2 3

4 5
 Dear Valued Stakeholder,
The environment and waste management industry has
become a global concern which society engages in and
explores new and on-going initiatives. From recycling
to renewable energy sources, countries around the
world are transforming their long-term goals to search
for and recruit innovative projects to sustain their
environmental future.

Four years ago, Beeah started as a waste management

company, with three employees, to simply manage
the waste generated by our city of Sharjah. Today, we
have grown to an integrated environmental and waste
management company with world-class facilities, and
are not only disposing of waste, but are turning it into
valuable resources for re-use in our economy. With a
team of 2,000 devoted employees, each a leader for
environmental change, and assets under management of
over AED 4 million, Beeah has become one of the leading
environmentally responsible companies in the UAE.

Our company continues to work in partnership with

the Sharjah City Municipality to establish ongoing

Letter
programmes and procedures that will ensure Sharjah
remains a shining example of an Emirate that not only
truly cares about its environment, but acts upon its
concern, both locally and regionally.

from the
Adopting its vision to become the best environmental
management company in emerging markets, Beeahs
next stage of expansion includes taking its offerings

Chairman
beyond Sharjah and into other regions that require
the knowledge and expertise available to sustain their
environmental future.

Yours sincerely,

H.E. Salim Al Owais

Chairman of Beeah

6 7
 Our Achievements at a Glance 10

A Discussion with the Chief Executive Officer 12

The Beeah Board Members 16

Our Mandate & Company Philosophy 19

Our Company Profile 20

Our Vision, Mission & Values 22

Our Divisions 26

The Beeah Senior Management 28

Our Organisational Structure 26

The Beeah Organisation 36

Our Operations
TANDEEF - Collection 39

TABLE
Confidential Document Destruction 45
Beeah Waste Management Complex - Al Sajah 46
Material Recovery Facility 47
Tyre Recycling Facility 48

OF
Landfill Management and Engineering 50
Construction and Demolition Waste 51

Our Business Development & Strategy 52

CONTENTS
Our Environmental Advisory 56

Our Initiatives & Activities 58

Our Key Future Projects 68

Our Environmental Journey 74

Our Awards & Recognitions 77

8 9
 102 1,750 220 2009
OVER

SCHOOLS AND
2,000
PEOPLE WORKING PEDESTRIAN
THOUSAND
SQUARE FEET AND
THE YEAR BEEAH
TOOK OVER
85,000
4
AT BEEAH ARE 3-STREAM RECYCLERS
THROUGHOUT THE LANDFILL
STUDENTS COLLECTIVELY LEADING MANAGEMENT
EDUCATED BY ENVIRONMENTAL SHARJAH
IN AL SAJAH
THE BEEAH CHANGE STOREYS HIGH,
SCHOOL OF IS THE SIZE OF

800,000
40
ENVIRONMENT BEEAHS MATERIAL
OVER RECOVERY FACILITY

6,000
3
(MRF)
TONNES IS THE

2.5
ANNUAL CAPACITY
TONNES PROCESSED OF THE MATERIAL LARGE 40-TONNE
DAILY AT THE RECOVERY FACILITY TRUCKS ARE USED
CONSTRUCTION & (MRF) TO TRANSFER
DEMOLITION WASTE WASTE FROM THE
OIL LAGOONS RECYCLING FACILITY IN-CITY TRANSFER

15
AND INDUSTRIAL (CDW) STATION TO THE
MILLION TYRES CAN FACILITIES REDUCING
WASTE WATER BE RECYCLED AT THE BEEAHS CARBON

4,500
EVAPORATION TYRE RECYCLING
PONDS FOOTPRINT
FACILITY ANNUALLY

4 DESK SIDE SINGLE

STREAM RECYCLING
MINUTES IS THE
APPROXIMATE
BEEAH WAS
FOUNDED IN 1 OF THE LARGEST
2007
OVER BINS BLUE BINS PROCESS TIME TO LANDFILLS IN THE
BILLION AED OF IN OFFICES BREAK DOWN WORLD IS OPERATED
ASSETS UNDER THROUGHOUT CONSTRUCTION & IN SHARJAH BY BY BEEAH IN
MANAGEMENT THE UAE DEMOLITION WASTE AN EMIRI DECREE AL SAJAH, SHARJAH

480
TANDEEF
600,000+
TONNES OF NON-HAZARDOUS MUNICIPAL
SOLID WASTE COLLECTED BY TANDEEF TEAM 160 1,200
TONNES OF WASTE
COLLECTION FROM OVER LITTER PICKERS PASSES THROUGH THE
VEHICLES IN INCLUDED IN THE MATERIAL RECOVERY
OPERATION 800,000 RESIDENTS IN SHARJAH TANDEEF TEAM FACILITY (MRF) DAILY

OUR
17,000 8 18,000
90
OVER

67%
MILLION TYRES
STORED SAFELY
AND OVER

4,000
TREES SAVED SINCE
THE LAUNCH OF THE RECYCLED TYRES
OF TOTAL WASTE

ACHIEVEMENTS
CONFIDENTIAL ARE USED TO COVER
DOCUMENT BY WEIGHT, A PUBLIC PARK WITH
DESTRUCTION AND TYRES ARRIVE DAILY STEMS FROM CRUMB RUBBER TILES STREET SWEEPING &
SHREDDING SERVICE AT THE TYRE CONSTRUCTION CLEANING VEHICLES
THROUGH PAPER RECYCLING ACTIVITIES IN OPERATING IN
RECYCLING FACILITY (TRF) SHARJAH SHARJAH
ACTIVELY ENGAGED IN

AT A GLANCE
SOCIAL MEDIA WITH

60% 3RD 5,500

MORE THAN
589+ BEEAHS MRF IS OVER ALREADY ACHIEVED

30%
MORE THAN
THE WORLDS
FOLLOWERS ON
FACEBOOK AND

465+
ESTIMATED SUBSCRIBERS
AMOUNT OF TO BEEAHS DIVERSION RATE
MUNICIPAL LARGEST AND THE QUARTELY OF TOTAL WASTE
SOLID WASTE LARGEST IN THE MY BEEAH FROM LANDFILLS
CAN BE RECYCLED MIDDLE EAST NEWSLETTER ON TWITTER IN SHARJAH

1 1 1ST 322 9.68

BEEAH LAUNCHED THE HOSTING THE ON AVERAGE

ST ALMOST
TONNE OF
ALUMINUM ANNUAL GREEN TONNES OF
REGIONAL RESIDENTIAL IS RECYCLED MIDDLE EAST TONNES OF PLASTIC PAPER AND
RECYCLING BY BEEAH CONFERENCE ARE RECYCLED BY CARDBOARD ARE
PROGRAMME IN SHARJAH AND EXHIBITION BEEAH MONTHLY IN RECYCLED THROUGH
IN 2011 DAILY IN SHARJAH SHARJAH BEEAHS FACILITIES DAILY

10 as of March 2011 11
 Since its inception, Beeah has successfully developed
and built an integrated infrastructure, and implemented
programmes within Sharjah relating directly to waste
management, leading it to become a company of
outstanding environmental, waste management and
city beautification services. These include: collection and
storage, recycling, city beautification, education and
outreach awareness programmes, landfill reengineering
and policy development.
The companys vision led to its many accomplishments
such as the launch of its cleaning arm, Tandeef and
its world-class recycling facilities from the Material
Recovery Facility to the Tyre Recycling Facility to the
Construction and Demolition Waste Recycling Facility
all meeting international standards and best practices,
led by a team of global waste management experts.
At the end of 2010, Khaled Al Huraimel was officially
appointed as the Chief Executive Officer of Beeah, to
oversee the companys direction to meet its short and
long-term goals in leading environmental change.
Q: 2010 was a very exciting year for Beeah. What would
you say were the greatest achievements of the year?
A Discussion
A: 2010 was indeed a very exciting year for us, and
has been marked by several milestones. I would say
2010 was the operational kick-off year of leading the
with the
environmental change.
To begin with, we established the street cleaning and
city beautification arm, Tandeef in January by servicing
chief executive
Sector 7, Al Majaz area the largest and home to about
300,000 of Sharjahs nearly 1 million residents. In the
following months we added Sectors 4 and 5; and by the
end of 2010, we were servicing over 800,000 residents in
officer
10 sectors out of 12, and collecting over 600,000 tonnes
of non-hazardous municipal waste, and converting it to
valuable raw materials, to re-use in our economy.
To complement this service, Beeah started operations
of its Material Recovery Facility (MRF), a specialised
plant that receives, segregates and prepares recyclable
materials; which is located at the Waste Management
Complex in Al Sajah. The MRF occupies a space of
220,000 square feet, is 4 storeys high, has a capacity to
process 500,000 tonnes of waste annually, and is
the largest in the Middle East and the third largest
in the world.
Beeah also began recycling the 8 million tyres at the
Al Sajah Landfill through the Tyre Recycling Facility (TRF),
12
a world-class facility and the first of its kind in the Middle
East, employing an environmentally-friendly cryogenics
process. The facility recycles the tyres into crumb rubber
which can be incorporated with asphalt to create quieter
roads or turned into rubber tiles for use as jogging tracks,
childrens playgrounds and many other applications.
Amongst these, Beeah has had many other achievements
such as the start of the operations of the Construction
and Demolition Waste Recycling Facility and the launch
of its youth education initiative, the Beeah School of
Environment, as well as numerous community awareness
initiatives and events.
Q: Are you helping to educate the community to
reduce their waste?
A: Beeah is committed to the wellbeing of the
environment and improvement of the quality of life
for each and every member of the community,
which includes everyone from residents, students and
working professionals.
Beeah started in 2007 with the introduction of 3-stream
pedestrian recyclers throughout various prime locations
in the city of Sharjah. These 3-stream recyclers consist
of three separate containers for paper and cardboard,
plastic and aluminum, and all other waste. To further
educate our community on environmental sustainability,
we are providing recycling messages on these recyclers
to raise awareness and encourage the public to recycle.
Furthermore, people in Sharjah are now able to adopt
recycling at home, at work, in schools and in the streets
through the introduction of residential totes, blue bins
and gobi bins respectively. In 2011, recycling depots will
also be installed in Co-ops around Sharjah to provide
easy access for residents to dispose of their recyclables.
As educating the public on recycling is vital for a
sustainable environment and in line with our mandate
13
 to prepare educational programmes, we launched
the Beeah School of Environment (BSOE), in support
of the Sharjah Education Zone, and sponsored by
various corporate partners. Reaching 145 schools in
Sharjah and education 100,000 students, the BSOE
is a comprehensive, bilingual (English and Arabic)
educational initiative that consists of a range of
engaging, fun and interactive environmental activities
and lesson plans that are designed to be applied in
classrooms and/or eco-clubs.

Beeah also provides recycling programmes and training

to promote source segregation, ultimately diverting more
waste from the landfill to be recycled. Such trainings
include in-office workshops to encourage government
institutions and organization to green the office and
reduce their carbon footprint. We also aim to implement
residential recycling programmes for residents at
residential towers to segregate their waste and recycle.
This will be the first of its kind in the UAE, which we hope We are currently recycling e-waste using secure and
to roll out by the end of 2011. environmentally conscious solutions in the WMC at
Al Sajah. By continuing to work in collaboration with
As part of our dedication towards the environment, it is business affiliates and partners, within the next 10 years,
Beeahs responsibility to provide our community with we see us become an important contributor to recycling
environmental and waste management solutions to e-waste within the Middle East environment and waste
develop a greener future generation. management industry.

Q: Looking forward, you have set ambitious goals for In line with Beeahs growth strategy to be a global leader
the company, such as increasing the waste diversion rate for creating positive environmental change throughout
from the landfill. What will Beeahs business look like ten the Middle East, the development of the Beeah
years from now? Environmental Research Centre aims to be a focal point
for environmental laboratory services which connects
A: I see Beeah as the leading integrated environmental
people around the world with vital environmental
and waste management solutions provider, helping
information. This will include the monitoring of our
our community and customers at the front end of their
ecosystem, such as the air and water quality, and we aim
process, to reduce their waste, minimize their energy
to create programmes to raise public awareness on the
consumption and provide them with the necessary
importance of their preservation by using this knowledge.
infrastructure to recycle. Not only are we creating
Moreover, we will invest in the state-of-the-art technology
financial benefits from our relationships and these
to convert waste to energy for re-use in our economy,
valuable raw materials, but the beauty of it is that,
and will eventually reduce the amount of landfill space
at the same time, were helping to save the planet!
utilised within our country. Amongst this, Beeah is
We recently signed a long-term working arrangement
exploring other environmental management potentials
with the Sharjah Municipality which will see Beeah
in the coming 10 years.
manage landfill site operations for the next 20 years
throughout the entire Emirate of Sharjah. Alongside
This demonstrates the importance of Beeahs
this agreement, Tandeef is commissioned to provide
contributions towards the green movement today,
services for the City of Sharjah for a period of 15 years
and ensures that the company will continue to build
to ensure a cost-effective and environmentally sound
the necessary infrastructure to meet our stakeholders
solid waste collection and city beautification service to
expectations for tomorrow.
all the residents.

14 15
 H.E. Salim Bin Mohammed Al Owais
Chairman - Beeah

The beeah
board of
Mrs. Randa Kamal
Board Member Chief Executive Officer, JMS

members
Sultan Al Mualla
Vice Chairman Director General, Sharjah City Municipality

Sheikha Dr. Rasha Al Qasimi

Board Member Assistant Director General for Health,
Environment and Quality Affairs, Sharjah Municipality

16 17
 Our Mandate & Company Philosophy
The Emiri Decree Fulfilling our Mandate
Emiri Decree Number (24) for the year 2007. Regarding
the establishment of Beeah states in Article 4 that the
objectives for which the company is established are:
To manage the household wastes (Municipalitys solid
wastes) including electrical apparatus, computers and
office wastes, and metal wastes that are collected
from the Emirate of Sharjah, by way of recycling
and marketing such wastes through a comprehensive
marketing plan.
To manage the activities and outputs of the
existing Sharjah waste sorting facility at the Sharjah
Waste Transfer Station on an exclusive basis or by
authorization from it, and it is entitled to collect the
resulting financial amounts of that.
To propose a comprehensive environmental
training and education plan.
To spread environmental awareness for all categories
of society and to prepare learning programs for
children and youths in participation to create a
clean society.
Our Company Philosophy
Live better Use less
This simple and straightforward statement is powerful
and empowering, and means that an improved
environment and an increased standard of living are
possible simultaneously.
18
Contained within the notion of living better and using less
is the idea that as individuals, families, communities and
a society we can improve our environment, while at the
same time enhancing our standard of living and overall
quality of life.
Being at the forefront of positive environmental change,
Beeah aims to turn material and physical waste into
recycled resources that can be re-used by the community.
Thus, the company is working towards helping people
and economies prosper while using fewer inputs.
Beeah addresses this in many ways: the most obvious is
through investing in infrastructure and sophisticated
management techniques to turn the present waste stream
into new input resources for the economy. Beeahs
commitment to the environment and to economic
prosperity is both an operational imperative and an
ethical principle. Beeah has a responsibility to not only
build the systems and infrastructure required for such a
transition, but also to foster the leadership and social
change required to make it successful.
19
 Beeah, headquartered in the Emirate of
Sharjah, is an integrated environmental and
waste management company, founded in 2007,
through an Emiri decree by His Highness Sheikh
Dr. Sultan Bin Mohammed Al Qasimi, as a public
private partnership (PPP) with the Sharjah City
Municipality.
Beeah touches and transforms thoughts, attitudes
and behaviours in individuals, communities,
businesses and cities enabling them to lead
positive sustainable growth by providing the
infrastructure, tools and support that they require
to achieve their environmental goals.
Beeah, through adopting international best
practices, aims to enhance the environment and
achieve added-value commercial ventures, while
upholding its commitments to stakeholders.
Beeah was established in accordance with the
UAE Law of Commercial Companies (Federal law
No.8 of 1984) and its amendments (Federal Law
No.13 of 1988 and No.4 of 1990)
As per the terms of the Emiri Decree, and
The Memorandum of Association, Sharjah
Environment Company
(Beeah) LLC is owned by:
Sharjah Municipality
JMS Properties Development
Technical Connection

our
company
profile

20 21
 Vision
To be the best environmental management
company in emerging markets

Beeah embodies Sharjahs environment mission,

providing leadership in environment management
nationally for the Municipality.

vision/
MISSION/ Environmental Communities Sharjah Municipality

VALUES
Educational Institutions Sharjah Government
Families (Resident / Visiting) Municipal Customers
Financial Institutions Commercial Customers
Media Health Care Institutions
Partners Industrial Customers
Regulatory Bodies Free Zones
Suppliers Recycling Outlets
End Users of Products & Services

22 23
 MISSION
Beeahs mission consists of 5 key statements expressing
its commitment to customers, communities, shareholders,
employees and to mutual accountability.

Commitment Commitment Commitment Commitment Commitment

to Customer to Communities to Shareholders to Employees to M.A.

We create We provide We create We inspire our We are

the best a cleaner, lasting colleagues to be accountable to
integrated waste healthier, and economic environmental each other
management sustainable value for our leaders and
solutions for our environment shareholders high performers
customers for our
communities

VALUES
The values the Beeah employees live by
when dealing with each other and with
all stakeholders are:

We are
Creative
Agile
Accountable
Collaborative
Ethical
Inspiring

24 25
 COMMERCIAL COMMUNITY
Beeah
Waste Management
Complex

our
DIVISIONS
The way our brand translates into what we
do at Beeah is simple. We have a dual-role
in Sharjah: we are Beeah the business that
seeks profitability, and are Beeah the activist
leading the environmental movement within
the community we operate in.

26 27

CEO
Khaled Al Huraimel
Chief Executive Officer
Khaled Al Huraimel is the Chief Executive Officer
of Beeah. Al Huraimel oversees the companys
day-to-day operations and maximises the efficiency
of projects by ensuring close cooperation and
communication between different departments.
He helps Beeah operate at the forefront of
the environmental industry both regionally
and internationally while his strategic planning
helps strengthen the companys environmental
achievements, growth and profitability.
Before joining Beeah, Al Huraimel held the
position of Senior Manager of Sales & Marketing
at ENOC International Sales in 1998, a subsidiary
of Emirates National Oil Company where, he
expanded ENOCs international lubricants sales
network to over 20 countries.
THE BEEAH
In 2005, Al Huraimel took on the role as Chief
Operating Officer of Dubai Waterfront at Nakheel,
a large-scale project that occupies a sea-facing
SENIOR
area in Dubai thats twice the size of Hong Kong.
Being entirely responsible for the project, Al
Huraimel played a key role in its development and
MANAGEMENT
worked closely with the projects master planners,
consultants, major investors and developers.
28
Al Huraimel then became General Manager
of Madinat Al Arab, also a part of the Dubai
Waterfront project. In his role as GM he was
responsible for launching the Dubai Waterfront, a
development that made Dubai history when it was
sold for AED 13 billion sale in just five days.
In 2007 Al Huraimel joined Nakheels largest
investor: Al Burj Real Estate which owns 70% of
the land in the first phase of Madinat Al Arab.
During this time he helped the company achieve a
net profit of over AED 1 billion in its second year
of operation and developed its first project which
occupies over 4 million square feet of built up
area.
Al Huraimel is also one of the founders of Arabian
Global Investments LLC (AGI), a UAE-based
investments company founded in May 2008 to
invest in emerging real estate opportunities.
Al Huraimel holds a Bachelor of Science (Honours)
in Marketing from King Fahd University in the
Kingdom of Saudi Arabia, as well as an MBA
from the University of Bradford in the United
Kingdom. He is also a graduate from the first
batch of students to study at the prestigious Dubai
Leaders Programme at Wharton Business School in
Pennsylvania, United States of America.
29

Vice Presidents
Jeremy Byatt
Vice President, Environmental Responsibility
Jeremy Byatt is the Vice President, Environment
for Beeah. Jeremys primary responsibilities
are to provide environmental leadership both for
the broader community and within Beeah itself,
as well as to lead the development of Beeahs
Advisory Services and oversee the development
of Beeahs research activities.
Jeremys extensive knowledge of environmental
and energy issues comes from working at an
executive level in several professional service
and energy companies in Canada, although
his passion for the environment is evident in his
personal life as well. Byatt has garnered vast
experience around the world having worked as
a public affairs executive and business manager
in the private, public and non-governmental
sectors. Before starting his private sector career,
Jeremy worked as Policy Director of Friends of
the Earth Canada during which time he led their
international ozone depletion campaign. He was
also an advisor to the United Nations Environment
Programmes OzonAction programme and a
member of the non-governmental advisory
group to the Government of Canada climate
change team.
30
Byatt holds an MA in International Affairs,
specialising in environmental economics, from
Carleton University in Canada. He also holds a
postgraduate diploma in mechanical engineering,
specialising in vehicle design, from the Cranfield
Institute of Technology in the UK, as well as a BA
in politics and economics from the Royal Military
College of Canada. His academic qualifications
were further enhanced when he received a
certificate in Finance for Non-Financial Managers
from Queens University School of Business in
Canada. His first career was an infantry officer
in the Canadian Armed Forces.
Mr. Wilkes joined the German Army Air Corps as
German Military University in Munich. However,
early 90s, and with developing a keen interest
Reinhard Wilkes
Acting Vice President: Operations
Reinhard Wilkes is the Acting Vice President,
Operations for Beeah. With vast experience and
expertise in the field of waste management and
recycling, his role includes overseeing the smooth
operation at all of Beeahs facilities including the
Material Recovery Facility (MRF) and Tyre Recycling
Facility (TRF) at Al Sajah Waste Management
Complex, among others. He is also responsible for
planning of future facilities and, more recently, the
implementation of sustainable Waste Management
Practices and Facilities in Sharjahs East Coast and
Central Region Areas.
Before joining Beeah in December 2009,
Mr. Wilkes played an instrumental role in the
development of Waste Management in the
Republic of Ireland, which back then was faced
by similar challenges as the UAE nowadays. He
left his native Germany for Ireland in 1997 to
apply and extend his experience in a Country
where sustainable Waste Management was in
its infancy. Following various Engineering and
Management roles in the Public and Private Sector,
Mr. Wilkes joined Greenstar Ltd., and crowned his
professional career in Ireland with the Construction
and Operation of what was then Europes most
modern Landfill Facility.
His early professional career started in 1986, when
the companys brands, products and messages
an Officer and Helicopter Pilot. During his Military
Career he studied Electrical Engineering at the
Walid and the Business Development and Strategy
with global political changes in the late 80s and
existing portfolio of products and brands from an
in Environmental and Sustainability matters, he
decided to discontinue his Military Career and
retired from the Services in 1995. He went on
to study at the University for Applied Sciences in
Mnster, Germany, and obtained a Degree in
Environmental Engineering.
Reinhard Wilkes is a Chartered Environmentalist
(CEnv) and a Corporate Member of the Chartered
Institution of Waste Management (CIWM)
Walid Zabaneh
Vice President, Business Intelligence & Strategy
Walid Zabaneh is the Vice President: Business
Development and Strategy at Beeah. As a
regional business development expert, Zabaneh
is responsible for developing and promoting
as well as creating commercial viability for the
environmental challenges that Beeah encounters.
department is constantly developing Beeahs
economic perspective while studying new ways
to develop the company commercially through
new and exciting ventures that make a difference
environmentally.
Walid further leads the Strategy unit which
effectively focuses on the company wide
development and implementation of Beeahs
mission, vision, values and objectives. Actionable
business recommendations based on in-depth
business plans are designed in coordination with
all Beeah departments to achieve corporate
objectives that seek to make both environmental
and economic sense. Walid has been stationed
out of the UAE for over eight years and previously
worked in regional management and development
with multinationals in the luxury and FMCG
industries. He contributed to significant revenue
growth by developing and opening new markets in
the MENA region and East Asia and facilitating the
evolution of multiple brands and new products.
Walid holds an MBA from KU Leuven University.
31
 Greg White
Vice President, Finance
Gregory White is the Vice President: Finance
at Beeah. His main responsibilities include
overseeing the accounting, budgeting, financial
analysis, and financial strategy of the organization.
Mr. White came to Beeah as an avid recycler,
environmentalist, and financial professional.
Having been an early community adopter of
source segregation in Canada in the 1980s, his
passion for the environment lead him to join the
Ontario Ministry of Natural Resources as a Ranger
at the early age of 17 in order to help save money
to attend university. After graduation, and already
one of the youngest licenced securities advisors
in Canada, he began his career at CIBC World
Markets as part of a team managing $100 million
in retail assets.
After a short stint at an internet start-up, Mr. White
continued his work in asset management as a
regional business development executive with
Synergy Asset Management with over $1 billion
in assets under management. In 2003 Mr. White
decided to make a radical change, while providing
business consulting services on a part time basis in
order to support his next challenge, he spent time
as an actor, television writer, and award making
filmmaker and producer. Mr. White still produces
film in his spare time, with a feature film scheduled
to be released in the fall of 2011.
Mr. White holds a Bachelor of Commerce degree
from the University of Toronto, Canada, and is a
Chartered Financial Analyst (CFA) charter holder.
32
George Yanos
Vice President, Tandeef Operations
George Yanos is an expert in waste management
having spent the last 30 years developing
and managing waste collection and recycling
programmes for some of Canadas leading
logistics and waste management companies.
As Vice President, Tandeef, Mr. Yanos is
responsible for the beautification programme
Beeah has undertaken for the city of Sharjah. He
has provided the company with expert guidance
on creating, developing and implementing waste
collection methods and ensures the division
operates in a safe and cost effective manner.
George was a part of the waste management
industry at a time when it was on the cusp of
the biggest development that changed the
industry forever - recycling. Being a part of
the complex world of waste management when
recycling was introduced has given George a
keen understanding of the industry and the issues
involved in developing and implementing an
overall programme.
In August 2009 George arrived at Beeah to set
up and launch the Tandeef city beautification
division. On January 10, 2010, in partnership
with the Sharjah Municipality, Tandeef deployed
70 vehicles to collect, sweep and dispose of
waste for over 350,000 residents of Sharjah.
Under Georges guidance the company plans
to take over the entire waste collection division
for the municipality and to introduce a residential
recycling programme by the end of 2010.
Ibrahim Al Houti
Vice President, Support Services
Ibrahim Al Houti is the Vice President, Support
Services at Beeah. With 23 years of professional
experience in operation and corporate services,
Al Houti is responsible for managing and
overseeing the day-to-day operations of support
services within Beeah.
Al Houti is charged with Beeahs legal affairs and
policies, directing the procurement department
and facilities management, overseeing the Human
Resources Department, which includes structuring
the HR services, internal communications, training
and development, compensation and benefits
management, and finally managing the IT
departments infrastructure and security resources.
Before Beeah, his epic journey began with Sharjah
Airport Authority in 1998 as Purchasing Officer
promoted up to Central Store Manager for the
department responsible for the management
of related staff, stock, and activities. Al Houti
moved on to pursue a challenging role with British
Petroleum (BP) in 2004, the global energy group,
as Supply Chain Management (SCM) Analyst
and Assistant SCM Manager accountable for the
procurement and inventory of staff, along with
the coordination of managements initiatives and
leading the quarterly performance review.
Early on Al Houtis innate ability for strategy,
support, and leadership were quite evident and
saw him use his strengths with The Executive
Office of H.H. Sheikh Mohammed Bin Rashid
Al Maktoum & Prime Minister Office initially as
Project Manager, and a member of the organising
committee for the World Economic Forum (WEF),
leading up to Director of Business Support
responsible for managing the department in
matters of Finance, IT, Human Resources, and
Legal affairs as the perfect prerequisite for his
current role in Beeah. Al Houti holds a multitude
of technical qualifi-cations including certificates in
Environmental Awareness & Waste Management
in 2005 and Strategic Decision in 2010. He has
received numerous accolades for his work, most
notably the H.H. Sheikh Rashid al Maktoum
Awards in 2005 as an MBA Graduate and Best
Section Head at Sharjah Government in 2001,
just to name a few. Ibrahim Al Houti holds a
Bachelor of Science in Business Administration
from Ajman University, and an Executive Master
in Business Administration from Sharjah University.
33
 Senior Managers
Najib Faris
Head of Marketing & Communications Mohammed AbdulAziz
Najib holds a Masters degree in Strategic
Group Health, Security, Safety &
Najib Faris is the head of the Marketing &
Communications department at Beeah. Najib, Marketing & Communications with a focus on Environment Manager
who assumed his position in April 2010, is Environmental and Behavior Change Marketing, Andrew Kevin Croucher
from Middlesex University in the United Kingdom;
responsible for developing and implementing Senior Manager, Container Services
the marketing strategy for Beeah and its internal a post-graduate certificate in Public Relations and
divisions. Events Management for Professionals from the
Salim N. Al Hebsi
George Washington University in the United States; Group HR Manager
As a marketing communications practitioner, Najib as well as a BA in Management and Marketing Khaled El Kalliny
from the American University of Beirut in Lebanon.
has over the past 10 years, cultivated a proven Senior Manager, Business Intelligence
track record for delivering and sustaining brand
positioning and goodwill, communication and
Seif Mounir Quraish
market share targets within the FMCG and Luxury Senior Manager,
industries, as well as the Real Estate sector, in the Procurement & Supply Chain
UAE, Jordan, and the rapidly developing Middle
Mohamed Abdullah Alhosani
East market.
Senior Manager, Technical
In 2006, Najib took on the role of managing Leo Syed Jameel Ahmed
Burnetts PR & Communications office in Jordan. Senior Manager, Field
Najib then served with Impact Porter Novelli,
in 2008 where he took on the role of Senior
Brett Johnston
Marketing & Communications Consultant for the Senior Sales Manager
department of Municipal Affairs in Abu Dhabi, and David Alexander Martin
the Al Ain Municipality in the UAE.
Senior Manager, Process
Stuart Peter GreenField
Financial Controller

34 35
36
Structure
sational
Our Organi-
SALIM AL OWAIS
CHAIRMAN

KHALE AL HURAIMEL
CEO

OPERATIONS INTERNAL AUDIT

TANDEEF LANDFILL PROCESSES GROUP HSSE MARKETING & ENVIRONMENT BUSINESS FINANCE SUPPORT
COMMUNICATION DEVELOPMENT SERVICES

MRF
CDW PR and Strategy - Accounts
Environmental
TRF Communication Corporate - Analysis
Street sweeping Advisor Services
HEALTH & SAFETY Branding Development - Assets GROUP HR
Waste collection Maintenance
Sponsorship Fire Safety Services Market Research Management
Containers
Environmental Tandeef Sales
3 stream bins Operations
Leadership TRF Sales Finance
Workshop
Awarness Material Sales
SUPPLY CHAIN
Waste collection Educations Confidential MANAGEMENT
SECURITY
Document
CSR
Destruction
800 tandeef & Recycling
Tandeef Outreach
customer service
IT

Customer Services

LEGAL

FACILITY
MANAGEMENT
37
 The main geographic presence of Beeah is within
the Emirate of Sharjah. Currently operations are
focused on the city of Sharjah with future plans to
expand across other main cities including Dhaid,
Dibba, Kalba, Khor Fakkan, Madam, Meleha.
Across these main cities will be the expansion
of core business operations including Tandeef
collections and landfill management in 2011.
Similarly other services will be included in the
expansion allowing Beeah to provide a complete
product and service offering within the Emirate
of Sharjah.
Tandeef currently employs 281 employees and
manages and operates 142 superior and purpose-
specific vehicles in its efforts to make Sharjah one
of the most livable cities in the region.
Tandeef also collects recyclables from commercial
entities in Ajman, Dubai, and Abu Dhabi.
In 2011 the number of employees at Tandeef is
expected to grow past 1,100 and the number of
vehicles to be operated and managed by Tandeef
is expected to grow to around 362.

Other than the Emirate of Sharjah, Beeah has

been actively expanding its products and services
to other emirates including Ajman. The expansion
Tandeefs
into Ajman has reached advanced stages and will
likely involve the introduction of Tandeef collection
Commitment to
services and landfill management. Other emirates Customers
are possible markets for Beeah as long as the
opportunities present a profitable entry.
In 2010, Tandeef established a
dedicated customer care hotline
Tandeef 800 TANDEEF (826 2333)
Tandeef, a division of Beeah, was officially for residents and members of
launched in January 2010 to provide waste the public. This provides a mean for
collection and city beautification for the Emirate
of Sharjah. Tandeef plays a vital role in helping
the public to provide feedback or
Beeah become the leading environmental and to report issues and immediate
waste management company in the region, requests for off-schedule
providing coherent and sustainable environmental
solutions to meet the challenges of the community
services.

Our
it serves.

Tandeef:
Adopts international best practices and adapts

Operations
them to fit with the local scene.
Uses internationally recognized systems
and procedures.
Has a stringent set of health, safety and
environmental protocols.

38 39
Tandeef Waste Collection
In 2010, Tandeef did daily waste collection in residential,
commercial and pedestrian areas in 6 of Sharjahs 11
sectors (sectors 2, 3, 4, 5, 6, & 7). It currently collects on
average 20,000 tonnes of waste per month covering the
6 sectors.

Tandeef Waste Collection Sector Takeover Plans

Month Collection Sectors serviced Sector Currently To be Serviced
(Tonnes) 2010 Serviced (2010) (2011)
Actual Month Forecasted Month
January 3,963.59 Sec 7 1 April 2011
February 7,904.08 Sec 7,5,4 2 July 2010
March 13,968.66 Sec 7,5,4 3 June 2010 In an effort to reduce their carbon footprint and operate Pedestrian waste collection involves emptying the 1,750
April 11,084.25 Sec 7,5,4 4 February 2010 more efficiently, Tandeef established a waste transfer 3 stream recycling bins currently located around Sharjah.
May 12,363.49 Sec 7,5,4 station within Sharjah Citys boundaries. Waste is
5 February 2010
June 11,954.42 Sec 7,5,4,3 collected from residential, commercial and pedestrian Tandeef is working on setting up alternative methods
6 September 2010
areas using 4 to 8 tonne trucks and is taken to the of waste collection such as placement of community
July 13,484.47 Sec 7,5,4,3,2 7 January 2010 transfer station. From there, fully automated waste recycling centers and depots at commercial and
August 17,272.56 Sec 7,5,4,3,2 8 March 2011 transfer vehicles (40 tonne trucks) transport the waste residential units and using source sorting containers.
September 17,471.46 Sec 7,5,4,3,2,6 9 April 2011 to the Beeah Waste Management Complex - Al Sajah.
October 19,703.51 Sec 7,5,4,3,2,6 10 April 2011 The introduction of waste transfer stations and the
November 19,323.05 Sec 7,5,4,3,2,6 11 May 2011 40-tonne trucks decreased the number of trips need to
December 19,693.24 Sec 7,5,4,3,2,6 transfer the waste to the Beeah Waste Management
Complex - Al Sajah from approximately 900 trips a day
Total 155,610.28
to an average of 100 daily trips.

There are 69 collection vehicles currently operated

and managed by Beeah to collect waste in the
Emirate of Sharjah.

Status Vehicle Qty Classification

3 stream collection International 4900 1 collection
3 stream collection Freightliner FL80 3 collection
3 stream collection Daihatsu Pick up 6 collection
3 stream collection Peugeot Partner 1 collection
Transfer Station Volvo Tractor head 24 collection
Transfer Station Titan Ejector Trailer 6 collection
Transfer Station Mac Hooklift 1 collection
Transfer Station CAT 226 2 collection
Transfer Station CAT 906 3 collection
Transfer Station Suzuki 3 door car 1 collection
Transfer Station Nissan Civilion Bus 1 collection
Transfer Station Volvo Head 12 collection
Transfer Station Scania 4 collection
Transfer Station CAT 996 3 collection
Transfer Station Case 1840 1 collection

40 41
Tandeef City Beautification Tandeef currently services sectors 2,3,4,5,6,7. It does daily
waste collection and weekly sweeping of the citys streets.

Sharjahs streets, pavements, pedestrian areas and public

places are cleaned daily by Tandeefs team of litter pickers Sector 2 Sector 3 Sector 4
and state of the art street sweeping equipment. Tandeefs
medium and large-sized street cleaning vehicles following
fixed schedules or attending to specific residents requests
sweep Sharjahs streets and public places, and are
complemented by a fleet of smaller cleaning vehicles Al Nasserya
Umm Khanoor/Al Sabkha
Al Fayha
that rid pavements and pedestrian areas of litter and Al Mirgab
Maysaloon Al Ramtha
dirt. We started 2010 with 75 litter pickers this has now Al Nekhailat
2010 staff (excluding 281 Al Mujarrah Al Jazzat
municipality employees) Al Rifaah
grown to over 106 and are a strong presence on the citys Al Nabaa Al Azra
Am Muntazah
many streets. Beeah currently manages and operates 52 2010 staff (including 851 Al Sharq/Al Al Ghaphia
Al Fisht
sweeping vehicles that are used to enhance the cleanliness municipality employees) Qulaa Al Falaj
Shaqan
Al Mansura Al Qoaz
of Sharjah. Al Hazana
Al Ramla
Al Qadasiya
West/East

Sector 5 Sector 6 Sector 7

Al Abar Halwan
Riqa Al Hamra Al Zabair
Al Sweihat Al Qarean Majaz-1
Al Muwafjah Al Juraina Majaz-2
Elyash Al Noof Majaz-3
Al Homa Al Badea
Al Shahba Al Khan
Al Falah Al Layyah
Sanman
Al Khazamia Umm Fanin Al Khalidya
Al Ramaqia Al Barashi Al Mamzar
Al Darari Al Sajaa Al Nahda
Al Rafa Al Atain
Al Turfa
Al Hoashi
Al Talaa

Recyclable waste that is collected daily from a single three stream

recycler comes to almost 1.5 kg
Tandeef is managed by a team of local and international fleet
management professionals from the UAE, Germany, UK, Canada,
France, the United States and Australia
Tandeef uses innovative and efficient technologies, to optimize its
fleet operations and reduce its carbon footprint
Tandeef has implemented quality assurance processes to ensure

Tandeef performance is credibly measured and monitored

Tandeefs call centre provides hands-on solutions and responds to
Highlights urgent complaints within 24 hours of receiving a call
Tandeef reports on all areas of the business and publishes statistics for
future improvements and training
Status Vehicle Qty Classification
Tandeefs vehicles use ultra-low diesel to ensure a minimum carbon
Sweeper Madvac 101 7 beautification
footprint
Sweeper LN - 50 24 beautification Each Tandeef boat collects approximately 100kg of recyclables per day
Sweeper CN - 100 17 beautification Tandeefs qualified and professional team now collects approximately
Sweeper Johnson - 3000 4 beautification 20,000 tonnes of waste monthly.

42 43
 Confidential Document
Destruction
The Confidential Document Destruction and Recycling
service is a personalized certified service which consists of
a branded Beeah shredding vehicle operated by a skilled
document destruction team visiting the locations of the
client so that the process can be policed and supervised
by the client. Beeahs mobile shredding vehicle is
capable of shredding a variety of paper-based items
that may hold sensitive client or corporate information.
Upon completion of the job, Beeah issues certifications
of destruction and an equivalency of trees saved through
recycling of the paper products. We currently shred
documents for many banks, real estate agencies and
private companies. Our shredding schedule consists of
daily client site visits.

Beeah currently operates and manages 1 confidential

document destruction vehicle.

In 2010, the total tonnage of the shredded papers that

were collected (then sold) is 155.55

Major clients:
Noor Islamic Bank, Info Fort, HSBC, JW Marriott, Siemens

44 45
 strial
on & Indu
Oil Lago ation
er evapor
waste wat
po nd s
Beeah Waste
Management Complex -
Al Sajah
The Beeah Waste Management Complex - Al Sajah
(WMC), located at a fair distance from the heart of the
city, accepts municipal and commercial waste from the
Emirate of Sharjah. The management of the Beeah
Waste Management Complex - Al Sajah was handed
over to Beeah in 2009.
At the end of 2010, the team finalized a three year
agreement on a mobile plant, and prepared a proposal
for construction of a new landfill cell and upgrade of
liquid waste treatment lagoons. Also, a new contract for
the labor camp was finalized resulting in reduced costs.
The Operations team also began operating a second
shredder at the Tyre Recycling Facility.
With regards to their operating times, the Operations
team are looking at introducing a 2nd shift at the
Material Recovery Facility (MRF) in order to increase the
recovery rate. For a limited period, the MRF operated for
24 hours in order to reduce the backlog of waste at the
transfer station. Moreover, negotiations are under-way
for a new permitting process on hazardous waste by
Beeah and Sharjah City Municipality.
46
For 2011, Operations is working on long-term projects
for wood biomass fuel with La Farge, in order to provide
a process outlet for approximately 110,000 tonnes of
wood, currently stored at the WMC. Moreover, in order
to settle the issue of waste-scavenging activities, which
are causing profit and revenue losses, the team will be
setting up an anti-scavenging task force to combat illegal
scavengers. Operations will also organize facility staff to
support Tandeef management to add strength and
experience to their operations, while key mechanical
skills are being transferred systematically to Tandeef.
The majority of Beeah and municipality-owned veheicles
were replaced with hired equipment, so as to reduce
the operating cost incurred by maintenance activities.
The Operations management will set a number of
meetings with prospective clients, to create sustainable
solutions for the management of the WMC at Al Sajah.
Wekaya will provide medical waste as part of the landfill
operations; The Ministry of Environment and Water
(MoEW) has requested for a proposal from Beeah to
cooperate, in order to provide temporary solutions for
waste management in the Northern Emirates and to
plan and develop facilities for the long-term and for
the sustainable collection and treatment of waste.
Material Recovery Facility
The Beeah MRF is a sorting plant that separates
recyclable materials using state-of-the-art technology,
industry best practices and a team of highly trained staff.
The MRF started operations in the first quarter of 2010
and currently operates one 8 hour shift receiving between
18,000 and 20,000 tonnes of MSW per month. It is the
largest facility in the Middle East and the third largest in
the world. The materials that come to the MRF are from
3 sources.
Beeah sells the recyclable material it recovers mainly
to the local market. International markets are only
considered when no local buyers exist. Beeah currently
has markets for the following items:
Aluminum cans
PET clear plastic
PET green plastic
Mixed plastics
Mixed paper
OCC Cardboard
Steel cans
Beeah owns, manages & operates the worlds third largest Material
Recovery Facility
The MRFs capacity is the largest in the Middle East at 500,000
tonnes annually
The MRF is designed to adhere to the principle of cost control and
minimization
MRF Recyclable separation is done through a combination of manual
and mechanical sorting
Highlights All MRF employees receive health and safety awareness training
and are trained on product identification
All MRF employees are required to wear personal protective
equipment at all times
The number of employees working at the MRF in 2010 was
approximately 130
47
 HOPPER CRUMB SCREW
PRIMARY CONVEYER
FEEDER & SIZE RUBBER
TRUCK SHREDTECH MAX CHIP FREEZER SIZES (MAX & BUCKET PRIMARY
REDUCTION ELEVATOR
TYRES / TYRE 50.8MM CONVEYER CHAMBER UNITS 9.5MM) SCREEN
DEBEADED SHREDDER CHIPS SYSTEM WITHOUT (MATERIAL
(3 HEAVY TO SEPERA-
TRUCK (DETECTS DUTY MILLS) STEEL &
TIRE METALS) FIBER TION UNIT)

START
DRYER SYSTEM FIBER/STEEL
FURTHER
BREAKDOWN
(REMOVES CONVEYER The rubber produced, known as crumb rubber or ground
TRUCK DEBEADED MOISTURE (TRANSFER PRIMARY
REQUIRED OF BEFORE TO SCRAP SCREEN
TRUCK TYRES
DEBEADER
TRUCK
TYRE
OVERSIZED
MATERIALS
CLASSIFICA- FIBER & STEEL rubber is sold for use in many applications including as:
TYRES TION & DISPOSAL
TOGETHER THE REDUCTION
UNITS ARE CAPABLE
TRANSFERS
OVERSIZED
BINS)
Cover in horse arenas / stables / racetracks
OF TOTAL HOURLY MATERIAL TO
THOUGHPUT OF 4500KG
OF RUBBER CHIPS
THE FREEZING-
CHAMBER FOR
Cover in playgrounds
FURTHER
SECONDARY
BREAKDOWN Infill in synthetic turf fields
MAGNETIC
TOTAL MAXIMUM SEPERATOR Blend in making roads
FREEZING CAPACITY
OF 50.8MM CHIPS IS
4500KGS PER HOUR BUT Molded /extruded products
SYSTEM THOUGHPUT IS
MATCHED TO THE TOTAL
CAPACITY OF THE SIZE SCREEN
REDUCTION UNITS. CLASSIFIER
NITROGEN USAGE FOR PRIMARY
GRIND Beeah also possesses:
OPERATING UNDER
NORMAL OPERATING (SEPERATES
CONDITIONS IS LESS THAN THE STREAM
OF RUBBER
A colored mulch system: for coloring large pieces
0.5KG OF NITROGEN PER
INTO
0.5KG OF CLEAN, DRY,
CAR TIRE CHIPS DIFFERENT of crumb rubber for use in landscaping around
MESH SIZES)
shrubs, walkways etc.
A landscape paver system: for manufacturing
complete pavers for walkways, garden patios, and
TRF
UNDER20 OVER 20
MESH MESH
(0.85MM) (0.85MM)
driveways.

Highlights
A mobile asphalt rubber paving system: to blend
crumb rubber with bitumen for making roads.
FINISH
SCREENED
PROJECT INTO THE SECONDARY
CONVEYING APPROPRIATE FREEZING &
AND STORAGE
SYSTEM
SIZES FOR
BAGGINS,
GRINDING
SYSTEM
An oversize tyre reduction system (OTR): to take very
DEPENDING
ON THE large tyres from construction vehicles and to break
SCREENS USED
IN THE CLASSI-
FICATION them down so that they can be fed into the shredder.
THIS STORAGE SYSTEM PROCESS
HOLDS 8 HOURS OF
PRODUCTION FOR FIVE
The tyre recycling facility began operations in June
DIFFERENT MESH SIZES
INPUT PROCESS OUTPUT 2010 and currently operates for 18 hours per day.
The facility has a capacity to process 2,400,000 tyres
per year.

Beeah uses a highly advanced Cryogenic

process to recycle tyres
Tyre Recycling Facility Beeahs Tyre Recycling Facility has a capacity
to process 2.4 million tyres annually
There are currently more than 8 million tyres stored at Output: Crumb Rubber (4 Grades)
the WMC and there are about 2,500 new tyres coming in Output: Rubber Tiles - can be made into any
daily. These tyres consume valuable land space, act as a shape or color
fire hazard, and when co-mingled with garbage, provide 145 recycled tyres can produce 550 rubber
a habitat for mosquitoes, rats and other vermin. To curtail tiles covering an area of 23 m
the adverse effects of sending tyres to landfill, Beeah 1,050 tyres are used to pave one Kilometer
built a state of the art cryogenic tyre recycling facility. In of a single lane Rubberized Asphalt road
the cryogenic process, tyres are cut using a shredder to It takes an average of 145 tyres to produce
sizes of around 50 mm. The shreds are then fed into a 1 tonne of steel-free Crumb Rubber
freezing chamber where the rubber is subjected to liquid Crumb Rubber can be used for several
nitrogen to make it as brittle as glass and is then crushed applications such as flooring systems for
into very fine particles by cracker mills. Steel and fibers schools, gyms, golf courses, parks and
are separated from the rubber using magnetic separators horse stables
and are sold separately. The rubber can then reduced to
sizes varying between 0.6mm in size to 4mm and can be
packaged into 4 required output sizes. The whole process
All TRF employees receive health and safety awareness
takes approximately 40 minutes.
training and are trained on product identification. They
are required to wear personal protective equipment at
all times.

48 49
Landfill Management Construction and
Applications:
In road base

& Engineering Demolition Waste

In cement kilns
As aggregate products

Al Sajah landfill is said to be one of the worlds largest. The CDW plant has a capacity to process 1,500 tonnes All employees working at the CDW plant receive
The landfill is continually reshaped to increase the side- of CDW per day. In Sharjah approximately 70,000 health and safety awareness training and are trained
slope stability and for it to appear more visually appealing. tonnes a month of CDW is generated, around 40% of on product identification. They are required to wear
Standard operating procedures including daily landfill cover, the CDW comes to the CDW plant. personal protective equipment at all times.
litter picking and processing materials at a quick pace,
all reduce the negative environmental impacts of landfill.
Landscaping of the landfill is an ongoing process in order to
ensure the site is aesthetically acceptable. Standard personal
protective equipment must be worn at all times all landfill
employees must receive health and safety awareness training.

Approximately 2.3 million tonnes MSW has been deposited since 2001
Approximately 46% of the UAEs industrial waste is produced in
industries in Sharjah
Beeah specialists estimate that approximately 60% of materials
can be recovered for recycling

Landfill MSW inputs of approximately 40,000 tonnes per month

Total MSW per capita is 2.2 kgs/person/day

Highlights The amount of waste deposited at the landfill in December 2010

was down 40.5% from the amount of waste deposited at the landfill
in January 2010

50 51
 The Business Development & Strategy team
was busy in 2010 finalising the 2011 Business
plan, which included Beeahs objectives and
departmental objectives for 2011. The team
also finalized a report on Waste Management
in the UAE for UN-ESCWA, as well as the
E-Waste Strategy for Beeah. In addition, the
Project Management team worked to coordinate
for the Dubai Waste Management Tender
and the development of the Ajman Waste
Management Proposal.
In addition to the sales of Tandeef, the department
will take over the sales from the Operations
department, which will also in turn make the
company more commercially focused in regards
to the sales of the MRF, TRF, CDW and other
landfill materials. For both Tandeef and landfill
sales, the initial step is to develop detailed sales
procedures and structures which expect to be
implemented in 2011.

In 2011, the team will take over the Commercial

sales from Tandeef, in addition to the Document
Shredding sales. The first step will be to hire a full

Our BUSINESS
sales force that is capable of achieving commercial
collection sales with commercial entities in Sharjah.
This restructure aims to make Beeah more
commercially focused.

Development &
Strategy

52 53

Asphalt Rubber:
TRF Sales Remarks:
Crumb Rubber:
Crumb rubber sales have improved and will hopefully
continue improving this year. Issues:
The challenge lies in the 14-30 and -30 mesh sizes,
as prospects have some issues with white speckles
and our cryogenic prices being above ambient
market price.
The additional challenge lies in the fact that the
production of these four crumb rubber grades cannot
be tailored to market demand.
The sales team has also looked into different rubber
applications to help utilize of production, and have
approached several sports contractors in order to use
our rubber in jogging tracks.
Shreds:
Sales of shreds have commenced and currently
all production is being sold. It has proven to be a very
profitable product with huge demand in the market
and the team is looking into increasing sales by
increasing production capacity of these issues.
Tiles:
The team is hoping to improve on the sale of tiles.
The challenge with tiles is the shape; the team
receives inquiries on whether they can manufacture
different shapes and different thicknesses. Developing
leads with AD municipality, horse stables.
54
Commercial Collection
This business has been on hold pending the approval
of a strategy that has been submitted to the CEO.
Commercial collection in other emirates outside of
Sharjah will be negotiated through partnerships.
For collections in Dubai and Abu Dhabi discussions
are underway with Imdaad, a Dubai World company,
to be the collection partner for the following categories
of clients:
Malls/Retail Outlets
Petrol Stations
Tenders for municipalities
E-Waste
The E-waste business is based on a structure of having
strong solution partners for each stream of waste.
The team has been in talks for the last 2 months with
Business Development has progressed with 3 partners for
the following waste streams;
Abu Dhabi Municipality in regards to the construction
of the first Asphalt Rubber pilot project. Type of E-waste Solution Partner
Cartridges Cartridge World / GIT
Computers, LCD TVs InfoTeam
Certificate of Origin for our rubber products is
Mobile Phones Technocare
essential at this stage; the team can then start
exporting our material and opening new markets,
and will assist us in clearing out the available stock
of different sizes. Our legal department is working
on this.
55
 Our Environmental
Advisory
Total number of 25
proposals submitted
Total Value of 415,390.00 AED
Proposals submitted
Total number of 07
contracts signed
Total value of 55,870.00 AED
contracts signed
Revenue received 26,755.00 AED

- Environmental Impact Assessments for

Environmental individual companies

leadership
Extensive amounts of public speaking and
media engagements
Assistance to Marketing with the provision
of content for external communications
Assistance to Shared Services with the roll-
out of internal activities
Ongoing legislative activities
- Assistance with environmental aspects of
permitting in Sharjah
- Inspections
- Waste Management Plans
- Corporate Sustainability Plans
Other activities
Referrals for commercial collection
Study of Scavenging activities

Beeah Environmental
Assistance with takeover of East Coast sites

Our ENVI- Advisory Services

RONMENTAL
Not a separate brand, but rather one of
Beeahs commercial services
Services include:
- Environmental Impact Assessment (EIA)

ADVISORY
and Risk Assessment (RA) Reviews, on
behalf of organizations such as the
Hamriyah Free Zone, Khalid Port etc

56 57
 In 2010, Beeah laid the foundation and initiated These tools include:
various community programmes, highlighting
the companys mandate to communicate and Our New Logo
encourage the society to lead an environmentally
sustainable lifestyle. Beeah is the Arabic word for the environment,
while the symbol of the blue swirl resembles the
These initiatives include the launch of the Beeah recycling and renewable processes which involve
School of Environment (BSOE), and the initiation what we do.
of awareness events and activities ranging from:
beach clean-up campaigns and port underwater
clean-ups, to awareness workshops and seminars
in public areas and universities, as well as a variety
of events celebrating international environmental
days.

The Marketing team also utilized its media relations

with the regions prominent publications to build
the brand positioning of Beeah with very limited
budgets available. By doing so, the team managed
to keep the company in the news on a regular
basis, and this reflected a great amount of brand
awareness in the community.
By building the right base and marketing
infrastructure for proper operations, the team rolled
out and created Beeahs core communication
collaterals to help inform the public about who
Beeah is, what we do and where we are going.
Our Tagline
Leading Environmental Change
Beeahs new tagline communicates the companys
aim to become the environmental leader within the
UAE, and eventually the Middle East. Our tagline
reflects our intentions to be:
The leading environmental management
service provider in the UAE.
The key source of environmental knowledge in
the UAE and the region.
A community partner pioneering the green
movement in Sharjah and the UAE.

Our Initiatives
& Activities

58 59

Our all new website
beeah.ae
Beeahs new website www.beeah.ae is now online.
Our new portal communicates what we do in a very
simple and user-friendly way. The website also includes
downloadable materials and resources such as the state
of environment report, our brochure, and the newsletters.
For 2011, Beeah will continue to utilize the media
to educate the public on its various initiatives and
programmes to promote a green-style of living. One such
initiative is that Beeah will be partnering with Sharjah
Radio to launch a weekly radio programme airing every
Monday from 8 to 9pm. The show aims to tackle public
issues raising awareness and educate people about the
importance of caring for the environment.
60
Key Initiatives & Activities
of 2010:
H.H. Dr. Sheikh Sultan Bin Mohammed
Al Qasimi visits the Beeah Waste
Management Complex at Al Sajah
His Highness Dr. Sheikh Sultan Bin Mohammed Al
Qasimi, UAE Supreme Council Member and Ruler of
Sharjah, visited Beeahs Waste Management Complex at
Al Sajah (WMC) in March. Sheikh Sultan was said to be
enthusiastic about Beeahs achievements and eager to
speed up the development of the organisations medical
waste treatment and electronic waste recycling plants.
H.E. Dr. Rashid Ahmad Bin Fahad
visits the Beeah Waste Management
Complex at Al Sajah
The UAEs Minister of Environment and Water, His
Excellency Dr. Rashid Ahmad Bin Fahad, paid a visit to
Beeahs facilities along with several other delegates on
June 27th.
The Minister was said to be impressed that all the
recyclable material from the plant is put back into the
regional economy for recycling and re-use.
61
 Beeah sponsors Conference
on Biodiversity Conservation
Beeah was the platinum sponsor at this years Conference on Biodiversity Conservation in the Arabian
Peninsula. The conference held on February 3rd and 4th at the American University of Sharjah
was organised under the patronage of His Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi,
Member of the Supreme Council, Ruler of Sharjah and President of the American University of Sharjah,
and hosted by the Environment and Protected Areas Authority (EPAA) of the Government of Sharjah.

Beeah supports SIAS Environment Day Beeah organizes Environmental

On May 9th the Sharjah International American School
(SIAS) organized an environment day to raise students
awareness of their natural surroundings. All recycling
bins and branded T-shirts supplied on the day were
provided by Beeah.
Event for Women
Under the patronage of Her Highness Sheikha Jawaher
Mohammed Al Qasimi and in association with the
Supreme Council for Family Affairs, Beeah organised
an environmental awareness campaign for women. The
successful month-long campaign saw over 100 women
attending, and helped raise awareness of their natural
surroundings through a series of training workshops that
offered fun and simple tools for greening their homes.

Beeah sets example on Earth Hour 2010
In honour of the planet, Beeah took part in Earth
Hour on March 27th in Al Qasba, the premiere cultural,
entertainment and tourist destination in the Emirate
of Sharjah.
Beeah participates in the 1st AUS Alumni
Business Forum & Career Fair
Beeah took part in the first American University of
Sharjah Alumni Business Forum and Career Fair on April
13th. The event was held under the patronage of His
Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi,
Member of the Supreme Council, Ruler of Sharjah and
President of the American University of Sharjah.

Beeah participates at KUSTAR Career Fair Beeah sponsors SHCT Career Fair

Beeah attended the Khalifa University of Science,
Technology and Research (KUSTAR) Career Fair in search
of highly talented students to join its company. KUSTAR
is one of the UAEs leading higher education institutions
that specialises in technical studies.
Beeah inspires students at AUS Environment Day
Beeah sponsored a two-day Career Fair organised by
the Sharjah Higher Colleges of Technology under the
auspices of Beeah. The fair was inaugurated by Dr.
Farid Ohan, Director of the Sharjah Higher Colleges of
Technology, and showcased exciting workshops for over
2,500 students.

Beeahs Environmental Officer, Meera Taryam, inspired students to take action on environmental issues
including ecological footprint, waste and air pollution at the American University of Sharjahs annual
Environment Day on April 15th. This years theme was Our Environment, Our Life.

62 63
Beeah and AUS sign MOU
Beeah and the American University of Sharjah
(AUS) signed a Memorandum of Understanding at a
special ceremony on May 30th. The MOU was signed by
Beeahs CEO Khaled Al Huraimel and AUS Chancellor
Dr. Peter Heath, which will see the two organisations
working together over a wide variety of areas including
recruitment, internships, sponsorships, lectures, recycling
programmes, the State of the Environment Report
(SOTER) and more.
Beeah and Sharjah Tatweer Forum sign a
Memorandum of Understanding
Beeah and the Sharjah Tatweer Forum signed a
Memorandum of Understanding (MoU) on 11 July 2010.
The memorandum was signed by Beeahs CEO, Khaled
Al Huraimel, and Chairman of the Sharjah Tatweer
Forum, His Excellency Jassem Mohamed Al Beloushi,
which aims to develop mechanisms for joint cooperation
to organize conferences, workshops and lectures, conduct
work on waste management projects and support young
entrepreneurs research. The signing also cements both
parties commitment to Sharjahs environment.
64
Beeah celebrates World Environment Day
Beeah celebrated World Environment Day by launching
the successful I Love Sharjah campaign.
Held on June 4th in Al Qasba, Sharjah, Beeah organised
entertainment for 1,500 environmental champions of all
ages and inspired them to think green, reduce, re-use
and recycle. The event was held in partnership with the Al
Qasba Development Authority.
Beeah featured on Khawater TV show
Beeah recently appeared in the 22nd episode of the
television program Khawater, which was aired during
the month of Ramadan. The programme demonstrated
how the solutions offered to the Emirate of Sharjah by
Beeah are ideal for the entire Middle East region.
Bio-Filter joint Project with AUS
Beeah signed an agreement with the American
University in Sharjah (AUS) involving the development
and commercialisation of a project called Bio-Filter
Development and Testing for Removal of Air Pollutants
from Waste Treatment and Industrial Facilities.
Abu Dhabi Film Festival
Beeah Green Partner
Beeah sponsored the official celebrity A-lounge at
the internationally acclaimed Abu Dhabi Film Festival
which was not only a great opportunity to introduce
Beeah to the foreign visitors, but also an extension of
our initiative to educate all audiences. We also teamed
up with renowned UAE fashion designer and the brain
behind House of glaMo, Mohammed Sultan Al Habtoor,
to design a T-shirt along with a fashionable carry bag
especially for the weeks event incorporating one of the
three environmental Rs (Reduce, Re-use and Recycle) in
the design. Our collaboration promoted local UAE talent
while cultivating support for the environment.
Garden in Every Home Campaign
As its environmental partner, Beeah supported the
Supreme Council for Family Affairs (SCFA) with its
annual Garden in Every Home Campaign, encouraging
and teaching families about how to green their homes
by growing their own fruits and vegetables. Using
informative workshops, the team taught families across
the emirate the knowledge and tools, by using simple
and practical steps. This includes how to grow fruits and
vegetables and how to create healthy and smell-free
compost quickly and easily using common organic waste.
The Sharjah Industry Sustainability Conference
Beeah PlatinumSponsor
Beeah sponsored the Industry in Sharjah and its
role in sustainable development conference hosted
by the Sharjah Chamber of Commerce and Industry
(SCCI) in cooperation with the UAE Business Council
for Sustainable Development (UAE-BCSD). As Platinum
Sponsor for the event, Beeah shared its expertise
and showcased best practices that may be utilized to
foster business growth while simultaneously achieving
sustainable development of the environment.
65
Launch of Beeah School of Environment web portal
Beeah believes in sharing its knowledge and, as a result,
rolled out the Beeah School of Environment programme which
educated teachers and students across Sharjah the importance
of caring for our beautiful earth.
66
Clean Up UAE
Beeah Platinum Sponsor
Beeah supported the Emirates Environmental Group
(EEG) as a platinum sponsor for the 9th edition of
Clean Up UAE. Our support is based on our strong
belief that preserving the environment is not the sole
responsibility of one company; it is dependent on the
unified and concentrated efforts of all corporate citizens,
governments and individuals alike. Over 3,000 Beeah
champions joined Beeah head office staff to help clean
up the environment.
67
 Anti-Scavenging
Programme
An Anti-Scavenging Programme throughout
Sharjah was launched in response to illegal
collection of waste. Beeah in partnership with the
Sharjah Municipality and the General Directorate
of Residency and Foreigners Affairs of Sharjah
confiscated over 47 tonnes on the first raid from
waste scavengers in Sharjah.
The programme will also include setting up
cautionary signage stickers on all of Sharjahs
Municipal waste collection bins, warning
scavengers in 6 languages that taking items
from these bins is strictly prohibited.
Beeah will build cooperative partnerships with
organizations such as the Sharjah Police, to ensure
that its dedicated task-force patrols collection areas
in the Emirate of Sharjah, investigates individuals
going through municipal containers and deals
with these illegal immigrants in accordance to
the UAE regulations.
Our Key
Future Projects
68
Beeah expansion
throughout the Emirate
of Sharjah
Beeah is in its final stages into the East Coast of
the Emirate of Sharjah, as well as plans to develop
waste management and recycling operations
in Khor Fakkan, Kalba, Dibba Al Hisn and
surrounding areas.
Beeahs operational geographic expansion to
provide waste management and recycling services
in the East Coast region is in line with the vision
and directions of His Highnes Sheikh Dr. Sultan Bin
Mohammed Al Qasimi Member of the Supreme
Council of the United Arab Emirates and Ruler of
Sharjah.
Beeahs mandate entails the application of
international best practices in environmental and
waste management throughout the Emirate to
resolve existing challenges, and aims to expand its
operations to the Central region of the Emirate of
Sharjah.
69
Beeah Environmental The Environmental Management and
Research Centre Technology Exhibition and Conference
Conceptual work done on development of the incipient

GREEN
Beeah Environmental Research Centre:

Hosted by

Middle East
The Beeah Environmental Research The BERC will:
17-19 October 2011
Centre (BERC) will help position Promote academic and business research Expo Centre Sharjah
Sharjah as the center for: in the environmental field United Arab Emirates
Environmental change Create linkages with other research
Environment thought institutions and initiatives
Environmental leadership Be the center in the region for
environmental policy and legislative change
Sponsor specific environmental research
activities and foster commercial opportunities Solid Waste Waste Water Air Pollution Scrap Metal Alternative Energy Green Building

The BERC will be:

An online network that will connect people
around the world
A source, forum and meeting place
The focal point for environmental
laboratory services for Sharjah and for Beeah
The BERC will also:
Monitor Air Quality in Sharjah
***Next step is a substantive meeting on the subject with Chancellor of AUS to explore their interest in partnering in
the development of this centre.
The BERC will give researchers:
Access to environmental research related
to the region and its climate
The ability to propose new ideas for
research topics
The ability to work on research items
proposed by the BERC through a call for
papers (CFP)
The ability to request funds to cover
specific environmental research items.
Beeah to Launch Public
Recycling Depots for the
First Time in Sharjah
Sharjah residents will soon witness a new recycling touch-
point in the city. The residential recycling depots will be
placed in Co-ops around Sharjah to provide easy access
for residents to dispose of their recyclables. The Recycling
Depots will allow for waste to be divided up and are
designed to have three separate container sections for:
newspapers, plastic and glass bottles plus metal cans and
cardboards.
Beeah to Host the First
Regional Exhibition for
the Environment Industry:
Green Middle East
GREEN MIDDLE EAST is set to be the regional exhibition
for the environment industry in the Middle East region
held in Sharjah in October 2011 and hosted by Beeah.
The event will feature the technology equipment and
products that go into environmental conservation and
protection. Green Middle East offers a platform to
access the regions multi-million dollar spending in
environmental protection.

This event aims to provide visiting industry with the

technology, tools and equipment that gives them a
competitive advantage in business. The event is not just
about reducing environmental impact but also about
reducing costs on the operational bottom line to make
companies more profitable and more efficient.

Taking a holistic approach of the environment industry,

Green Middle East will feature sub-sections highly
focused on individual topics.

70 71

Residential Recycling
Programmes
and Training
As part of our responsibility towards the environment,
Beeah provides recycling programmes and training to
promote source segregation, ultimately diverting more
waste from the landfill to be recycled.
Beeah is currently conducting pilot programmes for
residential recycling. This programme is designed to be
very simple and non-intrusive to the day-to-day activities
of residential tower residents.
The tenants are provided with recycling bins and totes in
which dry paper, plastic, aluminum, and other recyclable
products should be deposited. The bins and totes are
placed in the garbage room on each floor where they
are collected.
By the end of 2011, Beeah plans to roll out the UAEs
first residential recycling programme in a select Sector
within the city of Sharjah, in the aim to implement the
programme throughout the whole city by 2012.
E-Waste
Beeah currently provides both secure and
environmentally conscious solutions for the disposal of
hazardous consumer goods and counterfeits by collecting
and transporting them to the Beeah Waste Management
Complex (WMC) in Al-Sajah for dismantling and
recycling of parts.
Beeah also offers its clients data destruction services by
using the latest in recycling technology to safely destroy
data depending on the conditions of the HDD (Hard Disk
72
Drive), and security policies. To dispose of data safely,
Beeah uses a variety of methods, that use certified data
wipe-up software, degaussing (or damaging the magnetic
field in the HDD), and/or physically destroying the HDD.
Waste to Energy
This service is carried out on site at the WMC, however
no HDDs leave client facilities before all data gets
While alternative energy resources are being
researched, refined and much debated about by
permanently destroyed. experts in the field, waste to energy technology is
an important source which must be explored and
Beeah can also destroy DLT & LTO tapes, flash utilized. Once implemented, it could dramatically
memories, CDs, DVDs, and more. A destruction improve the countrys waste disposal issues
certification is provided, as proof that all materials have especially as landfill space is expected to become
been processed in an environmentally compliant manner limited due to our increasing population.
following our zero-landfill policy, whereby nothing is
dumped into a landfill and everything is processed Beeah has been working with consultants to
according to sound environmental recycling standards. determine the best way to harness the substantial
amounts of energy in waste to create electricity
Managed Print Services (MPS) are designed to assist and fuel for re-use in our economy.
businesses in minimizing the costs associated with
printing, increase productivity and reduce energy and
material consumption. Based on each companys
requirements, MPS will service, maintain, and improve
all the printing fleet. It involves monitoring and assessing
the systems to make sure they run more efficiently,
checking the performance of printers and installing
software that will control all of the printers and send
a warning message when something goes wrong.
Beeah aims to continue to work in collaboration with
business affiliates and partners, specialising in e-waste
recycling, to become an important contributor to
recycling e-waste in Sharjah and the UAE.
Community and
Educational Initiatives
Environmental education is vital, while socially and
environmentally responsible behaviors are essential for a
greener and sustainable future.
As part of its mandate to prepare educational initiatives in
order to spread environmental awareness and to develop
environmental thinking at all levels of society, Beeah will
continue to instigate and implement community events to
encourage Sharjahs residents to lead an environmental
lifestyle, by practicing the 3Rs (reduce, re-use, and
recycle).
Beeah also plans to take the Beeah School of
Environment (BSOE) to its next level of success and adopt
its modules in schools across the Emirate of Sharjah.
73
 Beeah was established by an Emiri Decree issued by the Ruler of Sharjah.
Beeah introduces 52 3-stream recycling bins in Sharjah as a public call to action.

2008 2007
Beeah introduces in-office recycling program with 4,000 blue bins.

Staff At Beeah: 3
Population Serviced: 50,000
Number of Recyclers: 52
Tonnage of Waste Managed: N/A

Recruitment of world class team.

Beeah launches its public outreach program.
Started building the infrastructure for environment and waste management services.

Staff At Beeah: 300

Population Serviced: 150,000
Number of Recyclers: 500
Tonnage of Waste Managed: 278,190.52

Beeah is given management of the Al-Sajah landfill.

Beeah awarded management of the CDW facility.
Tandeef was formed to provide street cleaning and city beautification.

2009
The first bi-annual State of Environment Study and Report published.

Staff At Beeah: 1000

Population Serviced: 450,000
Number of Recyclers: 1000
Tonnage of Waste Managed: 414,482.66

Our
Operational inauguration of the Material Recovery Facility (MRF) and the Tyre Recycling Facility (TRF) in Sharjah.
Tandeef launched and starts waste collection and street beautification services in Sharjah.
Tandeef Boats acquired to clean floating debris from the lagoons of Sharjah.
Launch of Confidential Document Destruction & Recycling Service.

2010
Launch of the Beeah School of Environment educational initiative.

Environmental

Staff At Beeah: 1200
Population Serviced: 750,000

Journey
Number of Recyclers: 1300
Tonnage of Waste Managed: 3,434,208.78

74 75
 Beeah awarded 20 year contract for waste management in the Emirate of Sharjah.
Launch of residential recycling in high-rise buildings.
Host of the first Middle East integrated environmental conference and exhibition Green Middle East.
Introduced 3-stream pedestrian recyclers to Ajman .
Our Awards &
Increase number of recycling bins in Sharjah.
Improvement of MRF operations to 2 shifts to process more municipal solid waste.
Recognitions
Award to provide environment and waste management services for investors at Hamariyah Free Zone (HFZ).
Beeah takes great pride in being awarded for its diverse
Launch of the Sharjah Environmental Awareness Award for environmental community empowerment.
efforts towards the outreach and community programs,
Launch of the Environmental Advisory services
which have a tremendous impact on the communities
Launch of commercial collection programmes and implementation of waste management services
it caters to. The recognition we receive reinforces that
Launch of the Beeah Environmental Research Center for environmental research.
Beeah is on the road to accomplishing its aim to leading

2011
Awarded best waste management company in the Middle East
the environmental change!

Staff At Beeah: 1700

2010:
Population Serviced: 800,000
14th Annual Corporate Gala Dinner Emirates
Number of Recyclers: 1750
Environmental Group (EEG): In appreciation of
Beeahs valued support
Environment and Protected Areas Authority (EPAA):
Valued Silver Partner
Launch of the first low-rise residential recycling programme with new colour-coded bins and first automated Awareness Training Session Sharjah Chamber of
fleet in the region. Commerce & Industry: Valued Partner
Development of the high-rise residential recycling to buildings across Sharjah. The 10th Annual Ceremony to Honor Training
Growth of Tandeefs street-cleaning vehicles and increase of staff. Organisations University of Sharjah: In recognition
Expansion of the Beeah School of Environment initiative across the UAE. for the valued participation

2012
Green Middle East Environmental Businesses Awards supported by Beeah. Al Qasba Events Al Qasba: In appreciation for
contribution towards its success
Staff At Beeah: 2000 + Khalifa University Spokesperson of Choice
Population Serviced: 1,000,000 + Ministry of Interior Appreciation Award
Number of Recyclers: 2,000 + American University of Sharjah In Honor of
Collaboration Award: In appreciation for its support
and success
Family Development Center Appreciation Award

76 77