UNIVERSITY OF CENTRAL LANCASHIRE

Programme Specification

This Programme Specification provides a concise summary of the main features of the programme and
the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if
he/she takes full advantage of the learning opportunities that are provided.

Sources of information on the programme can be found in Section 17

1. Awarding Institution / University of Central Lancashire.

Body

2. Teaching Institution Preston City Campus

Levels 4 and 5 Franchised to GDUFS & UESTC
Levels 4, 5 and 6 franchised to CENP, Madrid

3. University School/Centre School of Journalism, Language and Communication

4. External Accreditation N/A

5. Title of Final Award BA (Hons) International Business Communication

6. Modes of Attendance Full Time and Part-time

offered

7. UCAS Code Q301

8. Relevant Subject Languages & Related Studies 2007

Benchmarking Group(s)

9. Other external influences Common European Framework for Languages

10. Date of production/ July 2014

revision of this form

11. Aims of the Programme

To enable students to communicate effectively in an international business environment using

English as the medium.

To foster the acquisition of managerial and business related knowledge, skills and thinking styles.

To develop a broad critical understanding of cultural issues and their impact on organisations and
businesses.

To develop a high level of individual and integrated communication skills in English.

To develop students interpersonal skills, critical self-awareness and problem solving abilities.
 To prepare students for further study of management and business and for managerial careers in
linguistically and culturally diverse business environments.

To develop an active approach to Personal Development Planning as a life-long process.

12. Learning Outcomes, Teaching, Learning and Assessment Methods

A. Knowledge and Understanding

A1.The structure and syntax of language. A4. Business strategies and operations in
general principles, concepts and issues
A2. Forms of communication in business
within specific business-related areas.
settings.
A3. Models of cultural differences.
Teaching and Learning Methods

Tutor-led inputs and seminars. Guided reading for seminars and

research projects
Video-based analysis tasks
Simultaneous and group-based tasks,
Structured, incremental tasks and case studies and portfolios
activities
Assessment methods

Portfolios of tasks Extended projects/essays

Oral presentations Dissertation (optional)
Assessed simulations Classroom tests
B. Subject-specific skills

B1. Systematic analysis of business language B4.The ability to describe, explain and critically
and forms of communication. discuss, in spoken and written English,
recurrent themes and issues in international
B2. Analysis and evaluation of current issues in
business.
international business and management.
B3. Effective business communication skills and
ability to operate effectively in a multi-
national team

Teaching and Learning Methods

Tutor-led inputs and seminars Presentations and tasks based on guided

reading and research projects.
Video-based analysis tasks
Simulations and group-based tasks, case
Structured, incremental language tasks studies and portfolios.
and activities
Assessment methods

Portfolios of tasks. Extended projects/essays

 Oral presentations Dissertation (optional)
Assessment simulations Classroom tests
C. Thinking Skills

C1 Ability to apply knowledge to a variety of C3 Synthesis of knowledge and ideas from a

contexts, themes and issues.
C2 Critical analysis of contexts, themes and texts
(oral and written).
variety sources leading to generation of
creative and /or original ideas
C4 Evaluation of own knowledge and that of
others.

Teaching and Learning Methods

Tutor led inputs and seminars. Case studies, simulations and independent
Video-based analysis tasks. learning tasks
Project and Dissertation supervision
Assessment methods
Project presentations Portfolios
Reports and essays Dissertation (optional)
D. Other skills relevant to employability and personal development
D1. Effective communication in a wide range of D3. A self-reflexive approach to interpersonal
inter-cultural contexts in English. communication across a wide range of familiar
D2. The ability to continue learning, and to and unfamiliar cultural and business-related
review own learning by adopting transferable contexts.
skills for work and study, including the use of D4. The ability to plan and organise work, and to
IT. work independently.
Teaching and Learning Methods
Tutor-led input Simulations
Individual and group tasks Essays/reports
Presentations
Assessment methods
Presentations Essays, reports and assessment of group
Simulations work
Dissertation (optional)
13. Programme Structures* 14. Awards
and Credits*

Level Module Module Title Credit

Code rating
EB1006 International Business Communication 1 40 Cert HE
EB1300 Introduction to Business for IBC 20 Requires 120
Level 4

EF1200 English-Speaking World (or) 20 credits at

20 level 4 or
EB1009 Project English
EB2006 International Business Communication 2 40 Dip HE
Level 5

EB2300 Management Practice for IBC 20 Requires 240

EB2010 English for IB Enterprise (China/ CENP 20 credits
franchises) (or) including a
20
minimum of
EB2015 English for IBC 20 100 at level 5
EF2500 Intercultural Communication for IBC 20 or above
EF2702 English and Skills for Study - (Direct Entry Only)
(or) 20
EB2208 English for Finance
COMPULSORY MODULES Bachelor
Honours
EB3006 International Business Communication 40 Degree
EB3803 3 20 Requires 360
Managing International Businesses for credits
Level 6

20 including a
IBC minimum of
EB3991 20 220 at level 5
Either: or above and
Research Methods for International 100 credits at
Business Communication level 6
EB3990 Or: Bachelor
International Business
OPTIONSCommunication Degree
Students will normally study a combination of the following modules provided Requires 320
that they have fulfilled any prerequisites and do not take more than 1 module at credits
level 5. Modules with that will initially offered at CENP are marked ** including a
ML2998 is a SIM for students that require a level module pass to complete their minimum of
studies *. 180 at level 5
or above and
60 at level 6
 Digital Business Communication Options

EB3207 Online Culture and Communication 20

EB3206 Social Media Strategy 20

Human Resource Management Options

EB3701 Principles of Human Resource Management for 20
Level 6

International Business Communication **

And either:
EB3702 Principles of Human Resource Development for 20
International Business Communication **

Marketing Options

Level 5 EB2209 Marketing & Advertising Communication ** 20

Level 6 EB3209 Advertising around the World for IBC ** 20

Corporate Communication Options

Level 6 EB3101 Globalisation and Business International 20

Corporate Communication
EB3102 Culture and Business in International Corporate 20
Communication
International Tourism Options

Level 5 TL2028 International Tourism Development 20

Level 6 TL3141 Business Events and Tourism 20

Events Management Options

Level 5 TL2048 Planning for International Events 20

Level 6 TL3141 Business Events and Tourism 20

Finance Options

Level 6 EB3501 Finance and Accounting for IBC ** 20

 EB3502 International Finance Practices for IBC ** 20

Asia Pacific Studies Options

Level 6 AI3000 Development and Change in the Asia Pacific 20

Region **

AI3001 Asia Pacific International Relations ** 20

Other options

WP3001 Cultural Event Management in Practice 20

EB3551 Student Initiated Module 20
*ML2998 Student Initiated Module 20

15. Personal Development Planning

PDP is embedded in the teaching and assessment of most modules.

Strategies and skills for academic, personal and professional development are identified during
induction, developed in contact sessions and discussed individually with personal tutors. Students
regularly meet with their tutor and groups discuss PDP issues and strategies, with emphasis on
academic development.
16. Admissions criteria
Programme Specifications include minimum entry requirements, including
academic qualifications, together with appropriate experience and skills required
for entry to study. These criteria may be expressed as a range rather than a
specific grade. Amendments to entry requirements may have been made after
these documents were published and you should consult the Universitys website
for the most up to date information.

Students will be informed of their personal minimum entry criteria in their offer
letter.

For direct entry into Level 6 of BA (Hons) IBC degree, applicants must have completed a minimum of 2
years of undergraduate study in a field related to Professional English Language, Business or Business
Communication (taught in English).
Applicants must also have a minimum level of English equivalent to IELTS 6.00 or TOEFL 550 or top of
the B2 Common European Framework.
(The course is open to students for whom English is not the main language of the home. Therefore
students with English at the equivalent of IELTS 8.0 or above would not normally be admitted.)
For admission on to Level 5 requires a minimum of IELTS 5 (B2 of the Common European Framework)
and at least one year of undergraduate study in a field related to Professional English Language,
Business or Business Communication (taught in English).
For admission on to Level 4 requires a minimum of IELTS 4.5 ( B1 of the Common European
Framework) and an interest in English and Business Communication.

17. Key sources of information about the programme

 UCLAN website www.uclan.ac.uk
International partners through articulation agreements
UCLAN prospectus and website, International Office publicity
Word of mouth
18. Curriculum Skills Map

Please tick in the relevant boxes where individual Programme Learning Outcomes ar

Programme Learning Outcomes

Knowledge and
Compul- understanding Subject-specific Skills
Level (of Module sory (C) or
delivery) Code Module Title Option (O) A1 A2 A3 A4 B1 B2 B3 B4 C

International Business

L EB1006 Communication 1 C
E
EB1300 Intro. To Business for IBC C
V
EF1200 English-Speaking World O
E

L EB1009 Project English O

EF1700 Study & Communication Skills C
4
EB1107 Intro. To Marketing for IBC C
Marketing & Advertising
O
L EB2209 Communication
E O
ML2998 Student Initiated Module
V
Planning for International
E O
TL2048 Events
L International Tourism
O
TL2028 Development
5 International Business

EB2006 Communication 2 C
Management Practice for IBC

EB2300 C
Eng. For International
Business Enterprise (for

EB2010 Franchise only) C
Eng. For International

EB2015 Business Communication C
EF2500 Intercultural Communication for C
IBC
 English and Skills for Study

EF2702 (In UK only) C

EB2208 English for Finance O
Level

(of Knowledge and

delivery) Compul- understanding Subject-specific Skills
Module sory (C) or
Code Module Title Option (O) A1 A2 A3 A4 B1 B2 B3 B4 C

International Business
C
EB3006 Communication 3
L
Managing International
E C
EB3803 Businesses for IBC
V
EB3991 Research Methods for IBC One of
E these is C
EB3990 IBC Dissertation

l Online Culture and

EB3207 Communication O
6
EB3206 Social Media Strategy O

O
EB3701 Principles of HRM for IBC
O
EB3702 Principles of HRD for IBC
Advertising around the World
O
EB3209 for IBC
O
EB3101 Globalisation & Business ICC
O
EB3102 Culture and Business in ICC
O
TL3141 Business Events and Tourism
Finance and Accounting for
O
EB3501 IBC
International Finance Practices
O
EB3502 for IBC
Development and Change in
O
AI3000 the Asia pacific Region

Asia Pacific International

O
AI3001 Relations
EB3551 Student Initiated Module O
 Cultural Event Management in
WP3001 Practice O