Professional Documents
Culture Documents
Table of Contents
I. Executive Summary ---------------------------------- 3
A. Mission----------------------------------------------------------- 4
B. Objectives------------------------------------------------------- 5
II. Company Summary------------------------------------ 6
A. Company Ownership----------------------------------------- 6
B. Start-up Plan----------------------------------------------------7
C. Marketing Mix---------------------------------------------------9
III. Products and Services ------------------------------ 11
A. Products and Service Description-------------------------11
B. Technology -----------------------------------------------------16
C. Future Products and Services------------------------------17
D. SWOT Analysis------------------------------------------------18
IV. Management Summary -----------------------------20
A. Organization Structure ------------------------------------ 24
B. Management Team ---------------------------------------- 25
C. Management Team Gaps ---------------------------------30
D. Personnel Plan ---------------------------------------------- 30
V. Appendices
A. References ----------------------------------------------------32
B. Curriculum Vitae
I. EXECUTIVE SUMMARY
Coloma, Christine M.
P a g e 2 | 34 Duque, Krischenne
Jessica Reao, Camille ATE141
Lleva, Christian Witt, Kristopher
Mr.Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
As can
be
VISION
Coloma, Christine M.
P a g e 3 | 34 Duque, Krischenne
Jessica Reao, Camille ATE141
Lleva, Christian Witt, Kristopher
Mr.Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
MISSION
OBJECTIVE
the adults eat every morning will now be introduced in a new and
healthy way that the new generations today will surely love!
INTRODUCTION
A. Company Summary
B. Company Ownership
C. Marketing Mix
PRODUCT PLACE
Coloma, Christine M.
P a g e 8 | 34 Duque, Krischenne
Jessica Reao, Camille ATE141
Lleva, Christian Witt, Kristopher
Mr.Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
PROMOTION PRICE
Coloma, Christine M.
P a g e 9 | 34 Duque, Krischenne
Jessica Reao, Camille ATE141
Lleva, Christian Witt, Kristopher
Mr.Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
Figure 2.2
Location
map of
TaHome
PRODUCT DESCRIPTION
Coloma, Christine M.
P a g e 10 | 34 Duque, Krischenne
Jessica Reao, Camille ATE141
Lleva, Christian Witt, Kristopher
Mr.Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
Coloma, Christine M.
P a g e 11 | 34 Duque, Krischenne
Jessica Reao, Camille ATE141
Lleva, Christian Witt, Kristopher
Mr.Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
PRICES:
TAHOFEE
FLAVORS
Tall Venti
Dark Chocolate 40 55
Vanilla 40 55
Mocha 40 55
Espresso 40 55
Hersheys 40 55
TOFUCCINO
Coloma, Christine M.
P a g e 12 | 34 Duque, Krischenne
Jessica Reao, Camille ATE141
Lleva, Christian Witt, Kristopher
Mr.Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
Lychee-Melon 60 75
Oreo Original 60 75
Choco banana 60 75
Classic Taho 20 35
Chocolate 20 35
Strawberry 20 35
Melon 20 35
Lychee 20 35
Mango 20 35
TEAHO
Flavors
Tall Venti
Matcha 35 50
Jasmine 35 50
Chamomile 35 50
FLAVORED TAHO
Coloma, Christine M.
P a g e 13 | 34 Duque, Krischenne
Jessica Reao, Camille ATE141
Lleva, Christian Witt, Kristopher
Mr.Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
Coloma, Christine M.
P a g e 14 | 34 Duque, Krischenne
Jessica Reao, Camille ATE141
Lleva, Christian Witt, Kristopher
Mr.Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
Pizzoya 15 99
Pinoy Pride
Regular Large
Taholahalo 39 59
Cone Cup
Coloma, Christine M.
P a g e 15 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
B. Technology
Coloma, Christine M.
P a g e 16 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
The table above is our future selection which will make the
company much more competitive and profitable in the long run.
Coloma, Christine M.
P a g e 17 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
D. SWOT Analysis
INTERNAL FACTORS
S (STRENGTHS) W (WEAKNESSES)
EXTERNAL FACTORS
O (OPPORTUNITIES) T (THREATS)
Coloma, Christine M.
P a g e 18 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
demand of the industries evolve our offering of delight and took our
business a step higher compared to todays line-up of coffee and
tea shops. It pillars the future of health drinks mixed with all-time
favorites drink. Moreover, the feeling that we want to give to our
customer-the home and comfort able atmosphere would generally
be a plus to what we want and where we want to be in the industry.
PLANNING
Coloma, Christine M.
P a g e 20 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
very important in attaining its goals. The first thing that they have
done is to identify what products and services are in demand
nowadays to introduce in the market. The partners had come up to
a decision of putting a taho business since it is an all-time favorite
of most of the Filipino which is not just delicious and yummy but
also healthy in our body. Moreover, in order for the customers to be
attracted, TaHome will introduce taho an innovative way which will
give the said product a new image that will be loved by the
generation today. Then, the entrepreneurs will decide as to where
will be the site of the business. Last but definitely not the least step,
after that products are now well-defined, the partners set up now
the strategies on how these courses of action being maintained.
ORGANIZING
Coloma, Christine M.
P a g e 21 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
LEADING
CONTROLLING
Coloma, Christine M.
P a g e 22 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
Coloma, Christine M.
P a g e 23 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
A. Organization Structure
Coloma, Christine M.
P a g e 24 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
B. Management Team
Implemented a Factoring
Accounting Manager
Arrangement for
CHRISTINE COLOMA
receivables, driving P100
million of incremental,
10,000.00
accelerated cash flow.
CPA, MBA. B.S.
Accountancy, National
University
Created successful
Marketing Manager
marketing strategies,
CAMILLE REAO
resulting in sales at 90% of
capacity for the first full
10,000.00
season. B.S. Business
Administration Major in
Marketing Management,
National University.
Managed two departments 10,000.00
Personnel Manager
of 25 individuals for the
KRISCHENNE DUQUE
past 3 years. Played
integral role in building
synergy with store
employees and new
Coloma, Christine M.
P a g e 26 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
Coloma, Christine M.
P a g e 27 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
Knowledge of receiving
and stocking goods.
Two (2)
Excellent skills in
STOCKMEN
organizing and 23, 088.00
inventorying merchandise.
4 years graduate of any
course.
Coloma, Christine M.
P a g e 28 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
Coloma, Christine M.
P a g e 29 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
D. Personnel Plan
The business is just starting thus the owners are also the
managers, accountant auditor, bookkeeper and the salesman.
Aside from having a relatively low compensation for the owners
which are only allowances, each of them will also receive P15, 000
monthly as a return on the capital they have invested. They do not
have monthly salaries since they only work to lessen their
expenses but their allowances vary because of their respective
Coloma, Christine M.
P a g e 31 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
Coloma, Christine M.
P a g e 32 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
VI. Appendices
A. References
Amo Yamie Crib. Retrieved from
http://ph.phonebooky.com/amo-yamie-crib-
mendiola
Coloma, Christine M.
P a g e 33 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan
National University
551 MF Jhocson St. Sampaloc, Manila
College of Business and Accountancy
www.eaglenews.ph/taho-a-cup-full-of-memories-
and-benefits/
https://www.google.com.ph/maps/place/Fort+Bonifacio,
+Taguig,
+Metro+Manila/@14.5431108,121.0240347,14z/
data=!3m1!4b1!4m5!3m4!
1s0x3397c8f3fa2994af:0x89c988af4760e40a!
8m2!3d14.5408671!4d121.0503183 Date
Retrieved February 06, 2017.
https://www.google.com.ph/search?q=bgc
%20taguig&rlz=1C1ASUC_enPH625PH625&sou
rce=lnms&tbm=isch&sa=X&ved=0ahUKEwimxcf
04q_SAhUEGJQKHdyLA7wQ_AUICCgB&biw=1
152&bih=635#imgdii=nHV5r35rBdmfaM:&imgrc=
xkIk_4hFBPxvBM: Date Retrieved February 06,
2017.
Coloma, Christine M.
P a g e 34 | 34 Duque, Krischenne
Jessica C. Reao, Camille D. ATE141
Lleva, Christian Witt, Kristopher
Mr. Ireneo Aguilan