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Overview
You need the right tools to do any job right. And when it comes to your content marketing there
are a lot of tools out there and can I get a woo hoo many are free. But free doesnt mean throw
away, or not critical to getting results. Its time to channel your inner marketer and boost your
strategy, but, more importantly, your results.
Theres a motherlode of curation, keyword, seo, content marketing management and amplification
tools, and a lot more out there. Are you taking advantage of these resources? With the competition for
your audiences coming from all directions now, no one has the luxury to keep doing what they have
been doing in the same way. Everyone needs to kick-it into high gear.
Knowing about these tools is like having a secret weapon, except that they are no secret to top-
performing marketers. Heres an epic list of killer content marketing tools, check back for updates often.
Dont make me check back, just send it to me whenever it gets updated >>>> Click here
Contents
You Dont Want To Miss these!............. 3 Curate Yourself......................................... 48 Content Discovery/Monetization..... 83
eBlast Testing.............................................. 4 Webcasting................................................. 50 File Sharing................................................. 86
SEO................................................................... 6 Keywords..................................................... 51 Surveys......................................................... 89
Site Diagnostics.......................................... 9 Visual Content Creation........................ 53 Time Tracking............................................ 91
Landing Page Optimization................. 14 RSS.................................................................. 60 Presentations............................................ 93
Content Collaboration........................... 16 Content Discovery, Management, Business Directories .............................. 95
Syndication................................................. 65
Listening...................................................... 20 List Building................................................ 96
Community................................................. 71
Marketing Automation.......................... 23 Data Visualization.................................. 98
Social Media Managing/
Twitter.......................................................... 30 Education.................................................... 99
Reporting..................................................... 73
Plagiarism Detection............................. 35 Extras..........................................................100
Transcription............................................. 78
Curation....................................................... 36 About Bussolati......................................104
Mind Mapping........................................... 79
Twitter Visualization.............................. 44
Video Discovery/Hosting...................... 80
Join the LinkedIn group: The Tools of Content Marketing to get more information about the tools out there to
help you achieve greatness through content versus just creating content, no matter how great that content may be.
JUST CLICK ON AN ITEM TO GO THERE
Postmark (for apps) Email delivery for web apps done right
Moz Open Site Open Site Explorer is Mozs Search Engine for Links.
Explorer Perform competitive link research, explore backlinks,
anchor text.
Xenus Link Sleuth Xenus Link Sleuth is spidering software that checks Web
sites for broken links.
CrazyEgg Through Crazy Eggs heat map and scroll map reports
you can get an understanding of how your visitors
engage with your website
Google Analytics Google Analytics shows you the full customer picture
across ads and videos, websites and social tools, tablets
and smartphones. That makes it easier to serve your
current customers and win new ones.
MOZ OpenSite Open Site Explorer is Mozs Search Engine for Links.
Explorer Perform competitive link research, explore backlinks,
anchor text, and more for free.
WooRank A Website Review and SEO Tool. Run a free Review. Then
create an Advanced Review to track and optimize your
website.
CrazyEgg Through Crazy Eggs heat map and scroll map reports
you can get an understanding of how your visitors
engage with your website
Google Analytics Google Analytics shows you the full customer picture
across ads and videos, websites and social tools, tablets
and smartphones. That makes it easier to serve your
current customers and win new ones.
Skyword Skyword offers all you need to reach and engage your
audience with original web content designed to succeed
in search and social media.
Alltop All the top headlines from popular topics around the
web.
*Content curation tools are also great listening tools.*Social platforms are great listening tools.
Pardot Make sales and marketing teams best friends with no-
hassle marketing automation. Gain greater insight into
ROI, increase marketing accountability, and more.
Rite Tag Hashtag analytics tool that helps you to pick up the
better hashtags smartly. Click the Compose Tweet and
enter the hashtag that you want to use in the box of
Associated hashtags. Then, you will see the lists of the
related hashtags like the below.
Tweriod Tweriod is a free twitter tool that helps you make the
most of Twitter by letting you know the best time to
tweet.
Twitterfeed Offers to tweet the last posts published in a blog via the
RSS feed.
Flickr Creative Many Flickr users have chosen to offer their work under
Commons a Creative Commons license, and you can browse or
search through content under each type of license.
NY Times (alerts) A daily update of top stories from sections you select.
Ypulse res. about Daily news and insight into the Millennial generation for
millennials media and marketing professionals.
Google Keyword Keyword Planner is a free AdWords tool that helps you
Planner build Search Network campaigns by finding keyword
ideas and estimating how they may perform.
Search Term/Query A search query, the actual word or string of words that a
search engine user types into the search box, is the real-
world application of a keyword it may be misspelled,
out of order or have other words tacked on to it, or
conversely it might be identical to the keyword.
Xenus Link Sleuth Xenus Link Sleuth is spidering software that checks Web
sites for broken links.
Creative Commons Creative works available for others to build upon legally
and to share
GIFBrewery GIF Brewery lets you convert brief clips from your video
files into GIFs
Google Web Fonts Hundreds of free, open-source fonts optimized for the
web.
NextGen Reader Nextgen Reader is the fastest RSS reader for Windows 8.
(Windows 8)
RSS Bot RSS Bot for Mac lets you easily track and filter news
from multiple Web sites right from your menu bar.
Slick RSS A full featured RSS reader thats fully contained within
(Chrome ext) the browser.
The Old Reader The Old Reader is a web-based news aggregator that
(social) attempts to provide a similar feature set to the now-
defunct Google Reader.
Tiny Tiny RSS Tiny Tiny RSS is an open source web-based news feed
(diy RSS builder) (RSS/Atom) reader and aggregator, designed to allow
you to read news from any location.
Audacity recorder Audio editor for recording, slicing, and mixing audio. Site
includes help, downloads, and developer information.
BuzzSumo Identify the most shared links and key influencers for
any topic.
Cyfe Analytics Dashboard app that helps you monitor and analyze all
reports of your business data from one place.
Linkis customize and share links, get more feedback from your
followers.
Google voice Google Voice gives you one number for all your phones,
voicemail as easy as email, free US long distance, low
rates on international calls.
Google Adsense With Google AdSense, you can earn money from your
online content.
Vine Vine is the best way to see and share life in motion.
Create short, beautiful, looping videos in a simple and
fun way for your friends and family to see.
Google Adsense With Google AdSense, you can earn money from your
online content.
Egnyte File Sharing for Enterprise. Access and Share files from
anywhere, using any smartphone, tablet, or computer.
SendThisFile Send large files too big for email, FREE. Trusted by 1.5
million users. Secure and easy to use. Free file hosting.
No file size limits. Embeddable on your website.
Box Online File Sharing. Box lets you store all of your content
online, so you can access, manage and share it from
anywhere. Integrate Box with Google Apps and
MediaFire A simple to use free service that lets you put all your
photos, documents, music, and video in a single place
TimeFox The TimeFox app makes it easy to track time on the fly,
keeping timesheets up to date at the push of a button.
Bounce Exchange A popup that appears only when your readers intend to
leave your site. For instance, when your readers hover
over the back button, the popup appears, prompting
them to enter their email address.
Drip You create an email opt-in form that will be placed out
of the way, but Drip is an entire email auto-responder
service.
Gravity Forms You can create advanced forms for WordPress sites that
integrate with your email service provider.
Sender Score Find out your email reputation score from Return Paths
Sender Score reputation rank.
Zapier App Directory Pick your most frequently used web app to see ways
Zapier can automate your work.
About Bussolati
Bussolati partners with content creation teams like yours providing design,
inbound strategy, and buyer persona insights. While working primarily with
national and international associations, Bussolati also has worked with
corporations like The Gallup Organization, New Israel Fund, Arlington County
Public Art Program, FreshTV, Georgetown University, Humane Society of
the United States, Lowell School and Center for Creative Change. Bussolati
is embracing the evolution of the content delivery systems and challenging
businesses to develop robust, yet flexible, content strategies and become
world-class content marketers.
Join the LinkedIn group: The Tools of Content Marketing to get more
information about the tools out there to help you achieve greatness through
content versus just creating content, no matter how great that content may be.