9pax Mr.

Idli

This information manual contains the following

• About Mr. Idli

• Frequently Asked Questions

• Franchise options

• Link to Franchise Application Form

• Contact Details of 9pax Restaurant Consultants

9pax Mr.Idli – www.mridli.com Page 1

 • About Mr. Idli

Mr. Idli is a South Indian Contemporary Fast Food Restaurant Concept

dealing in Authentic and Traditional dishes of South India. Mr. Idli is
introduced by 9pax Restaurants Consultants who are pioneers in Restaurant
Consultancy Services worldwide. 9pax Restaurant Consultants are based in
Mysore having their clients all over India and Abroad. 9pax Restaurant
Consultants have introduced many brands like Mr. Idli in India and abroad.

Mr. Idli is a excellent business opportunity for entrepreneurs who wish to

exceed in their career. Mr. Idli is a successful franchise option with dynamic
approach towards financial growth. Other than building the Mr. Idli brand,
9pax Restaurant Consultants provide quality support to ensure franchisee
business successful. Mr. Idli is already a proven system which has seen all the positive and negative of
the concept and have corrected over the years. All age groups enjoy dining at Mr. Idli due to its varieties
and concept approach.

Mr. Idli is ISO 22000:2005 Certified and follows HACCP Standards in maintaining highly profitable
business. Mr. Idli is a very low investment with confidence of guaranteed returns. Mr. idli business can
be operated on any floor plan. So, if you think you can be the next successful entrepreneur than get the
application online from our website and contact us immediately.

Mr. Idli serves 64 varieties of Idlis, 180 varieties of Dosa, 50 varieties of Rice delicacies, Madras filter
Coffee and 30 varieties of snacks.

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 Answers to Frequently Asked Questions

Things you should know before starting Mr. Idli franchise Business

What is Mr. Idli?

Mr. Idli is a ISO 22000:2005 certified, fast growing chain of fast food restaurant catering to varieties of South Indian
delicacies.

Mr. Idli is the venture of 9pax Restaurant Consultants who are pioneers in Restaurant Consultancy business
worldwide.

9pax Restaurant Consultants are Highly Qualified Experts having International and National Experience in
Restaurant Business. Mr. Idli is an effort to create business according to the investor’s capabilities.

What is ISO 22000:2005? Why do I need this certification?

• ISO 22000:2005 is Food Safety Measure Standards which gives guidance in all the areas of food handling
and services.
• This helps in putting proper processes in place and reduces wastage. ISO 22000:2005 also includes some
standards of ISO 9001.
• ISO 22000:2005 gives exact procedures to maintain quality, Proper purchase channels, Proper storage and
Issue of raw materials, corrective measures involved in running successful food production business.
• You need this certification to ensure no food adulteration, no food poisoning, to maintain quality
standards, to reduce wastage, to educate your staffs who are involved in food handling. It also helps in
generating good business as customers will feel safe to dine with you.

Do I have to pay for ISO Certification?

No, by default you will get the benefits of ISO Standards but, you need to follow the procedures strictly.

What is HACCP? Why do I need HACCP Standards?

Hazard Analysis Critical Control Point is a standard which analysis the critical situation of food production and
ensures safety of the staff and the customers who are in contact with the food. We follow this standards to safe
guard your business in a long run and ensure timely follow up of procedures accordance with HACCP Standards.
HACCP Standards avoids production accidents and safe guards your customers. It is also designed to prevent rather
than catch potential hazards.

How old is Mr. Idli Business?

Mr Idli was found in the Jan 2007. Mr. Idli has gone through all business trials and errors which we have tested for
years to give you an ideal concept of serving varieties of South Indian Dishes ranging from Idlis, Dosas, Rice Bhaths,
Snacks, Sweets and Madras Filter Coffee. New concepts like Chinese Fusion & North Indian Fusion foods are also
introduced.

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What is SAFE DRINKING WATER concept at Mr. Idli?
SAFE DRINKING WATER is a basic need in any food sales outlet. We at Mr. Idli, use RO Technology treatment which
ensures safe drinking to our customers. This concept not only helps in gaining more confidence in the mindset of
customers who are health and safety conscious but also helps in food hazards.

Is Mr. Idli recipe tasty and delicious?

Yes, we have prepared and tested our recipes from top chefs from India. Our team of food tasting experts from
9pax Restaurant Consultants have done public survey and found out that our food taste good & better. Our recipes
are achieved from Grandmothers and Mothers who has shared their age old secrets and our young and dynamic
chefs have given the finishing touch to give the kick to the taste.

What is the investment required to Start Mr. Idli?

Mr. Idli is the only business which is fool proof and gives you the confidence to invest. The investment starts from
Minimum of INR 50, 000/- to 12, 00, 000/-. Please visit our Franchise Options category in our website to know
more about the investment options.

What kind of support is provided by the franchisor?

The franchisor provides the following support to ensure safe and successful business.

• Site Selection and Feasibility report.

• Equipment selection and placements.
• Purchase of raw material support.
• Selection of staff and giving them training at our Head Office and Centralized Kitchen in Mysore.
• Providing you standard recipe according to the local taste.
• Providing operation procedures guideline manual to guide you in handing the business efficiently.
• Handling Nation Wide Promotional Tie- ups.
• Providing online presence of your business in major search engines.
• Provides support for off line marketing to promote Home Delivery and Out Door Catering with in 5 KM
Radius.
• Standards based Identity & Brand design
• Weekly check up on Standard Recipe and Standard Portion Size.
• Media publicity and initial Market presence advertisement.
• Dedicated team of experts assigned for each franchisee to ensure quality support when needed.
• Our qualified and highly experienced restaurant experts will visit your outlet time to time to upgrade or to
maintain the standards to improve the business.

Do I have to own my own cook and service people?

Yes, you may have to hire the cook and service people. We can help you in selecting the right people and train
them either at your own premises or at our Mysore division. We will then put our expert cook to work along with
your staff to maintain the standards for 2 weeks period after starting of your Mr. Idli outlet.

When will I get the returns on my investment?

You will get your returns over your investment in a period of 5 to 6 months*.

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What is the profit margin of your product?
The profit margin is *200%. You will get 2 times your investment by the completion of 1 year.

What is the area required for Mr. Idli business operation?

You have an investment option where the space required is minimum of 50 sq ft area and up to 2500 sq ft area.

What is the Franchisee Fee to get Mr. Idli Franchise business?

The franchise fee depends on the type of outlet you are opting for. Please visit www.mridli.com/franchise to know
about different options available.

Is the owner's presence required to run the business of Mr. Idli?

Yes, partial presence might be required to maintain the accounts, check quality of food and take briefing of the
staff .

Is there any production wastage?

According to our thorough research in our operation procedures, we have found out that there is no wastage at all
as the products are rotated according to the standards of ISO 22000. However, you can consider 1% to 2% wastage
per service cycle*.

Do you provide staff uniform and marketing collaterals?

Yes, it's all inclusive in Franchisee fee.

Do you supply Idly and Dosa Batter?

This is not possible if you are situated anywhere other than Mysore. But, we will supply the raw materials required
for the production of Idli and Dosa batter. You can have a small unit for grinding and storage and avail our master
franchise options where in you can give the idli and dosa batter to other Mr. Idli Franchisee at your district and
earn Rs. 3 per plate on the sale of Idlis and dosas.

What is the term of Franchise Agreement?

The term of agreement is for 3 years and is renewable.

What are other charges to be paid to the Mr. Idli?

Please go to our website under section investment options to know the details as there different charges for
different investment options.

Are there any maintenance charges to be paid to the Franchisor to maintain the equipments and machinery?
No, there will be free maintenance from the local supplier that we appoint for the period of 6 months. Later, there
will be some nominal charges to be paid against the maintenance towards equipments and machinery including
electrical and gas line.

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What kind of locations I can look for Mr. Idli Business?

• Inside any Super Malls, Entertainment Complex and Collage Campus

• High Foot Fall Area or Commercial space next to the main road
• Hospitals and Hostels.
• Industries and IT Companies food courts.
• Residential cum Commercial Space.
• Railway Station and Bus Stands.
• Airports
• Motels on Highways
• Space beside Busy High
• Commercial complex
• Residential House on two way traffic Main Road.
• Hotels with accommodation which does not have food and beverage facilities and would like to provide
space for you to operate Mr. Idli Business for in house and outside guest.

Do you have exit strategy?

Yes. All our franchisees shall have exit strategies depending on the type of outlet, location and business history.

*Subject to market & work conditions

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 Franchise Options Available
Option 1- Kiosk: 50 sq ft Area

Investment: 4lacs Inclusive of everything. (It includes Franchisee fee)

Support: Equipment and installation, Staff Selection and Training, Operations support,
Marketing support, Marketing collaterals, Uniforms and Badges, Online presence and
promotion tie- ups, ISO 2200:2005 Certification, All inventories with Point of sale System,
Operation Procedure Brochure, Standard Recipe Documents, Corrective Measures Materials,
Expert Counseling - Monthly.

Timing: Morning and Evening Business.

Working Capital Required: 50, 000

Concept: South Indian Contemporary Food, Chinese Fusion Food, Crazy Dosa Rolls, Madras
filter Coffee.

Menu Capacity: - 10 Varieties of Idlis, 30 Varieties of Dosas, Single Rice Item, Single Vada
item, Salads, Sambar, Sagu, Chutneys and Coffee.

Location:- In food courts, Hospitals, Hostels, Multiplex Theaters, Commercial Complex, high
Foot Fall Area.

Term of agreement: 3 years.

Profit Margin: 200%.

Return on your investment: Less than 6 months subject to market condition.

(This option gives you lesser overheads)

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Option 2 - Fast Food Outlet: 500 sq ft and above area.

Investment: 6lacs inclusive of everything. (It includes Franchisee fee).

Support: equipment and installation, Staff Selection and Training, Operations support,
Marketing support, Marketing collaterals, Uniforms and Badges, Online presence and
promotion tie- ups, ISO 2200:2005 Certification, All inventories with Point of sale System,
Operation Procedure Brochure, Standard Recipe Documents, Corrective Measures Materials,
Expert Counseling- Monthly, Corrective Measures Materials, Menu Development- Quarterly,
Furniture and fixtures.

Timing: Morning 7 AM to 10 PM Business.

Working Capital: Rs 1, 00, 000/-

Menu Capacity: 25 Varieties of Idlis, 60 Varieties of Dosa, 3 Rice Delicacies, 4 snacks and
Madras Filter coffee. Also, Serve Power Mini Lunch.

Concept: South Indian Contemporary Food, Chinese Fusion Food, Power Lunch, Crazy Dosa
Rolls, Madras Filter Coffee.

Location: Commercial Building or Residential cum Commercial Building with sufficient

Parking situated on main road with schools, collages, hospitals, corporate companies,
residential houses and apartments with in 5 kms radius.

Term of agreement: 3 years.

Profit Margin: 200%.
Return on your investment: Less than 6 months subject to market condition.
(This option gives you more sales revenue than the 1 option)

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Option 3 - Fast Food Outlet: 800 to 1000 sq ft and above area.

Investment: 10lacs inclusive of everything. (It includes Franchisee fee).

Support: equipment and installation, Staff Selection and Training, Operations support,
Marketing support, Marketing collaterals, Uniforms and Badges, Online presence and
promotion tie- ups, ISO 2200:2005 Certification, All inventories with Point of sale System,
Operation Procedure Brochure, Standard Recipe Documents, Corrective Measures Materials,
Expert Counselling- Monthly, Corrective Measures Materials, Menu Development- Quarterly,
Furniture and fixtures, Opportunity to become Master Franchisee of Geographical Location.

Timing: Morning 7 AM to 10 PM Business.

Working Capital: 1, 00, 000

Menu Capacity: 64 Varieties of Idlis, 180 Varieties of Dosa, 20 Rice Delicacies, 20 snacks and
Madras Filter coffee. Also, Serve Power Mini Lunch.

Concept: South Indian Contemporary Food, Chinese Fusion Food, Punjabi Steamers, Power
Lunch, Crazy Dosa Rolls, Madras Filter Coffee.

Location: Commercial Building or Residential cum Commercial Building with sufficient

Parking situated on main road with schools, collages, hospitals, corporate companies,
residential houses and apartments with in 5 kms radius.

Term of agreement: 3 years.

Profit Margin: 200%.
Return on your investment: Less than 6 months subject to market condition.

(This option is an excellent opportunity to become Master Franchisee)

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Option 4: For Partnership or Tie-ups
Investment: 10 lacs worth space and Interiors
Menu: South Indian Contemporary Fusion Restaurant set up
Area: Any Area Above 1200 sq. ft
Profit Sharing : 50:50
Franchise fees : NA
Royalty : NA

Option 5: Restaurant or Fast Food Take Over

Investment: NA
Menu: South Indian Contemporary Fusion Restaurant set up
Area: Any Area
Profit Sharing: 50:50
Franchise fees: NA
Royalty: NA

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10 reasons why you would like to invest in Mr. Idli Business?
1. Indian Brand with Global Standards along with World's Largest Elaborated Menu Items and
still inventing.

2. Certified with ISO 22000:2005 Food Safety Measures and HACCP Standards.

3. Dynamic Approach towards Training, Growth and Improvements.

4. Any Floor Plan to set up the Business with Systematic Operation for Tension Free Running of
the Business.

5. Wastage Management System, Germ Free Kitchen Management System, Pest Control System.

6. Monthly Training on New Menu Item Preparation and Standard Recipe Management

7. Low and Flexible Investment Plan and Individual or Partnership Plan

8. World Class Team of Experts Providing you Franchise Support 24x7 Round the Clock

9. Dedicated Marketing Team to support you Off-Line and On-Line throughout the year

10. High Return on Investment compared to any other Business Opportunity.

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Interested? Apply for the franchise online – access application form here

Questions?

Contact
9pax Restaurant Consultants
Mr. Idli
Head Office: M- 26, 1st stage, KHB,
Nrupatunga Road, Kuvempunagar,
Mysore- 570023, Karnataka, India.
Phone: +91- 9449490222
email: info@9pax.com
website: www.9pax.com

info@mridli.com
www.mridli.com

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