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Modern Soapmaking
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One of the scariest parts of opening a soap company tends to be the huge task of shipping
handmade soap and cosmetics, but it doesnt need to be this way!
While shipping may seem complicated, if you streamline your processes and have all your ducks in
a row, you will easily rock your customers expectations and deliveryour stellar products in a well-
branded, beautiful, and timely manner.
This guide will walk you through setting up some of these processes, as well as creating rock-solid
shipping policies, and providing a word-of-mouth-worthy experience for your customers.
When you open up your proverbial doors, be prepared to quickly and e iciently ship your
handmade soap and other products.
Designate an area as your order picking and shipping area, if possible. Store all of the supplies you
need in that area in an organized manner, so you always have what you need. You should have
both scotch tape and shipping tape, as well as scissors, pens, permanent markers, and the
packaging materials (kra paper, tissue paper, shreds, packing peanuts,shipping boxes and/or
mailers) handy. Youll also want to make sure you have a flexible ruler or measuring tape and a
postal scale. Dont forget to stock up on customs forms, if you ship internationally, and all your
branded marketing mojo like thank you cards, business cards, or samples (if you do them.)
Organize your supplies in a way that makes sense for the flow of packaging an order, so everything
is easy peasy when its time to pick an order and ship it. Im right-handed and like to work from le
to right, so my shipping station was setup with the inner packaging material (tissue and packing
peanuts) on the le , marketing materials and pens in the middle, and the outer package, scale, and
customs forms on the right.
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Ensure that you are encouraging good record keeping here as well!
For example, I used two print-outs of every packing list while picking orders. One packing list was
for internal use, where I notedwhat was included in the package (checking items o as I packed
them, as well as any extras or marketing materials), what type of outer packaging I used, what its
dimensions and weight were, and what method of shipping to use. I noted the order number on
the bottom of the package, so I could match it to thein-housepacking slip and ultimately, the
shipping label.The second packing slip went inside the order for the customer.
When I was ready to print shipping labels, I only needed to deal with a stack of packing slips
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instead of the full boxes, mailers, and such. I would print the order numberon theshipping label in
the notes section (just the number, no mention of it being an order, etc.) so I could match the label
back up with the box. Ive shipped thousands of packages this way, and have never sent the wrong
order to a customer. I think its a nice system that has two advantages:
When my husband could help me ship orders, he would pick the orders and I would double check
his packing slip, and then package the order. Eventually, we started using boxes and trays to
contain orders as they moved through the process. How you handle this is completely dependent
on the order volume and the number of people you have involved with the shippingof your
handmade soap, bath and body, or cosmetics products.
Your internal and external shipping policies should already be lined up before you start shipping
out orders, so if you dont have any policies yet, get on it! When you cra up your policies, ensure
that they reflect your brand through the tone and word choice, as well as stay positive! No one
wants to read a list of No, we dont do this or that!
You also want to make sure your policies are in compliance with any laws or regulations. For
instance, in some U.S. states, you are required to state your refund or return policy at the point of
purchase or before the transaction is completed.
Heres some common questions youll want to get answered for yourself and your customers:
How long with it take me to ship an order from the time I receive it? (o en referred to as the
turnaround time or processing time)
What mailing services or providers will I use? Will I o er any rush or expedited services?
(USPS, UPS, FedEx, Canada Post, etc.)
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Heather of Martinsville Soapworks loves her USPS guy, Patrick, who takes care of her & her brick and
mortar every day of the week. Whatever carrier you choose, develop a relationship with the route driver
its worth it!
Will I ship internationally or domestically only? (If you sell online, shipping internationally isnt
as scary as it sounds!)
Will I o er insurance on all packages, or only some? Whatfactors will dictate insurance? (An
upgrade option for the customer, or a certaindollar value on the order?)
What will I do if an order is lost or damaged in the mail? (Will you o er a refund or reship the
order? Will you require proof from the customer, and if so, what proof is acceptable?)
What should a customer do if they are having issues with their order or the shipping time?
(Do you want them to call you?
What will I do if I have an unexpected delay in shipping an order? (Will you call your customer
or email them? Will you o er a refund on the spot for the delay? Will you include extras or write a
note?)
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Will I accept returns from customers? What do they need to do to return an order? (Will I
refund only the product cost or shipping costs as well? Will I ask the customer to pay return
shipping costs or will I take care of that?)
Am I doing everything I need to do to be protected by any payment processing seller/buyer
protection practices? (If you accept payments via Paypal or other commonpayment
processing, they usually have a Buyer or Seller Protection policy that requires you to keep
certain records! You want to make sure you are keeping up with them, otherwise, an unsavory
individual could take advantage of your lack of preparation and get their money back AND keep
an order.)
An order that was shipped in the old USPS flat rate cardboard mailers, Amathia Soapworks (2012)
Dont be naive and think these things wont happen to you, because they will! This order was
wrapped in bubble wrap, but was shipped in one of the old school USPS flat rate cardboard
mailers. One of the mail sorting machines must have choked on it, because it literally split the bars
of soap in half (a recipe so hard that you couldnt dent it by throwing it on the concrete floor!) Be
prepared and know exactly how youll turn a bump in the road into a ramp to stellar customer
service!
Just as you should have your policies lined up and ready to rock, you need to clearly and concisely
ensure you are communicating those policies to your customers. Yes, tuck them away on your
policies and customer service pages, but also remember to put them front and center.
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You may want to considermentioning the most important parts of your shipping policies (like
theturnaround time and return policy) in your product descriptions, in your customers order
receipts, in your customers shipping notifications, in theorders themselves, or even a behind-the-
scenes blog postshowing o yoursexy shipping station.
You also need to manage YOUR shipping expectations. How many orders can you realistically ship
a day? Do you need to set aside shipping days? Or do you plan on shipping orders daily? And if so,
at what times? You really dont want to be caught with a flood of orders without an action plan or
an understanding ofwhat you can realistically handle.
Shipping handmade soap may seem as simple as throwing it in a bubble mailer and sending it on
its way, but I cant count how many times Ive ordered handmade items from makers only to be
deathly disappointed by the shipping and packaging choices.
Inside and out, your handmade soap should be protected and carry a whole lotta brand love.
The outer mailing container should prevent the soap from being damaged in transit, and you have
a ton of options to choose from. Depending on your recipe, you might get away with a bubble
mailer, but you will likely see damages from time to time (as shown above!).
You could go with plain kra or white corrugated boxes. An option to add a little brand love is by
using a custom rubber stamp to stampthe exterior of the box with your logo, slapping on a custom
sticker, or having the boxes custom printed.
A lot ofAmerican soapmakers opt for USPS flat rate and regional rate options, even the fab flat rate
bubble mailers. Since the USPS provides outer shipping cartons for free (if they are used for their
intended service), it brings down the shipping cost which customers will definitely
appreciate.However,be aware that all of the boxes and mailers from USPS need a lot of cushion
and love to protect the items inside the mailing container as they can be relatively flimsy in
comparison to other shipping containers.
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Stephanie of Southern Girl Soaperyprovides protection and brand love to her customerswhen they rip
into their orders.
Inside the mailing container, you should add a level of protection using bubble wrap or carton
fillers (like peanuts, shredded paper, tissue paper, etc.) This is a perfect opportunity to bring in the
brand love by choosing options that align with your brands values (recycled or not?) as well as your
brands aesthetics (colored tissue paper, paper shreds, etc.)
If your product is sold naked (no retail packaging), pretty please consider adding ways to
di erentiate and identify products or make the items suitable for gi -giving, even if thats o ering it
as an additional option during the checkout experience. Last holiday season, half of the handmade
products I ordered to give as gi s came withoutpackaging or identifying materials. Unfortunately,
Iended up keeping them for myself because I couldnt give something so unprofessional to my
friends and family. Ugh.
Below, you can see a few examples from other soapmakers in biz and how they package up their
products forsafe mailing and beautiful brand presentation.
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Jennifer of Orchard Hill Trading Co. ensures her products Danielle of Outlaw Soaps wraps up her orders with full
arrive safely with packing peanuts, and tops it o with a on brand mojo, inside and out.
little thank you note.
Marisa from shows the dandelion love in her packaging. Marisa from shows the dandelion love in her packaging.
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Even though an order is definitely a business transaction, making it feel like a gi will keep your
customers coming back for more and provide a memorable experience. At the veryminimum,
consider including a handwritten thank you note, postcard, or notecard to bring a personal touch
to yourorder shipments.
Consider how the package will look while it is being opened, unwrapped, and accepted by the
customer. Even though I dont sell retail products anymore, I still ensure that every package that
goes out the Modern Soapmaking doors carries a whole lotta love in the form of a handwritten
note, branded swag like stickers and/orpens, and of course, tissue paper or package filler that
matches up with my brand values and aesthetic.
When shippinghandmade soap, bath and body creations, home goods, and the like, you need to
pay attention to shipping regulations and guidelines.
If you choose to use USPSs flat rate and regional rate options, please be aware that each box does
have a max weight rating that you need to follow. Handmade soap can get heavy really quick, and
its entirely possible to pack more soap in these boxes than the max weight. As of Sept. 2015, heres
the guidelines:
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International Flat Rate Envelopes & Small Flat Rate Boxes: 4 pounds
International Medium &Large Flat Rate Boxes: 20 pounds
Domestic Priority Mail Express,Priority Mail Flat Rate Envelopes and Boxes: 70 pounds
Regional Rate Box A: 15 pounds
Regional Rate Box B: 20 pounds
Regional Rate Box C:25 pounds
O entimes, regional rate boxes are more cost e ective in comparison to flat rate options as the
price is determined by how far the box is travelling. If you are looking at a Large Flat Rate box,
theRegional Rate Box B is likely going to be cheaper is almost the same size.
You also need to be aware of regulations that prevent you from using specific shipping services or
needing additional declarations, such as shipping perfumes, nail polish, and
flammable/combustible materials (like fragrance and essential oils.)
Other shipping services around the world have similar regulations on their own preprinted mailing
parcelsand services, so make sure to double check the regulations for the service you plan on
using for shipping handmade soap and cosmetics.
Depending on your customer base and target market, you can handle shipping a multitude of
ways:
Whichever way you choose, you want to be sure to keep a close eye on how your shippingcosts are
being covered.The most common mistake newer soapcompanies make is notcharging enough
for shipping, which eats into profit ouch!
If your customer base is price-conscious, it may be better to o er exact shipping charges so that
your product prices are lower and the customer has a visual representation of the actual charges
incurred through shipping. On the other hand, o ering free shipping may entice a customer to
order a larger dollar amountat one time to take advantage of the o er. Flat rateshipping makes it
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easier on you as a business owner to find an ecommerce platform without as many bells and
whistles, but you may find that you are losing out on shipping costs that a ect your bottom line.
If youve been in business awhile, you can evaluate your current shipping practices and costs to see
exactly where you stand. If you are interested in o ering a free shipping incentive, find your average
order dollar amount and shipping amount combined and then pad it to reach a set transaction
amount for free shipping. I have found that, on average, theactual shipping amount tends to be
around 15% to 20% the purchase price on handmade soap orders if the average order is around
four items (if you are priced for profit!)
If you decide to go the route for o ering flat rateshipping, a good starting point is to calculate the
average order (lets say, three bars of soap and a lip balm) and then calculate that shipping rate for
various points from your location. I was based in the midwest, so I calculated the cost of shipping
to either coast and based flat rate shipping on that cost.
Go global, baby!
The very first thing I want to address is that its absolutely important for you to understand
shipping and import regulations before you o er international shipping.
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For instance, in the USA, its common for a customer to request that you mark gi on a customs
form when shipping outside of the country so that they can avoid any customs fees, taxes, and/or
duties. Not only is this fraud (as you are sending a commercial parcel and lying about it!), but it can
carry heavy consequences. If this happens to you, politely explain that you are required to follow
shipping regulations!
If a customer is ordering from another country, you should note in your policies that customs fees,
taxes, and/or duties are the responsibility of the receiving party. Frequent international customers
know and understand that these additional costs are part of the cost of importing items they want,
and theywont be too upset by it!
You also need to be aware ofimport restrictions as you cannot send some common botanical and
cosmetic ingredients to certain countries. You can find a list of restricted and prohibited goods
(usually listed by the country you are shipping to) via your shipping services website, such as:
You also want to be aware of the possibility of fraudulent order scams that come from
international senders. A number of scammers prey onsmall businesses with fakebulk orders,
hopingto land productwhile paying for it using a fraudulent credit card. You can read up on how
to avoid these scams in a previous blog post here on Modern Soapmaking.
When you first start o , you might pop over to the Post O ice to ship your orders, but youll be
losing out on creating a streamlined shipping process. USPS o ers a free tool to print postage
directly online, as well as carrier pickup options where you dont even have to take your packages
anywhere.
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Debbie from Turtle River Soap takes advantage of both USPS flat rate boxes and carrier pickup to
streamline her shipping.
If you accept orderswith Paypal payment, Paypal also o ers a free shipping tool for your orders
that makes it easy to print postage online. If you sell via Etsy, you have the option of printing
postage directly within Etsy and paying for the postage from the order itself (if you use Etsys
payments system.)
Once you start shipping 20+ packages a week, I recommend moving toshipping so ware or
ecommerce integration that will streamline shipping even further for you. Some services allow you
to batch print shipping labels for many orders at one time. Others integrate with various services
and venues so you can import orders from your website, Etsy, Shopify, etc., and print them all at
once!
You may want to consider choosing an ecommerce platformnow that willintegrate with a shipping
solution later on, that way itll be an easy transition.
Heres just a handfulof those services and integrations to make shipping handmade soap &
cosmetics easier:
Stamps.com
Endicia.com
ShipStation
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ShippingEasy
All shipping services observe particular national holidays, so make sure to mark your calendar with
the observedpostal holidays that your service uses. I cant count how many times I rushed to the
Post O ice to ship orders to be greeted with locked doors.
UPS and Fedex tend to run service on many of these holidays, so check up to see what the specific
service you use has listed!
The holiday season isthe biggest time where shipping handmade soap on deadlines can get a little
scary. I recommend adding one or two days to any services claimed shipping time to pad your
promised shipping times to customers. That way you can always over-deliver instead of under-
deliver.
The USPS usually releases holiday shipping deadlines via a press release in October. For reference,
heresthe suggested deadlines from 2014:
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As a business owner, I recommend adding a fewdays on these dates to give you time to pack and
ship any remaining orders. Make sure toletyour customers know the last ship dates for the
holidays. For instance, if youalways ship Priority Mail, I would cut o your domestic holiday
delivery as December 15th to 18th (depending on your turnaround time) based on the final
deadline of December 20th and your international holiday delivery as November 28th.
Supplier Resources
When you are shippinghandmade soap & other skin-loving goodies, you will want to stay stocked
up on packaging and shipping supplies. Heres some fabulous suppliers you might want to check
out to bring in the brand love, lower the chances of damages, and pretty up the presentation:
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*For Cra s Sakesoap boxes, wood crates, shrink sleeves for soap
GBE Packaging shipping boxes, mailers, peanuts, padding, fillers, shipping labels, etc.
*Got Print custom printed marketing collateral (business cards, postcards, fliers, etc.)
Jam Paper & Envelopeenvelopes, mailers, paper, labels, gi bags, tissue paper, ribbon,
shred tissue, elastic ties, colorful packing tape, gi boxes
JC Danczak variety of bags, corrugated cartons, envelopes, chipboard cartons, stretch film,
shrink wrap, gi packaging, retail packaging, loose fill, papers & wraps
Leapin Lizard Labels custom labels & stickers
Lightning Labels custom labels & stickers
*Moo premium custom business cards, postcards,stickers, greeting cards, etc.
*MuslinBag blank muslin bags with options of American made
*Nashville Wraps a huge array of retail shopping bags, boxes, cello bags, gi basket
supplies, gi wrap, ribbon, shred & basket filler, shrink wrap, and tissue paper
*National Shrinkwrap shrink wrap systems & supplies, gi basket supplies.
Omiyage huge variety of washi tape, stationary, paper bags, and twine
*Online Labels do-it-yourself label and sticker stock for printing at home
*Paper Marta huge array of retail shopping bags, boxes, cello bags, gi basket supplies,
gi wrap, ribbon, shred & basket filler, shrink wrap, and tissue paper
*PS Print custom printed marketing collateral (business cards, postcards, fliers, stickers,
etc.)
Pure Buttons custom pinback buttons,magnets, clips, zipper pulls, coasters, keychains
Reasonable Ribbon hugevariety of ribbon,bows, twine, etc.
Ribbon Shop huge variety of ribbon, bows, etc. as well as custom printed ribbon
Romantic Pink paper, stationery, bags, boxes, ribbons, deco tape, stamps, etc.
Rubber Stamps custom rubber stamps
Shipping Supply large variety of shipping essentials: boxes, mailers, padding, tape,
strapping, fillers, pallet shipping supplies, etc.
Simons Stamps custom rubber stamps
Six Cent Press custom pinback buttons, magnets, and mirrors
Sticker Mule custom stickers & skins
Sticker Robot huge variety of custom stickers
*Sunshine Candle & Soap Boxes soap and candles boxes for a variety of applications
*Sustainable Packaging Industries eco-friendly molded pulp packaging options
The Boxery corrugated cardboard boxes, tape, mailers, and stretch wrap
The Twinery bakery twine galore
US Boxbags & pouches, gi boxes, jewelry boxes, tissue paper, shred, labels, tags & tape,
ribbon, gi basket supplies, wooden crates, mailers & shippers, shipping supplies
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*Uline um, its Uline they literally have anything you might need for shipping as well as
manufacturing safety
Unique Expressions custom printed pencils
*Whisker Graphics designer twine, bakers twine, printed kra and designerpaperbags,
stickers
*Your Box Solution customand stock options of outer packaging cartons, boxes and labels
Ive personally used the suppliers notated with an asterisk (*), the rest have been recommended to me
in the past. Hope that helps!
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Get your hands on a massive list of 300+ suppliers so you can find
exactly what you are looking for at the best prices:
first name
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Comments
This is such an amazing, info-reach post! Thank you so much for all of the time and
energy it had to take to pull this together. Book marking this guy now as Im sure Ill be
referring to it a lot!
Reply
Kenna says
September 28, 2015 at 4:22 pm
Thanks, Karie! I hope its useful for you as you launch Azalea Pine Bathworks!
Reply
Thanks for the shoutout!! And for sharing all your wonderful knowledge!
Reply
Kenna says
November 3, 2015 at 12:52 pm
http://www.modernsoapmaking.com/guide-to-shipping-handmade-soap-cosmetics-other-bath-goodies/ 20/28
10/5/2017 The Essential Guide to Shipping Handmade Soap
Reply
Erin says
September 29, 2015 at 9:04 am
Kenna, Thank you for sharing your knowledge and for the mention.
Reply
Kenna says
November 3, 2015 at 12:53 pm
Reply
Thank you so much for taking the time to put this article together, Kenna! I make
promotional and packaging supplies for small businesses through my company,
Buttonhead, but I also dabble in soap making. So far, Ive only sent a few of my soaps
to friends in the mail, but Im planning to o er a few for retail sale. Youve given me so
much to think about! Your blog is always such an incredible resource.
Reply
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Kenna says
November 3, 2015 at 12:55 pm
Thanks, Ali! Ive enjoyed watching your business grow as the years have passed,
and couldnt be more happy that you are exploring soapmaking! Keep rocking
it out!
Reply
Christiane says
September 30, 2015 at 5:29 am
Just a fantastic post. I used to run my own business years ago, and learned all those
things the hard way! Im starting up a new company now and will now use this as a
great reference point. Thank you for putting all the invaluable info in one place!
Reply
Kenna says
November 3, 2015 at 12:55 pm
Youre very welcome, Christiane! Even when weve done it before, its easy to miss
bits and pieces, so I was happy to round up everything I could think of for this
post!
Reply
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Mariselys says
September 30, 2015 at 3:03 pm
My gosh! Woman you rule! : D I always struggle with packaging and shipping. Thank
you for this amazing article.
Reply
Kenna says
November 3, 2015 at 12:57 pm
Reply
Stephenie says
October 18, 2015 at 11:39 pm
Thank you for this article! Great article and you pointed out some things I didnt think
about.
Reply
Kenna says
November 3, 2015 at 1:00 pm
Reply
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Amy says
October 19, 2015 at 11:38 am
Hi Kenna,
As always, I thank you for the time and energy you put into sharing your wealth of
information. You once mentioned a wholesale distributor for purchasing oils and
butters, but I cant find it. Would you tell me where that is? Im not in business, but I
make enough soap to warrant bulk supplies. Most places kill you with shipping, and I
dont have anyplace locally.
Thanks again for all you do! Where do you find the time, not to mention the energy!?
Happy soaping!
Reply
Kenna says
November 3, 2015 at 1:01 pm
Hi Amy! There are a lot of bulk resources for oils and butters, from ordering larger
quantities from Soapers Choice or Jedwards International (both o er drums, but I
believe you need to call Soapers Choice to do so). Happi.com also has a supplier
directory for much larger bulk sourcing. Hope that helps!
Time and energy? To be honest, Im not sure! I just love my work, I suppose.
Best of luck!
Reply
Michael says
January 24, 2016 at 11:43 am
http://www.modernsoapmaking.com/guide-to-shipping-handmade-soap-cosmetics-other-bath-goodies/ 24/28
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Reply
Brandi says
September 13, 2016 at 12:14 pm
Reply
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