use to remember your medicine time?
................................................................................................................................... 33
Table 12: Online Survey: Do you think online health mobile application helpful? ........ 34
Table 13: Online Survey: What services do you expect from mobile health application?
................................................................................................................................... 35
Table 14: Online Survey: Which one do you prefer mobile app or website or both or none?
................................................................................................................................... 36
Table 15: Online Survey: Age of Respondents. ............................................................... 37
Table 16: Online Survey: Respondent's Gender .............................................................. 38
Table 17: Online Survey: Education of Respondent ........................................................ 39
Table 18: General Information about HamroDoctor........................................................ 40
Table 19: Number of Doctors, Hospitals, and Ambulance associated with HamroDoctor
................................................................................................................................... 40
Table 20: Number of People Involved in Technical Support .......................................... 41
Table 21: Total Cost of Developing App and Website .................................................... 41
Table 22: Number of Unique Visitors per day................................................................. 42
Table 23: Number of online enquiry and appointment per month ................................... 42
VII
LIST OF FIGURES
Figure 2: Online Enquiry at HamroDoctor 8
Figure 3: Free Online Hospital Appointment at HamroDoctor 9
Figure 4: How information about hospital presented in HamroDoctor? 10
Figure 5: How information about disease presented in HamroDoctor? 11
Figure 6: Medicine Tracking System in HamroDoctor 12
Figure 7: How frequently the news is updated in HamroDoctor? 13
Figure 8: How easy is HamroDoctor to use? 14
Figure 9: Contents of HamroDoctor 14
Figure 10: Easy Navigation at HamroDoctor 15
Figure 11: Android Mobile Application of HamroDoctor 16
Figure 12: Facebook Page of HamroDoctor 17
Figure 13: News Update at HamroDoctor 18
Figure 14: Online Subscription at HamroDoctor 20
Figure 15: Advertisement on website of HamroDoctor 21
Figure 16: Publicity of HamroDoctor by Karobar Business Newspaper 24
Figure 17: Online Survey: How often do you use internet (daily)? 27
Figure 18: Online Survey: How do you access to internet? 27
Figure 19: Online Survey: How often do you take medical services online? 28
Figure 20: Online Survey: Have you ever searched remedies of health problems in
internet? 29
Figure 21: Online Survey: Do you find health related information in the internet useful?
30
Figure 22: Online Survey: Are you interested in health related news? 30
Figure 23: Online Survey: Do you believe in information by health websites? 31
Figure 24: Online Survey: How often do you view Facebook pages related to health? 32
Figure 25: Online Survey: Have you subscribed any health portals or health websites? 32
Figure 26: Online Survey: What technique do you use to remember your medicine time?
33
Figure 27: Online Survey: Have you ever used any health related websites? 33
Figure 28: Online Survey: Have you ever used any health related mobile app? 34
VIII
Figure 29: Online Survey: Do you think online health mobile application helpful? 35
Figure 30: Online Survey: What services do you expect from mobile health application?
36
Figure 31: Online Survey: Which one do you prefer mobile app or website or both or
none? 36
Figure 32: Online Survey: Age of Respondents. 38
Figure 33: Online Survey: Respondent's Gender 38
Figure 34: Online Survey: Education of Respondent 39
Figure 35: Company Structure of HamroDoctor 42
Figure 36: The working mechanism of HamroDoctor 45
Figure 37: Porter's Five Forces Model 46
IX
TABLE OF CONTENT
ACKNOWLEDGEMENT ............................................................................................... II
DECLARATION............................................................................................................. III
RECOMMENDATION .................................................................................................. IV
ABSTRACT ..................................................................................................................... VI
X
3.1.4. Information about doctors 10
3.1.6. Ambulance 11
3.2.1.1. Usability 13
3.2.1.8. Richness 19
3.2.1.9. Interactivity 19
XI
3.4.2. Offline Marketing 23
3.4.2.1. Publicity 23
XII
6.2.5. Threat of Substitutes 48
7.1. Conclusion 51
7.2. Recommendations 52
BIBLIOGRAPHY ............................................................................................................ A
XIII
CHAPTER 1: INTRODUCTION
1.1. Background of the study
Hamrodoctor.com is the first health news portal in Nepal that commenced its services with
both a website and a mobile application. With the rising health consciousness and
awareness among people, Hamrodoctor.com has emerged addressing the public
consciousness on health through online portals with an objective to enhance the health
conditions of people dispersed in different geographical location of the country. It has been
acquiring the rapt attention of people by maintaining a distinct style of presenting issues
and thus making it a first choice for people interested in health news.
i. Rohan Byanjankar
ii. Nisha Thapa Magar
Online health facilities refers to the health and the medical services offered through online
that encompasses the health related news and articles, online appointments and inquiry on
health related problems, health advices and recommendations via electronic medium,
database on doctors, hospitals, clinics, ambulance and blood donors profile among other
information on health institutes across the country. In the contemporary business world,
1
online services are also experiencing spectacular growth especially in the realm of health.
With the swift development in technology, the application and demand of digital product
and services are increasingly growing. So, online health services are being preferred that
are facilitating people to address their health issues and reap multiple benefits by adopting
it.
Our report is based on research. So, we have made rigorous and stringent efforts to collect
data from various sources so that our report will be more resourceful encompassing a wide
range of information, facts and figures. The information have been collected from both
primary and secondary sources. Direct interview and Questionnaire represent the primary
source of our data collection. Lots of data and information have been accumulated by face
to face interview with Mr. Ashok Raj Pandey with the help of questionnaire both structured
and unstructured. Similarly, primary data have also been collected with the help of online
Google form which also make significant contribution to our study. Data from the primary
source was not adequate to prepare entire report, so we also collected information by
visiting the website hamrodoctor.com which was, indeed, full of informative resources.
The website is imbued with lots of information regarding its services being offered to local
people which is vital for our study. Thus, information from both primary and secondary
sources have been accumulated to preserve the veracity of research report.
They are:
a. The study has been prepared under the constraint of the limited time. Thus, detail
analytical study could not be conducted.
b. Online health facilities is an emerging concept in Nepalese context so, information
couldnt be collected from multiple sources due to lack of awareness.
2
c. Some of the respondents were reluctant to provide their answers and information
due to lesser understanding and knowledge on online health portals.
d. The data and information have been collected from limited sources due to less
applicability in Nepal, so, depth analysis isnt possible.
3
CHAPTER 2: HAMRODOCTOR: A SHORT
INTRODUCTION
2.1. Background of HamroDoctor
HamroDoctor is the first health news portal in Nepal that commenced its services with both
a website and a mobile application. HamroDoctor aim to produce in-depth health related
news and articles while also earnestly developing database on doctors, hospitals, clinics,
ambulance and blood donors profile among other information on health institutes across
the country. Initiated by health journalists and news enthusiasts, HamroDoctor maintains a
distinct style of presenting issues and thus making it a first choice for people interested in
health news.
The web portal has aimed at providing unabridged information regarding basic health of
people. There are about four thousand doctors, about hundred and fifty hospitals and the
clinics, associated with this online health portal, hundred and sixty four ambulances, and
fourteen hundred and seventy four blood donors are currently associated with
HamroDoctor. HamroDoctor facilitates the visitors with frequently updated news and
basically broadcasts the national and international health related news along with alert
messages for blazing health news. Also, the health website publishes the articles by some
of the reputed doctors so that the general people be get more information regarding health
problems, hygiene and other health circumstances. For instance: One of the articles at
HamroDoctor: 8 facts about Sinus (Pinas bare aath tathya) by Dr. Lalkishore Yadhav,
ENT specialist was published on 15th August 2016 (Monday), which provides invaluable
information to all the viewers regarding sinus disease.
HamroDoctor is one of the pioneering online health website, also mobile application, in
Nepal that aims to kindle health awareness among all the Nepalese people. The online
health website is still young and was launched on 6th Chaitra 2072 (19th March 2016).
HamroDoctor is still in the developmental phase, so many changes are being made for the
convenience of visitors. Despite being new in the Nepalese market, HamroDoctor has
4
gained significant attention of customers, hospitals, and doctors, which is the positive
signal for its success.
1. Pre-Startup phase
Pre-Startup phase includes the preliminary activities before establishment. The
website called for rigorous research on hospitals, clinics, doctors, medicines and
ambulances for more than one year. According to the chief editor of HamroDoctor,
Mr. Uddhav Raj Bhetuwal, It was difficult for us to make communication with
hospitals as they were not familiar with online health services, but eventually we
convinced them and obtained necessary information regarding doctors, diseases
and so on.
2. Startup Phase
Startup phase includes launching of website and mobile application on web. The
website and mobile application were launch on 6th Chaitra, 2072. Thus, the website
and mobile application has been successfully providing information and some
services since last six months. Currently, the daily unique visitors on website
reaches to six to seven thousand and daily unique visitors on mobile application
reaches to about twelve thousand.
HamroDoctor is one of the innovative project that has been launched to provide online
health services to Nepalese people. The concept of HamroDoctor is not based on creation
of single person; it is the result of innovative ideology of a numbers of people. The
founding members of HamroDoctor are as follows:
5
Team members of HamroDoctor are as follows:
6
2.4. Objectives of HamroDoctor
HamroDoctor is the first health portal of Nepal that has aimed at making health services
accessible to every individual. The unabridged database of doctors, hospitals, ambulance
and so on have made HamroDoctor one of the reputed brands for doctors, patients,
hospitals, and government.
HamroDoctor is a health portal that has been established to provide health information to
Nepalese people at large. The realm of HamroDoctor is expanded over a large area that
covers almost all health sectors. The web portal predominantly provides national and
international health news and provides notification in mobile application in every minute.
It primarily works as the information provider and health awareness creator; also provides
cautious signals addressing widely spreading diseases such as scrab typhus. Moreover,
HamroDoctor provides information about Hospitals, Doctors, Diseases, Blood Donors,
Medicines, Ambulances, funeral vehicles and many other health services. The ambulance
and blood donors have been categorized on the basis of districts. Further, blood donors
have been categorized on the basis of blood group.
7
CHAPTER 3: HAMRODOCTOR: ONLINE HEALTH
FACILITIES
3.1. Online Health Services at HamroDoctor
HamroDoctor offers online medical enquiry facility without any cost. This is the free
service provided by HamroDoctor and is recently added feature. The medical enquiry can
be done through both website and mobile application. The enquiries are replied with few
minutes to half an hour depending upon the availability of doctors.
HamroDoctor allows online doctor appointment through both website and mobile
application. The online doctor appointment is new concept in Nepal and is the newly added
feature in this website. The online appointment is first saved in server of HamroDoctor and
is transferred to the web server of hospital. Currently, the monthly online appointment is
about sixty to seventy per month. However, the online appointment facility is free.
8
Figure 2: Free Online Hospital Appointment at HamroDoctor
9
Figure 3: How information about hospital presented in HamroDoctor?
There is an unabridged database of doctors with more than four thousands doctors currently
registered in HamroDoctor. The information of doctor is clearly given in the website and
application along with their specialization, and the name of hospital they are engaged in.
(http://www.HamroDoctor/doctors)
Diseases are common in the world, which makes people ill. Many people lose their life due
to lack of information regarding diseases, its symptoms, remedial measures or proper
medicine. HamroDoctor has made database of a list of diseases along with their symptoms,
causes, diagnosis, prevention, risk factor, complications, remedial measures and proper
medicine. Viewers can get these information on both website and mobile application.
(http://HamroDoctor/diseases)
10
Figure 4: How information about disease presented in HamroDoctor?
3.1.6. Ambulance
Ambulance is one of the major requirement of every society. Many people are unaware of
ambulance contact number and many of the patients lose their life only because of
unavailability of timely ambulance services. HamroDoctor has eradicated this problem by
providing ambulance contact number along with a special feature to search ambulance
according to district. (http://www.HamroDoctor/ambulances)
There are thousands of medical companies across the world. Many of Nepalese hospitals
and doctors prefer medicine manufactured by foreign Pharmaceuticals not due to superior
quality but to get extra commission. So, many Nepalese are beguiled by hospitals and
11
doctors. HamroDoctor has made database of list of medicines along with the name of
Pharmaceuticals all across Nepal. Currently, there are twenty nine out of fifty
Pharmaceuticals in association HamroDoctor. (http://HamroDoctor/medicines)
Medicine tracking is the new concept in Nepal and is newly introduced in HamroDoctor.
The medicine tracking system is only available in mobile application. Medicine tracking is
actually the medicine reminder that allows user to enter the name of medicine, name of
doctor who prescribed that medicine, medicine time (provision of multiple alarm in a day
according to time table of medicine), and Additional information (such as with water or
before meal or after meal or how much to consume)
HamroDoctor is actually the online health portal that provides updated news to all the
viewers very frequently. The national and international health news are collected from
different journalists, newspapers, international news portals, and communicated by making
proper processing of the stored data.
12
Figure 6: How frequently the news is updated in HamroDoctor?
HamroDoctor is currently a health news portal that is directed to provide real time
information regarding health issues, newly discovered diseases in the world and in Nepal,
and provide overall information regarding hospital, clinics, and other health references. E-
commerce at HamroDoctor is on the go. Although e-commerce is not still initiated at
HamroDoctor, its going to be in the realm of electronic commerce in very near future. All
the developmental strategy, database management, and services rendered are just
appropriate for initiating online health services.
3.2.1.1. Usability
HamroDoctor has made the website comfortable to the visitors. The visitors can easily go
to their interested fields or required information such as news, hospitals, doctors, medicine
and HD channel. Even a novice can get through the web portal without any difficulty. The
contents have been divided on the basis of field of interest such as sexual health, must see
news, latest news celebrity fitness, doctors diary, articles and patra patrika, which have
made this website easy to use for every individual.
13
Figure 7: How easy is HamroDoctor to use?
14
3.2.1.3. User Friendly Navigation
Navigation is the most essential feature of any website. As HamroDoctor is going in for e-
commerce in near future, user friendly navigation is the utmost requirement. There are
large number of hospitals, clinics, blood donors and ambulance in the database of
HamroDoctor and without proper navigation and search, the visitor get lost and this
problem has been clearly managed in the website by imbuing search widget in each pages.
15
3.2.1.4. Accessible via mobile devices
HamroDoctor is accessible through mobile devices. The mobile application is used more
than the website. Both the website and mobile application were launched on the same date.
Moreover the website itself can be easily viewed through mobile devices, that is, the
website is mobile compatible. The mobile application is currently available for android
devices and will be available for iOS devices from 1st Bhadra 2073.
16
3.2.1.5. Social media Integration
HamroDoctor has an active participation in social media platform such as Facebook,
twitter, and also has separate video channel in YouTube. Under customer care, it has also
added some of the links of social media such as Facebook, Google+ and twitter.
17
3.2.1.6. Updated News
One of the major features of HamroDoctor is frequently updating of news. They broadcast
and send mobile notification for updated news within two minutes. The news broadcasted
by the web portal is related to health, however, it broadcasts in a significant speed, accuracy
and persistency.
18
3.2.1.7. Information Density
HamroDoctor is full of information regarding doctors, hospitals, diseases, and many other
health related information. Information density refers to quality and quantity of information
that is available in the website and that information is accessible by visitors. HamroDoctor
collects information from newspapers, self-hired journalists and so on, stores data in
database, processes the data and communicate the information.
3.2.1.8. Richness
Richness refers to the degree of usefulness of information provided by any website. Having
more content is not sufficient, the content must be useful, updated, and ubiquitous. The
richness of the content depends upon its relevance with the daily life of people. The
information by HamroDoctor is rich in the sense that the information are very useful and
creates awareness in viewers. Such as: Prime Minister, Puspa Kamal Dahal, directs to stop
doctor with fake certificate from medical practice was broadcasted on 15th August 2016,
which creates awareness in general public regarding fake medical certificates.
3.2.1.9. Interactivity
HamroDoctor is very interactive. Visitors can make online enquiry regarding the problems
they are facing. Also, visitors can make online appointment in different hospitals through
this application and website. But, to use services of online enquiry and online appointment,
visitors must compulsorily log in using their Google Account or Facebook Account. The
reply for the enquiry is provided within few minutes to hours depending upon the
availability of doctors. The services of online enquiry and online appointment is free.
19
Figure 13: Online Subscription at HamroDoctor
Business model refers to the set of planned activities designed to result in a profit in a
marketplace. E-commerce business model is the business model that aims use and leverage
the unique qualities of the internet, the web and the mobile platform.
Value proposition defines how the companys products or services fulfill the need of
customers. To better analyze the value proposition, the company must understand why
customer will choose to do business with the firm. Similarly, HamroDoctor is also making
minute analysis of requirement of Nepalese people and correlating it with health services.
Currently, it is developing customer base and trust, and attracting as many visitors as it can.
Currently it is in process of creating its separate brand name and trying to fulfill the need
of customers. At present, it is providing free services to customers such as free online health
related enquiry (reference to Figure 2), and free online appointment (reference to Figure 3)
The company that follows advertising revenue model offers content, services and/or
product also provides a forum from advertisement and receives fees from advertisers.
HamroDoctor has no other significant revenue sources. The primary source of revenue of
this website is advertisement. The revenue from advertisement amount to about one lakh
20
fifty thousand to two lakhs per month on average. However, the advertisement on this
website is basically related to health, medicine, aayurvedic medicine and so on.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use
the Web and email to drive direct sales via electronic commerce, in addition to sales leads
from Web sites or emails. (Retrieved from
www.webopedia.com/TERM/I/internet_marketing.html).
Thus, online marketing is the newly emerged concept in the domain of marketing. The
concept of online marketing has emerged with the development of cloud computing and
increasingly growing use of online portals such as Google and social media sites such as
Facebook have instigated in flourishing the online marketing.
21
3.4.1.1. Social Media Marketing
Social media marketing refers to the process of gaining traffic or attention through social
media sites. Social media itself is a catch-all term for sites that may provide radically
different social actions. For instance, Twitter is a social site designed to let people share
short messages or updates with others. (Retrieved from
www.searchengineland.com/guide/what-is-social-media-marketing)
Thus, social media marketing can be defined as the process of conducting marketing
activities through social media sites such as Facebook, Twitter and Pinterest in order to
gain more traffic and to increase conversion rate.
Facebook is the social media powerhouse. Facebook plays as the community provider and
many businesses have initiated their business by establishing their business page or fan
page. There are more than one billion active users in Facebook which makes it, the social
media powerhouse. The conversion rate of Facebook is 1.85 percent, which is the highest
of all social networking site. HamroDoctor has also established its own business page in
the Facebook. The HamroDoctor Facebook page has about sixth thousand likes as per
August 17, 2016. Visitor can directly go to website of HamroDoctor from the Facebook
page itself. The news updates are also broadcasted in its Facebook page.
(https://www.facebook.com/HamroDoctorService/)
Twitter is one of the famous social media site. Twitter plays as the community provider
and it acts as the SMS of internet. Every business has their presence on twitter. Twitter has
the conversion rate of twitter is 0.77 percent. HamroDoctor has its presence in Twitter and
has three hundred and twenty seven followers and has about two thousand and eight
hundred tweets as of August 17, 2016. (https://twitter.com/hamrodoctor?lang=en)
YouTube is the video sharing site, which was owned by Google in 2006 with $1.65 billion.
YouTube channel is the medium to make viewers aware of the brand, person, idea or
22
anything about the creation. HamroDoctor has also created separate channel in YouTube
which streams only health related news and videos.
(https://www.youtube.com/channel/UCLZb_j-j_ohPBmlzbbmbsmg)
HamroDoctor has also used email marketing technique and visitors are allowed to
subscribe to HamroDoctors newsletter to get regular news updates. Thus, email marketing
at HamroDoctor is on the go.
Offline marketing is the traditional marketing technique that uses TV, radio, newspaper
and so on as the means of communication. It does not use online medium for marketing.
The offline marketing includes advertisement in radio, TV, hoarding board and newspaper,
public relation (publicity) and so on.
HamroDoctor has not advertised it brand and product or services in any newspaper or
magazines or journals. Thus, there is no advertisement till date. However, it has gain wide
publicity among the media, which has created a good public relation among the media and
public.
3.4.2.1. Publicity
Publicity means the notice or attention given to someone or something by the media.
HamroDoctor has been publicized by media since its commencement. On the first day of
commencement, Karobar, the leading daily business newspaper, published about
HamroDoctor App and claimed it as the hit app of 2016. Google Store has also placed
HamroDoctor App as the top free app, and top trending app.
23
Figure 15: Publicity of HamroDoctor by Karobar Business Newspaper
Customer trust refers to the degree to which customers believe in the information or
services or products provided by the company. Customer trust is the base for value
proposition. Customer loyalty is the outcome of customers trust towards the brand.
In case of websites or mobile application, traffic rate refers the amount of data sent and
received by visitor to a website. The traffic rate is determined by the number of unique
visitor per day or per month. The more number of visitors, the more traffic rates.
HamroDoctor has an estimated unique visitor ranging to six to seven thousand a day in
website and twelve thousand unique visitor per day in mobile application. Thus, the traffic
rate of HamroDoctor is increasing in an increasing rate.
24
Table 2: Growing Visitors and their trust at HamroDoctor
25
CHAPTER 4: OBJECTIVES OF STUDY
Some of the major objectives of study are listed below:
1. To create awareness among people on how health services can be taken and enhanced
through online health facilities.
2. To convey the message to the people at the national level regarding the benefits of
online health services,
3. To analyze strength, weakness, opportunity and threat of online health firms in
Nepalese market.
4. To extract out information regarding current status of online health services
5. To trace out customer credibility towards online health services in Nepal.
The questionnaire asked in the online form along with their summarized result have been
presented below in table and chart respectively.
26
Figure 16: Online Survey: How often do you use internet (daily)?
27
\
Table 5: Online Survey: How often do you take medical services online?
Figure 18: Online Survey: How often do you take medical services online?
28
4. Have you ever searched remedies of health problems in internet?
Figure 19: Online Survey: Have you ever searched remedies of health problems in
internet?
Table 6: Online Survey: Do you find health related information in the internet
useful?
29
Not interested 1 2.2%
Other 0 0%
Figure 20: Online Survey: Do you find health related information in the internet
useful?
Figure 21: Online Survey: Are you interested in health related news?
30
7. Do you believe in information by health websites?
31
Table 9: Online Survey: How often do you view Facebook pages related to health?
Figure 23: Online Survey: How often do you view Facebook pages related to
health?
Table 10: Online Survey: Have you subscribed any health portals or health
websites?
32
10. What technique do you use to remember your medicine time?
Table 11: Online Survey: What technique do you use to remember your medicine
time?
Figure 25: Online Survey: What technique do you use to remember your medicine
time?
Figure 26: Online Survey: Have you ever used any health related websites?
33
12. What is the name of health website you have used? (if any)
a. Health Digest
b. Mind-body-green
c. Dentistry online
13. Have you ever used any health related mobile app?
Figure 27: Online Survey: Have you ever used any health related mobile app?
14. What is the name of health related mobile app you have used? (if any)
a. Your MD b. Medscape c. Learn Dentistry d. Prognosis
15. Do you think online health mobile application helpful?
Table 12: Online Survey: Do you think online health mobile application helpful?
34
Choice Respondents Response Percentage
Yes 26 56.5%
No 2 4.3%
No idea 18 39.1%
Figure 28: Online Survey: Do you think online health mobile application helpful?
Table 13: Online Survey: What services do you expect from mobile health
application?
35
Figure 29: Online Survey: What services do you expect from mobile health
application?
Table 14: Online Survey: Which one do you prefer mobile app or website or both
or none?
Figure 30: Online Survey: Which one do you prefer mobile app or website or both
or none?
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18. Your Age
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Figure 31: Online Survey: Age of Respondents.
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20. Your Education
The facts and figure that has been presented below is based on the interview with one of
the staffs of HamroDoctor. The facts and figures presented below are completely based on
the information provided by the interviewee.
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5.2.1. General Information about HamroDoctor
Table 19: Number of Doctors, Hospitals, and Ambulance associated with HamroDoctor
Associates Number
Doctors 3972
Hospitals 150
Clinics 158
Ambulances 164
Blood Donors 1477
Pharmaceutics 29
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5.2.3. Design of Website
This section deals with: How the website has been designed? How many website designer
have contributed their effort? What is the tentative investment on designing the website?
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5.2.4. Company Structure
HamroDoctor is the online web-portal that has been established by joint effort of two
companies: Utkrista Media Pvt. Ltd. and Mantra Ideas Pvt. Ltd.
Platform Number
Website 6000 7000
Mobile Application 12000 per day
App Downloads (Google Play) 10000
Services Users/Month
Enquiry 150 200
Appointment 60 70
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5.2.7. Database of Medicine
Medicine Items
Generic Medicine 1558
Brand Medicines 2445
Note: Generic medicine refers to general term used to describe the nature of medicine.
Brand Medicine refers to the specific medicine that we consume. Such as: Paracetamol is
a generic medicine, whereas Floxon is Brand Medicine.
The HamroDoctor is the web portal and is going in for e-commerce very soon. Currently,
it is providing all its services free of cost. The services of online medical enquiry, and
online appointment to hospital are currently free of cost. The major revenue source is
advertisement. Currently, the organization is in break-even point.
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Total Variable Expenses Rs. 190000
*Note: The revenue from advertisement per month ranges from one lakh fifty thousand to
two lakhs (150000 to 200000), so average advertisement revenue has been taken.
Since, variable cost or expenses has been covered i.e. Revenue greater than Variable
Expenses, so the organization can easily sustain as fixed cost can be covered in long run.
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CHAPTER 6: FINDINGS
6.1. Working Mechanism of HamroDoctor
HamroDoctor acts as the information provider and provides online services related to
health such as online enquiry and online appointment. The database of HamroDoctor acts
as the information powerhouse for any search done by visitor on HamroDoctor.
HamroDoctor is linked with hospital server, and doctors through email address. The blood
donors and ambulance are connected to HamroDoctor through contact number, and email
address. Customers can directly make a call to ambulance or blood donor from
HamroDoctor mobile app. HamroDoctor provides unabridged information about the
hospital and customers can get all the information about the hospital stored in database of
HamroDoctor. Mobile app of HamroDoctor is more easy to use than the website.
Hospital
HamroDoctor
Doctor Customers
(Website or
Mobile App)
Blood Donor
HamroDoctor acts as the mediator and the information provider. It transmits customer
health enquiry to doctor and replies back to customer. Similarly, it transmits online
appointment to hospital and replies back to customer.
Competitive forces model has been developed by Michael E. Porter who is currently the
professor of Economics at Harvard University, US. Alongside competitive forces model,
he developed Porters diamond model of International Trade which is equally famous.
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6.2.1. Threat of new entrant
Threat of new entrants refers to the situation of being more competitive in future. It is the
act of generating new competitors in the future. HamroDoctor has brought about relatively
new concept of providing health services to its customers. Presently, there is no
competition at the national level as it is new concept in Nepal, however, in future there is
a threat of new entrant.
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companies requires less capital expenditure as it can operate in small space with
few number of staffs.
The existing firms are the current competitors. They have rigorous competition and in
monopolistic competition, the firm compete through price called price wars and in
oligopolistic competition, they compete through promotion, quality but not with price.
HamroDoctor has come up with completely new concept, so currently there is no
competition in the market, which is its one of the greatest strength. Its database contains
thousands of information regarding doctors, hospitals and other health related information
which is valuable to government too. HamroDoctor is enjoying the position of The First
Mover.
The industry is attractive when bargaining power of supplier is less. The more bargaining
power of suppliers, the less will be the profit and less the attractiveness of firm/industry.
HamroDoctor is enjoying the position of first mover, so there is no competition in the
market yet. Thus, it has full control over suppliers as it is single firm in the market that
renders such services.
a. Supplier Concentration
Supplier Concentration refers to the situation where there is one supplier for large
number of buyers or procuring organization. But the case is reverse, HamroDoctor is
standing alone till date and many other suppliers such as hospitals, doctors etc. are more
in number.
b. Availability of alternatives
HamroDoctor is the disruptive concept. HamroDoctor is actually an innovative startup
that few people only had thought about. Thus, there is no availability of substitutes.
Hence, the bargaining power of supplier is less.
c. Threat of forward integration
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Threat of forward integration occurs when supplier of the firm, HamroDoctor, starts to
produce goods or render services that is being providing by the firm, HamroDoctor.
There is high threat of forward integration hospitals can also provide the service of
online enquiry and online appointment which is being provided by HamroDoctor.
The industry is attractive when bargaining power of buyer is less. The more bargaining
power of buyer, the less will be the profit and less the attractiveness of firm/industry.
HamroDoctor is enjoying the position of first mover, so there is no significant competition
in the market yet. Thus, it is just playing the role of firm with monopoly power, however,
the concept adopted by HamroDoctor is very new from Nepalese market, so it has not been
able to grab monopoly.
a. Buyer Concentration
Buyer concentration refers to the situation when there is one buyer for large number of
seller. In case of HamroDoctor, there are large number of customer and single service
provider in the market in current scenario. Hence, it could gain significant market share
in short period of time.
b. Switching cost
There is intense threat of substitutes in the growing market. Sometimes, the new firms
might crate similar product or render similar services that creates threat to existing
company or firm. There is also extreme threat of substitutes to HamroDoctor as it renders
some basic services such as online enquiry and online appointment, which can also be
provided by Hospital itself.
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6.3. SWOT Analysis of HamroDoctor
SWOT analysis refers to the intensive environmental scanning that extracts out strengths,
weaknesses, opportunities and threats of an organization. HamroDoctor is a firm with a
very innovative concept of providing online health services. The environmental scanning
of HamroDoctor has been done with veracity. Thus, the strengths, weaknesses,
opportunities and threats of HamroDoctor have been presented below.
Weakness refers to the internal disadvantageous quality or attribute of a firm that poses
competitive disadvantage to a firm. There are some of the weaknesses of HamroDoctor
that has been enlisted as follows:
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6.3.3. Opportunities of HamroDoctor
Opportunities refer to future prospects of growth or it is the situation where a firm can
offers its goods or services to the market at higher price than its cost of production.
a. The growing consciousness of people towards health and awareness towards the
digital services,
b. Increasing preference of people towards hamrodoctor.com due to the range of the
services offered by it,
c. Growing use of online services due to hectic lifestyle of people,
d. Peoples access to internet and use of high end digital devices,
e. Expansion of digital knowledge and its benefits,
f. Increasingly growing number of website visitors and applications,
g. Preference of people towards the digital services with the technological
advancement
Challenges refer to future obstacles that pose threat to the growth and existence of firm.
They are the factors that have negative impact on the growth and existence of the firm.
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CHAPTER 7: CONCLUSION AND RECOMMENDATIONS
7.1. Conclusion
The knowledge and experience we acquired through this research has really edified us. The
visit to the office of Hamrodoctor.com was to get hold of information regarding the
practices of online health facilities being implemented in our country. We got plenty of
information about the range of services offered by the online health portal,
hamrodoctor.com. More specially, it helped us to develop a conceptual framework making
us aware about the effective use of internet in getting health services. The lack of
infrastructural development and geographical remoteness has hindered the nation to
flourish the knowledge and extensive application of online health services in Nepal.
However, many of the people having access to the infrastructure can be more benefited
taking the services being offered by such platforms. Indeed, the efforts made by
hamrodoctor.com is really admirable that has been actively working to enhance health
sector and this single site is imbued with abundant information and services which is
relevant to different groups of people.
There are opportunities everywhere around us; only we need is to train our eyes to see those
opportunities. So, in this age of technology, through online platform we can share our
knowledge and understanding which could reach to thousands of people who are in need
by best utilizing the resources we have. We also found that, the management team in
hamrodoctor.com has been filled with some of the students who are pursuing their
education as well as contributing their skills and knowledge in the related field which
conveys us a message that learning isnt something merely confined to books but has a
wider applicability.
Like a thousand miles begins with a single step the development of emerging online health
services in Nepal could be a milestone for our nation to gear up the pace of health services
for making a healthy people and a healthy nation.
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7.2. Recommendations
After making study of Hamrodoctor.com and its SWOT analysis, some of the
recommendations are as follows:
1. Hamrodoctor.com has the potential to grab many health service seekers, so, it
should use different emerging advertisement paradigms to different group of
people to reach customers even outside the valley.
2. Hamrodoctor.com should introduce the provision of telemedicine in its services to
serve the people of geographically far locations.
3. Hamrodoctor.com can develop some special provisions for remote clinical
services.
4. Hamrodoctor.com should create awareness among the people having some digital
knowledge and access but no idea on the use and benefits of online health services
through different mediums.
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BIBLIOGRAPHY
HamroDoctor. (2016). About Us. Retrieved from HamroDoctor:
http://www.hamrodoctor.com/aboutus
Pandey, A. R. (2016, August 5). A Short Account of HamroDoctor. (R. Byanjankar, & N.
T. Magar, Interviewers)
Traver, L. a. (2012). E-commerce business, seciety and technology. New York: Pearson.