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Practical Work Report
ON
QUANTITATIVE ANALYSIS II
NUMERICALS SOLUTION USING TORA & MS EXCEL
Submitted by
Charadva Mohit K. Enrolment No. 168050592507
Dhanani Ronak H. Enrolment No. 168050592520
Subject:
Quantitative Analysis - II [2820007]
Submitted to:
Ms. Rupal Khambhati
Asst. Professor
MBA SEMESTER II
S.R. LUTHRA INSTITUTE OF MANAGEMENT 805
MBA PROGRAMME
Affiliated to Gujarat Technological University
Ahmedabad
April, 2017
Q1. Solution using TORA Optimization System for Optimization of reach to
customers via various sources of Advertisements.
No of No of
x1 x2
Maximize 500000.00 300000.00
Subject to
( 1) 50000.00 20000.00 <= 210000.00
( 2) 1.00 0.00 >= 3.00
( 3) 0.00 1.00 <= 5.00
Phase 1 (Iter 1 No of No of
Basic x1 x2 Sx3 sx4
z (min) 1.00 0.00 -1.00 0.00
sx4 50000.00 20000.00 0.00 1.00
Rx5 1.00 0.00 -1.00 0.00
sx6 0.00 1.00 0.00 0.00
Lower Bound 0.00 0.00
Upper Bound infinity infinity
Unrestr'd (y/n)? n n
Phase 1 (Iter 2 No of No of
Basic x1 x2 Sx3 sx4
z (min) 0.00 0.00 0.00 0.00
sx4 0.00 20000.00 50000.00 1.00
x1 1.00 0.00 -1.00 0.00
sx6 0.00 1.00 0.00 0.00
Lower Bound 0.00 0.00
Upper Bound infinity infinity
Unrestr'd (y/n)? n n
Phase 2 (Iter 3 No of No of
Basic x1 x2 Sx3 sx4
z (max) 0.00 0.00 250000.00 15.00
x2 0.00 1.00 2.50 0.00
x1 1.00 0.00 -1.00 0.00
sx6 0.00 0.00 -2.50 0.00
Lower Bound 0.00 0.00
Upper Bound infinity infinity
Unrestr'd (y/n)? n n
Thus, optimal solution calls for 3 programmes in TV and 3 programmes in Radio. This
would imply a total reach of 24,00,000, out of which Type A are 15,90,000 while Type B
are 8,10,000.
Using a Solver, custom made for this problem, we came up to an Optimized
Solution for the transportation Problem above as follows: