LAZZA ICE CREAMS

QUESTIONNAIRE

Respected Sir/madam

I Lijin k , MBA 3rd semester student pursuing my course from Centre for
Management Studies , Mangattuparamba , Kannur, as part of my academic
purpose , Im doing a project on the topic A study on promotional strategies
and formulation of a new promotional strategies at Lazza ice creams pvt
ltd , Kannur. I request you to spare a few minutes to fill up this questionnaire.
The details collected will be kept strictly confidential and will be used only for
academic purpose.

Name:

Gender: male female

Below 20 20-30 30-40 40-50 Above 50
Age:

1. How many brands of ice cream you tasted?

One Two Three More than four

2. Which flavor of ice cream do you purchase frequently?

Vanilla Strawberry Pista Chocolate Butterscotch

3. Which brand of ice cream do you like most?

Rank the following brands according to your preference

Lazza milma Meriiboy Amul Others, (specify)

4. From where did you get information about Lazza ice creams?

Magazine TV Radio Internet Word of mouth

5. What is the reason for preferring Lazza ice cream?

 Price Quality flavors d) brand advertisement style

6. Opinion regarding the frequency of TV advertisement of Lazza ice cream.

Very good Good Average poor very poor

7. What do you feel about newspaper advertisement of Lazza?

Very good good average poor very poor

8. How effective is the programs sponsorships of Lazza ice creams.

Very good good average poor very poor

9. Does the advertisement of Lazza ice cream provide sufficient information about the
product?

Yes No

10. How often do you purchase ice cream?

Always often sometimes rarely Never

11. Which media do you think is the most efficient for advertising ice creams?

Very desirable Desirable Neutral Undesirable Very

Undesirable
Electronic
Print
Outdoor
Mail
Word of mouth

12) How do you rate the promotional activities of lazza?

 Very good good average poor very poor
13). what do you expect from Lazza?

Price discount quality more offers more flavors others specify

14).How many brands of ice cream you tasted?

One Two Three More than four

15). Which flavor of ice cream do you purchase frequently?

Vanilla Strawberry Pista Chocolate Butterscotch

16) .Rate the following promotion mix of different brands on the basis of their influence
on ur purchse decision.
company factors Strongly Agree neutral Disagree Strongly
agree Disagree
Sales
promotion
Advertisemen
t
Lazza Direct
marketing
Personal
selling
Word of
mouth
Sales
promotion
Advertisemen
Merii boy t
Direct
marketing
Personal
selling
Word of
mouth
Sales
promotion
Advertisemen
Amul t
Direct
marketing
Personal
 selling
Word of
mouth

17). Are you satisfied with packaging of lazza ice cream?

Yes no

18). Compared to other brands the price of lazza ice cream is..?

Very High High neutral low very low

19). The quality of lazza ice cream is..?

Very high High neutral low very low

20).. Which type of change do you want in lazza ice cream?

Quality advertisement endorsing celebrity price taste

21).How do you rate overall satisfaction of lazza product?

Highly satisfied satisfied neutral dissatisfied highly dissatisfied

22).. lazza ice-cream can be recommended to others.

Strongly agree Agree Neutral Disagree Strongly disagree