1.

0 Executive Summary

Ones Transport Services is a 100% citizen owned company that is in the tourism industry as it
intends to provide vehicles that transport tourists. It is fortunate to note that this business is the
first of its kind in our country and therefore faces no competition as there is no business in
Botswana that provides rental of land cruisers that transport tourists except us.

The company will be financed by a loan amount of P1 200 000 from CEDA. This money will be
used to buy the land cruisers as they are very expensive and pay the bills and employees for the
whole first year. As our future prospects, we dont only intend to provide land cruisers but we
want to include aircraft and boats as the company grows with time.

Our company boasts Mokolodi game reserve, Kamanga Lodge and Bushtracks safaris as part of
its future clientele.

1.1 Mission

To provide land cruisers to companies that are in the tourism industry in Botswana

1.2 Vision

To be the leading provider of tourism transport in Southern Africa

1.3 Objectives

To help companies which are failing to buy land cruisers to transport tourists with
affordable prices
To create employment in my country
Rent all the 3 vehicles for a period of 12 months each in the first year of operation

1.4 Keys To Success

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 good customer service and value
Affordable rental prices
Reaching the target market
Integrity in serving our customers resulting in repeat purchases

2.0 Company Summary

Ones Transport Services is a 100% citizen owned company that is based in Gaborone. It is a
company that is in the business of providing vehicles that transport tourists as they tour
Botswana. For its launch Ones Transport services intends to own 3 land cruisers that it will be
hiring to potential customers for a period of time not less than 3 months and not exceeding 5
years. The company that the land cruisers will be hired to will pay a fixed amount of rent for the
month. These land cruisers will be given to the company for the agreed time and the company
will be expected to provided its own driver and petrol whereas the servicing of the vehicles will
be done by Ones Transport Services.

As the business progresses, Ones Transport Services intends to include boats and aircraft in its
business and also include individuals in its clientele.

2.1 Start-up Summary

This company will be funded by CEDA. The cost of the start- up including inventory, legal
expenses and advertising will total P

Start-up

Requirements

Legal P1500

Stationery P150

Insurance P25000

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Rent P4900

Advertising P17050

Research & development P1000

Total Start-up expenses P54500

Start-up assets

Long term assets P975 000

Start-up inventory P11 108

Cash Required P16 200

Total Requirements P1 002 308

Start-up Funding

Start-up expenses to fund P54500

Start-up Assets to fund P1 002 308

Total Funding Required P1 056 808

Assets

Non Cash from Start Up P986 108

Cash requirements from start up P16 200

Total Assets P1 002 308

Liabilities and Capital

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Long term Liabilities P1 056 808

Total Liabilities P1 056 808

2.2 Company Ownership

The official name of this company will be Ones Transport Services, incorporated to decrease
liability.

2.3 Company Location

The company will be located in Maruapula, Gaborone. This location is ideal because Gaborone
is the hub of trade in Gaborone so access to market and services will be easier in Gaborone. It is
also in the plans of this company to open a new office in the future at Maun because that is
where 90% of our market is based.

3.0 Services

Ones transport Services provides the service of transporting tourists in their land cruisers. These
land cruisers are very crucial to the tourism industry in Botswana which faces massive
competition from other countries as they are comfortable and designed mainly for tourists. Most
companies that provide this service of transporting tourists use any other vehicle like buses
because land cruisers are very expensive. One's Transport Services found it upon itself to help
those companies that cannot buy these vehicles by hiring them out to them.

It comes with time when our country is going through a lot of developmental improvements.
This means that tourists will come touring into our country and they need comfortable vehicles
to transport them as they tour our beautiful Botswana. This pouring of tourists is catalyzed by the
initiative of Botswana to process its diamonds in its home soil and sell them as finished products.
This service of providing land cruisers at reasonable prices will help attract tourists into our
country.

3.1 Competitive Comparison

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There are currently no other competitors in this market. The only competition that we expect will
be from other modes of transport which are air and water.

3.2 Future Services

It is possible for Ones transport Services to include water transport and air based transport as the
company grow and star to generate income.

4.0 Marketing Analysis

As part of our marketing strategy Ones transport services will create a website of its own to
reach wider market as technology has advanced and more people rely on the internet for services.
We also distributed questionnaires to ask our future customers how they view our product and
the response was positive. To stay in the market for a long time we have decided to put an advert
on Botswana Television for the whole year.

4.1 Target Market

Our target market is all companies that deals directly with tourists by providing guides and
cuisines.

4.2 Niche Market

As we all know that land cruisers are very expensive and therefore not all companies are able to
buy them, we have looked into that niche market which is companies that cannot afford land
cruisers and yet are in the tourism industry and came up with the product that suite them at
affordable prices.

4.3 Swot Analysis

Strengths

-Passionate and determined

-Have a website that will enable us to reach wider market

-Improvement of ICT in Botswana

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Weaknesses

-Lack of knowledge about the tourism industry

Opportunities

-More tourists are expected to come to Botswana as Diamonds will be sold from Botswana as
finished products as of 2014

Threats

-Economic downturn

-Increase in fuel prices

-Drought anticipated in the USA in the coming years

5.0 Strategy and Implementation

5.1 Marketing Strategy

The main marketing strategy that the company will pursue will be to make potential customers
aware of us through the internet, television and the radio.

5.2 Distribution Strategy

The method of distribution will be to hire the vehicles straight from our offices and we expect
our customers to collect them themselves.

5.3 Pricing Strategy

We price our products at a level that is affordable to our customers. Our land cruisers will be
hired at a fixed amount of P45 000 per month.

5.4 Sales Strategy

Since the main part of the business will come from customers that are ready to rent there will be
no direct selling.

5.4.1 Sales forecast

Unit Sales Year 1 Year 2 Y3 Y4 Y5

Rentals 540 000 540 000 540 000 540 000 540 000

MANAGEMENT TEAM

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Ones Transport Services is organized into three main functional areas: product sourcing, sales &
marketing and finance & administration.

One Portia Ntoke: President and founder is currently working at Printing and Publishing
company Botswana under the accounts department which is prove enough to show you that she
really knows what business is like. She holds a Cambridge certificate from Lekhubu Private
School.

To help run the business effectively she intends to hire a manager and a professional accountant
to work with for the success of this business.

FINANCIAL STATEMENTS
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INCOME STATEMENT(year 1)

Revenue 540 000

Cost of sales (180 000)

Gross Profit 360 000

Other Income

Expenses (54 500)

Finance Charges (-)

Taxation -

Profit for the year 305 500

STATEMENT OF FINANCIAL POSITION

ASSETS

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NON CURRENT ASSETS
Vehicles 975 000
Furniture & Fitting 5 443
Computer 5 665

CURRENT ASSETS
Inventory
Trade Receivables
Cash & Cash equivalents 333 892

TOTAL ASSETS 1 320 000

EQUITY & LIABILITIES

Loan From CEDA 1 200 000
Interest 120 000

TOTAL EQUITY & LIABILITIES 1 320 000

CASH FLOW STATEMENT

Cash at the beginning of the month Month 1

Rental 135 000

Total Cash in 135 000

Cash Out
Salaries 15 000
Rent 4900
Advertising 15000
Web design 2050
Telephone 100
Water 100

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Electricity 1000
Insurance 25 000

Total Cash out 63150

Cash at the end of month 71 850

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