PepsiCo

Refreshes Talent
Acquisi6on

Paul Marchand, VP Global Talent Acquisi8on

HCI Conference May 17, 2011

PEPSICO
PEPSICO STORY
STORY VVIDEO
IDEO

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A GLOBAL POWERHOUSE

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THAT EMBRACES CHANGE

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GUIDED BY A VISIONARY LEADER AND OUR STRATEGIC IMPERATIVES

1. To build and extend our

macrosnack porQolio
2. To sustainably and protably
grow our beverage business
worldwide
3. To unleash the power of the
Power of One
4. To build and expand our
nutri8on business
5. To cherish our associates
6. To achieve excellent nancial
performance

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IMPACT ON TALENT

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IMPACT ON TALENT

Source: Boston
Consul/ng Group

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IMPACT ON TALENT ACQUISITION

DELIVER
THE BASICS
CHANGE
THE GAME

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IMPACT ON TALENT ACQUISITION

DELIVER
THE BASICS

CHANGE
THE GAME

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MY TO DO LIST

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TALENT ACQUISITION VISION

To create a compe88ve advantage in hiring top talent

achieved through a transformed recrui8ng func8on
that is aligned against PepsiCos strategic ini8a8ves.

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MY TO DO LIST

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OUR STRATEGIC BIG BETS

Branding Campus

Technology Capability

Selec8on Sourcing

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CAN WE BUILD IT? YES WE CAN!

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ENGAGEMENT
TELLING OUR STORY

OLD NEW
Delivering Crea8ng a dialogue
a message and keeping it fresh

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ONE COMPANY, ONE VOICE

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ONE WORLD, ONE VOICE

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TWO AUDIENCES, ONE VOICE

WITH CANDIDATES WITH EMPLOYEES

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WITH A FOCUS ON AN ADVANCED DIGITAL EXPERIENCE

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TWITTER

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QR CODES

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THROUGH STORY TELLING

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PEOPLE OF PEPSICO VIDEO: RICHARD LAWRENCE

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CANDIDATE MIX MANAGEMENT

Search Direct
partners sourcing

Social
Campus media

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TRADITIONAL SOURCING CHANNELS

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NEW SOURCING CHANNELS

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LINKEDIN

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LINKEDIN

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FINDING FUTURE LEADERS CAMPUS AS ONE

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CAMPUS HIRING IN CHINA

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CAMPUS HIRING IN INDIA

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SECURING EXECUTIVE TALENT

Cul8va8ng rela8onships
with global search rms
and bou8que players

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WE DELIVER A REWARDING EXPERIENCE

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CAPABILITY
BENCHMARKING THE MODELS

# of centralized stang Larger companies are

opera8ons remained steady increasingly adop8ng
over the past decade combina8on models

Processes, technology and employment brand

strategy are opportuni8es for centraliza8on,
standardiza8on and consistency
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BUT ALSO THINKING LIKE A CANDIDATE

OLD NEW
Divisions Func8ons
and loca8ons Marke/ng
Sales
Opera/ons
R&D

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THE NETWORK IS MANAGED BY TA MISSION CONTROL

Brand management Recruitment opera8ons

Metrics & analy8cs ATS oversight

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WITH A GLOBAL ATS AS OUR ROCKET SHIP

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ATTRACTING AND DEVELOPING A GLOBALLY CONNECTED TA TEAM

Need one
more icon

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ARE YOU READY FOR THE FUTURE TALENT ADVISOR?

A persuasive decision inuencer

Deep knowledge of the company
and its talent strategy
Compe88ve intelligence and labor
market exper8se
An eye for talent
Web 2.0 capability
Develop leads, strategically source

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BRINGING IT ALL
TOGETHER
TAKEAWAYS

1. Listen and align to the business.

2. Have a vision of what could be.
3. Lead the way and stay on course.
4. Embrace obstacles.
5. Share success inside and out.

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THANK YOU!