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What is Social Media?

And Why Should I care?

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Media

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“New”Media

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The Internets

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“Old”Media

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Social Media

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Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interaction, and the construction
of words, pictures, videos, and audio.”

http://www.wikipedia.org

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REASON #1

BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.


Forrester, The Growth Of Social Technology Adoption, 2008

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REASON #3
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST
POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009

photo by Bruno Girinon flickr.com


Monday, July 26, 2010
IF FACEBOOK WERE
A COUNTRY,
IT WOULD BE THE 8TH
MOST POPULATED
IN THE WORLD,
JUST AHEAD
OF JAPAN.
Mark Zuckerberg, January 7, 2009
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REASON #5
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.


Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Now it’s the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur

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Disrupted Institutions
• Government • Medicine

• Law • Finance

• Business • Politics

• Religion • Civic Clubs

• Education

• Media

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100,000,000
The number of YouTube videos viewed per day.

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3,600,000,000
The number of photos archived on Flickr.com as of June 2009.
That’s roughly 1 photo per every 2 people on the planet.

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Parting Thoughts

• The Internet changes everything


• Mobile is the new local
• You cannot stop the conversation
• The future is here. It’s just not evenly
distributed

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Steve Mays
www.smays.com
stevemays@gmail.com
twitter.com/smaysdotcom

Monday, July 26, 2010