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CREATIVE FINAL PROJECT TASK

Your task is to individually create a music video for London Alley
productions in the genre of R&B. You must use the whole song and create
your own narrative; however, your chosen song must be longer than 3
Minutes.

We want to see use of video transitions and effects that are available on
Adobe Premier Pro. The deadline for this task is June 9th 2017

LONDON
44 KINGS TERRACE
LONDON, NW1 0J+44 20 7388 6250 INFO@LONDONALLEY.COM



First idea Afterglow by

Wilkinson

Second idea Breathe Rap

Version











Analysis on each idea
I have two ideas for my final major project music video. The first idea is
Afterglow by Wilkinson, this is an upbeat dance song which would most
commonly be heard in night clubs and house partys. The idea I have for this
song is to get my close group of friends, around 5 of them (which is all girls)
and have them partying and all the time at different times and different
locations e.g. A field, a house party and an abandoned place, this will make
my video interesting but also keep the audience engaged with good
aesthetics, I believe it will be affective because im creating different
atmospheres such as the tense feeling visiting an abandoned place
(knowing that you should really be there) making the audience feel on edge
but engage as to see what happens. This is the same, as filming at a house
party the audience will feel engaged, as my actors will be looking into the
camera making it look like the audience is at the party. The reason I thought
of this idea is that this is a feel good song in which all my friends know, it also
has meaning to it, as its the first song that got my friends and me into that
genre of music.
My second music video idea is Breathe the rap version. This is a classic rap
song which many people would have heard of without thinking they have.
The idea I have in mind for this song is to have a man and a lady on either
sides of the street singing to each other because the lyrics will relate to that
sort of narrative. The both walking to the club in which the song will carry on
and eventually end in the club. The lady will end up with all her friends in the
club and so will the guy.

Selection (focus group)

https://youtu.be/i
ej5LOAefJA
In this focus group, I told some of the students in my class the ideas I had in
mind for my final major project. They all seemed interested in my idea 1
(Afterglow by Wilkinson). I think the ideas good because you keep the
continuity the same throughout. Rosie said this quote supporting her reasons
to why she thinks I should do idea 1.
Justification
In this video I asked my peers what idea I should do for my final project. I told
them two music video ideas I thought of, and asked them to discuss and
chose what song and idea I should do. They all thought my idea 1 was the
best. this idea was Afterglow by Wilkinson, they thought the techniques i was
planning to use in this video were good and it will make it engaging. I
personally thought that idea 1 was the best anyway so Im glad they all
thought it was a good idea. I preferred idea 1 because I think it's more
engaging for the audience to watch, this is because its a more upbeat song,
so the clips will be flowing faster than if I were to do idea 2 (Breath - the rap
version) which has a slower beat/ tempo. Not only the fast beat but the
overall idea for my music video idea 1 is a lot better.

Mood board on my music video idea (Afterglow).

 Mock up

Start
Finish

Survey
I sent out a survey to get thoughts from
the public to find out a few things like who they think my target audience is,
not only this but how they think I can improve my original idea for my music
video. When I asked the public what gender the audience will be and the
age I found out people think my idea has more of a young adult female
approach, I can agree with them on this because my video is mainly centred
around teenage girls having fun, meaning the biggest audience would be
teenage girls as they would find it more relatable to their lives, and how
similar each teenage girls life is.
The other questions I asked to the public were to do with improving my idea.
I asked questions like how many girls should be in the group, they had to
choose out of 2 5, everyone that responded thought I should have 5 girls in
the group, I personally agree with the publics decision because I can get a
lot more interesting shots. I also asked the public what locations would be
good to film in, the responses I thought would be good were the woods,
beach and abandoned warehouse, I thought these were good responses
because there all uniquely different to each other and would all look good in
my video.
Target audience
As you can see from my survey results, the target audience for my production
is females specifically young adults aged around 15 27 years old. Most of
this gender and age group are into clubbing and listening to dance music, so
my music video can relate to the type of music they enjoy but also the video
might include similar things they do with their friends on a night out making
them relate to the video. Social status of my audience, D because they
might have a part time job this would most likely be ages 16 27 years old
audience. E because they might still be in education unemployed this
would be 15 18year olds in my audience.
Audience Figures
Chart Track GfK Chart Track Is a regulatory body that associates to my final
project idea. A market research company monitors music, videos and
software sales in the UK. The chart track was formed in 1996.
This link https://en.wikipedia.org/wiki/Chart-Track will take you to a webpage
that gives more information as to what the chart track do.
Original video
How many views has the original video had? Afterglow has had 57,258,372
views and it was publish 10th September 2013 meaning its had 3 years to gain
this amount of views. Afterglow reached number 8 in UK charts.
Another Wilkinson called Sweet Lies has had 3,723,361 views on their music
video and this video was published over 6 months ago. This could prove that
having a good music video means more views as Wilkinsons song afterglow
has many more views. This song reached number 34 in UK official charts.
How Many record sales? On 21 October 2016, the song was certified as gold
in the United Kingdom for over 400,000 sales.
 Similar music video ideas

https://www.youtube.com/watch?v=yJ0fJ
6390zE This music video was created by a
student, so it has not been aired on any
music video channels, the only access to
it is on YouTube. Its had over 5,000 views
and 125 likes which is amazing for a
student. Even though this music video
and my idea arent similar, the locations,
camera movement and shot are very
similar to what I have in mind, making me
think the only difference this music video
and mine wont look too different, just
mine will have more people and will have
a different atmosphere and colour/ filter.
I will create the same amount of interest in
my video by creating a lively atmosphere,
but good camera techniques that will
make my video look good quality.
https://www.youtube.com/watch?v=p0s_
nCDk2XQ This music video was created
by a student, once again meaning that it
has not been aired on any channels and
the only place it can be found is YouTube
or the owners website (which wasnt
linked anywhere in the description). This
video contains young ladys dancing and
miming to Beyonc, Run the world. Not
only does this video have the same target
audience and age audience, but It
involves some camera techniques and
locations that are in my music video idea.
I will create the same amount of interest
by making the girls in my music video do a
small dance, making it interesting for the
viewers to watch, and the dance may be
so interesting enough the viewers of my
video might an to join in.

I will be doing something similar, for example, one of my transitions is where a girl has just
woken up, she looks at photos on her phone, she then stops at this one picture and the
camera will zoom and suddenly be at the scene of them taking that photo. The video will
then carry on with the girls round a bonfire and having fun.
I doubt I will be able to get as many thumbs up and views as this student, but that does
not worry me, as I just want to create a good-looking music video.
Research into competitors
This music video ( Faded by Alan Walker) is one of my main competitors; it has similar
techniques that are in my idea. The whole of this video is a boy on his own having
flashback to him and his girlfriend (who is now dead). He walks around different locations
and sees flashbacks with her. This is so similar to my idea as mine includes flashbacks (but
just flashbacks from the night before.
The faded music video also contains good camera techniques and video transitions that I
think I can compete against. He uses transitions/ match cuts to move the video to the
flashbacks for example in a flashback the boy is kneeling down to the girl, and then
suddenly he is kneeling down to her grave (this is shown at the end of the video.

https://www.youtube.com/watch?v=eE-
dwpWpscU&list=RDRNuUgbUzM8U&index=2
My second competitor is DJ Fresh Louder, this is an official music video and
isnt just available to watch on YouTube, it is available to watch on music
channels and websites. There isnt any spectacular camera match cuts that
will be similar to mine but the overall narrative, people hanging out and
having fun is similar to my video. This video uses many low shots to emphasise
the activitys all the people are doing (you can see this from the screenshot
above or at 0:51 on the video) e.g. skating and rollerblading. This gives me
ideas to add to my video for example low shots when the girls are sitting
down, to capture the facial emotions.
The overall effect that this video gives is inspirational and happy, the same
emotions mine.
Because this music video is official with over 100,000 thumbs up and
27,673,893 views, I highly doubt my video will get this much attention, but this
does not mean that I cannot create a good looking video.
Research into market
Some could say the market doesnt need another production like mine,
however I would disagree and say the market does need one like my. I
believe this because my video idea is very technique using throwbacks and
match cuts, which make my video completely different to others. Now a
days videos are so sexualised people dont appreciate videos where its just
people having fun and doing things that could inspire people to get out the
house more and appreciate having good friends. Therefore, I believe my
video could show music companies that people can get a lot of enjoyment
out of watching something everyone can do.

Production Schedule

Date Time Location Actors Information

06/05/17 7:00pm College Lottie Running
playing field Gemma round the
+ The Woods Lucy field having a
next to the Demi bonfire and
field Ellie a BBQ, using
smoke
grenades
running
round the
woods.
When it gets
darker
sparklers and
maybe fire
works
13th 7:00pm River Lottie Walking
(Henley-On- Gemma down the
Thames) Lucy river, using
Demi penny
Ellie
 boards on
the path.
16th 5:00pm Henley Lottie Walking up
Heights Gemma the hill to see
Lucy the view of
Demi Henley.
Ellie
17th 1:00pm Bench and Lottie Sitting and
hill next to Gemma standing on
college Lucy the bench
playing fields Demi talking and
Ellie laughing.
Rolling down
the hill
17th 3:00pm Tile barn Lottie Getting shots
close Gemma of the girls
Lucy getting out
Demi the car and
Ellie driving
around in the
car singing.
19th 5:00pm Swings at the Lottie Shots of them
park down Gemma playing at
the river + Lucy the park and
bandstand Demi climbing up
and river Ellie the
pontoons. bandstand.
Putting their
feet in the
river.
14th 1:00 Tile barn Lottie Lottie running
close Gemma down the
Lucy road to meet
Demi her friends at
Ellie the car park
20th 7:00 Party Lottie At a party
Gemma drinking,
Lucy having a
Demi laugh.
Ellie
21st 1:00 Girls Lottie Waking up
bedroom hungover
looking
through her
phone at
pictures.
All the locations I am using are for public use so I dont need to get any
permission to film in these areas.

Music video request

Below I have screenshotted an email I have sent to the girls Im using in my
music video. I sent them my productions schedule so they know were to be
at what time, and let them know in advance, what is being filmed so they
can dress appropriately and get ready for the occasion.

Relevant legislation to follow;

Privacy
There will only be one privacy issue in my music video, this is at the start of the
video where one of the girls in my production will be showing off her camera
roll which includes there personal images, but before I film I will let her know
about this issue and see what she thinks about it. If she has a problem with it,
I am happy to blur out the images.
Defamation
I will not fake anyones actions or insult anyone who is in my music video; I will
be letting all the girls do their own thing, not making them act. I will tell them
know what they need to do and they can do it in their own way, meaning
there shouldnt be a way of being cause for defamation.
Race discrimination
There will be no race or religion discrimination in my music video. I wont be
involving religious views or signs. I do not have any cast members that are in
the black and minority ethic (BME) community, I did not plan for this to
happen, it just so happened that the cast members that were available are
all Caucasian.
Gender discrimination
Without realising my video only really contains girls, there was no reason for
this though it is just how I originally planned my music video. The only reason I
chose to have all female is because it show how they all are when theres no
boys involved and how fun life can be without having boy problems and just
living a little with your friends. However now discussing about the gender
discrimination I am now tempted to include boys at the party scenes.

Team members involved and role of members

Cast members Contact information What there needed

for
Lottiebell@icloud.com All my members are
Lottie 0797376*** needed at the same
time for the same
thing except from
Lottie who is needed
for one shot (the part
where she wakes up
hungover and goes
through the photos
on her phone).
Lucy lucyswinton@gmail.com All my members are
07889551*** needed at the same
time for the same
thing.
Gemma gemmaturner@gmail.com All my members are
07881379*** needed at the same
time for the same
thing.
Demi demilouise@hotmail.com All my members are
07989565*** needed at the same
 time for the same
thing.
Ellie ellietrendal@live.co.uk All my members are
07494453*** needed at the same
time for the same
thing.
Remi remihammant@orange.co.uk All my members are
07437313*** needed at the same
time for the same
thing.

Below is a screenshot I have previously used. I have sent an email to my cast

members letting them know what time and where there needed. This allows
them to know what is happening and helping them decided appropriate
make up and clothing for the occasion.
Health and safety issues where recording
Location Recce

Type of room/area: Field

Location Address: Henley

college playing fields

Sat Nav details (Post code):

RG91UH

Nearest Train Station: Henley

train station

Nearest Bus stop:

Heart street

Lighting Information: Solutions:

No artificial lighting. Bring portable lights and make sure there all
full battery. Also bring spare lights just in
case.

Sound Information: Solutions:

Natural sound of trees and wind. Also Use a cove mic to block out the sounds.
sound of people playing in the field

Power Information Solutions:

No power source Make sure all equipment is fully charged,

bring spare equipment if necessary. Bring
battery pack

Hazards Solutions:

Sharp sticks and rocks Clear the area before filming.

Location Recce

Type of room/area: Path by

the river

Location Address: Henley-

On-Thames by the river

Sat Nav details (Post code):

RG91UH

Nearest Train Station: Henley

train station

Nearest Bus stop:

Heart street

Lighting Information: Solutions:

No artificial lighting. Bring portable lights and make sure there all
full battery. Also bring spare lights just in
case.

Sound Information: Solutions:

Natural sound of trees, wind and birds. Also Use a cove mic to block out the sounds.
sound of people walking along the river

Power Information Solutions:

No power source Make sure all equipment is fully charged,

bring spare equipment if necessary. Bring
battery pack

Hazards Solutions:

Sharp sticks and rocks Clear the area before filming.

Small path Make sure everyones aware of the width at

all times
Programme design format
My music video will be uploaded onto YouTube as a lot of my target
audience use YouTube as a platform for watching videos, specifically music
videos. Not only this but its one of the most used platforms meaning I will
have a bigger audience watching the video on there.
I could also upload my music video onto Vevo (which is an official music
video site).
An alternative place I could upload my music video onto is
I am also publishing my video onto my weebly website so frequent visitors
can see my video and it can be marked by my teachers.
1,300,000,000 people visit YouTube everyday meaning there is 1,300,000,000
people who could possibly watch my music video everyday, this massively
influences me to post my final video onto YouTube.

Back-up plan
Back up cast
- Honor Menzies
- Rosie Blake
- Mille Coaker
- Claire Allan
Back up locations
Mill meadows by the river
Under the bridge under the shelter if the weathers bad and its raining.