S T RAT EG I C I NDUSTRY A NALY SIS :

C O MP ETITOR M APPING
 S T RAT EG I C I NDUSTRY A NALY SIS :

C O MP ETITOR M APPING

1.0 Top 5 Companies in the Industry

1.1. Market share of each of the competitors
1.2. Strength and Weakness of each of the companies (Minimum two pages in
details)
1.3 Average profitability of the Competitors (Why you think so explain, data is
needed in table form)

(The following section MUST be prepared for each company)

2.0 Individual Company Analysis: Product & Performance

2..1 Company & Product Basket Overview
2..2 Product wise revenue contribution (Table & pie chart from xls)
2.3 Product wise annual revenue (Table & pie chart from xls)
2.4 Market Share of each product (Table & pie chart from xls)
2.5 What is the unique value of each product compared to the competitors?
2.6 Product Launch Practice
2.6.1 Frequency
2.6.2 R&D Practice
2.6.3 Market Penetration Strategy)
2.7 How do they make sure they beat competition?
2.8 How do they respond to competitor new product?
2.9 Geographic concentration of Product revenue & reasons of the concentration
(Why more in one reason and why low in the other region). (Table & pie chart
from xls)

3.0 Individual Company Analysis: Management Structure & Practice

 3.1 Management Structure: Organogram
3.1.1 Parent (Include editable figure, no jpg please)
3.1.2 SBU (Include editable figure, no jpg please)
3.2 Profile of Top Management (Education, Experience, Special Qualification)
3.2.1 Parent
3.2.2 SBUs
3.3 Management Style
3.3.1 Centralized? Decentralized? (Describe the process in bullet form as
well as the merits and demerits)
3.3.2 Formalized? Less Formalized? (Describe the process in bullet form
merits and demerits)
3.4 Management Approach to Market (Present & Past)
3.4.1 Aggressive (Describe the process in bullet form with examples)
3.4.2 Slow (Describe the process in bullet form with examples)
3.4.3 Conservative (Describe the process in bullet form with examples)

4.0 Individual Company Analysis: Corporate Culture & Control Mechanisms

4.1 Corporate Culture & How this culture is helping the company to Win or Lose?
4.1.1 Strength & Weakness of the Culture
4.2 Control Mechanisms & how these helping them to WIN:
4.3 Process
4.4 SOPs
4.5 MIS etc.
4.3 Why are they winning (with specific examples)?
4.4 Why have they lost sometime (with specific examples)?

5.0 Individual Company Analysis: HR Practices

5. 1 How do they synchronize the activities cross functionally? Within same
team?
5.2 Communication practice?
5.3 How performance is ensured? Why employees are motivated? De
motivated?
5.4 Incentive mechanism
o 5.4.1 Managers
o 5.4.2 Sales Team