AppExchange Marketing Program

Program Overview
Spring 16: February April 2016 | Summer 16: May July 2016
AppExchange Marketing Program Partners
Thank you to 80+ partners who have invested in AMP programs.
Accounting Seed Cornerstone OnDemand InsideSales ScreenMagic
Acromobile Coveo InsightSquared Seismic Software I often see a direct and
Adobe CRMCulture Jobscience Selectica immediate correlation with AMP
Anaplan DemandFarm Kimble ServiceMax program elements and inbound
Apttus DocuSign KnowledgeTree Silanis
leads from the AppExchange.
BigMachines Drawloop LearnSmarter Silverline
Bizible EDL/Cloud Craze LevelEleven Skuid - Consistent AMP participant
BluSynergy Equifax Marketo Spanning
BMC Remedyforce Experian MindTouch SpringCM
Box Fairsail Mulesoft SteelBrick
Cadalys FinancialForce.com Musqot SurveyMonkey
CallidusCloud Five9 NC Squared Synety
Canon Gainsight NewVoiceMedia Talent Rover
ChannelInsight GPS Dashboard Point N Time The TAS Group
CipherCloud Groove Precisio Business Solutions TOA Technologies
ClickSoftware HeyWire PrintingForLess.com (PFL) Velocify
CloudCoach HireVue Prodly Vidyard
Conga Hoopla PROS (Cameleon) Wizeline
ContactMonkey iContact Quosal Xactly
Conversica inContact Qvidian Yesware
Informatica SAVO
What is the AppExchange Marketing Program?
Turnkey promotion and co-marketing opportunities.

Our mission is to help our partners:

o Increase demand and awareness.

o Connect with Salesforce customers, prospects, and influencers.

o Get attention through world-class marketing creative execution and expansive

reach.

o Align with other, complementary partners through participation in combined

promotion opportunities.

o Realize ongoing value through creation of and inclusion in top-notch evergreen

content.

Each AMP participant interacts directly with our team to optimize their presence on
the AppExchange and make the most of their selected packages. We make a point
to test, learn, and listen to feedback so the program constantly evolves to provide
increasing value and returns for our partners.
AMP co-marketing yields real results.
Actual KPIs from an AMP partner that has leveraged AMP for four quarters.

This partner combined the 3000 Unique Visitors Listing Activity Lead Activity

following packages over

multiple quarters to see an 2500
+600%
+530%

incredible, sustained lift in

traffic, activity, and leads: 2000

1500
Home Page Promotion +690%
Category Promotion 1000

Retargeting
500
+1,600%

Source: AppExchange listing results, 2013 2015.

Whats New for 2016?
Four exciting new developments lead to another round of significant progress.
Audience-first content approach
Our content and community experts will develop
several insightful, engaging themes to appeal to our
core audiences through all shared AMP content. We
will also work with each promotion and app/partner of
the week partner to develop a cohesive plan for every
aspect of your package.
Emphasis on entry-level pricing
Partners consistently ask us to offer lower-priced
packages, so were lowering the bar yet again. Were
excited to introduce three new packages with a $5K
price point.
Consulting partner pilot program
We will invite a select group of high-growth
Consulting partners with expertise implementing a
variety of AppExchange apps to help customers with
total business transformation to pilot a few
packages.
4 new and updated packages
New options across the marketing spectrum:
AppExchange Connected Leaders webinars, 2-
minute demo videos, an updated Awesome App of
the Week (formerly Awesome App Spotlight), and a
new Awesome Partner of the Week.
AppExchange Marketing Program Packages At-a-Glance
Package Primary Purpose Primary KPI Qualifications Capacity Partner Type Price

App Talks Customer Interview Awareness 10K+ video views 5+ reviews 3 ISV, Consulting $20,000 per App Talks

App Mavericks Web Chat Awareness 10K+ video views 2+ reviews 9 ISV, Consulting $7,500 per App
Mavericks
2-minute Product Demo Video (new) Awareness/Dem +15% AppExchange leads 2+ reviews 3 ISV $5,000 per Demo Video
and
Awesome App of the Week (updated) Awareness/Dem +10% traffic and activity 2+ reviews 12 ISV $5,000 per quarter
and
Awesome Partner of the Week (new) Awareness/Dem +10% traffic and activity 2+ reviews 12 Consulting $5,000 per quarter
and
Display & Social Retargeting Awareness/Dem 2.5 million+ impressions 10+ reviews 10 ISV, Consulting $20,000 per quarter
and
AppExchange Connected Leaders Demand 50+ leads per partner 5+ reviews 3 ISV, Consulting $5,000 per webinar
Webinar Series (new) or 9+ CSAT (per webinar)
AppExchange Category Promotion Demand +20% traffic and activity 5+ reviews 8 ISV $10,000 per quarter

AppExchange Home Page Promotion Demand +25% traffic and activity 10+ reviews 10 ISV $40,000 per quarter

AppExchange Customer Spotlight Awareness Ongoing exposure Strategic, Platinum, n/a ISV FREE
Gold partners only
AppExchange Demo Jam Awareness/Dem 100+ live attendees per Strategic, Platinum, n/a ISV FREE
and event Gold partners only

Qualifications: Revenue-sharing ISV/OEM Partners only. SI partners by invitation-only during pilot quarters. See package details for specific requirements.
Customer satisfaction: All partners must have a 4-star or above average review rating and or a 9+ CSAT rating on AppExchange.
Which packages are right for you?
A few recommended packages for typical partner stages.
Get Started Accelerate Growth
ISV and SI Partner ISV and SI Partner
You need a little help nailing your Y
oure ready to pick up the pace
story, spreading the word, and and establish your competitive
getting early leads. dominance.
You should consider: You should consider:
2-minute Product Demo Video AppExchange Category Promotion
Awesome App/Partner of the Week* Display & Social Retargeting *
App Mavericks Web Chat * AppExchange Connected Leaders
Webinar Series *
App Talks Customer Video *
Awesome App/Partner of the Week*
2-minute Product Demo Video
* Available as a pilot consulting partner package.
Trumpet Success
ISV and SI Partner
Your customers love you, your
team rocks at converting leads,
and you want to be everywhere.
You should consider:
AppExchange Home Page Promotion
AppExchange Category Promotion
App Talks Customer Video *
Display & Social Retargeting *
AppExchange Connected Leaders
Webinar Series *
AMP Packages
Spring 16: February April 2016
and
Summer 16: May July 2016
App Talks Customer Interview
Overview
2016 is the year for video marketing, so make sure your customer story is heard! With an app demo and a short interview cameo with your top
executive, this evergreen content is perfect for sharing in long or short form.

Benefits
1 professionally shot and produced App Talks video with your customer. Optional
demo and executive cameo.
10-15 minute video shot in the live studio or via high-end web/video conference.
Completely managed by Salesforce, from developing talk track to finished edits.
Video footage will be provided for your preferred use (approval required).
1 blog post to promote your App Talks video.
YouTube promotion for your App Talks video.
3 organic tweets, 1 LinkedIn post and 1 Facebook post promoting content and partner.

Availability
ISV & Consulting Partners.
Max of 3 partners per quarter.
Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).

Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE

Awareness 10K+ views 5+ Reviews $20,000

Peer/Advocate 3+ minutes watched 4+ average stars Per App Talks
marketing on average
App Mavericks Web Chat
Overview
Connect with a Salesforce MVP or AppExchange All-Star to talk about what makes your product unique and awesome and share a quick demo. From
there, well produce it and get the word out on all of our channels as great evergreen content, prime for ongoing social promotion.

Benefits
1 professionally shot App Mavericks Web Chat with your top exec and a Salesforce
MVP.
3-4 minute web chat with a Salesforce MVP via high-end web/video conference.
MVP will help you define your story to help prospects and influencers understand your
unique value.
Video footage will be provided for your preferred use (approval required).
1 thought leadership blog post covering topic of web chat, with relevant tie-in,
mention, and link to your app.
YouTube promotion for your App Mavericks.
3 organic tweets, 1 LinkedIn post and 1 Facebook post promoting content and partner.

Availability
ISV and Consulting Partners.
9 spots per quarter.
Max of 1 competitors per sub-category (i.e. CPQ, Integration, Accounting).
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE

Awareness 10K+ views 2+ Reviews $7,500

Peer/Advocate 2+ minutes watched 4+ average stars Per App Mavericks
marketing on average
2-minute Product Demo Video (new)
Overview
Awesome gated demos are a top lead source for Salesforce and many of our AppExchange partners. Get our help to develop your two-minute gated
demo. We will write the script, work with you to get the right screenshots, and direct the production with a video editor.

Benefits
Deep dive into the features and benefits of your app with the AMP team.
AMP team will interview one of your current customers to hear their perspective.
Complete script highlighting how customers can benefit from using your app.
Once the script is locked and screens are provided, a video editor will produce the
demo video.
Final product will be a high-quality 2-minute product demo video for use on
AppExchange and beyond.

Availability
ISV Partners only.
Max of 3 partners per quarter during pilot period (Spring 16).
Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).

Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE

Awesome Asset 15% increase 2+ Reviews $5,000

Quality video AppExchange 4+ average stars Per Demo Video
production leads
AppExchange Awesome App of the Week (updated)
Overview
The Awesome App of the Week package (formerly Awesome App Spotlight) is intended for partners who want to create visibility within Salesforce and
our broader community. This is a great way for new apps to get started, or for more established apps to stay top-of-mind. And its no longer limited to
brand-new partners!
Benefits
Inclusion in the AppExchange Awesome App of the Week Collection
and SlideShare.
One Facebook ad, promoting your app with up to 4 total partners.
One Featured App placement in the AppExchange Weekly Digest.
One month of rotating placement on the all-new 50 Fremont AppExchange
kiosks.
One organic tweet on Awesome App of the Week day.
Chatter to drive internal teammates to join your Org62 Chatter group.
A cohesive theme connects your content over the quarter.

Availability
ISV Partners only.
Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).
Max of 12 partners per quarter, first-time partners are given preference.

Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE

Awareness 10% increase 2+ Reviews $5,000

Peer/Advocate Estimated lift in 4+ average stars Per listing
marketing listing traffic & activity
AppExchange Awesome Partner of the Week (new)
Overview
The Awesome Partner of the week is a companion to the Awesome App of the Week. This package is intended to elevate awareness for consulting
partners that help customers succeed through awesome implementations. It can also be useful for ISV Partners with multiple apps.

Benefits
Inclusion in the AppExchange Awesome Consulting Partner of the Week
Collection and SlideShare.
One Facebook ad, promoting your app with up to 4 total partners.
One Featured partner placement in the AppExchange Weekly Digest.
One month of rotating placement on the all-new 50 Fremont AppExchange
kiosks.
One organic tweet on Awesome Partner of the Week day.
Chatter to drive internal teammates to join your Org62 Chatter group.
A cohesive theme connects your content over the quarter.

Availability
Consulting Partners and multi-app ISV Partners.
Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).
Max of 12 partners per quarter, first-time partners are given preference.

Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE

Awareness 10% increase 2+ Reviews $5,000

Peer/Advocate Estimated lift in 4+ average stars Per listing
marketing listing traffic & activity
Display & Social Retargeting
Overview
Easily keep your app top of mind among AppExchange and salesforce.com visitors with our integrated retargeting campaign. Let us manage the creative
and placement; you can watch the impressions roll in.

Benefits
1 set of retargeting ads (includes copywriting and template-based creative).
Placement of all ads across display and social media.
Optimization as needed throughout the quarter.

Availability
ISV and Consulting Partners.
Max of 10 partners per quarter.
Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).

Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE

Demand 2,500,000+ 10+ Reviews $20,000

Increase listing Social and display 4+ average stars Per quarter
traffic & leads media impressions
AppExchange Connected Leaders Webinar Series (new)
Overview
Inspired by our incredibly popular sessions at Salesforce events, the AppExchange Connected Leaders webinar series will bring app-loving business
leaders together to talk about how they're accelerating their businesses by leveraging apps from the AppExchange. Every month, we will host a panel
webinar with a Salesforce host and 3-4 customer panelists, and we will curate the best mix based on applications and customer submissions.
Benefits
Opportunity to designate a VP or higher customer speaker who has agreed and has Webinar Series Schedule (updated):
legal permission to participate on your behalf. Customer must be confirmed, and may Date Topic
speak to your app (or implementation) and 2-3 other apps.
Wednesday, February Apps for Salesforce Admins
Co-branding on all promotions and within the webinar registration page. 24th (Salesforce Admins)
Opt-in box on the registration page. You will receive contact information for all. Optimize Sales Operations
Thursday, March 24th
Listing link or offer on the registration confirmation page or email, webinar landing (Sales Ops/Admins)
page, and follow-up email. Accelerate Your Sales Team
Thursday, April 28th
1 thought leadership blog post covering topic of webinar, with relevant tie-in, mention, (Sales VPs)

and link to your app. Thursday, May 26th

Enhance Customer Experience
(Service Leaders)
3 organic tweets, 1 LinkedIn post and 1 Facebook post promoting content and
partners. Thursday, June 30th:
Enable On-the-Go Productivity
(Sales & Service Leaders)
Availability Thursday, July 28th:
Connect Your Back Office
ISV and Consulting Partners by invitation only. (CFO/COO/HR)

3-4 partners per month. Max of 1 direct competitor per category.

Request an invitation! Email ampteam@salesforce.com
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE

Demand 50 leads 5+ Reviews $5,000

Reach attendees Opt-in target 4+ average stars Per webinar
who have opted in estimate (or 9+ CSAT)
to learn more
AppExchange Category Page Promotion
Overview
Stand out in your category with this alternative to the popular Home Page Promotion package. With category placement, emails, and social and blog
posts, your app will be harder than ever to miss.

Benefits
3 months rotating in Featured Apps on AppExchange category & sub-category pages.
1 Featured App promotion in one issue of the weekly AppExchange Digest.
1 thought leadership blog post with relevant tie-in, mention, and link to your app.
Organic tweet, LinkedIn post and Facebook post promoting content and partner.
A cohesive theme connects your content over the quarter.

Availability
Max of 8 partners per quarter.
Max of 2 direct competitors per category (i.e., CPQ, Integration, Accounting).
ISV Partners only.

Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE

Demand 20% increase 5+ Reviews $10,000

Increase listing Expected lift in 4+ average stars Per quarter
traffic & leads traffic & activity
for new partners
AppExchange Home Page Promotion
Overview
Promote your app front and center on the AppExchange Home page to active AppExchange users, with our tried and true formula for increasing
awareness, listing traffic, and AppExchange-sourced leads.

Benefits
3 months rotating in Featured Apps on the AppExchange home page.
1 Featured App promotion in the AppExchange Monthly Digest.
1 Featured App promotion in a shared direct email to a select group of AppExchange
newsletter subscribers (target 10K recipients).
1 thought leadership blog post with relevant tie-in, mention, and link to your app.
Organic tweet, LinkedIn post and Facebook post promoting content and partner.
A cohesive theme connects your content over the quarter.

Availability
Max of 10 partners per quarter.
Max of 2 direct competitors per category (i.e., CPQ, Integration, Accounting).
ISV Partners only.

Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE

Demand 25% increase 10+ Reviews $40,000

Increase listing Expected lift in 4+ average stars Per quarter
traffic & leads traffic & activity
for new partners
AppExchange Customer Spotlight
Overview
Let us tell your great customer story in a sleek one-pager designed to stand out. We produce 1-2 of these weekly and simply ask you to provide a
marquis customer. Then we publish and promote on Salesforce channels.

Benefits
The AMP team interviews a marquis customer of your choice. You secure the customer
and make an intro. We will take it from there.
We create a compelling Customer Story slide highlighting how your customers success
is amplified with your app.
Once the story is ready to publish, we share it on all relevant internal ad external
channels, including a SlideShare collection and blog posts to feature collections of
complementary stories.
1 Organic tweet, 1 LinkedIn post, and 1 Facebook post promoting content and
partner.

Availability
Customer Spotlight 2015 SlideShare
AMP team will reach out to partners individually regarding schedule, in order of priority
determined by ISV management.
Available to Gold+ ISV partners only.
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE

Awareness Ongoing exposure Gold+ ISV FREE

Peer/Advocate Evergreen content Partners only Qualifying partners
marketing only
Online Demo Jam Webinar
Overview
Our monthly Demo Jam webinars allow you to connect with the Salesforce community in a fun and unpredictable way all while driving awareness.
Challenge yourself by committing to share your product demo in under 3 minutes! You might win!

Benefits
Show off your coolest use case or most exciting new developments to a live audience
of 100+ attendees in a 3-minute speed demo.
Build a great relationship with your demo coach, a Salesforce MVP or User Group
leader who will help you refine and practice your demo storyline.
5 Organic tweets, 1 LinkedIn post, 1 Facebook event and 1 Facebook post promoting
content and partner.
Enjoy ongoing social exposure as we record, post, and promote video from each event.

Availability
Max of 7 partners per monthly event.
Max of 1 direct competitor per category (i.e., CPQ, Integration, Accounting).
Available to Gold+ ISV partners only.
AppExchange Demo Jam Collection
Bottom Line
PURPOSE PRIMARY MEASURE QUALIFICATIONS PRICE

Awareness 100+ Gold+ ISV FREE

Peer/Advocate Live attendees Partners only Qualifying partners
marketing per event only
AMP Application Process
Steps to apply for AMP, and Frequently Asked Questions
AMP Spring 16 and Summer 16 Application Process
Three simple steps:

1. Make sure YES is the answer to the following questions:

Is the app you want to promote in the revenue-sharing ISV/OEM partner program?*
Does your AppExchange listing have a 4-star or greater average rating, or if you are a Consulting partner, a 9+ CSAT score?
Do you meet the review requirements specified for each package?
Are all the graphics, screenshots and copy on your listing professional and compelling?
Is your team ready to receive, sell and service leads from around the world with a heavy US concentration?

2. If you answered YES to all of the above:

Complete the AMP Spring 16 and Summer 16 Application via e-signature or download and email it to
ampteam@salesforce.com.
We encourage you to submit your application ASAP to secure a spot.

3. We will let you know if your application has been accepted within within 5 business days.

* Not applicable for Consulting partners

Frequently Asked Questions

Q: Is there a limit to the number of packages we can buy?

A: No, the beauty of this round of AMP packages is that you can mix and match to fit your marketing needs!

Q: Can we promote multiple apps or listings?

A: You may promote one app or listing for each AMP package you select. (If you purchase 2 packages, you can promote 2 separate apps or listings).

Q: What metrics will be provided? How often?

A: Depending on your package, you will receive weekly or monthly status updates on KPIs defined at the beginning of the program. Every partner will
receive a quarter-end report.

Q: Are we eligible for AMP if our app isnt through security review yet, or if our listing is not yet live, but should be during the quarter?
A: Your app must pass security review, and your listing must be live on the AppExchange, with at least 2 reviews, before you can participate in AMP.

Q: Can we sign up if we dont meet the full review requirements yet but have customers that have promised to write reviews?
A: You may submit an application but keep in mind that priority will be given to apps that meet the qualifications.

More questions? Email ampteam@salesforce.com

AMP @ Work
AppExchange Marketing Program Partner Promotions, to AMP Winter 15
AppExchange Promotion
Promoting apps to active AppExchange users
AMP @ Work: Featured Apps on AppExchange
Participating apps rotate in the Featured Apps section of the AppExchange home page.
AMP @ Work: Monthly Digest Email
Promoting apps to partners and customers in monthly newsletters. (November 2015 shown)
AMP @ Work: Monthly Digest Email
Promoting apps to partners and customers in monthly newsletters. (July 2015 shown)
AMP @ Work: Monthly Digest Email
Promoting apps to partners and customers in monthly newsletters. (February 2015 shown)
AMP @ Work: Direct Email Promotions
Partner apps promoted in a direct email to the AppExchange email list. (January 2016)
AMP @ Work: Direct Email Promotions
Partner apps promoted in a direct email to the AppExchange email list. (June 2015)
AMP @ Work: Category Campaign Blogs
Blogs highlighting great featured apps in key AppExchange categories.
AMP @ Work: Retargeting
Retargeting campaign designed and delivered by Salesforce.
AMP @ Work: Awesome App Spotlight
Top-of-mind awareness campaign for new apps, designed and delivered by Salesforce.
Social & Content Marketing
See it all live:
https://storify.com/AppExchangeAMP/appexchange-social-content
AMP @ Work: App Talks Customer Interview
Workfront shares how they increase conversions with inContact and Salesforce.
AMP @ Work: App Talks Customer Interview
Aesynt increases customer engagement time with Salesforce and Apttus.
AMP @ Work: App Mavericks Web Chats
Geraldine Gray, Salesforce MVP, chats with Paul Jarman from inContact.
AMP @ Work: App Mavericks Web Chats
Geraldine Gray, Salesforce MVP chats with Brad Williams from SteelBrick.
AMP @ Work: Demo Jam
Our monthly webinar featuring AppExchange partners competing for the best 3-minute demo.
AMP @ Work: Customer Spotlight
Celebrating customer success with AMP partners.
Influencer Marketing
Engaging Salesforce Community Leaders
AMP @ Work: 2016 Happy New Year Customer Mailer
550+ customers and partners received our App-Inspired Holidays calendar with featured apps.
thank y u