Professional Documents
Culture Documents
Meaning:
Generally, value has been taken to mean moral ideas, general conceptions or orientations towards
the world or sometimes simply interests, attitudes, preferences, needs, sentiments and
dispositions. But sociologists use this term in a more precise sense to mean the generalised end
These ends are regarded legitimate and binding by society. They define what is important
worthwhile and worth striving for. Sometimes, values have been interpreted to mean such
standards by means of which the ends of action are selected. Thus, values are collective
conceptions of what is considered good, desirable, and proper or bad, undesirable, and improper
in a culture.
According to M. Haralambos (2000), a value is a belief that something is good and desirable.
For R.K. Mukerjee (1949) (a pioneer Indian sociologist who initiated the study of social values),
values are socially approved desires and goals that are internalised through the process of
conditioning, learning or socialisation and that become subjective preferences, standards and
aspirations. A value is a shared idea about how something is ranked in terms of desirability,
worth or goodness.
Familiar examples of values are wealth, loyalty, independence, equality, justice, fraternity and
being worthwhile in themselves. It is not easy to clarify the fundamental values of a given
Characteristics:
Values may be specific, such as honouring ones parents or owning a home or they may be more
general, such as health, love and democracy. Truth prevails, love thy neighbour as yourself,
learning is good as ends itself are a few examples of general values. Individual achievement,
individual happiness and materialism are major values of modern industrial society.
Value systems can be different from culture to culture. One may value aggressiveness and
deplores passivity, another the reverse, and a third gives little attention to this dimension
altogether, emphasising instead the virtue of sobriety over emotionality, which may be quite
unimportant in either of the other cultures. This point has very aptly been explored and explained
by Florence Kluchkhon (1949) in her studies of five small communities (tribes) of the American
south-west. One society may value individual achievement (as in USA), another may emphasise
family unity and kin support (as in India). The values of hard work and individual achievement
The values of a culture may change, but most remain stable during one persons lifetime.
Socially shared, intensely felt values are a fundamental part of our lives. Values are often
emotionally charged because they stand for things we believe to be worth defending. Often, this
Most of our basic values are learnt early in life from family, friends, neighbourhood, school, the
mass print and visual media and other sources within society. These values become part of our
personalities. They are generally shared and reinforced by those with whom we interact.
Types:
These are the values which are related with the development of human personality or individual
norms of recognition and protection of the human personality such as honesty, loyalty, veracity
and honour.
Values connected with the solidarity of the community or collective norms of equality, justice,
Values can also be categorised from the point of view their hierarchical arrangement:
These are the values which are related with goals of life. They are sometimes known as ultimate
and transcendent values. They determine the schemata of human rights and duties and of human
virtues. In the hierarchy of values, they occupy the highest place and superior to all other values
of life.
These values come after the intrinsic values in the scheme of gradation of values. These values
are means to achieve goals (intrinsic values) of life. They are also known as incidental or
proximate values.
Values are general principles to regulate our day-to-day behaviour. They not only give direction
to our behaviour but are also ideals and objectives in themselves. Values deal not so much with
what is, but with what ought to be; in other words, they express moral imperatives. They are the
expression of the ultimate ends, goals or purposes of social action. Our values are the basis of
our judgments about what is desirable, beautiful, proper, correct, important, worthwhile and good
as well as what is undesirable, ugly, incorrect, improper and bad. Pioneer sociologist Durkheim
emphasised the importance of values (though he used the term morals) in controlling disruptive
individual passions.
He also stressed that values enable individuals to feel that they are part of something bigger than
themselves. Modem sociologist E. Shils (1972) also makes the same point and calls the central
value system (the main values of society) are seen as essential in creating conformity and order.
Indian sociologist R.K. Mukerjee (1949) writes: By their nature, all human relations and
1. Values play an important role in the integration and fulfillment of mans basic impulses and
2. They are generic experiences in social action made up of both individual and social responses
and attitudes.
4. They mould the ideal dimensions of personality and range and depth of culture.
5. They influence peoples behaviour and serve as criteria for evaluating the actions of others.
There is a need for our managers today both in private and public sectors to develop a set
of values and believes that will help them attain the ultimate goals of profits and survival
and growth.
Attitude towards work- Managers have to develop the visionary perspective in their
work. They have to develop a sense of larger vision in their work for the common good.
Work commitment
Vision- Managers have a long term vision. The visionary managers must be practical,
dynamic and capable of translating dreams into reality.
The managers of Indian companies should also develop the following values:-
Move from the state of faithlessness to the state of faith and self-confidence.
Western managers are highly professionals with excellent analysis power, high
professional education and specialization.
Western managers follows a proper code of conduct and work in the structured formal
atmosphere with no place of modesty in their behavior.
Professional efficiency and work disciplines are the conditions under which western
managers perform.
Western value system teaches contractual obligations. Managers honour their contracts.
Western managers value principles above its privilege and they consider this as the best
strategy to win
https://www.slideshare.net/cokyfauzialfi/ethical-decision-making-process?next_slideshow=1
http://www.businessnewsdaily.com/4679-corporate-social-responsibility.html
Ethical decision-making refers to the process of evaluating and choosing among alternatives in a
manner consistent with ethical principles. In making ethical decisions, it is necessary to perceive and
eliminate unethical options and select the best ethical alternative.
Ethical decisions generate and sustain trust; demonstrate respect, responsibility, fairness
and caring; and are consistent with good citizenship. These behaviors provide a foundation for
making better decisions by setting the ground rules for our behavior.
Effective decisions are effective if they accomplish what we want accomplished and if they
advance our purposes. A choice that produces unintended and undesirable results is
ineffective. The key to making effective decisions is to think about choices in terms of their
ability to accomplish our most important goals. This means we have to understand the
difference between immediate and short-term goals and longer-range goals
.
The spiritual leader's task is to move people from where they are to where God wants
them to be. This is influence. Once spiritual leaders understand God's will, they make
every effort to move their followers from following their own agendas to pursuing God's
purposes. People who fail to move people to God's agenda have not led. They may have
exhorted, cajoled, pleaded, or bullied, but they will not have led until their people have
adjusted their lives to God's will.
Spiritual leaders depend on the Holy Spirit. Spiritual leaders work within a paradox, for
God calls them to do something that, in fact, only God can do. Ultimately, spiritual
leaders cannot produce spiritual change in people; only the Holy Spirit can accomplish
this. Yet the Spirit often uses people to bring about spiritual growth in others.
Spiritual leaders are accountable to God. Spiritual leadership necessitates an acute sense
of accountability. Just as a teacher has not taught until students have learned, leaders don't
blame their followers when they don't do what they should do. Leaders don't make
excuses. They assume their responsibility is to move people to do God's will.
Spiritual leaders can influence all people, not just God's people. God's agenda applies to
the marketplace as well as the meeting place. Although spiritual leaders will generally
move God's people to achieve God's purposes, God can use them to exert significant
godly influence upon unbelievers.
Spiritual leaders work from God's agenda. The greatest obstacle to effective spiritual
leadership is people pursuing their own agendas rather than seeking God's will.