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  • Air Asia TOWS Matrix Analysis

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    najihah radzi
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    1. The document presents a TOWS matrix that analyzes the internal strengths and weaknesses and external opportunities and threats for Air Asia. 2. Some of Air Asia's key strengths included maintaining low operational costs, strong branding, and efficient organizational structure. Weaknesses included limited revenue growth options and availability of planes for new routes. 3. Opportunities for Air Asia included expanding routes and hubs, offering more comfortable services with new planes, and exploiting opportunities from economic recessions. Threats included challenges with large growth and uncertain economic/fuel price conditions. 4. The matrix identifies strategies for Air Asia to leverage strengths and opportunities, like developing new international routes. It also provides approaches to mitigate weaknesses and

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    sample tows matrix air asia case study

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    Tows Matrix Ofair Asia

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    1. The document presents a TOWS matrix that analyzes the internal strengths and weaknesses and external opportunities and threats for Air Asia. 2. Some of Air Asia's key strengths included maintaining low operational costs, strong branding, and efficient organizational structure. Weaknesses included limited revenue growth options and availability of planes for new routes. 3. Opportunities for Air Asia included expanding routes and hubs, offering more comfortable services with new planes, and exploiting opportunities from economic recessions. Threats included challenges with large growth and uncertain economic/fuel price conditions. 4. The matrix identifies strategies for Air Asia to leverage strengths and opportunities, like developing new international routes. It also provides approaches to mitigate weaknesses and

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    3K views1 page

    Air Asia TOWS Matrix Analysis

    Uploaded by

    najihah radzi
    1. The document presents a TOWS matrix that analyzes the internal strengths and weaknesses and external opportunities and threats for Air Asia. 2. Some of Air Asia's key strengths included maintaining low operational costs, strong branding, and efficient organizational structure. Weaknesses included limited revenue growth options and availability of planes for new routes. 3. Opportunities for Air Asia included expanding routes and hubs, offering more comfortable services with new planes, and exploiting opportunities from economic recessions. Threats included challenges with large growth and uncertain economic/fuel price conditions. 4. The matrix identifies strategies for Air Asia to leverage strengths and opportunities, like developing new international routes. It also provides approaches to mitigate weaknesses and

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    INTERNAL INTERNAL

    STRENGTHS WEAKNESSES
    1. Maintaining the low 1. Revenue growth could not be
    operational and maintenance achieved through increasing
    costs fares
    TOWS MATRIX OFAIR 2. Strong branding and marketing 2. Did not have a well-
    ASIA 3. Efficient organizational developed method for adding
    structure and staff policies routes
    4. Expanding revenue by 3. Availability of planes when
    introducing other services new routes are added
    4. Limited luggage allowance

    EXTERNAL SO STRATEGIES WO STRATEGIES


    OPPORTUNITIES
    1. Expanding new routes and 1. Develop more routes to China 1. Aggressive promotional
    hubs (S2,O1,O2) campaign through social
    2. Offering more comfortable 2. Develop route map to Africa media (W1,O1,O2)
    services with 200new units and other European countries 2. Improve R&D in supporting
    Airbus A320neos (S2,O1,O3) international expansion
    3. Considering to establish Air 3. Joint venture for regional (W2,O1,04)
    Asia Africa and currently expansion such as Vietnam 3. Aggressive customer
    listing for subsidiaries in (S2,O1) feedback collected through
    Thai and Indonesia inflight advertising initiative
    4. Exploiting recession by (W1,O1)
    purchasing more aircrafts 4. Expand fleet to increase
    and taking routes dropped passenger flown (W3,02,04)
    by other airlines

    EXTERNAL ST STRATEGIES WT STRATEGIES


    THREATS
    1. Complexity to grow bigger 1. Use fuel hedging instrument to 1. Provide external services such
    2. Uncertain economic outlook reduce currency risk and as charge excesses luggage
    3. Fluctuating fuel prices fluctuate fuel price (O1,T3) allowances (W4, T2)
    4. Cancellation of deal with 2. Allow seat allocation for group 2. ERP IT implementation (S2,
    Batavia Air and early bird. (S4,T1) T2)
    3. Brand positioning strategy
    (S2,T4)
    4. Keeping operating cost low as
    a mind of Air Asia workforce
    and wisely use of IT to make it
    succeed. (S1,S3,T3)

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