RESEARCH METHODOLOGY

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 RESEARCH METHODOLOGY

Research is the systematic design, collection, analysis and reporting of data and
findings relevant to a specific situation facing the organization. The study is done with
a set objective may be for the reason to analyze consumer for the introduction of new
product, study of distribution channels or for that reason, any problem in the field of
marketing. The research is complete only when proper analysis is carried out with the
help of relevant information and the solutions fulfilling the objectives is identified.

Important steps in research are as follows:

1. Define the problem and research objectives.

2. Developing the research plan.
a. Data source-primary and secondary data.
b. Research approach
1. Observation
2. Focus group
3. Survey
4. Experiments

c. Sampling plan
Sampling units
Sample size
Sampling procedure

d. Research Instruments
*Questionnaire
* Interview
e. Contact methods
1. Telephone Interview
ii. Personal Interview

f. Collect the information

g. Analyze the information
h. Present the findings

Research Approaches:

There are five ways through which primary data can be collected .They are as
follows:

1. Observation Research
2. Focus Group Research
3. Survey Research
4. Behavioral Data
5. Experimental Research

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Out of these five methods, the survey research is selected as our research requirement
descriptive report.

Research Instruments
Out of the various instruments available for research, questionnaires are most
frequently used.

A questionnaire consists of set of questions presented to respondents. Because

of its flexibility, the questionnaire is by far the most common instruments
used to collect primary data. Questionnaire need to be carefully developed,
tested and debugged before they are administered on a large scale.

The questionnaires are designed by considering the conveniences of the

respondents. Mostly the objective types of question are planned.

Contact Methods
There are various ways of contacting such as Mail, Telephone, Personal or
Online. Personal contact method has been selected as it is descriptive type of
research.

Sample Plan
A sample design has a definite plan for obtaining a sample from a given
population. It refers to the technique or the procedure the researcher would
adopt
in selecting items for the sample.

The sample design method used in this research is Non-Probability

sampling. Non-Probability sampling is done when one does not have a list of
respondents to randomly select from, as in probability sampling.

The method of non probability sampling used here is Convenience sampling.

Convenience sampling is generic term that covers a wide variety of ad hoc
procedures for selecting respondents. Convenience sampling means that the
sampling units are accessible, convenient and easy to measure, co-operative
and articulate.

Data Collection
While deciding about the method of data collection to be used for the study
researcher should keep two things in mind viz- Primary and Secondary. The
Primary data are those which are collected afresh for the first time. It happens
to be original in character. The secondary data on the other hand, are those
which have already been passed through the statistical process.

In the current research work done the data collected was secondary and
primary in character. We have collected data by interviewing and from
secondary source. For secondary data newspapers, magazines and some
important websites were searched.

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