International Conference on Advances & Challenges in Interdisciplinary Engineering and Management 82

International Conference on Advances & Challenges in Interdisciplinary Engineering and

Management 2017 [ICACIEM 2017]

ISBN 978-81-933235-1-9 VOL 01

Website icaciem.org eMail icaciem@asdf.res.in
Received 10 January 2017 Accepted 28 - January 2017
Article ID ICACIEM163 eAID ICACIEM.2017.163

A Study on Customer Satisfaction towards Ambal Auto,

Erode
Anburanjithkumar K1, Jayanthi G2, Mahalakshmi R3, Meenakshi S4, Ranjithkumar N5, Sathyavani R6
1,2,3,4,5,6
Second Year Students, Department of MBA, Vidyaa Vikas College of Engineering and Technology, Tiruchengode, India

Abstract: Customer satisfaction is the main problem prevailing now-a-days in all the Companies. Satisfying the customers is the big gain for any
company. Marketing managers have to analyse the taste and preferences of the customers in order to satisfy their needs. The present study is to analyse
the Customer Satisfaction with special reference to Ambal Auto Ltd, Erode. Questionnaire method was used to know the views and suggestions of the
customers.

ISBN 978-81-933235-1-9 VOL 01

Website icaciem.org eMail icaciem@asdf.res.in
Received 10 January 2017 Accepted 28 - January 2017
Article ID ICACIEM164 eAID ICACIEM.2017.164

A Study on Brand Preference of Civil Engineers towards

Agni Steel with Special Reference to Agni Steels, Erode
Seenu V1, Palanisamy M2, Roja E3, Thilagavathi T4, Namdhini S5, Veni P6
1,2,3,4,5,6
Second Year Students, Department of MBA, Vidyaa Vikas College of Engineering and Technology, Tiruchengode, India

Abstract: An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered
(trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential
part of marketing. The researcher has adopted the descriptive research study. Descriptive research includes surveys and fact findings enquiries of
different kinds. The data is then analysed by applying weighted average test.

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