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influences
Key Idea: In the past the roles of males and females in society were more clearly
defined by gender stereotypes reinforced in the media.
Year level: Year 3 & 4
Achievement Objectives:
Recognise traditional roles for males and Self-assessment against agreed success
females inside and outside the home criteria
Understand how the media have reinforced peer assessment
these roles display/share end product
teacher observation
Lesson 2- Traditional roles and media
influences
Activity sequence
Activity 1: We want to find out how male and females roles have changed over time. We will ask our
grandparents about what it was like in their day. As a class brainstorm a list of questions to put to
grandparents.The purpose is to find out if they were influenced in their choices by the media.
Suggested questions;
What was your favourite toy and why did you like it?
Who was your favourite T.V character?
What did you want to be when you grew up?
What jobs did you have to do around the home?
What jobs did you mother do around the home?
What jobs did your father do around the home?
Decide as a group on a final list of questions. Then create a survey using Survey Nuts to send to your
grandparents.
(As an extension to this activity children could answer the questions themselves.)
Activity 2: Review the results of the survey you sent out to grandparents. Do you think their decisions could
have been influenced by advertising?
Watch a selection of 1970s Toy Commercials. While watching note what the toy is and who it is aimed at. Also
record how many female and how many male characters are in the ad.
Reflect on the results recorded then watch 10 best toy commercials from 2013. Complete the same activity
while watching. Discuss the differences and similarities. Are the ads still gender specific? Select on ad. In pairs
decide who this ad is targeted for and then discuss why you reached this conclusion.
Share: Each group share the information they collected about Marcenia Lyle
Discuss: What a biography is? What information might go into a biography? Co-construct success criteria for
the biography.
Action: Students to work in groups of three and collaborate on the biography. Students assign roles within their
group. Each group will have a writer, a proof-reader and an editor.
Biographies to be published using book creator and shared on the class blog with the wider community.
Lesson 2- Traditional roles and media
influences