the Journey Post
the Journey Post
Journey 6 week 4 | August 8. trough 21. 2015 | Budapest, Hungary | climate-kic.org
A rising tide lifts all boats.
How to influence national policy with your PhD research
Neelie Kroes, previously commis-
sioner for the European Union,
is currently the special envoy for
start-ups of the Netherlands and
the front-woman of StartupDelta,
the Dutch main policy instrument
to improve the start-up ecosystem.
Since our research is about start-
ups, incubators and the start-up
ecosystem, writing her a letter
via a national newspaper was an
excellent opportunity to explain
some of our results to the general
public.
Chris Eveleens
Marijn Van Weele
In the beginning of April 2015 we
were brought into contact by our
professor with the editor in chief of
one of the Dutch main newspapers.
He made a deal that some of the
researchers from his group could
provide input for a science-based
newspaper article. Our idea to write
an open letter about the Dutch
start-up ecosystem was the first idea
that was selected to write about.
The article, mainly based on a
comparative casestudy performed Have you noticed how trees achieve close unison rather than against
by Marijn all over the world, was the crucial cycles of pollination it, the nature helps you to widen
placed on Saturday morning June higher education programmes, stage to show some of our results
6th. Already that morning we got journalists and consultancies and profile ourselves a bit as start-
a reaction from Mrs Kroes herself working on this topic. up ecosystem experts. This might
through Twitter (by the way, shes As a follow-up of the initial meet- come in handy if you need some
74 years old). She praised the piece up about the start-up ecosystem respondents for your research,
and invited us for a meet-up that the people behind StartupDelta partners to work with or future jobs
Monday with 100 stakeholders approached us: if we could provide in the life after the PhD.
of the Dutch start-up ecosystem input for their strategy session in On page 4 weve translated the main
including entrepreneurs, incubator which they would develop their part of the article. We published the
managers, policymakers and plans for the next year. Thats whole text on startupinsights.org.
researchers. coming up in September and to The original article in Dutch can be
Other enthusiastic reactions came prepare that we used last Tuesday read via: http://goo.gl/PzysR0
from representatives from the house afternoon to visit them. If you have any questions, let us
of parliament, local policymakers, For us all this provided a great know. || Continues on page 4
the impact of your effort . Thus
Business tricks from Nature the trick of achieving sustainable
All species on earth strive toand transport of seeds - they make business with wider impact can
achieve success , thats how use of air or insects, birds & animals be in finding such symbiotic
the embedded genetic code is to help them out with it. Have you associations with nature.
programmed to run, achieve thenoticed how bees, birds and animals Now the challenge we have is to
best possible in one lifetime , but
get there food, they get into the create a clean tech business which
apart from humans , all of them
same symbiotic relationship with has a positive climate impact
try to achieve this sustainably
trees to pollinate & in return reap with good market potential and
,without damaging the nature the rich fruits. the solution can be in the above
or causing damage to lifecycles
This symbiotic relationship is at examples. One of the ways to
and ecosystems of other fellowleast some millions of years old now achieve this can be to get in unison
species. and is hence a proven sustainable with nature to find a solution to
Abijit Malankar concept. So we can safely assume the climate change issue , because
that if you work with nature in we are sure nature has itself already
started working to solve the CO2
issue, || Continues on page 2
 2 the Journey Post
How to learn sustainable business tricks from Nature
from front page || that the humans
have created in the last 300 years
since the invention of steam engine
and the industrial revolution.
Fortunately today we have at
our disposal renewable energy
technologies which work very
closely with nature and its elements
(like wind, sunlight, tides) and
hence these renewable energy
technologies can be seen as the
perfect essential interface between
humans and nature to tap into this
cosmic cycle of nature to assure
maximum climate impact and
business success.
One of the ways can be, using the
renewable energy for productive
uses like starting factories and other
energy intensive manufacturing
processes exclusively running on off-
grid renewable energy generation .
Thus the first step can be to have
the sustainable energy generation in
place and then build the dependent
factories later . The unpredictability
of renewable energy generation can
be offset by innovative and proven
battery based storage solutions like
Inspired to learn from Nature? Get your copy of the
Nature Inspired Design Handbook
Working with ten Dutch companies at the forefront of
Biomimicry, cradle to cradle and design for the circular
economy, we boiled down their best practices into a
method with carefully selected tools for designers and
product developers. Use it like a business model canvas for
positive impact products.
Free download and hardcopy sold at:
NatureInspiredDesign.nl
the ones developed and successfully
implemented by Younicos AG ,
which are useful for both off -grid
islands as well as utility scale on-
grid deployments. These solutions
will help to improve stability of
renewable energy integrated into
the grid in attempt to service both
base & peak loads thus helping to
reduce CO2 emissions considerably
and also helping to evolve the
renewable energy technology sector
further to achieve utility scale
service reliability and stability.
One more way can be to avoid the
blind imitation in the developing
countries , of fossil fuel based
ecosystem/economy for transport
of goods and people , as is common
in the developed countries. This
imitation has already largely
happened in most developing
countries, but there is still some
chance of improvement or reverting
it , because this blind imitation of
fossil fuel based ecosystem/economy
in the developing countries can
be more devastating for nature
in terms of CO2 footprint due to Another good way to make
larger population concentrations
in this region and limited access
to efficient technologies , thus
making it that much necessary
to undertake very systematic
efforts to put in place a unique
goods and personal transport
ecosystem based on sustainable
electric vehicles and air cars
which have a far less CO2
footprint which is suitable for the
developing countries. The efforts
in India of private enterprises
like REVOLO plug in parallel
hybrid solutions and Lithium
Electric cab services are hence
some steps in the right direction
. The National Electric Mobility
Mission Plan (NEMMP) in India,
aims to deploy 5 to 7 million
hybrid and electric vehicles to
avoid importing 120 million
barrels of oil and avoid 4 million
tons of CO2 emissions by 2020.
These figures reflect the extent
of possible impact by avoiding
blind imitation of fossil fuel based
ecosystem .
Journey 6 week 4 | Budapest | climate-kic.org 3
renewable energy consumer part of this nature just like all the to face the music together, so lets nature to look up to & fight this
products usage more common for
every person is to replicate within
trees , birds , bees and animals and
thats why we can start the symbiotic
Topic title
do our bit and make some noise and
not just fade away silently, its our
battle of climate change , standing
shoulder to shoulder with us. We
the renewable energy sector the association to achieve the wider moment of reckoning and we have were never alone here on Earth
Auto-car revolution which took impact we are trying to achieve and been summoned for help and we we were always part of this bigger
place some decades back, for more so since nature has chosen us have a skilled & strong friend like picture with nature
the way in which it advertised , the Climate KIC participants to
and created a market for itself be more precise to help design this
to reach every possible person solution for it being the fortunate
taking benefit of exclusive tie up ones we are, having better access
with banks for financing the sales to the knowledge, networks &
of cars to people who could not resources. So its equally up to us to
afford the outright purchase of shoulder this responsibility, be more
such a commodity with down resourceful, take up the challenge ,
payment and also by establishing and keep trying to come up with
a strong retail & channel sales unique and sustainable solutions,
network. If we can put in place though smaller these efforts may
a similar financial package and be they are equally important for
sales network for the renewable combined bigger impact , keep
energy consumer products sector looking for the natures signals , get
we can make improve usage and in unison with nature and together
have wider climate impact by solve this climate issue , we are not
improved society participation. after all alone in this struggle, we
have nature to help us out here to
Having discussed these probable widen the impact of our efforts .
solutions you may rightly wonder
that I have really not given you It must be remembered that nature
the trick that can connect us with is not going to be alone to face the
nature , but I think I have , since climate change looming right on
we as human beings are as well the top of our head, we will all have
 4 How do you start a start-up ecosystem? the Journey Post Journey 6 week 4 | Budapest | climate-kic.org 5

Dear Neelie Kroes,

An important explanation for the barriers of the Dutch startup
start-up failure in Netherlands is ecosystem in a way that fits with the
that they often develop a product Dutch background. We will discuss
that seems to be great at first, but four of these barriers and solutions.
as it turns out, that no one wants.
We write you to make sure that That does not mean that in the
your StartupDelta will turn out a Netherlands we cannot learn from
product that optimally satisfies the abroad. The recent initiative of
needs of its customers: the Dutch StartupDelta to provide ambitious
start-up companies. This implies entrepreneurs with a start-up visa
that the solutions of StartupDelta exists in Singapore for ten years.
must actually target problems Critical is that the implementation
that are out there. In this piece in the Dutch context is crucial.
we discuss four of these pivotal
problems, together with possible 1. In the Netherlands, there are
solutions. mainly self-employed people
that do not aim to grow: create a
By doing so we hope to prevent culture in which ambitious start-
StartupDelta to become the next ups can think bigger
Silicon Somewhere. After all,
there is a graveyard of well meant, At first sight, it seems the
but failed initiatives to copy Netherlands is doing well in terms
Silicon Valley. Policymakers have of entrepreneurship. There is no
been looking for the recipe for country with a higher increase in
successful startup ecosystems and number of entrepreneurs. But this Neelie Kroes, by Corne Sparidaens for HH, published with Chris and Marijns
article in Finaniceel Dagblad (Dutch Finance Daily) 6/6/2015
although the ingredients are known growth in numbers is not enough:
smart people, sufficient capital, only when these start-ups are able to in the short term. In the textbox we the Netherlands. A Dutch IT- We therefore hope that you can back their investment relatively and ambition of many Dutch the grey haired entrepreneurs teach
favourable regulatory framework, scale their business they contribute explore how Australia does this with entrepreneur explained: Our aim make Dutch start-ups and these quickly. Successful start-ups tend to entrepreneurs than the American the new generation. The young
infrastructure and effective to economic growth and innovation. the help of incubators. was to have 100.000 users. That multinational work together. To therefore get acquired rather soon, venture capital model. Steve Jobs regularly consultant the
networks the precise organisation Endless ambition is needed for that. is a lot for the Netherlands, but help you with this we explore which eliminates the position of the founders of HP and Intel. Years
is different everywhere. Every But when we look at the ambition 2. The Dutch domestic market is insignificant when you consider a in box 3 how successful start-up original entrepreneur as the boss of 4. Entrepreneurs lack experience: later, Jobs gave his advise to the
ecosystem functions within a of the average Dutch entrepreneur, small: eliminate the barriers to larger market. The problem is that programmes in Israel do this. the company. stimulate older entrepreneurs new generation of entrepreneurs
particular physical, cultural and we see something totally different. European markets you make certain choices because to share their knowledge with including Mark Zuckerberg. This
historical way: this determines its Dutch entrepreneurs want to be you aim at 100.000 users, and not, 3. Entrepreneurs and financiers Therefore we think it is important start-ups pay-it-forward culture is typical
success. Silicon Valley builds on the their own boss, but most of them With only 17 million inhabitants, say, 100 million users. Therefore are unable to find each other: to explore other forms of financing for Silicon Valley and ensures that
American Dream, in which the self- do not have the ambition to grow the Dutch market is limited. it is important to think in terms involve large companies in the start-ups. Here too we see a role Start-ups are usually founded by inexperienced start-up founders can
made man can become a billionaire, it to a global company. A Dutch Moreover, the European market of 100 million from day one. This start-up ecosystem for established Dutch firms. In a young entrepreneurs with a good build on the experience of successful
regardless his background. But investor told us: is fragmented: every nation has its is simply easier when you are in strong Dutch start-up ecosystem, idea and excellent technological entrepreneurs.
copying this model rarely leads to own language, culture and rules. the U.S. and automatically think Another weak issue of the Dutch established firms are closely capabilities. However, they
success elsewhere. In the Netherlands there are This fragmented market offers big, compared to the Netherlands, start-up ecosystem includes the lack
working together with start-ups lack entrepreneurial skills. The In the Netherlands there are
so many people self employed, opportunities and shelter: for where you think, lets first launch of financial capital. Often, only the
as a financier, R&D-partner or translation of the technology to a few successful technology-based
Fortunately, mrs Kroes, you but so few have the ambitious example to start-ups against our product here. supply side is discussed: arguably launching customer. A Dutch strong business model is therefore entrepreneurs and this pay-it-
indicated that you are not going to really build something powerful international competitors, there are too few investors that are
multinational we interviewed a great challenge. A Dutch start-up forward culture is not as well
to copy Silicon Valley. However, for whom focussing on the Dutch Fortunately, Mrs Kroes, you willing to invest in start-ups. Butindicated that these collaborations coach explains: starting day one, developed as in California. But
big. Dutch entrepreneurs are
the rhetoric around StartupDelta market is relatively unattractive. recognise this problem and aim to for a complete understanding we are of strategic value and financial most start-ups fall in love with their we have plenty of successful and
suggests otherwise: the Netherlands inclined to think that modest This is part of the reason we are connect Dutch entrepreneurs to also need to include the demand returns on the short term are less technology. The first step is to make experienced entrepreneurs in
has to become Europes West growth is fine, while Americans selling and buying second-hand Silicon Valley or New York through side: the entrepreneur. important: investing in start-ups them focus on the market. other industries such as real estate,
Coast, the next Google has to think big, bigger, biggest. goods on the Dutch Marktplaats DutchBasecamp, where a local The desire of Dutch entrepreneurs gives us primarily insights into media and logistics. It is just that
come from Europe, and we have instead of eBay. team helps the entrepreneurs to to be their own boss, does not fit new developments, because start- This is not unique for Dutch they rarely meet the current young
to search for the Dutch Mark On occasions you also indicated that expand or relocate to those regions. well with the desires of venture ups tend to be ahead in big trends entrepreneurs. The American start- entrepreneurs.
Zuckerberg. a culture-shift is needed towards one But this fragmentation also is a In addition, in the Netherlands capitalists. Investors demand in compared to the industry. up guru Paul Graham uses the
that better accepts ambition and limitation. It remains difficult for there are strong multinationals return for their money both a following words: Most start-ups We therefore think the ecosystem
But if Silicon Valley is not to be risk-taking. Realising this culture- start-ups to conquer the European that enjoy international networks share in the company and in the We therefore think that forms of dont make it because they make could really benefit if you use your
copied, we hear you think, what shift takes time. However, it is market, or to become a billion and distribution channels that decisions that are made. Moreover, financing where large firms play a something no one wants. Silicon network to connect established and
then? Our answer: take away possible to realise this at small scale dollar business coming from these start-ups so desperately need. venture capitalists aim to earn role fit better with the motivation Valley solves this problem by letting future generations entrepreneurs
 6 the Journey Post
Are Sandals A Sin?
I was surprised and bemused, as
I know a lot of you were, by Dr
Dap Hartmanns bluntly worded
instructions about our dress code
tomorrow. In such a liberal place,
it was unexpected and it got me
thinking.
Rebecca Smith
At first glance, it may appear that
it is request to wear formal clothes
as a mark of our respect for Delft.
Perhaps it was poorly worded
and perhaps its not such a big deal
because we were all probably going
to dress that way anyway, right?
But think about what the idea
represents. The underlying notion
is that the way a person is dressed
somehow defines their, worth,
attitude, character, or status in life.
This is antiquated, out dated and
false.
Journey 6 week 4 | Budapest | climate-kic.org 7
is my hope that this text generates
further debate.
Look at the people pictured, what As the next generation of scientific
do you see? innovators, we have the opportunity
and responsibility to craft the future
To a lesser extent, the way a environment we want to work in.
person dresses might express We can choose to maintain things
something about them as a person, the way they are or we can choose
which means that the way you to change them. Taking inspiration
dress equates to your freedom of from Ghandi- the master of
expression. However, to a greater peaceful protest and famous fan
extent, the way a person dresses is open-toed footwear- a few of us
perceived entirely differently by wore something bright and colorful
different people, which results in a to the workshop to cheerfully
host of issues arising from assigning highlight the ridiculousness of the
significance to things which have where does it end? Should men be free to wear womens outfits- she also has an IQ of 140 Are these people somehow inferior, of computer science at a leading dress code imposed.
no bearing on reality. clothing? Or vice versa? and is a member of Mensa. The or to be pitied, because they do not Californian University. The result? Absolutely nothing
Should we blame victims of sexual Does the way you choose to dress second is a woman expressing her wear shoes? In fact, the Yanomami happened. Everyone got on
Why should the way a person dresses assault for wearing revealing accurately reflect your intellectual religious freedom by wearing a hijab, choose to live in isolation, preferring Think about what your first with their work as normal and
infringe on anothers persons rights? clothing? ability? a garment which continues to spark to maintain their culture outside of impression of the people in the enjoyed what was, all credit to
As Dr Floris Van de Berg proposed Should larger people be free to wear debate but whos principles EU law more modern influence (shoes or pictures and the emotions this Dr Hartmann, an excellent
in his lecture on the philosophy of what they like? So who are the people in the photos? protects as a fundamental right. no shoes). elicited, do they have any bearing workshop. I might have achieved
science- my rights end where yours Should people be free to wear The first, as you probably all know, Next we have a Yanomami tribe The last guy, perhaps most on facts? a slight tan on my toes compared
begin. If your rights extend to my religious clothing? is Shakira Isabel Mebarak Ripol from the Amazon. They live semi- poignantly in this context, was to the rest of my feet, but then
body space, so much so that youre Is someone of less worth to society (stage name Shakira). She dresses naked and, perhaps shockingly to recently ridiculed for appearing Of course, there are many again no-one died
able to dictate what I can wear, because their clothes are worn? for her job in the most minimal of Dr Hartmann, notably bare footed. homeless. He is actually a professor perspectives on this issues, and it
PERAIR
Global impact, by acting locally
Indonesia is the third biggest green house gas emitter after
the US and China. The main reason for this is the drainage
of peat land for palm oil plantation which is often the only
viable source of income for the local inhabitants. We are
PERAIR and we want to prevent green house gas emissions
due to peat land degradation in Indonesia by improving the
livelihood of sustainable small holder farms in peat swamp
forests.
P
Perair
Phone no. + 62 54 38 98
www.Perair.com
8 Brain breeze the Journey Post Journey 6 week 4 | Budapest | climate-kic.org 9

Start-up speak
Hang with startup kids long
enough, and youll notice that
they have their own language.
No, bro, its a SaaS play in the on-
demand food space. Think of it as
the Uber for gluten-free Whole
Foods delivery, ok? It never ends:
Were actively raising, but really
want to make sure that we hit
investor-board fit before product-
market sync, you know?
This article was published by
TechCrunch (www.techcrunch.com).
This website is by the way the world
leading although Silicon Valley
focussed website about start-ups,
investors and incubators. Its an
interesting source to keep up to date
about recent trends in start-up world
and a fun place to see what new
apps are coming up. If you have any
questions about the terms hereunder,
dont hesitate to approach Marijn.
TechCrunch is here to demystify
startup lingo into a more common
lingua franca. The startup kids, after
all, are worth trying to understand.
One or two of them might even
build something usable.
Acqui-hire A strategy for
acquiring talent pioneered by
Google in the mid-2000s that
happens when a bigger company
thinks your team is good but your
idea is hilariously bad. Also called a
signing bonus.
Failure A bad thing that the Silly
Valley has recently put on a pedestal
as something to be celebrated.
Cashflow Positive Someone gave
us a dollar.
Pivot What happens when a
company realizes its course of action
is not living up to expectations.
The classic historic example is The
Point, which became Groupon after
the company posted a coupon to a
pizza place in The Points building
in Chicago. (See also, Failure.) said money into young companies principles is fundamentally lacking.
I work in PR. I am, in fact, in exchange for a cut of the Were a design-centric organi-
in possession of several journalists company. 2) An institutional dealer zation. We dont know how to
email addresses. of pharmaceutical-grade Opium. code.
(See also, Opium.)
Exit Exits come in two different $32 Million Series A Round
flavors for entrepreneurs: good Opium OPM, or other peoples Something that is doomed to
and bad. Good exits happen when money, is an incredibly addictive failure.
youre killing it, your company substance to entrepreneurs thats Growth Hacking Sales, marketing
hasnt killed you yet, and another rarely respected or missed until it and associated activities, but with
company comes along to buy yours. dries up. a label that incorporates the word
(See possibly, acqui-hire.) Bad exits hacking, because nontechnical
are another way of saying you failed SF / The Valley A place that people want to call themselves
to disrupt much of anything besides VCs and tech luminaries talk up hackers too.
your VCs portfolio performance. as the greatest place on Earth that
you must move to if youre from Were doing great. We are not
The Space Because calling the anywhere that isnt SF or The Valley. doing great.
field in which theyre operating an
industry, vertical or even genre is too Were growing 500 percent Were seeing great gross margins,
hard, entrepreneurs like referring to week-over-week Last week we and so are investing in growth
their company as being a player in had one user, today we have six. given our strong, SaaS unit-
a given space. They especially like economics. We lose money.
doing this when they know theyre UI/UX A portmanteau of UI
in a crowded market. We dont (User Interface) and UX (User Were Crushing It! Your
know why they do this either. Experience) often used by design- dreams and investors dollars are
challenged entrepreneurs when probably being crushed. First rule
VC 1) Venture capitalists raise referring to the aesthetics and usability of Fight Club, bro.
money from wealthy individuals of their product when actual
and institutions and dump lots of understanding of good design We hope this helps

Top to down: 7. The layer of atmosphere that

Climate crossword 1. Area in which an organism grows
up, including its surroundings
keeps Earth warm
8. A rare spot in the middle of a
2. A very hot and humid location desert with plants and water
with dense plant and animal life 10. What we use to power our
3. A pressurized canister of gas that
homes
prays out a liquid 12. Chemicals that are given off
5. The result of many years of into the air and contaminate it
giving off carbon dioxide and other13. The conditions of a certain
chemicals area, including weather
17. An area that typicality has
6. The chemical used to keep insects
away from farm plants little or no water
9. A type of energy based on 18. An event in nature that
sunlight destroys a given area
11. A type of energy based on 19. Feces from an animal that
radioactive materials used to deliver nutrients to a plant
14. A surplus of water in an area 20. A vast plain in the far north
15. Non-domesticated plants and or far south, its ground is made
animals entirely of ice
21. Precipitation mixed with
16. The result of two tectonic plates
colliding pollution, harmful to the
environment
23. A lack of water in any given area
22. A large wall of water in the
Left to right: ocean that moves toward shore
4. The leftovers of something that 24. A type of animal that is close
was used to extinction
 10 the Journey Post Journey 6 week 4 | Budapest | climate-kic.org 11

UFO in Utrecht

1 - Shining Ok, why not. Raul spoke. Inspired up to the sky and vanished in a laughing. How could be laughing had noticed it as well. Christoph anything, he could not destroy Journey magazine and of course, no asked Raul the handsome.
by his courage but concerned about sudden! without stop. Yes it is Amr, Amr the did not reply, he was just staring to planet Earth. He bursted into tears one believed them. Never ask me about him again.
Guys! Have you been on the roof his wellbeing if he goes alone onto Crazy man! Full of ideas. Always the sky, in a very kinky way. Raul, and ran away. Only Christoph is still called After saying that the alien-Christian-
already? He couldnt wait to show the roof with Amr, Abdel and 3- The aliens smiling, always laughing. Always in Abdel and Amr took few steps back What a weird alien, said Abdel. Christian... who-looked-exactly-like-Christoph
the others what he discovered just Christoph decided to join as well. a good mood. from Christoph. They could feel a What a crazy night, replied Amr. threw Raul the handsome off the
the night before. Lets go! Its Abdel gaped for a moment Amr said there is no alien language slight breeze of wind which became We should write it down and post Ending 2 roof of the hotel.
wonderful! He had a big smile 2 Ascend before beginning to speak an guys. Abdel was just singing in stronger every second. Within a it in the Journey magazine Raul Poor Raul. He landed on his face.
on his face when he entered the incomprehensible language. Indeed arabic 30-second timeframe the breeze insisted. No-one will believe us, Alright, no worries, we will call Since then he is known as Raul
Hotel lobby. Once the three of us reached to he tried to get in touch with his had turn to hurricane. Strange they think were crazy told Amr. you Christian from now on, but the ugly, especially among his
Abdel El Yazidi, Amr Madbouly, the top we were fascinated by the compatriots (the aliens of UFO). beams came out of Christophs eyes. The story got published in the will we see Christoph ever again? teammates
Raul Potisepp, Christoph Waibel beautiful view of the light show in Nobody understood what Abdel 4 - My name is not It was clear that the source of this
Utrechts tower the Domtoren. said, and fear began to invade his Christoph. renewable energy was Christoph.
Amr. Crazy Amr! Full of idees. But there was something flickering friends Christoph, Amr, and Raul. Christoph, stop this. You can do
Always smiling, always laughing. with three different coloured lights Christoph said, Abdel what are you For a moment the four brave guys your geoengineering experiments
Always in a good mood except for , It came in a sudden even we dont talking about, you make us afraid who had made a heroic encounter in Budapest demanded Raul.
the mornings at breakfast when his know how or when. Abdel replied hahaha this is your with hostile aliens calmed down. Christoph, what is wrong with
brain is still in standby mode. But it Christoph shouted Oh Man! look last day on earth, we will invade Abdel was just singing in arabic you? asked Abdel.
just needs a glance to wake him up. at that both Amr and Raul looked your planet. I just call my brothers Christoph said with smile. They I am not Christoph. Christoph is
How could anyone resist Amrs and there was loads of question in the UFO, and they said to me: laughed together, just like actors now on an exchange year with my
invitation onto the rooftop of marks on their faces. thousands of aliens are on their way laugh together in the end of alien family. My name is Christian.
Hotel Apollo. The Hotel of the God Then Amr started to say Oh I to conquer the planet Hollywood movies, which all have If you call me Christoph again, I
Apollo, God of Light. Will we see can see three light with that thing Christoph begins to quake and happy endings. will destroy your worthless planet.
Apollos light on that roof? What green,blue and red this is a UFO ! It begging Abdel to spare his Life. But something was not right. This
awaits them was uncertain. And is really a UFO. Raul the handsome has remained was not a Hollywood movie. This
highly risky. Christoph Gosh, its looks like a frozen and he tried to not show was reality. Or was it? After the Ending 1
But Amr talked to the bravest and UFO it came in a sudden and can his fear to Abdel th strong one. guys saw the UFO, they could not
most risk-taking people of the you see it ! It is flying in ovals Raul said, You do not scare me be sure of anything. Suddenly, Amr That sounded a bit scary, but the
Journey; Raul the handsome, Abdel in the same moments , Abdelhadi with your aliens. I am the one who the crazy one shouted: Christoph, heroes decided not to be afraid of
the strong one, and Christoph the kept his mouth opened and he challenge the disasters with my what are you doing? Christophs the fact that there is no planet b.
German but actually not so much seemed stunned. HELP CUBE skin was glowing like a lightbulb, I do not believe you, prove
German. After few seconds this thing went suddenly Abdel heard someone LED lightbulb though. Other guys it. Alien-Christian did not say
 12
Can fast fashion
have it all?
After the daily programs at
Climate KIC I like to go walk
around the cities, cruise among
the shops to see what merchandize
they offer. Everywhere 50-60-
70 % discount on clothes, huge
sales signs shouting from every
corner. For a customer, it is surely
beneficial. I can buy items at a
discounted price 6-8 months
after they were introduced into
the stores. But then I am asking
myself: How could these fast
fashion retailers score on a
climate impact wall? What is their
environmental impact, carbon
impact? What is the impact of
such heavy markdowns on the
profit of the fashion retailers?
Judit Osika
Matching supply and demand has
never been an easy task, especially
not in the fashion retail industry.
To match demand, retailers have
to manage a series of challenging
tasks such as predicting the desires
of customers, buying and allocating
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the right set of merchandise to their place somewhere in October 2014. customers and lose market share in as attempted sales is difficult to
stores, setting prices and effective That is in line what we could hear the long term. If they need to use record. Historic sales data embodies
promotions. These tasks are even from Tibor in Budapest, fashion markdown sales to clear their excess only observed demand hence often
more challenging in these present items are themselves prototypes inventory, they also lose profits as termed as constrained demand.
days as product life cycles tend to that are evolving on the market. they have to sell their products at a The effect of forecasting based on
be shortening while the variety of lower price than initially intended. historic sales data can be easily
products offered are increasing, In the game of matching supply It has been shown that department be seen through the example of a
and customers are becoming with demand, there are two store markdowns increased from product which has been consistently
more and more demanding. As undesirable scenarios. When 8% to 37% between 1971 and closed (i.e. not open to sale) in the
a result the retail supply chain is demand exceeds supply, we can talk 1997, and that this trend continues past. Its observed demand would be
characterized by inefficiencies such about an out-of-stock situation. to increase. Some research indicated zero, and a forecast based on this
as high inventories, stockouts, It has been estimated that 8% of that costs of markdowns and data would forecast demand as zero.
steep markdowns, poor assortment, items that customers intend to buy stockouts could actually exceed the Leaving sales data constrained or
inconsistent pricing and ineffective are out of stock. total cost of manufacturing. truncated can result in a negative
promotions. To be able to keep When supply exceeds demand, spiral-down effect on revenue
their costs low and benefit from we can talk about an overstock Forecasting as the Achilles heel of management.
economies of scale, many retailers situation. In this case, a retailer tries the fast fashion
outsourced their production to to dispose of its surplus inventory In general, forecasting demand The second weak point of forecasting 47% Size L and 18 % Size XL, they will face costs of out-of-stocks and brands choose the burn the excess
Asia, mainly China. by introducing markdowns is based on extrapolating historic is aggregation. There is an overload accordingly produce for 100 units 8 markdowns. inventory they have so that they
(discounts). On average 30% of sales data. This may result in biased of data from store-levels that are units of Size S, 27 units of Size M, 47 protect the interest of their image.
Lets look at an example. Bram goods are sold at markdowned forecasts in two ways. then aggregated to create one size units of Size L and 18 units of Size What about the environment?
bought his latest green T-shirt in July prices. scale. One size level distribution XL. Once these items are produced Less excess, more profit. It is like
just before he left for the Journey. As The first week point of forecasting is curve is created for Europe that they are shipped to the different Excess inventory means excess the difference between playing
the production lead time can take Both occasions harm the revenues that it is based on historic sales data doesnt show the regional and store countries and stores. But what if in production and transportation. If darts aiming for the middle and
up to 6 months, the same T-shirt of retailers. If retailers are not able that only represent partial demand level differences. This scale is then the North of the Netherlands the there is no demand for an item, just randomly throwing arrows
was probably shipped from China to make the products available and not the demand which was not used as a basis for the production store level size scale is different (3% why is it produced? Yes, customers (products) and really aiming. In
to the Netherlands depos around when demand occurs for them, they satisfied due to the unavailability or planning. For example if the size Size S, 30% Size M, 40% Size L and might buy it in the end because both cases you reach the same
January and the whole planning do not only lose sales and margins, stockouts. After products are sold scale for Europe (for men green 17% Size XL)? Obviously there is a of the markdowns but what about amount of demand but in the
process for the same T-shirt took they may also face dissatisfied out, demand cannot be observed T-shirts) is 8 % Size S, 27% Size M, huge probability that the retailer doing it right first time? Some second case without excess
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Topic title

Map showing countries resized according to their total CO2 emissions in 2009
Source and other maps: www.viewsoftheworld.net