Professional Documents
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HAPPENINGS
In the coming year, the priority areas for the CII Maharashtra State Council is
to showcase Brand Maharashtra through sector-specific initiatives, support
to SMEs through Buyer-Seller meets in each zone, entrepreneurship
development for manufacturing and services, as well as promotion of textile,
agriculture and tourism sectors. Various CSR initiatives, including water and
waste management, are also to be undertaken.
Pooja Menon
BBH, Mumbai
WPD wins Water Digest Awards 2017 for Best Domestic RO+UV Purifier in the country
WPDs innovative product, Stella, which is Indias first RO+UV Hot & Cold Water Purifier, was awarded the Best Domestic
RO+UV Water Purifier in the country at the 11th edition of Water Digest Awards held on March 22, 2017 at Jaypee Vasant
Continental, New Delhi. On behalf of Blue Star, Girish Hingorani, Chief Marketing Officer, Water Purifiers collected this award
from Shri Vipul Goyal, Cabinet Minister for Ministry of Industries
and Commerce, Govt of Haryana.
Blue Star is the MEP Company of the Year at Annual Metro Rail India Summit 2017
Blue Star was the Presenting Partner for the 6th Annual Metro Rail India Summit 2017, which was held on March 3, 2017 at
Hotel Sangri-La, New Delhi. The event is organised by ITP, a leading UK-based publishing house. As part of the entitlements,
Blue Star put up a stall showcasing the VRF IV Plus system, AHU kit as well as ductable and concealed split units. Blue Stars
latest RAD television commercial was screened and product brochures were included in the delegate kits.
Rahul Deshpande, VP-Operations (West), EMPG gave the welcome address, followed by a presentation on Blue Stars EMPG
and PCPD businesses, wherein he highlighted the major MEP projects that Blue Star has undertaken till date, with a focus on
those related to the metro rail industry. He was also invited to give away the business awards towards the end of the summit.
Blue Star was recognised as the MEP Company of the Year on the occasion. S N Bose, Senior GM-Delivery Head, EMPG was a
panelist in a discussion on solutions for sustainable development and metro rail operations in India. Senior members of EMPG
and PCPD teams were present on the occasion.
Sangeeta Parameswaran
BBH, Mumbai
Blue Star ads perform well on digital platforms
Blue Star launched its latest room AC television commercial (TVC) on
YouTube in February 2017. The 35 seconds ad gained a 30 seconds
view rate of 24%, which is outstanding as against the industry
benchmark of 16%-18%. The TVC has achieved over 2.5 million views
on the platform as on date. The Company also conducted a Google
Brand Lift Survey, a multiple choice survey question wherein users
have to choose between Blue Star, LG, Daikin and Voltas. The survey
results showed that there was a 16% increase in favourability of the
Blue Star brand amongst the group who have seen the ad vis--vis
those who havent. This result features under Googles best-in-class
category as it is rated higher than industry standards. Blue Stars
target group of males aged 35-44 years showed a lift of 18.7%, which
is again best-in-class. Blue Star also emerged as the most preferred
brand against other Room AC competitors.
In October 2016, Blue Star had launched its water purifiers TVC on YouTube, and this innovative babies concept on the
Companys maiden commercial for this new product category was lauded by industry and viewers alike on digital platforms.
The 30 seconds view rate of this TVC also stood at an exceptional 24%, garnering over 1.2 million views.
As per the Pitch Madison Advertising Report 2017, the total size of the media and advertising industry in India in 2016 was
over `49,000 crores and is projected to increase to `56,000 crores, a rise of over 12% from 2016. Out of the total industry size,
the digital market grew by a remarkable 43% in 2016 from the previous year, crossing the `7,300 crore mark. In 2017, it is
projected to grow to over `9000 crores, which is a 25% increase over 2016. Blue Star continues to explore various effective
avenues in the digital stratosphere to reach out to its target audience that is increasingly going digital by the day.
Pooja Menon
BBH, Mumbai
The Non-Executive Promoter Directors, Dinesh Vaswani and Rajiv Lulla visited the Wada factory on February 27, 2017 for an
induction on Blue Stars manufacturing processes. R G Devnani; D H Roy, VP, Procurement & Supply Chain; and Dilip Jadhav
accompanied them during the shop floor visit. The Directors were impressed with the state-of-the-art manufacturing set-up
and the robust products manufactured like the newly-configured screw chillers, condensing units made for Danfoss and cold
room panels. The Directors also planted saplings to mark the occasion.
Shekhar Kasar
Wada
BTN moderates CII Governance Series Breakfast Session
BTN moderated the CII Governance Series Breakfast
Session on March 15, 2017 held at The Trident,
Mumbai. CII Governance Series aims to facilitate
dissemination of the changing trends of corporate
governance by holding interactive sessions with
CEOs focusing on governance, accountability,
transparency, ethics, compliance and trust,
fostering a culture of good governance.
Ms Arundhati Bhattacharya, Chairperson, State Bank
of India shared her views on achieving a right
balance between the business operational goals
and governance requirements.
Pooja Menon
BBH, Mumbai
Blue Star conducts press conferences on its latest Room ACs range across India
In addition to the press conference held at Chennai in January 2017, announcing the launch of the latest range of room ACs, a
series of press meets were held between February-March 2017 at plush hotels in Mumbai, Delhi, Hyderabad, Bengaluru,
Kolkata, Ahmedabad, Pune, Ludhiana, Indore and Lucknow. BTN or C P Mukundan Menon, President, Sales & Marketing,
Products Business addressed the press at these gatherings, detailing the advantages of the new range of room ACs as well as
the Companys plans for marketing and sales in FY18. C Haridas, VP, RAD was present at some of these press conferences.
A get-together of the stakeholders involved in the MTA Centennial Scholarships initiated by Blue Star Foundation was held at
Mayfair Banquets, Mumbai on March 3, 2017. Ms Sunaina Murthy and Ms Mrinalini Kher who are Trustees of Blue Star
Foundation (BSF); S Kalyaan, Senior GM, Training, CTDO; principals and concerned HODs of K J Somaiya College of
Engineering, Fr Conceicao Rodrigues College of Engineering and Thadomal Shahani Engineering College; scholarship
awardees from engineering and architectural colleges; Blue Star mentors; Phalgunan Kumaran, Senior Manager, HR; Sangeeta
Parameswaran, Senior Manager, Corporate Communications & CSR; and Sudakshina Ray, Senior Executive, CSR attended the
meet.
Sunaina spoke on the genesis of the scholarship programme, the importance that MTA and Blue Star accord to education and
the growth of the initiative in 3 years from 8 students in 2014 to 29 students at present. The principals congratulated all
stakeholders on putting together a successful and sustainable programme in a methodical manner, and acknowledged that
they have witnessed significant changes in the students lives due to these scholarships. They shared that BSFs scholarship
initiative was valued by the students over other scholarships because of the mentorship and internship elements weaved
into the programme. The fact that this programme places importance on both academic performance as well as the financial
situation of the students was also appreciated. Blue Star mentors were recognised for their involvement with the students to
help them shape their career goals and preparation for work-life situations.
Pooja Menon
BBH, Mumbai
J M Bhambure launches technical books and ISHRAE online technical forum at ACREX
J M Bhambure, National Chairperson of the ISHRAE Technical Committee,
along with Sachin Maheshwari, National President, ISHRAE, unveiled two
technical books at ACREX 2017. These books, titled Fundamentals of Air
Filters for HVAC Engineers and Indian Weather Data 2017, have been
compiled by technical experts and will act as significant reference journals
for the AC industry. J M Bhambure also launched the ISHRAE Online
Technical Forum on the ISHRAE website. This forum aims to help ISHRAE
members in engaging with each other for discussions related to the HVAC
industry.
Shreyas Lade
Thane
IBG conducts series of technical seminars with its distribution partners
With OMASCO on Applied System Products in Muscat
Blue Star, along with Oman Marketing and Services Company LLC (OMASCO), its
distributor partner in Oman, organised a seminar on applied system products range for
HVAC consultants, contractors and customers. This event was organised on February
12, 2017 at Hotel Crowne Plaza, Muscat.
Blue Star, along with Abdul Aziz & Brothers (AAB), held a customer meet-cum-technical seminar on February 14, 2017 at
Muscat, Oman to exhibit its wide range of unitary products available in the Oman market. Oman offers multiple opportunities
with the burgeoning public and private infrastructure, expansion of the transportation segment, and booming retail and
hospitality sectors, besides others.
Officials from the Ministry of Education, Ministry of Health, Royal Oman Police and the Muscat Municipality were invited to
the event. The display of unitary products included room ACs, water coolers, verticool ACs and bottled water dispensers.
Rajendra Verma made an impressive presentation on Blue Star and its internal business plans for the Oman Market. Madhu
Karmakar, GM, AAB spoke on AABs long-standing relationship with Blue Star, as well as the Companys robust product
offering and customer service. Sathyavageeswaran A elaborated on the product portfolio.
With Al Moayyed Air Conditioning on VRF IV Plus System and Modular Cold Rooms in Qatar
The Lets Read initiative aims to nurture a love for books and
inculcate the habit of reading among children from
disadvantaged backgrounds who cannot afford to own or have
access to culturally relevant, age-appropriate and well-illustrated
books. Portable mini libraries have been set up in classrooms,
and a set of 5 books were given to each child for easy availability of
the books in the class as well as at home. Book reading sessions
will be conducted at regular intervals by authors of childrens
books and other communication professionals which will make
reading fun and meaningful.
Sangeeta Parameswaran
BBH, Mumbai
Blue Stars Thane facility receives Employer Recognition Award from ISHRAE
The Thane facility of Blue Star has received the Employer
Recognition Award from the Indian Society of Heating,
Refrigerating and Air Conditioning Engineers (ISHRAE). On behalf of
Blue Star, J M Bhambure received the award from ISHRAEs National
President Mr Sachin Maheshwari on February 23, 2017 during the
ACREX awards ceremony.
Blue Star has supported the ISHRAE National and Thane chapters on
various fronts such as facilitating a range of technical talks at the
Blue Star Thane CTDO auditorium, as well as workshops on
Understanding Refrigerants & New Trends in Refrigerants and
Presentation & Soft Skill Development for ISHRAE members.
Tank chillers are used in the Gulf countries to bring down the water
temperatures in overhead storage tanks that are installed on
rooftops and terraces. Due to high ambient temperatures and
exposure of these tanks to direct sunlight, the temperature of water
in these overhead tanks reaches 46oC50oC, making it unsuitable for
direct use. Blue Stars tank chillers are specially designed to reduce
the temperature of this water to about 26oC30oC to make it
conducive for use. These tank chillers are available in a capacity
range of 1.5 TR to 21 TR and use environment-friendly R410A
refrigerant for cooling.
Accolades for the R&D and GPSD teams on this brilliant triumph!
Shreyas Lade
Thane
Nitesh Dagur
ACRSG, Thane
TOP SCORES
Blue Star M&E Engineering, Malaysia has won a trio of notable orders:
A RM 26 million order from Malaysia Resources Corporation towards District Cooling Plant, Penang for two nos each
of 2550 TR and 600 TR chillers, a 340 TR chiller, associated pumps, heat exchangers, transformers, panels and bus
ducts.
Laurels to A N Krishnamoorthy and the Blue Star M&E team on the significant orders!
Abhijit Aikara
IBG
Secunderabad EMPG Successes
The PCPD team in Gurugram has a series of noteworthy orders to its credit:
A `2.2 crores order from NTPC towards 1800 TR chillers.
Rajdarbar Reality has awarded a `1.3 crores order for 680 TR ducted units.
A `65 lakhs order from RCC Buildcon towards 540 TR ducted ACs.
Superior Aircon has given a `54 lakhs order for 470 TR chillers.
A `27 lakhs order from Sam India Abhimanyu Housing towards a 108 HP VRF IV Plus system.
SKP Buildcon has awarded a `20 lakhs order for 150 TR ducted ACs.
A `18 lakhs order from Millennium School towards 145 TR ducted units.
The EMPG team of Kochi has booked a `18 crores order from
Lulu International Convention Centre towards the MEP work of
their upcoming convention centre and hotel at Thrissur. The
scope of work consists of nine HVAC pumps, 3 cooling towers,
40 AHUs, 85 ventilation fans, a HT panel, two 750 kVA
transformers, 40 LT panels, three UPS systems, pumps, a BMS
system, a fire alarm and public address system and related
ancillary work. This order was won against tough competition
from Sterling & Wilson, Voltas and Henry & Farad.
Great going, Prashanth, Manjunath S, Nagabushan, Manjunathan S and the Bengaluru PCPD team!
Mitali Shahi
Bengaluru
Mumbai ACRSG Wins
CPSD
The CPSD team of Mumbai has won the below revamp orders:
A `1.5 crores order from Phoenix Mills towards low side works.
ICICI Bank has given a `16 lakhs order towards 40 TR ducted inverter ACs.
Bravo, Ammar Ali Tinwala, Ravindra Kulkarni and the CPSD team in Mumbai!
UPSD
The UPSD team of Mumbai has booked a `29 lakhs revamp order from Kotak Mahindra
Bank for 75 TR split ACs.
A `85 lakhs order from SSKM Hospital, West Bengal towards 160 TR chillers.
Khaitan Market, Assam has awarded a `66 lakhs order for a 220 HP VRF IV Plus system.
GE T&D India, Bihar has given a `25 lakhs order for 200
TR chillers.
Usha Martin, Jharkhand has awarded a `23 lakhs order for 130 TR ducted units.
A `23 lakhs order from Utkal Builders, Odisha towards 160 TR ducted ACs.
Saif Impex, West Bengal has given a `21 lakhs order for a 46 HP VRF S system.
A `21 lakhs order from GNRC Medical, West Bengal towards 115 TR chillers.
Aranya Tower, Assam has given a `19 lakhs order for 130 TR ducted ACs.
A `19 lakhs order from Parkson Packaging, Assam towards 140 TR ducted units.
Coochbihar Auditorium, West Bengal has given a `18 lakhs order for 130 TR ducted ACs.
A `18 lakhs order from Cox & Kings, West Bengal towards 65 TR inverter ducted units and 20 TR ducted ACs.
Shreejain Swetambar Terapanthi, Odisha has given a `17 lakhs order for 115 TR ducted units.
A `15 lakhs order from Abdos Lamitubes, Assam towards 80 TR Inverter ducted ACs.
A `33 lakhs order from Steel Tubes for two 155 TR chillers. This order was won against stiff competition from Carrier.
Solartis Technologies has awarded a `30 lakhs order for a 94 HP VRF IV Plus system.
A `27 lakhs order from Deccan Plaza for a 160 TR chiller. This order was won against tough competition from
Kirloskar and Trane.
FSS Siruseri has given a `26 lakhs order for two 80 TR chillers, which was won against stiff competition from Voltas.
U CAL Fuel Systems has given a `18 lakhs order for a 55 HP VRF IV
Plus system.
Lee Engineering Services has given a `16 lakhs order for 105 TR packaged units.
Laurels to Nithin, Karthick, Shahul, Dinesh, Vivek Baskar, Harikeshan, Subash Newton, Sankar Marx, Ori Sacs and the Chennai
PCPD team on the accomplishments!
Daphne S
Chennai
Chennai ACRSG Feats
The ACRSG team in Chennai has won a duo of new service products orders:
A `60 lakhs order towards an Arctic Master from MRF, Puducherry. The Arctic Masters are to be fitted in two chillers of
50 TR and 120 TR each.
Royal Bank of Scotland, Chennai has given a `15 lakhs order for duct cleaning at various locations covering an area of
nearly 6 lakh sq feet.
A `75 lakhs order from Realthing Developers towards a 88 HP VRF IV Plus system and a ducted system for 9 floors of
their commercial mall in Udaipur.
Great going, Chanpreet Singh, Kranti Jain, Myank Gaba, Sharad Malga and the Jaipur PCPD team!
Isha Kriti
Delhi & Gurugram
Mumbai CRD Successes
The CRD team in Mumbai has a triple win to its credit:
A `30 lakhs order from Nesco, Mumbai towards 10 cold rooms for their central kitchen.
Distihub, Mumbai has given a `20 lakhs order for 13000 CFT cold rooms for storage of dates.
A `20 lakhs order from Southking Enterprises, Mumbai towards 6000 CFT cold rooms to store ice-creams.
Kudos to V Jayaprakash, Chirag Kashyap, Vivek K Singh, Sagar Chande, Aniket Soman and the Mumbai CRD team!
Natasha Dias
BSH, Saki Naka
A `53 lakhs order from United College of Engineering & Research, Allahabad towards 410 TR ducted ACs.
Om Vidyut Infratech, Lucknow has awarded a `23 lakhs order for 165 TR ducted units.
A `22 lakhs order from Lumos Infra, Lucknow towards 155 TR chillers.
A `23 lakhs order from Tawakkal Foods, Anand towards 4 banana ripening chambers.
Zydus Bio, Ahmedabad has given a `19 lakhs order for a freezer room.
A `16 lakhs order from Bostik India, Ankleshwar towards a freezer room.
Diamond Farm, Surat has given a `16 lakhs order for 2 cold rooms to be used to storage of eggs.
Laurels to Jagjit Singh, Kushal Gaikwad, Jatin Deshmukh, Kiran Mistry and the Ahmedabad and Vadodara CRD teams on the
feat!
Ashutosh Sharma
Vadodara
Mumbai RAD Wins
The RAD team in Mumbai has won a `17 lakhs order from
JSW towards 100 TR of mega split ACs for its Jaigarh
plant.
Natasha Dias
BSH, Saki Naka
Cheers to Digvijay Beswal, Niben Chandran and the Indore CRD team!
Digvijay Beswal
Indore
Correspondents
Managing Editor: Girish Hingorani
Associate Editor: Sangeeta Parameswaran
Location Correspondents: